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Gaming Americas Weekly Roundup – August 30-September 05

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new appointments and new partnerships. Read on and get updated.

Latest News

BetMGM has announced the launch of its industry-leading digital sports betting platform in Wyoming. Wyoming marks the 14th market to offer BetMGM’s mobile and online product.

Caesars Entertainment has announced that its brand-new Caesars Sportsbook app is now officially available to Arizona customers for download and deposit.

Aristocrat Gaming has launched its MarsX cabinet in Argentina at Casino Buenos Aires.

Betsperts Media & Technology Group CEO Reid Rooney has announced that Betsperts has just closed a $6 million Series A fundraising round.

Jamul Casino, one of San Diego’s top destinations for exceptional entertainment, outstanding cuisine and exquisite events, has become the winner in seven categories of the San Diego Union-Tribune’s 25th annual Reader’s Poll.

UDDA, a new free-to-play sports and entertainment wagering App, has announced the debut of the $1,000,000 Gridiron Games for fans to place risk-free bets on football games and win real cash prizes.

WynnBET has launched a new ad campaign starring Ben Affleck, Shaquille O’Neal and Melvin Gregg.

Rivers Casino Schenectady has reopened its poker room on September 1. The poker room was shut last year in March due to the outbreak of the COVID-19 pandemic.

Kindred continues its expansion in the US by taking on its fifth state, Iowa. This marks Kindred’s second launch as part of the multi-state partnership with Caesars, signed in 2020. The signed agreement is with Harrah’s Council Bluffs Casino in Council Bluffs, Iowa.

North Star Sports, the Canadian company providing sports betting advice, is now offering a $1000 bonus to customers who open a betting account with the firm.

The Tohono O’odham Nation was granted an event wagering license, allowing it to open an online sports betting platform by fall.

New Partnerships

Gambling marketing and operating company B90 Holdings has signed an affiliate marketing agreement with the Nordic Group to promote all of its sportsbook and online casino services in various territories.

Scientific Games Corporation has announced that the Company is bringing its industry-leading Customer Relationship Management (CRM) and related marketing services to the Kentucky Lottery to elevate iLottery and digital engagement programmes.

Parx Interactive has signed a multi-year partnership agreement with Pittsburgh Steelers to become its online casino partner.

Esports Entertainment Group has signed a partnership agreement with the Indianapolis Colts to become the NFL franchise’s official esports tournament platform provider.

DraftKings Inc. has entered into a partnership with the American Ultimate Disc League. As per the deal, DraftKings will feature AUDL in its Friday Game of the Week and make it available free to viewers on the DraftKings Dream Stream on YouTube and Twitch.

Esports Entertainment Group has announced that its VIE.bet esports betting brand has become an official partner of SG esports, a Brazilian professional gaming organisation.

New Appointment

Mohegan Gaming & Entertainment has appointed Christie St. Martin as Vice President of Online Marketing. Prior to joining MGE, Christie served as the CCO of Queens.gg, a female-led gaming lifestyle company that provides female competitors, content creators and streamers with the tools they need to build sustainable careers in gaming and esports.

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Gambling in the USA

Inspired and bet365 Launch Next-Gen Virtual Sports: V-Play NHL, NBA Re-Play, and Re-Play eSports

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Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, is proud to announce the launch of three groundbreaking Virtual Sports titles – V-Play NHL, NBA Re-Play, and Re-Play eSports – available through bet365, one of the world’s premier online gambling brands.

These new products represent the next generation of Inspired’s award-winning Virtual Sports portfolio, featuring cutting-edge motion capture, ultra-realistic animation, and non-stop action to deliver an engaging player experience.

V-Play NHL is an officially licensed product that brings the speed and intensity of professional hockey into the virtual arena. Featuring real NHL teams and logos, the game delivers an authentic sports betting experience with broadcast-quality graphics and dynamic gameplay.

NBA Re-Play, officially licensed by the NBA and the NBPA, uses iconic archive footage and advanced rendering technology to recreate unforgettable basketball moments. Fans can engage with the action in innovative ways, thanks to new betting formats and cinematic presentation.

Re-Play eSports™ offers fast, always-on Counter-Strike: Global Offensive (CS:GO) virtual gameplay and betting opportunities for one of the most popular competitive video games globally and its captive audience of digitally native fans. The product utilizes official tournament archive footage from the Champion of Champions Tour, a top CS:GO event, with official in-game data and video feeds provided by data and technology company GRID.

These new titles are part of Inspired’s growing suite of officially licensed North American Virtual Sports products available through bet365, further reinforcing the companies’ shared leadership in the space.

“We’re excited to expand our partnership with bet365 through the launch of these groundbreaking products,” said Brooks Pierce, President & CEO of Inspired. “With V-Play NHL, NBA Re-Play, and Re-Play eSports, we continue to redefine what’s possible in Virtual Sports, delivering high-quality, immersive content that resonates with both fans and bettors.”

“Inspired continues to lead the way in Virtual Sports innovation,” said a bet365 spokesperson. “With compelling visuals, official league integrations, and thrilling gameplay, these titles are set to be a major hit with our global audience.”

The launch highlights the ongoing collaboration between Inspired and bet365 and their joint commitment to innovation and player-first entertainment.

All three products are now live on bet365’s global platform, fully optimized for desktop and mobile.

18+, GambleAware.org, Gambling can be addictive, please play responsibly.

 

The post Inspired and bet365 Launch Next-Gen Virtual Sports: V-Play NHL, NBA Re-Play, and Re-Play eSports appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Virginia

Virginia Casino Revenue Increases 42.8% to $84.7M in July

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Virginia’s casinos have generated $84.7 million in adjusted gaming revenue in July, a 42.8% increase compared to $59.3 million in July 2024, boosted by Caesar Virginia opening its full casino in December.

According to the report from the Virginia Lottery, Caesars Virginia led the market with $35.1 million in AGR, up 86.5% year-over-year from the $18.8 million generated in 2024. Revenue from slots totaled $24.6 million, up from last year’s figure of $14.4 million. Table games saw an increase of 137% to $10.5 million in July.

Rivers Casino Portsmouth was the second-highest earner in the state but saw the smallest year-over-year increase. Revenues for table games and slots increased last month, with table games generating $7.9 million, up from $7.4 million, and slots rose by 3.4% from $18.3 million to $18.8 million.

Hard Rock Bristol posted the lowest AGR at $22.9 million, but it was a double-digit percent increase from the $14.8 million generated from the year prior, with slots accounting for 81.6%.

Virginia is close to welcoming its next casino in the form of an interim gaming hall. Boyd Gaming and the Pamunkey Indian Tribe will open the temporary casino in Norfolk in November, with the permanent resort slated for 2027.

The post Virginia Casino Revenue Increases 42.8% to $84.7M in July appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Gaming Americas Weekly Roundup – August 11-17

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

AU10TIX announced the launch of a free Child Safety Age Assurance Risk and Readiness Assessment and Age Assurance Readiness Guide designed to help businesses better understand their risk and tailor their strategy to meet regulatory obligations. They support AU10TIX’s Selfie-based Age Estimation service, which delivers the industry’s most precise and unbiased age assessment in just two seconds. In the US, federal legislation such as the Children’s Online Privacy Protection Act (COPPA) requires parental consent for users under 13, while the California Consumer Privacy Act mandates age verification for websites accessed by users under 16. Additionally, 19 U.S. states now enforce mandatory age checks for adult content and gambling platforms. Similar regulations are impacting social media and online services in the UK, EU and Australia.

Caesars Entertainment has launched its third fully in-house developed proprietary online casino title: Signature American Roulette. Now live in New Jersey, the game is available across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino, bringing another standout addition to the Company’s Signature table game series. Developed by Empire Creative, Signature American Roulette reflects Caesars’ growing investment in building its own proprietary content, a cornerstone of its online casino strategy aimed at delivering a best-in-class player experience. Signature American Roulette follows the recent launches of fan-favourite Signature titles, Caesars Palace Signature Multihand Blackjack Surrender in May and Signature Blackjack Surrender in June, both also developed by Empire Creative.

Novig announced the successful close of an $18 million Series A funding round. The round was led by Forerunner, with participation from existing investors Y Combinator, NFX, Perceptive Ventures and Gaingels. Founded by Jacob Fortinsky and Kelechi Ukah, Novig is reimagining sports predictions as a transparent and fair marketplace. Unlike traditional sportsbooks, Novig allows users to trade directly with one another, rather than against the house, eliminating hidden fees, biased odds and the risk of being penalised for winning.

Partnerships

IGT announced that it has secured a multi-year sports betting technology and services agreement with Hipodromo de Agua Caliente SA de CV and Distribuidora Internacional de Equipos de Juego, S. De R.L. De C.V. that will significantly extend IGT PlaySports’ footprint to Mexico and Latin America via Corporación Caliente. Per the agreement, 42 Caliente sportsbooks in Mexico will leverage the IGT PlaySports platform and services from the Company’s Trading Advisory Services Team. Through a phased rollout, Caliente will also be able to provide select sportsbooks operators throughout Latin America access to IGT PlaySports’ technology, extending the technology’s reach to more than 100 additional venues across eight countries.

CT Interactive has announced a strategic partnership with Ondiss. Through this collaboration, CT Interactive’s top-performing titles are now integrated into the Ondiss platform, significantly expanding the company’s reach within the region’s regulated iGaming market. This integration adds value to the broad Argentine audience of Casino & Hotel Casino Magic S.A., which successfully uses the Ondiss platform. With CT Interactive’s certified and player-favourite content now available, operators on the platform are empowered to diversify their offerings and meet the increasing demand for engaging, high-quality games.

The post Gaming Americas Weekly Roundup – August 11-17 appeared first on European Gaming Industry News.

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