Latest News
Chivalry 2: Over 1 Million Units Sold and Over 420 Million Knights Slain in Battle Since Launch
Developer Torn Banner Studios, publisher Tripwire Presents, and global retail publishing partner Deep Silver are proud to announce that the award-winning multiplayer hit, Chivalry 2 has sold over 1 million units worldwide since launching on June 8, 2021 with cross-play support on PC (via Epic Games Store), the PlayStation®4 and PlayStation®5 computer entertainment systems, the Xbox One family of devices, and the Xbox Series X|S console systems.
This incredible sales milestone marks the first million-unit selling title for publisher, Tripwire Presents, and takes the throne as developer Torn Banner’s fastest selling title, ever. This news follows the release of the House Galencourt update, the first in a series of planned free content updates, introducing two new maps, a brand-new 3-versus-3 gameplay mode, the return of the popular arrow camera feature from the original Chivalry: Medieval Warfare, over 60 customisation options, and more.
The Chivalry 2 community has been active and growing following the title’s launch, with over 8 million hours of playtime logged and over 420 million combatants killed in battle. To-date the most popular subclass amongst players is the Officer and the most popular weapon is of course, the mighty Messer. Please visit the press kit for an infographic detailing player statistics as well as an accolades trailer for Chivalry 2.
“Despite just launching in June, over a million people across five platforms have already played Chivalry 2, which tells us how much more potential the game has to grow,” said Steve Piggott, President of Torn Banner Studios. “We are so happy to have brought Chivalry 2’s unique experience of bloody, epic medieval warfare to so many people – and we’re already hard at work expanding the game much, much more.”
“Today we’re thrilled to celebrate the amazing milestone of Chivalry 2 selling over one million units in less than two months!” said John Gibson, Tripwire CEO. “We’ve been blown away by the response from players and critics alike, and the team is already hard at work on more great free content and adding highly requested features such as cross-platform parties.”
Chivalry 2 is a multiplayer first-person slasher inspired by epic medieval movie battles. Players are thrust into the action of every iconic moment of the era from clashing swords and storms of flaming arrows to sprawling castle sieges, and more. Dominate massive battlefields while catapults tear the earth apart as players lay siege to castles, set fire to villages, and slaughter filthy peasants in the return of Team Objective maps.
Improving on the original genre-defining Chivalry: Medieval Warfare in every way, Chivalry 2 invites players to master the blade with an all-new and improved combat system that combines real-time strikes and a free-flowing combo system to speed up the action and let players become a whirlwind of steel on the battlefield. Created with the ability to fight multiple foes in mind, Chivalry 2’s combat mixes the best of both FPS and fighting game genres for an unmatched melee experience.
Chivalry 2 has a £34.99 MSRP for the Standard Edition or £44.99 for the Special Edition, with a PEGI 18 rating. To stay up to date on the latest Chivalry 2 news, please sign up for the newsletter on the official website, follow Tripwire Presents, join the official Chivalry 2 Discord server, and follow the developers on Twitter, Facebook, and YouTube.
Chivalry 2 © ® 2020 Torn Banner Studios Inc. Tripwire Interactive are trademarks owned by Tripwire Interactive LLC. Published by Koch Media, Austria. Deep Silver® is a registered trademark of Koch Media in the USA and elsewhere.
Chivalry 2 will be released for PC exclusively on the Epic Games Store and through selected online retailers via Publisher Iceberg Interactive.
For more information check out Koch Media UK on Twitter, Instagram, YouTube and Twitch. For assets, trailers and product details please visit the Koch Media Press Server.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
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Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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