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Smartico Develops a Rockstar AI Predictive Tool for CRMs

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Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

  • Emails
  • Push messages
  • Short messages
  • Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

  • Just being online – opening mails or seeing social media posts
  • Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
  • Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

  • Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
  • For short term campaign – The model will predict the nearest best timing for sending a communication.
  • For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

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Brazil

WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product

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Global iGaming solutions provider, WA. Technology has earned Gaming Laboratories International (GLI) certification in Brazil for its casino aggregator product as it looks to expand its presence in South America.

Certification for its standalone casino aggregator product allows WA Technology to increase its range of integrated iGaming content supplied to operators in the Brazilian market.

This ever-expanding catalogue of content includes tens of thousands of games, cementing it as a more trusted partner for operators seeking to thrive in this market, with the added assurance that it fully complies with Brazilian regulatory requirements.

Meeting the necessary requirements for the casino product builds on WA Technology’s strong record in the region, where it already has an established presence and certified platform, with an experienced team of professionals based out of an office in Recife. This gives the business a unique understanding of the players in the country and the team to simplify any complexities that may arise for operators.

By making the aggregator a standalone product, the team can provide content to operators who are not already on the WA Technology platform, joining the likes of F12 Bet, which already uses the full turnkey sportsbook, casino and player account management.

The certification follows on from recent launches such as its Pick’Em player products for stats-led gameplay and Sportsbook Managed Service, to provide operators with more services and opportunities to grow.

Commenting on the certification, Phyllyp Sedicias, WA. Technology’s
Country Director for Brazil said: “This is a significant milestone for the business and signals our intent to expand further into the Brazilian market. I’m proud of the team’s hard work to secure this certificate and allow us to meet the market demands for casino games within this region.
“GLI certification for our casino aggregator product means we can now provide operators with additional opportunities to enhance their content through an experienced team with a proven track record in the region, which we look forward to growing our partnerships even further.”

The post WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product appeared first on Gaming and Gambling Industry in the Americas.

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Week 31/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has launched its latest all-star game, Galaxy Miner. This space-inspired title is a 3-reel, 3-row video slot featuring Win Vortex symbols and Prize symbols up to 1000x. Players travel to the year 3127, to a world beyond the stars dominated by the legendary X Vortex — a force that swirls in silence, devouring everything in its path and forging Galactic Treasures deep within.

PG Soft launches galactic quest: Galaxy Miner

Inspired Entertainment, Inc. has announced the release of three new online slot titles this July across UK and Malta iGaming  jurisdictions: Chili Poppers, Bichos Mágicos, and Bigger Piggy Bank. Each title is designed to provide distinctive gameplay experiences while delivering strong performance for operators.

 

Play’n GO revisit a classic hit with Super Flip Deluxe, bringing back the charm of the original slot while adding new ways to win and a sleek new look. This update to Super Flip keeps everything fans loved, while giving it a modern refresh. The clean, classic layout is still here – now with sharper graphics and smoother gameplay. Players can also enjoy new features that give them more chances to win, such as surprise coin prizes and a second spin when things don’t quite go their way.

Super Flip Deluxe gives a fresh spin to a fan favourite

TaDa Gaming, is giving players another chance to hit the big time with 3 Coin Treasures 2, a three reels, five rows slot with 243 ways to win. Part of the TriLuck™ series and a sequel to hit release 3 Coin Treasure, this new release delivers colourful coins and three separate colour coin Scatters to trigger the three different bonus games. Add in the Firecracker Wilds, the Golden Auspicious Coin, Double Reel multiplier, fixed multiplier jackpots and a Lock & Respin feature and it’s easy to see why players are going coin crazy.

TaDa Spins a Treasure Trail in TriLuck™ Sequel, 3 Coin Treasures 2

Evoplay has launched Sea of Wealth: Hunt for Coin, the latest release in its aquatic-themed slot series. Set in a vibrant underwater world, the 5×3 video slot runs across five fixed paylines and features marine creatures, powerful gods, and ancient treasures hidden beneath the waves. Players will encounter seven regular symbols, alongside Wilds, Bonus symbols, and the mighty Trident as they dive into the action.

Evoplay expands underwater universe with Sea of Wealth: Hunt for Coin

Push Gaming returns to the colony with Wild Swarm Triple Hive, blending a fan-favourite setting with the high-engagement 3 Pots system. Wild Swarm Triple Hive builds on the success of 3 Magic Pots, offering the same core mechanic adapted to the world of Push’s beloved bees. The game increases volatility and depth, providing a richer experience for players who enjoy collecting mechanics and multi-stage bonuses.

Push Gaming brings the buzz back in Wild Swarm Triple Hive

 

Play’n GO bring the spirit of the plains to players with Play’n GO Buffalo of Wealth, a dynamic new slot rooted in the legacy of our animal-themed titles. Play’n GO Buffalo of Wealth is Play’n GO’s answer to the enduring popularity of American wildlife-themed slots. It captures the essence of iconic Play’n GO games while introducing fresh design and mechanics that elevate enjoyment.

Play'n GO Buffalo of Wealth charges onto the reels with mighty power

 

Stakelogic has released its most action-packed slot to date with Turbo Duck, a high-octane title that blends intense gameplay with cinematic visuals and a winged hero who refuses to back down. Set in a post-apocalyptic retro arcade, Turbo Duck follows Quack-9, a fearless duck mecha-pilot ready for action. As the gameplay unfolds, players join Quack-9 in the fight for control and massive multipliers.

Turbo Duck takes flight in Stakelogic’s newest release

Blueprint Gaming™ invites players on its most bountiful fishing trip to date in Fishin’ Frenzy The Big Catch 3with a host of sumptuous bonus modifiers charging the latest iteration from the industry-renowned series. The leading UK slot supplier has high hopes for its July release following the roaring success of the original Big Catch title and its sequel, which was released in February 2025.

Open a can of lavish rewards in Blueprint Gaming's Fishin' Frenzy The Big Catch 3

Red Rake Gaming presents its latest release, Beating Alcatraz, an exciting video slot that transports players to one of the most iconic prisons in the world to experience the ultimate escape adventure. With a 5×4 reel layout and 25 paylines, Beating Alcatrazdelivers an innovative gaming experience centered around the Sticky Wins feature, where every winning combination sticks to the reels and triggers a Respin—offering players the chance to maximize their winnings while keeping the excitement going with every spin.

Red Rake Gaming launches Beating Alcatraz, the ultimate prison break slot

The latest slot game from Galaxsys takes players on a mythological journey through nine Norse realms, offering unique bonuses, free spins, and up to 7000x wins. Galaxsys, the award-winning games developer, proudly announces the launch of its new slot title: Gates of Asgard: Nine Realms. Rooted in Scandinavian mythology, Gates of Asgard: Nine Realms invites players on a journey across the nine legendary realms of Norse lore.

Step back in time and experience the excitement of Reels Paradise by Booming Games. This classic slot machine features iconic reels and symbols, with modern features that make every spin engaging and enjoyable. Reels Paradise is a 5-reel, 3-row slot game with a unique twist. The first three reels showcase classic slot symbols such as diamonds and bars. The 4th reel is the Value Symbol reel, which exclusively contains prize values.

Gaming Corps is diving into deep waters with the launch of its latest slot, Fishing Pro: Reel Collect — an action-packed release designed to hook players with its unique Prize Collect mechanic. Set against a colourful underwater backdrop, Fishing Pro invites players to bait their hooks and aim for the big one. Every spin in this wild slot brings new opportunities to collect fish, lobsters, and mythical mermaids across a grid bursting with aquatic prizes.

FBMDS just launched Secrets of Scarabs, the first title in its brand-new Titan Series – a premium slot collection created to deliver engaging gameplay, flexible configurations, and high-quality performance across platforms. Inspired by the opulence and mystery of Ancient Egypt, Secrets of Scarabs invites players to explore a world of golden treasures, mystical artefacts, and potential wins.

 

ICONIC21 is letting players experience the pulsing energy of an unforgettable Vegas night in its latest slot release, Neon Paradise Hold & Win. A new kind of glow is lighting up the game board in this bold and bright slot that brings a modern twist to a proven and always popular game mechanic. Players get to experience the thrills of the classic 3×5 reel setup, aiming to collect six or more Diamond symbols to unlock the Bonus Game.

Amusnet has released its latest video slot, Extra Crown Classic Buy Bonus. This new release invites players to embark on a royal adventure across the 5 beautifully designed reels. This classical video slot has 10 fixed paylines offering many chances to score big and feel the thrill of majestic rewards.

 

The post Week 31/2025 slot games releases appeared first on European Gaming Industry News.

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Industry Awards

Awards Up For Grabs: ELA Games Shortlisted in Two Categories at SiGMA Euro-Med Awards 2025

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The studio continues its momentum with two new nominations

ELA Games, a dynamic game development studio, is proud to announce its double nomination at the upcoming SiGMA Euro-Med Awards 2025 in the “Best Game Studio” and “Best Slot Game Provider” categories.

These nominations for two of the most prestigious categories at the event highlight a milestone year for ELA Games, marked by innovative developments, a growing portfolio, and key partnerships. Central to this recognition are standout titles including Shoot Happens, Juicy Crystal, and Joker Winpot. Each title has showcased the studio’s balance of creativity, visually rich design, and technical excellence.

Shoot Happens is a prime example of ELA Games’ progression as a game development studio. It’s a high-energy game that breaks from traditional game formats to give players more agency over their gameplay. Players face off against increasingly tougher and valuable opponents to fill up their “Winpot,” which they can then choose when to cash out. Shoot Happens reflects ELA Games’ ambitions to offer new experiences that connect with modern player preferences and provide high-performing content for operators.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nominations, “The team has been in overdrive working on new titles and rethinking the online gaming landscape. Being nominated for two of the biggest categories at the SiGMA Euro-Med Awards 2025 is a testament to the entire team’s efforts to create engaging, visually rich content that’s genuinely fun to play. We look forward to the award ceremony results and continuing to push creative boundaries with new, exciting games!”

Voting is open for the SiGMA Euro-Med Awards 2025.

The post Awards Up For Grabs: ELA Games Shortlisted in Two Categories at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.

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