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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

4 years ago

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Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

  • Emails
  • Push messages
  • Short messages
  • Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

  • Just being online – opening mails or seeing social media posts
  • Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
  • Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

  • Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
  • For short term campaign – The model will predict the nearest best timing for sending a communication.
  • For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

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South Africa is Leading the Call for Responsible Gambling in African Countries

Published

33 minutes ago

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May 12, 2025

By

south-africa-is-leading-the-call-for-responsible-gambling-in-african-countries

South Africa is once again positioning itself as a leader in ethical gambling practices, with the upcoming Responsible Gambling Summit 2025 set to take place on 13–14 November 2025 at Emperors Palace in Kempton Park, Gauteng. This landmark event will gather international experts, regulators, and industry professionals to address the most pressing challenges in responsible gambling across Africa.

Hosted by the South African Responsible Gambling Foundation (SARGF) in collaboration with major regulatory bodies such as the National Gambling Board, Eastern Cape Gambling Board, and Western Cape Gambling and Racing Board, the summit aims to drive forward an evidence-based, solutions-focused agenda that ensures gambling growth does not come at the cost of public well-being.

As South Africa continues to see rising participation in both land-based and gambling online, the summit is timely. It will tackle issues ranging from technological safeguards and public health integration, to policy harmonisation and vulnerable population protection.

Advocating for Safer Online Gambling

As South Africa strengthens its role in setting responsible gambling standards, SouthAfricanCasinos.co.za remains at the forefront of this effort in the online casino space. Our portal is more than a online casino listing site — it is a trusted source of expert advice, consumer guidance, and responsible gambling advocacy.

Since our inception, we have maintained a clear policy: we only recommend licensed, regulated casinos in south africa that adhere to strict player protection measures. These include transparent terms, fair bonus practices, and built-in tools such as deposit limits, time-outs, and self-exclusion options.

“The online gambling landscape in South Africa is growing rapidly,” says a spokesperson for SouthAfricanCasinos.co.za. “But with growth comes responsibility. Our mission is to ensure players have access to safe, ethical gambling environments. We support the goals of the Responsible Gambling Summit and encourage every operator to prioritise the welfare of their players.”

Practical Frameworks for Change

The Responsible Gambling Summit 2025 will focus on seven key thematic areas:

  • Understanding gambling behaviour and disorders through science-led approaches.
  • Overcoming barriers to effective policy implementation, including gaps in education and enforcement.
  • Leveraging technology, such as AI-driven risk detection and real-time player monitoring.
  • Adopting global regulatory best practices tailored to South African realities.
  • Protecting at-risk individuals and communities, especially youth and those in lower-income brackets.
  • Educating the public on the risks of gambling and how to stay safe.
  • Building international networks to ensure future readiness and consistency across borders.

Each session is designed to lead to real-world outcomes, with progress monitored and reported biennially. This commitment to transparency aligns with broader calls for industry-wide accountability.

How Players Can Gamble Responsibly

Whether you’re new to online casinos or an experienced player, here are some essential responsible gambling tips:

  • Treat gambling as entertainment, not a way to make money.
  • Set a time limit before you start and stick to it.
  • Only gamble with money you can afford to lose.
  • Avoid playing when you are upset, stressed, or intoxicated.
  • Use built-in responsible gaming tools provided by licensed operators.
  • Keep track of your play history and regularly review your habits.
  • Seek help if gambling is no longer fun, or if it begins to impact your personal life.

At SouthAfricanCasinos.co.za, we make these practices easier by highlighting casinos that offer responsible gambling features as part of our review process. Each recommended site undergoes a thorough evaluation based on licensing, fairness, transparency, and player protection standards.

Our Commitment to the South African Gambling Community

With a growing base of South African users, SouthAfricanCasinos.co.za plays an important educational role in the online gambling space. Our platform offers in-depth guides, news updates, free bonus casinos, free spins casinos  and strategy articles designed to help players make informed decisions.

We actively follow developments in gambling regulation and work to ensure our listings are in line with the latest responsible gambling initiatives. As the conversation around ethical gambling evolves, so does our content — reflecting the high standards that South African players deserve.

South Africa’s leadership in responsible gambling sets a high standard not just for the continent, but for the global industry. By playing at casinos that are transparent, regulated, and committed to safety — such as those featured on SouthAfricanCasinos.co.za — players can enjoy the entertainment of gambling while staying in control.

The post South Africa is Leading the Call for Responsible Gambling in African Countries appeared first on Gaming and Gambling Industry in the Americas.

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Latest News

South Africa is Leading the Call for Responsible Gambling in African Countries

Published

1 hour ago

on

May 12, 2025

By

South Africa is once again positioning itself as a leader in ethical gambling practices, with the upcoming Responsible Gambling Summit 2025 set to take place on 13–14 November 2025 at Emperors Palace in Kempton Park, Gauteng. This landmark event will gather international experts, regulators, and industry professionals to address the most pressing challenges in responsible gambling across Africa.

Hosted by the South African Responsible Gambling Foundation (SARGF) in collaboration with major regulatory bodies such as the National Gambling Board, Eastern Cape Gambling Board, and Western Cape Gambling and Racing Board, the summit aims to drive forward an evidence-based, solutions-focused agenda that ensures gambling growth does not come at the cost of public well-being.

As South Africa continues to see rising participation in both land-based and gambling online, the summit is timely. It will tackle issues ranging from technological safeguards and public health integration, to policy harmonisation and vulnerable population protection.

Advocating for Safer Online Gambling

As South Africa strengthens its role in setting responsible gambling standards, SouthAfricanCasinos.co.za remains at the forefront of this effort in the online casino space. Our portal is more than a online casino listing site — it is a trusted source of expert advice, consumer guidance, and responsible gambling advocacy.

Since our inception, we have maintained a clear policy: we only recommend licensed, regulated casinos in south africa that adhere to strict player protection measures. These include transparent terms, fair bonus practices, and built-in tools such as deposit limits, time-outs, and self-exclusion options.

“The online gambling landscape in South Africa is growing rapidly,” says a spokesperson for SouthAfricanCasinos.co.za. “But with growth comes responsibility. Our mission is to ensure players have access to safe, ethical gambling environments. We support the goals of the Responsible Gambling Summit and encourage every operator to prioritise the welfare of their players.”

Practical Frameworks for Change

The Responsible Gambling Summit 2025 will focus on seven key thematic areas:

  • Understanding gambling behaviour and disorders through science-led approaches.
  • Overcoming barriers to effective policy implementation, including gaps in education and enforcement.
  • Leveraging technology, such as AI-driven risk detection and real-time player monitoring.
  • Adopting global regulatory best practices tailored to South African realities.
  • Protecting at-risk individuals and communities, especially youth and those in lower-income brackets.
  • Educating the public on the risks of gambling and how to stay safe.
  • Building international networks to ensure future readiness and consistency across borders.

Each session is designed to lead to real-world outcomes, with progress monitored and reported biennially. This commitment to transparency aligns with broader calls for industry-wide accountability.

How Players Can Gamble Responsibly

Whether you’re new to online casinos or an experienced player, here are some essential responsible gambling tips:

  • Treat gambling as entertainment, not a way to make money.
  • Set a time limit before you start and stick to it.
  • Only gamble with money you can afford to lose.
  • Avoid playing when you are upset, stressed, or intoxicated.
  • Use built-in responsible gaming tools provided by licensed operators.
  • Keep track of your play history and regularly review your habits.
  • Seek help if gambling is no longer fun, or if it begins to impact your personal life.

At SouthAfricanCasinos.co.za, we make these practices easier by highlighting casinos that offer responsible gambling features as part of our review process. Each recommended site undergoes a thorough evaluation based on licensing, fairness, transparency, and player protection standards.

Our Commitment to the South African Gambling Community

With a growing base of South African users, SouthAfricanCasinos.co.za plays an important educational role in the online gambling space. Our platform offers in-depth guides, news updates, free bonus casinos, free spins casinos  and strategy articles designed to help players make informed decisions.

We actively follow developments in gambling regulation and work to ensure our listings are in line with the latest responsible gambling initiatives. As the conversation around ethical gambling evolves, so does our content — reflecting the high standards that South African players deserve.

South Africa’s leadership in responsible gambling sets a high standard not just for the continent, but for the global industry. By playing at casinos that are transparent, regulated, and committed to safety — such as those featured on SouthAfricanCasinos.co.za — players can enjoy the entertainment of gambling while staying in control.

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HIPTHER Confirms Exciting Networking Venues and Stage Themes for MARE BALTICUM Gaming & TECH Summit 2025

Published

2 hours ago

on

May 12, 2025

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Reading Time: 3 minutes

 

HIPTHER is thrilled to announce the official networking and social venues for the 2025 edition of the MARE BALTICUM Gaming & TECH Summit, taking place on 27–28 May in Vilnius, Lithuania. With three nights of curated gatherings designed to foster connection and celebration, the summit experience is as much about meaningful encounters as it is about cutting-edge insights.

This year’s networking activities will offer attendees a perfect balance of professional engagement and relaxed atmosphere – true to HIPTHER’s signature style of blending business with warmth and hospitality.

Day 0 – 26 May: The Welcome Meet

The networking begins on the evening before the official conference, as attendees gather for a warm and informal kick-off at Piano Man Bar, a cozy local favorite in the heart of Vilnius. From 18:00 to 22:00, guests will be welcomed into a laid-back atmosphere that sets the tone for the days ahead – whether reconnecting with familiar faces or raising a glass with new ones. The Welcome Meet is all about starting the summit in a relaxed style that fosters connection: with stories, laughter, and the kind of conversations that only happen when the pressure’s off.

Day 1 – 27 May: Evening Social Gathering & BSG Awards Ceremony

On the first official conference evening, the networking continues with a celebratory gathering at Jazz Cellar 11, one of Vilnius’ most atmospheric live music venues. Kicking off at 19:45 and continuing late into the night, the event will feature the 2025 BSG Awards Ceremony, honoring excellence across the Baltic and Scandinavian gaming sectors. With HIPTHER’s well-known sense of timing, the ceremony will be brief and to the point, allowing more time for informal exchanges, smooth jazz, and a relaxed yet elegant ambiance perfect for deepening connections.

Day 2 – 28 May: Closing Party

The final evening of the summit concludes in style with the Closing Party at Invino Vilnius, a refined wine bar located in the historic center of the city. Join us for an unforgettable evening, where wine flows, conversations spark, and the energy carries on into the night. Enjoy carefully selected wines, refreshing drinks, and delicious snacks in one of Vilnius’ coziest and most atmospheric venues. Beginning at 19:30, this farewell gathering will be the ideal evening to wrap up the MARE BALTICUM experience, reflect on new insights, and say “until next time” in true HIPTHER fashion.

Gaming & TECH Insights: A Dual-Stage Theme Built for Depth & Discovery

In addition to the social calendar, HIPTHER is proud to present the two official conference stages that will host both the insightful industry panels and the highly anticipated HIPTHER Academy Workshops:

Compliance & Operations Lab – Sponsored by Pace App
Designed for regulatory minds and operational leaders, this stage will spotlight the frameworks shaping fintech, gaming, and compliance today.

TechXperience Stage – Sponsored by NuxGame
A future-forward space dedicated to innovation and tech-fueled discussions across AI, Blockchain, Fintech, virtual reality, and beyond.

Together, the stages will welcome thought leaders and industry pioneers for meaningful discussions across verticals including iGaming, eSports, Fintech, Blockchain, AI, and more –  while also hosting hands-on workshops from the HIPTHER Academy.

Hands-On Learning with HIPTHER Academy Workshops

Complementing the summit’s dual-stage agenda, the HIPTHER Academy Workshops will empower professionals with actionable tools and strategic insight across critical areas of gaming, tech, and law. Topics include:

  • RegTech in Action: A deep dive into AML and compliance-ready frameworks for fintechs, led by ReguLearn Founder Viktorija Poluektova.
  • Creative Rights, Real Risks: A legal and strategic guide to sponsorships, IP, and branding in gaming and entertainment, delivered by Andrius Gabnys and Jovita Morta Gabne of GABNÉ.GABNYS.
  • Crypto Custody Under MiCA: A practical exploration of crypto regulation, transparency, and consumer protection under MiCA, with Anna Agu of Lex Law Office OU.
  • Neuroshift: A neuroscience-powered workshop on rewiring performance and leadership mindset, facilitated by Maria Loumpourdi of Made From Within.

HIPTHER’s Co-Founder, Zoltan Tuendik, stated about this year’s Social Agenda and Conference Stages “MARE BALTICUM Gaming & TECH Summit has always been more than just another industry conference. It’s a community-powered experience where people connect, collaborate, and challenge ideas in an environment that feels both professional and personal. With this year’s mix of vibrant networking venues and the dual-stage format designed to fuel serious insight and discovery, we are doubling down on what makes this summit special. We look forward to welcoming everyone to Vilnius for what promises to be our most engaging edition yet.”

The MARE BALTICUM Gaming & TECH Summit 2025 promises a high-impact mix of strategic content and social experiences, creating the ideal setting for learning, inspiration, and building real industry relationships.

For more information and to view the full agenda, visit:
👉 hipther.com/events/vilnius

The post HIPTHER Confirms Exciting Networking Venues and Stage Themes for MARE BALTICUM Gaming & TECH Summit 2025 appeared first on European Gaming Industry News.

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