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Smartico Develops a Rockstar AI Predictive Tool for CRMs

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Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

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But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

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If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

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  • Emails
  • Push messages
  • Short messages
  • Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

  • Just being online – opening mails or seeing social media posts
  • Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
  • Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

  • Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
  • For short term campaign – The model will predict the nearest best timing for sending a communication.
  • For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

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Industry Awards

PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony

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PopOK Gaming has achieved remarkable success at the recent BFTH Arena Awards Ceremony, securing two prestigious awards that highlight the company’s commitment to innovation and excellence in the gaming industry.

The company was honored in the following categories:
1. Best FTN Casino Game for its Fast Fruits slot game which is known for its Classic design, bright colors, and seamless gameplay.
2. Best Game Achievement for Fast Master exciting crypto themed game with Avalanche reels, featuring multipliers in Free Spins

Both games have the innovative “FTN Mania” feature which awards Fasttokens for every spin.

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“We are delighted to receive the BFTH Arena Awards” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “It was certainly an evening to remember. These achievements are a testament to our team’s hard work, and dedication to delivering outstanding games.”

The post PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony appeared first on European Gaming Industry News.

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Mandelli celebrates 10 years with ITL

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Stefano Mandelli, Business Development Manager for Innovative Technology Ltd (ITL), is celebrating a decade with the leading provider of cash handling equipment and age & identity validation technology this month. Stefano is responsible for ITL’s presence in Italy and several countries within South East Europe.

Commenting on his long-standing achievement, Stefano said, “When I first joined Innovative back in 2014, my role focussed solely on growing our presence in Italy with an emphasis on the gaming and vending industries, alongside developing new markets. After a short period I expanded my territories, and as well as looking after customer in Italy, I am now responsible for a large part of South East Europe including Slovenia, Greece and Turkey. I am particularly proud of the strong partnerships I have established in all my regions, both with the main OEMs and with our approved Trading Partners and Service Centres. These collaborations have assisted with the growth of my markets, and even during difficult periods of supply, we have optimised lead times to ensure prompt product delivery.”

Enrique Jütten, VP of Sales & Business Development for ITL’s Gaming, Amusement and Vending sectors said, “ Stefano is an asset to our company and highly valued by the team, and his customers. Stefano’s main responsibilities are customer sales, forecasting and researching potential new business segments. He is an excellent account manager who understands his customers and their business models to ensure they choose the right ITL products to meet their needs.”

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Continuing Stefano said, “ The growth of ITL and the development of new products has given me the tools to create opportunities in new sectors such as retail, banking, parking and transportation over the past few years. The best thing about my job is meeting people from different countries and getting to know their culture and advising them on how our products can elevate their business. My focus for the future is to continue to expand my area with the target to introduce and extend our new technologies and solutions in emerging sectors.”

Concluding Enrique said, “This is an impressive achievement and I would like to thank Stefano for his commitment to ITL. I look forward to seeing Stefano continue to grow our presence in his regions, and reach new markets over the coming years.”.

The post Mandelli celebrates 10 years with ITL appeared first on European Gaming Industry News.

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BGaming evokes cartel chaos in Grand Patron

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Popular iGaming content provider BGaming is taking fearless players to the depths of the Grand Patron criminal empire. This feature-packed release includes two additional reels, a trio of modifiers, multipliers, three types of Free Spins modes, and a Wild symbol.

The cinematic video slot sees players step into the shoes of a cartel boss as two extra horizontal reels dictate their fate. They both reveal one random symbol during each spin in the main game, with the power to unlock one by one during the Free Spins mode.

Unpredictable gameplay is the main appeal of Grand Patron, with Spawner, Prison and Bombastic modifiers shaping its direction. Spawner sees a Wild or any regular symbol appear on both additional reels, leading to three of these symbols being added to the main game field. Prison features a question mark symbol landing on one of the additional reels, while the other sees a paytable symbol drop. The paytable character on the main reels will then be locked for a respin. If the Prison symbol lands on both extra reels, all symbols are locked and the screen is filled with one random paytable symbol, resulting in a win across all 20 paylines.

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The Bombastic modifier occurs when a bomb symbol appears on one additional reel and any regular symbol on the other. The corresponding regular symbol on the main reels then explodes at the end of the spin. Random symbols fill the spaces, with the potential for future wins. Two bombs on additional reels clear the reels and trigger respins.

Free Spins mode is granted when two Scatters appear on the extra reels during the main game, with an initial 12 spins triggered. If a Prison symbol lands at the start of the round, three extra free spins are awarded. Additionally, players can purchase one of three Free Spins modes for between x100, x250 or x1,000 of their bet amount.

The Wild has the power to substitute all paying symbols in Grand Patron, while the Multiplier can greatly increase wins.

Aliaksej Baliukonis, Game Designers Team Lead at BGaming, said: “Just like a life of crime depicted in cartel movies, Grand Patron has twists and turns at every spin. Players who like unpredictable, high-volatility games will enjoy this release, which is one of our most feature-rich titles to date.”

The post BGaming evokes cartel chaos in Grand Patron appeared first on European Gaming Industry News.

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