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GameOn announces partnership and investment in start-up social media agency, Minty Creative.

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Leading iGaming marketing and PR agency GameOn, has announced a partnership with specialist social media marketing and content agency, Minty Creative. The partnership will see GameOn acquire a significant stake in the agency and offer social media services to its clients exclusively via Minty Creative.

“We have collaborated on a number of campaigns over the last 18 months offering complementary services to the iGaming industry. Therefore an investment into Minty Creative seemed the next logical step in the relationship” said Sarah Blackburn, Managing Director at GameOn.

She continued “Since we’ve been offering this service, our clients have experienced exponential growth in both their own following and engagement levels which has often led to new business discussions and opportunities as a consequence. This can be fully attributed to the great work Siobhan and her team have been producing and we are looking forward to aligning the two companies more closely.

Siobhan Neligan, Founder of Minty Creative said “The last 12 months has been a period of significant and sustained growth for the business, as we’ve expanded our services, team and client base across multiple verticals, but particularly within iGaming. We identified a real synergy in working with GameOn and have been able to utilise our many years of iGaming experience to great effect.

“GameOn is the industry leader and pioneer in iGaming marketing and PR, so partnering with them was a huge opportunity for our maturing start-up business – and one that we absolutely jumped at. We are delighted to be able to capitalise on our respective expertise and add further value for our clients. ”

BetAlert

Brazilian Institute of Responsible Gaming Launches BetAlert

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The Brazilian Institute of Responsible Gaming (IBJR), an entity that brings together the main operators in Brazil and worldwide, announces the launch of BetAlert, an unprecedented tool that allows any user to quickly and easily verify whether the betting site they intend to use is regulated by the Federal Government. The initiative is part of the “No More Elephant in the Room” campaign, which includes a TV commercial, radio spots, airport panels, and social media actions. Its goal is to guide bettors in choosing platforms regulated by the Secretariat of Prizes and Betting, under the Ministry of Finance.

Conducted between April and May 2025 with 2000 adult bettors, research by the Locomotiva Institute served as the basis for the economic study prepared by LCA. The survey estimates that between 41% and 51% of the Brazilian betting market still operates illegally. The activity of these irregular platforms reflects an alarming fiscal impact: between R$ 1.8 billion and R$ 2.7 billion went uncollected in just three months – which could reach R$ 10.8 billion in one year.

Named BetAlert (https://betalert.com.br/), the technology runs on an exclusive microsite that offers an interactive experience for those looking to bet safely and obtain tips on how to differentiate regulated betting sites from illegal ones. Simply enter the URL of any betting site, and the tool immediately indicates whether the platform is licensed. If it is regulated, the following message appears: “All good. This betting site is authorized by the Federal Government.” If not, the system displays a creative alert integrated into the campaign by agency We: “Attention. This betting site is not authorized by the Federal Government,” reinforcing the illegality of the platform consulted.

“IBJR greatly values the use of tools and technologies that contribute to spreading knowledge about the sector. BetAlert is extremely important, and we hope it will be widely used by bettors and Brazilian society. Our goal is to ensure that people have access to all the benefits of regulation, the core of which is the safety of those who bet,” said Fernando Vieira, Executive President of IBJR.

The post Brazilian Institute of Responsible Gaming Launches BetAlert appeared first on Gaming and Gambling Industry in the Americas.

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Dave Kubajak

JCM Global Upgrades Skagit Casino Resort with iVIZION Bill Validators, ICB Intelligent Cash Box System, DSS Digital Signage Solution

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The Skagit Casino Resort has made a series of upgrades across the property, with JCM Global (JCM) contributing to the project.

JCM Global upgraded 720 games from its pioneering UBA bill validator to its innovative and award-winning iVIZION bill validator. JCM also upgraded the existing ICB Intelligent Cash Box system to the advanced, web-based ICB 3.0 system.

Additionally, JCM installed a vibrant Digital Signage Solution (DSS) 1.875mm LED video wall near the casino’s entrance. This dynamic display will be used in various ways to enhance the guest experience, including showcasing live TV feeds, promotional property content, and recent jackpot announcements.

Dave Kubajak, SVP of Sales, Marketing & Operations at JCM, said: “At JCM Global, we build meaningful, long-term partnerships with our customers. A key part of that relationship is developing a customized technology road map that ensures the casino floor operates at the highest levels of security and efficiency. We are honored that The Skagit Casino Resort continues to place its trust in JCM and our innovative solutions.”

JCM’s iVIZION is the leading bill validator in its class, unmatched in both security and performance. Its advanced Contact Image Sensor (CIS) technology enhances security by scanning 75 times more data points than any bill validator, capturing the full image of both sides of a banknote or ticket, all while maintaining the fastest and highest acceptance rate.

JCM’s ICB Intelligent Cash Box system streamlines the entire drop process, eliminating human error, enhancing accuracy, and boosting compliance. The ICB system offers customizable web-based reporting for intelligence-driven floor drops and decision-making.

The post JCM Global Upgrades Skagit Casino Resort with iVIZION Bill Validators, ICB Intelligent Cash Box System, DSS Digital Signage Solution appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment

Caesars Entertainment Unveils Domestic WSOP Online 2025 Fall Bracelet Schedule

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Caesars Entertainment announced the domestic schedule for the WSOP Online 2025 fall series. This year’s schedule features 33 coveted bracelet events and marks the first time the fall online series will operate with pooled liquidity across four major U.S. jurisdictions: Nevada, New Jersey, Pennsylvania, and Michigan.

The series kicks off with Event #1: NL Hold’em $300K GTD Mystery Bounty and includes fan favorites such as Event #16: NL Hold’em $500K GTD Mystery Bounty Championship on Oct. 12, Event #25: $1000 Online Championship on Nov. 2, and Event #32: $3200 NL Hold’em High Roller Championship on Nov. 9.

All bracelet and circuit ring winners will receive a $5000 WSOP Paradise package, which includes hotel accommodation and entry into Event #1: Circuit Championship Mystery Bounty No-limit Hold’em, which features a $5M guarantee.

The 2025 WSOP Online fall domestic schedule offers a wide range of buy-ins, with 23 events priced below $1000, seven events at $1000 buy-ins, and three High Roller events at $2000 or higher. Buy-ins range from $250 to $3200 for the series, catering to players of all levels.

“With more than $10 million in guarantees, the 2025 WSOP Online fall domestic schedule promises something for every type of poker player. With four jurisdictions contributing to the fall player pool for the first time ever, the stage is set for the world’s best poker players to compete in a thrilling run of high-stakes action as they chase coveted gold bracelets,” said Danielle Barille, Vice President of Online Poker at Caesars Digital.

The post Caesars Entertainment Unveils Domestic WSOP Online 2025 Fall Bracelet Schedule appeared first on Gaming and Gambling Industry in the Americas.

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