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Richest Gaming Characters: Research reveals real-life wealth of our favourite gaming protagonists!

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From Lara Croft to Michael De Santa, have you ever wondered what our favourite gaming characters wealth might be if they lived in our world?

New research from leading casino review site Casino.co.uk, has revealed the estimated wealth of some of our favourite gaming characters, and it’s no wonder some of them can live such lavish lifestyles.

Considering different metrics such as their job, living situation, household income, assets, and other streams of income, Casino.co.uk has estimated the fortunes of eight of our favourite gaming protagonists. The rich list is as follows:

 

Rank Gaming Character Game Estimated Wealth
1. Lara Croft Lara Croft £706,179,856
2. Michael De Santa GTA V £43,579,862
3. Franklin Clinton GTA V £35,875,993
4. Trevor Philips GTA V £30,794,648
5. Bella Goth The Sims £497,064
6. Nathan Drake Uncharted £261,966
7. Solid Snake Metal Gear £220,094
8. Arthur Morgan Read Dead Redemption 2 £216,592

 

  1. Lara Croft, Tomb Raider – £706,179,856

 

Famous archaeologist, treasure hunter, and tomb raider Lara Croft is first on our gaming characters rich list, with an estimated wealth of over £706 million! Lara has amassed this fortune mainly from inheritance from her rich aristocratic parents, estimated to stand at $1 billion1 (£705,760,162 approx.) and being the heir to Croft Manor also adds £713,102 to her net worth2. Lara’s infamous dual pistols and bow and arrows add over £1200 her fortune3, with her Land Rover Defender used in the 2001 film standing at nearly £25,0004. And that’s without the annual £31,221 income she would be expected to earn as an archaeologist5.

 

  1. Michael De Santa, GTA V – £43,579,862

 

The second gaming character to feature on the list is former bank robber and career criminal, Michael De Santa, who has an estimated wealth of over £43.5 million. Michael has managed to pull in a substantial fortune, with his Rockford Hills Mansion being valued at £12,828,7416. Michael also has several vehicles adding £46,7057 to his estimated wealth and a healthy weapon collection adding a further £19,6738. But it’s his life of crime which has brought him the most wealth, with heists pulling him in a total of £30,684,7439. On top of his estimated wealth, Michael is a retired man who could be earning an extra £33,96710 year from his retirement income based on the US average.

 

  1. Franklin Clinton, GTA V – £35,875,993

 

The next criminal to feature on the list is fellow GTA alumni Franklin Clinton, who has amassed an estimated net worth of £35.8 million. Franklin’s Vinewood Hills pad holds a value of around £5,591,55711, with both of his signature vehicles, The Buffalo and The Bagger, collectively adding £79,25712 to his estimated wealth. And it’s no surprise Franklin has an impressive weapon collection adding a further £12,17213. Like Michael, Franklin is reaping the rewards of his criminal past, bringing in a total £30,193,00714 from the larger heists. And this is without the extra £30,84615 per year he could pull in as a Car Repossession Agent if he stuck to his day job!

 

  1. Trevor Philips, GTA V – £30,794,648

 

The final GTA V protagonist is Trevor Philips, who has an estimated wealth of £30.7 million – despite living in a trailer that’s only worth around £4,73816! Out of the three characters, Trevor has the most impressive vehicle and weapon collection, with £946,12817 worth of cars, bikes and helicopters to his name, plus £32,62318 worth of RPG’s, assault rifles and more. Heists again play a significant role in boosting Trevor’s wealth at £29,812,15919. Trevor is also the proud owner of Trevor Philips Enterprises, and the average US business owner is said to earn £41,75120 so this is the additional figure we estimate he receives a year… ‘legally’.

 

  1. Bella Goth, The Sims – £497,064

 

Bella Goth is one of the most iconic characters in the Sims franchise. Married to the richest man in the game, Mortimer Goth, she lives in the Ophelia Villa in Willow Creek which is estimated to be worth around £352,80221. Additionally, upon moving into the Goth residence, the family has a household fund of £64,26222, with her necklace that is a major plotline in Sims 2 being recently appraised for around £80,00023. Bella also holds a job as an Intelligence researcher in the Secret Agent service which you would expect to bring her on average £42,41724 per year on top of her estimated wealth.

 

  1. Nathan Drake, Unchartered – £261,966

 

A professional treasure hunter, Nathan Drake is an adventurer and deep-sea salvage expert who is sitting on an estimated wealth of £261,966. Drake lives with Elena Fisher in a modest home in New Orleans where the average house costs £172,739.7025 but is lucky enough to also have a beach house in Mexico which is valued at £45,021.9025. Drake’s famous Jeep Wrangler adds a further £37,92026 to his estimated wealth, with his impressive weapon arsenal adding another £6,284.2227. All of this, added to an annual income of £43,32928 thanks to his occupation as a Marine Salvager leaves him sitting of a very healthy amount.

 

  1. Solid Snake, Metal Gear – £220,094

 

Solid Snake was a former spy, special operations soldier, and mercenary who has amassed an estimated wealth of £220,094. In Metal Gear Solid V, he is living in Twin Lakes, Alaska where average house price is £191,60229. His famous Triumph Bonneville motorcycle modelled after the one in The Phantom Pain which was listed on eBay for £7,07730, while his expensive weaponry totals £21,414.8531. Snake has worked as a Spy, Special Ops Soldier and Mercenary, and taking the averages from each of these occupations, it is estimated he brings in around £63,50032 on top of his estimated wealth.

 

  1. Arthur Morgan, Read Dead Redemption 2 – £216,592

 

An outlaw and bounty hunter, Arthur Morgan has amassed an estimated wealth of nearly £217,000. Although Arthur doesn’t have a fixed property in the game, you can pitch a tent and camp up; upgrading as you go – with a max upgraded camp costing £38,25133. His faithful Mahogany Bay Tennessee Walker Horse cost £1,36534, while he’s earned a grand total of £65,621.8035 from his numerous heists and crimes35. Of course, he cannot complete these without his weapons which have been valued at around £39836. However, the most substantial value to Arthur’s name is the £110,95637 bounty on his head!

Commenting on the research, Casino.co.uk says: “From uncovering famous treasures with Lara Croft and Nathan Drake, to being abducted by aliens with Bella Goth, I’m sure most of us have enjoyed plenty of adventures playing through the eyes of some of these famous gaming characters on this list – and even may have helped amass some of their fortune along the way.

“We wanted to see how much our favourite gaming characters would be worth if they too lived in our world, and the results are much more than we ever thought, with many millionaires in our midst. Online gaming, like online casinos, have a huge sense of community, and we hope our research will get people talking about which other gaming characters may have been featured on this list!”

To find out more about the research, please visit: https://www.casino.co.uk/richest-gaming-characters/

Creatopy

Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

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  • Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
  • iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
  • Superbet is the latest company to adopt this new feature
  • Initial Live Data release also popular among travel, finance, retail and entertainment sectors
  • This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
AI-powered ad campaign platform Creatopy has launched Live Data, a new feature that connects creative assets to real-time data streams.
An industry-first solution, it has already demonstrated significant results for the iGaming industry with an increase of up to 20% in first-time depositors observed over a 3-month period.
Live Data enables brands to deliver dynamic online ads that automatically update based on live variables such as odds, pricing, availability or performance metrics. There is no need for manual intervention. Once a design template has been created, the published ad can be updated automatically based on the parameters set. For iGaming companies, this can be a specific game or an entire competition; the tool can also dynamically display stocks and casino games based on current trends and performance.
The new solution offers several key advantages for advertisers, including:
  • Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
  • Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
  • Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
Superbet, an international gambling company, has become the latest to adopt Creatopy’s tech.
While the initial release focuses on the iGaming and gambling industry, Live Data offers a wide range of applications across various sectors, including Travel with live pricing for flights and hotels; finance with real-time stock movements or FX rates; and entertainment with live streaming stats and event availability.
Tammy Nam, CEO at Creatopy, said: “With Live Data, we’re making ads truly real-time. While static ads have their benefits, they can’t capture live market changes. Live Data changes that. By displaying real-time updates, marketers can expand the lifespan of their campaigns, ensuring that as circumstances change, the ads reflect the most current data and messaging. This isn’t about personalization someday but about delivering the right message, informed by the latest data, at the exact moment that matters most. This continued relevance is a key driver behind the 20% increase in first-time deposits that we’re witnessing with our iGaming customers.”
The launch follows a series of appointments to the company’s senior executive team, including Maikao Grare as the new Chief Financial Officer, Thibault Imbert as Chief Product and Growth Officer, and Ovidiu Gavril as Chief Technology Officer.
With over 15 years of experience in product management and growth at leading technology companies including Picsart, Adobe and GitHub, Imbert is responsible for overseeing product strategy, development and execution, as well as leading the company’s growth initiatives to expand its market reach and impact.
Grare brings over 20 years of experience scaling high-growth startups and is helping to accelerate the company’s momentum, shape long-term strategy, and support international expansion. Most recently, Grare served as Vice President of FP&A and Strategic Finance at MasterClass, and SVP of Finance at Picsart before that. Grare has also held top finance roles at Bolt Threads, Rdio and Skype.
Gavril brings a wealth of tech leadership experience from prominent tech companies, including Raft, Picsart, Trilogy, Jive Software, Crossover for Work, Optivia and Wave Motion Labs. Gavril’s appointment signals Creatopy’s strong commitment to accelerating its technological advancements with AI at its center. As CTO, Gavril will lead the company’s engineering and technology strategy, drive innovation, and expand the platform’s capabilities to further empower marketers with sophisticated AI-driven tools.

The post Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 16-22

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PrizePicks announced it has been Certified by Great Place To Work for the first time — a prestigious recognition based on employee feedback about their experience working at the company. Great Place To Work is the global authority on workplace culture, employee experience and leadership behaviours proven to drive business performance. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified workplace. Team members at Certified companies are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly and have equal opportunities for advancement.

The Michigan Gaming Control Board has issued cease-and-desist orders to five illegal online gambling operators—BoVegas Casino, BUSR, Cherry Gold Casino, Lucky Legends and Wager Attack Casino—after discovering they were targeting Michigan residents without proper licenses. These operators are violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code. The MGCB’s investigations found that these sites have been accepting wagers and deposits from Michigan residents on sports events, slots, blackjack and other casino games—all without the oversight and safeguards required by law. Players using these platforms face unreliable payouts, unfair gaming practices and have no legal recourse in case of disputes.

ZOOT, a sweepstakes gaming platform bringing video game sensibilities to iGaming entertainment, announced it has raised $6 million in seed funding led by CoinFund, one of the world’s first cryptonative investment firms, with participation from Griffin Gaming Partners to expand the current US-focused business to a global-facing, stablecoin-driven one. The investment further grows the opportunities for instant, borderless payments in digital entertainment as stablecoin adoption surges past $239 billion in circulation, with payment giants like Visa and PayPal racing to integrate crypto rails for faster, cheaper transactions. ZOOT is building an iGaming platform that pioneers a new approach to iGaming that combines the engagement of video games with the efficiency of blockchain-based payments.

Partnerships

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport. Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalisation, recommendations, gamification, quick bets, player engagement features and more. Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot.

International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018. In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.

The post Gaming Americas Weekly Roundup – June 16-22 appeared first on European Gaming Industry News.

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Africa

pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association

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Partnership with the leading global monitoring body reinforces pawaTech’s efforts to combat betting corruption

pawaTech, a leading sportsbook provider in Africa that licenses the betPawa brand, which is available in 17 African countries, has joined the International Betting Integrity Association (IBIA). The partnership will see betting integrity data from pawaTech’s sportsbook trading operations contribute to IBIA’s global monitoring and alert network, which tracks over $300 billion in annual betting turnover across more than 140 brands. The move reinforces pawaTech’s commitment to responsible betting, fraud prevention and safeguarding sports betting integrity across Africa.

Juri Sidorenko, CEO of pawaTech said: “Joining IBIA reflects our commitment to fair play, integrity and safer betting. We are proud to support a trusted ecosystem that makes betting more secure, transparent and player-friendly across Africa.”

Khalid Ali, CEO of IBIA, said: “We are thrilled to welcome pawaTech to IBIA. The company’s unique African operational footprint and technology infrastructure bring valuable regional market knowledge and monitoring coverage to our association. This partnership further strengthens our global network and supports our shared goal of protecting the integrity of sport and regulated betting markets.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.

 

The post pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association appeared first on European Gaming Industry News.

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