

Latest News
Yggdrasil hires Christoffer Melldén as Head of Account Management
Yggdrasil, the leading worldwide publisher of online gambling content, has appointed Christoffer Melldén as its new Head of Account Management, a move that will significantly strengthen the supplier’s commercial team.
Melldén has more than seven years’ industry experience and previously held roles at Play’n Go, NetEnt, and most recently Real Dealer Studio where he was Commercial Director.
He will manage the supplier’s existing team of eight Account Managers, overseeing the continued growth of the department based out of Yggdrasil’s Malta office.
Melldén will be responsible for positioning Yggdrasil as the most relevant, and valuable strategic partner of choice for its operating partners, and ensuring that customer service is at the heart of everything the supplier does.
Andrew Pegler, Director of Commercial Operations at Yggdrasil, said: “We could not be happier to welcome Christoffer to our commercial division.
“He comes with great experience, a wide network of industry contacts, and a brilliant attitude. I think we already have one of the iGaming industry’s best commercial teams and we are stepping it up a gear with this important appointment.”
Christoffer Melldén, Head of Account Management at Yggdrasil, said: “I am thrilled to join Yggdrasil at what is a very exciting time for the company as we strive to become the undisputed leading worldwide publisher of online gambling content.
“Yggdrasil is a market leader in the iGaming space, known for offering world-class services to customers and I look forward to being part of the company’s future growth strategy.”
Andrew Cardno
Red Earth Casino Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions

Red Earth Casino has chosen Quick Custom Intelligence’s (QCI) Chatalytics platform to revolutionize its casino operations and elevate guest engagement. This AI-powered suite—which includes Slot Copilot, Player Copilot, the Dashboard, and the Robot Button—leverages OpenAI technology to deliver real-time intelligence and streamline decision-making across the gaming floor.
Built to enhance both slot performance and player service, QCI Chatalytics offers a powerful blend of automation and data analytics. Slot Copilot enables real-time slot machine monitoring, predictive performance analytics, and intelligent task assignment. Player Copilot uses behavioral insights to support personalized guest engagement strategies and optimize rewards. The Dashboard provides an intuitive, real-time view of key operational metrics, while the Robot Button automates routine actions—freeing up staff to focus on high-impact guest interactions.
“At Red Earth Casino, we are committed to the strategic adoption of AI across our operations. Our collaboration with QCI Chatalytics is one example of how we’re embracing advanced AI platforms. By integrating this technology alongside several other AI-driven solutions, we’re building a forward-thinking environment that supports smarter decision-making,” said Larry Resick, Marketing Manager for Red Earth Casino.
“We’re proud to bring Chatalytics to Red Earth Casino. By integrating OpenAI’s advanced models into our platform, we’re empowering casino operators with instant insights, intelligent automation, and unprecedented visibility into floor operations. This partnership marks a new era of AI-driven excellence in gaming,” Andrew Cardno, CTO of QCI, said.
The post Red Earth Casino Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions appeared first on Gaming and Gambling Industry in the Americas.
Comanche Nation Casino
Comanche Nation Entertainment to Expand Comanche Red River Hotel Casino and Comanche Nation Casino Properties

Comanche Nation Entertainment is set to expand both Comanche Red River Hotel Casino and Comanche Nation Casino, setting the stage for a multi-phase expansion that will strengthen its entertainment offerings, boost economic opportunity, and extend its reach across Southwest Oklahoma.
The new expansion will allow for long-term growth of both casino properties. Construction will begin first at Comanche Red River Hotel Casino with a new event center that expands the gaming floor, adds non-gaming amenities and creates new space to host concerts, conferences, and community events.
“This capital improvement marks a strategic milestone for Comanche Nation Entertainment. It gives us room to grow in a smart and sustainable way—creating more value for our guests, our team members and most importantly, Comanche Nation,” said CEO Steven Doyle.
The Comanche Red River Hotel Casino expansion includes approximately 150 additional slot machines, 15 table games, new bar, and food service areas and non-gaming attractions including an arcade and virtual golf suites. The event center will offer flexible seating for 500 to 750 guests and support cross-promotional programming designed to drive longer stays and higher guest engagement.
“Expanding our hotel room capacity and building an event center creates a stronger foundation for long-term profitability. It helps us capture more overnight visitors, extend play time on the casino floor and bring in new audiences for live events and entertainment,” Doyle said.
The post Comanche Nation Entertainment to Expand Comanche Red River Hotel Casino and Comanche Nation Casino Properties appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Millwall Extends Partnership with Spreadex

Millwall Football Club has extended its partnership with Spreadex. As per the deal, Spreadex will be an Official Sports Betting Partner of the club for the 2025/26 season.
The partnership will once again include extensive exposure for the brand across the club’s LED perimeter advertising boards alongside a presence across Millwall’s social media channels and official website, with plans to offer a number of promotional giveaways to Lions fans throughout the season.
Spreadex uniquely offers customers access to financial trading, sportsbook betting and sports spread betting; all in one place. The firm – which now employs more than 200 staff at its St. Albans headquarters – has been operating since 1999 and is regulated by both the Gambling Commission and Financial Conduct Authority.
Andy MacKenzie, Head of Marketing at Spreadex Sports, said: “Last season was a thrilling one for supporters and partners alike, with the Play-Offs still a possibility for The Lions up to the final match.
“At Spreadex, we are delighted to be extending our partnership with Millwall and look forward to another exciting campaign ahead, where we will again be active on our social accounts giving away tickets and signed merchandise for fans to win.”
Luke Wilson, Chief Commercial Officer at The Den, said: “We are pleased to be extending our relationship with Spreadex for the 2025/26 season, after a successful start to our partnership last season.
“Spreadex have established themselves as a leading and well-respected name within sportsbetting, with a strong commitment to both promoting responsible gambling and delivering award-winning customer service. This renewal reflects the strength of the relationship we have been able to build in a short time.
“We look forward to continuing to work with Andy and the team over the coming season to deliver further benefits to fans via Spreadex’s prize giveaways.”
The post Millwall Extends Partnership with Spreadex appeared first on European Gaming Industry News.
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