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Popular online casino fends off big-name brands such as Sky and Superdrug to take home two trophies at the Social Media Awards 2021
Fair online Casino and Bingo site, PlayOJO has added yet more silverware to its trophy cabinet after winning two hotly-contested categories at the prestigious Social Media Awards 2021.
PlayOJO was nominated in two categories – Best Use of Instagram and Best Use of Social Media – for its Compulsion campaign which features celebrity favourite Gemma Collins and drives awareness around the issue of problem gambling.
The campaign focused on the launch of a faux fragrance, Compulsion, to highlight problem gambling as the “addiction with no smell”. As part of the campaign, Gemma spoke to charity Breakeven to better understand problem gambling and how it can affect young people in particular.
Together they created an acronym – SMELL (Sleep, Money, Extreme, Losing, Lying) – to help concerned players or their loves ones determine if they potentially have a gambling problem. The campaign also featured a series of videos that were shared across social media.
The popular online casino brand was nominated alongside some of the UK’s largest household names including Hilton, Sky and Superdrug showing the strength of the competition it was up against in each category.
The Social Media Awards celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns. Categories are judged by an esteemed panel of industry leaders and experts over a two-stage process.
Samit Dutta, Head of Digital at PlayOJO, said: “It’s an honour to have taken home not one by two awards from the prestigious Social Media Awards 2021. We were up against some stiff competition, so we are thrilled that our Compulsion campaign came out on top.
“Compulsion is one of our most important and impactful campaigns to date, tackling the issue of problem gambling and providing players and their families with the support and guidance they need to stay in control of their play or receive help if they need it.
“Social media is a powerful platform for ensuring campaigns hit the right audience and at scale, and with Compulsion we were able to leverage this to drive awareness and education around the issue.
“I’d just like to thank the judges for recognising what we set out to achieve with Compulsion and pass on my congratulations to all that worked on the campaign.”
This is the third major industry recognition for PlayOJO after it was included in the 2021 SoundOut Index for having one of the most recognised sonic logos in the UK, coming ahead of other gambling brands and the likes of Heart and Asda as well as winning the EGR Bingo Marketing Campaign of the year award.
ELA Games
ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night

The ELA Games team is attending the event to demonstrate new developments
ELA Games, a dynamic game development studio, announces its attendance at SBC Lisbon, set to take place at the Feira Internacional de Lisboa & Meo Arena from 16 – 18 September.
Attending the event will be:
- Marharyta Yerina, Managing Director
- Oleksii Shulhin, Head of ELA Games
- Yaroslav Soloshenko, Team Lead Business Development Manager
- Petr Vonarshenko, Business Development Manager
- Sadaf Ali, Senior Account Manager
SBC Lisbon is a key annual gathering in the online gaming and betting industry, welcoming over 30,000 delegates to experience innovations, cutting-edge products, and networking opportunities. The ELA Games team will take the global stage to connect with partners, demonstrate its casino-and-player-centric development approach, and reveal new roadmap developments.
At the event, ELA Games will highlight its diverse portfolio, including recent hits from the Winpot series (Joker Winpot, Zeus Winpot, Rabbit Winpot Deluxe), visually rich classics like Juicy Crystal and Flame Fruits Frenzy, and innovative new releases such as Shoot Happens. The team will also preview upcoming titles and discuss recent expansions into important growing markets like Denmark, Sweden, Greece, and more.
Adding to the studio’s momentum, the SBC Awards have nominated ELA Games in the “Innovation in Casino Entertainment (Supplier)” category. The award ceremony will take place on September 18 for a night celebrating excellence and forward-thinking solutions. This shortlisting highlights ELA Games’ ongoing efforts to push the boundaries of online gaming and create new experiences for both operators and players.
Marharyta Yerina, ELA Games’ Managing Director, commented, “We’re always excited to attend SBC events as they’re one of the biggest gatherings of the year where we’re able to see many of our partners and make new meaningful connections. This year, ELA Games has plenty to show the world, as we’ve made numerous additions to our portfolio, developed new mechanics, and pushed ourselves creatively. The team is looking forward to sharing all we’ve been up to, and equally excited to attend the award ceremony!”
ELA Games invites all attendees to visit Stand B350 to chat with the team, explore creative solutions to bolster your content library, and find new ways to engage your player base.
Dates: 16–18 September
Location: Stand B350, Feira Internacional de Lisboa & Meo Arena
The post ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night appeared first on Gaming and Gambling Industry in the Americas.
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EGT Digital’s games are available to Bangbet’s customers in Tanzania

EGT Digital and Bangbet have once again strengthened their collaboration. After the impressive results in Kenya and Nigeria, the customers of the popular operator in Tanzania can now enjoy the Bulgarian provider’s gaming content. Players are able to choose among more than 150 in-house developed slot titles, the crash game xRide, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, Single Progressive Jackpot, and Gods & Kings Link.
“I am very happy that our games are already live in another key market for Bangbet,” commented Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “By extending our reach to Tanzania, one of East Africa’s fastest-growing iGaming markets, we expand our brand visibility and further strengthen our strategic position on the continent. Each new step with Bangbet confirms our role as a trusted partner and supports our long-term growth ambitions to reach more players across Sub-Saharan Africa.”
David Kabue Gichuhi, Director of Bangbet, also expressed his satisfaction with the partnership: “EGT Digital’s gaming products continue to demonstrate remarkable performance in all markets where we have integrated them to date, becoming our clients’ absolute favorites. The strong results in Kenya and Nigeria gave us the confidence to bring their content to Tanzania as well, and we are already seeing the same positive impact. This partnership is an important part of our business strategy and we look forward to introducing EGT Digital’s portfolio to players in Ghana and Uganda in the coming months.”
The post EGT Digital’s games are available to Bangbet’s customers in Tanzania appeared first on European Gaming Industry News.
Latest News
ProgressPlay to Showcase Cutting-Edge Sweepstakes And Standalone Solutions at SBC Summit 2025 in Lisbon

ProgressPlay, an established international iGaming platform provider, is gearing up for a standout presence at SBC Summit 2025 in Lisbon, taking place September 16 to18 at the Feira Internacional de Lisboa (FIL). Exhibiting at Stand B410, the company will spotlight its innovation-led Sweepstakes and Standalone solutions, alongside its full suite of white-label iGaming products, including white-label bingo, sportsbook, and casino.
This year’s SBC Summit is set to be the biggest yet, with 20% growth in both attendance and venue size, now spanning an impressive 135,000m². As a key player in the iGaming space, ProgressPlay is poised to engage with operators, partners, and industry leaders, demonstrating why its flexible, scalable, and compliance-ready solutions are operators preferred choice.
Key highlights at Stand B410 will be ProgressPlay’s Sweepstakes Solution, a dynamic, engagement-driven model designed for high player retention and regulatory compliance. Operators attending SBC will also have an opportunity to view ProgressPlay’s new Standalone Platform, a fully customisable, turnkey solution for operators seeking speed-to-market and seamless integration.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, commented: “SBC Summit 2025 is the perfect stage to showcase how ProgressPlay is redefining iGaming flexibility. Our Sweepstakes and Standalone solutions are engineered for operators who demand agility without compromise, whether in regulated markets or emerging territories. At Stand B410, we’ll be demonstrating exactly why our platform stands out in a competitive landscape.”
ProgressPlay’ Sweepstakes Solution merges entertainment and opportunity with its dual-currency engine; Gold Coins for play, Sweeps Coins (purchase-free) for real rewards. Built-in geocompliance and age verification create a bulletproof regulatory framework. Featuring over 40 top-tier providers like BetSoft and Pragmatic Play, with monthly content drops to maintain player excitement. The automated wallet system eliminates compliance complexity while local hosting and full integration deliver market-ready turnkey solutions, enabling operators to launch faster and work smarter.
ProgressPlay’s Standalone Platform redefines operator independence, delivering a branded, fully equipped iGaming platform without development delays. Featuring elite game providers, military-grade security, and retention-boosting tools, it bypasses compliance hurdles and launches rapidly, with guaranteed uptime.
The White-Label Bingo is a game-changing powerhouse, already powering over 130 online casinos worldwide in just 12 months, an explosive adoption rate that shatters outdated perceptions. Far from a nostalgic relic, bingo has emerged as the iGaming industry’s ultimate player retention weapon and revenue accelerator, delivering unmatched engagement and scalability for operators. The company’s White-Label Portfolio including bingo, sportsbook, and casino, all backed by ProgressPlay’s proven reliability and rapid deployment, will also be on show.
Itai Lowenstein, CEO of ProgressPlay, added: “This year’s SBC Summit reflects the explosive growth of our industry, and ProgressPlay is at the forefront with solutions that empower operators to scale effortlessly. From our Standalone platform to our full white-label suite, we’re here to prove that innovation and reliability can, and should, go hand in hand. We’re excited to connect with partners who share our vision for the future of iGaming.”
For more information about ProgressPlay and its participation in global iGaming shows, please visit www.progressplay.com
The post ProgressPlay to Showcase Cutting-Edge Sweepstakes And Standalone Solutions at SBC Summit 2025 in Lisbon appeared first on European Gaming Industry News.
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