Latest News
1X2 NETWORK TO BOLSTER THE MILL ADVENTURE PLATFORM WITH TITLES FROM 1X2GAMING AND IRON DOG STUDIOS
The strategic partnership will see The Mill Adventure platform go from strength to strength.
1X2 Network has announced a deal to integrate its portfolio of 1X2gaming and Iron Dog Studios games onto The Mill Adventure platform.
The integration, via Relax Gaming, means state-of-the-art The Mill Adventure gaming platform, will be bolstered by acclaimed titles like Astro Newts Megaways and Book of Merlin Jack Brown, Sales Director at 1X2 Network, said: “We’re excited to be launching on the Mill’s white-label platform and thrilled that our content will soon be reaching their third-party clients. But most importantly I am looking forward to a long fruitful relationship with the Mill. They’re a young company but they’ve been making big waves in the gaming space and really shaking things up in just a short period of time.” Bjørnar Heggernes, Head of Casino at The Mill Adventure, said: “We’re constantly looking to offer our clients the best the online gaming industry has to offer, and we’re confident 1X2 Network’s content will energise a platform that was already unbeatable. 1X2 Network has some of the most interesting, disruptive, and engaging games around, so we are happy to have them on board.”
Malta based, The Mill Adventure has gone from strength to strength since its launch in 2019 with a mission to provide a complete B2B gaming platform that innovates continuously through automation and AI. The 1X2 Network deal will complement a burgeoning portfolio of high-quality gaming content from some of the biggest names in the industry.
Meanwhile, it’s been a furiously busy year for the 1X2 Network, which has completed a wealth of high-profile deals and strategic partnerships. These have increased its footprint into new global markets as it seeks ever greater distribution for its ground-breaking titles.
“A big thank you to Bjørnar Heggernes and his team at The Mill who have been great from the get-go, and thank you to Relax Gaming for making this possible and for helping build these relationships.”
Conferences in Europe
2025 Gaming in Holland Conference announces headline speakers

The 2025 Gaming in Holland Conference, which will take place June 5, 2025, at the KIT Royal Tropical Institute in Amsterdam, is proud to announce its first confirmed speakers.
The Gaming in Holland Conference is THE place to meet the key decision makers in the Netherlands’ regulated gambling market.
First speakers announced
We are very happy to welcome the following key decision makers to our speaker line-up:
- Arjan Blok, CEO, Nederlandse Loterij
- Renske Fikkers, Head of Market Supervision, Netherlands Gambling Authority
- Justin Franssen, Partner, Franssen Tolboom Advocaten
- Dr. Andreas Ditsche, CEO, iGaming.com
- Josh Hodgson, COO, H2 Gambling Capital
About the 2025 GiH Conference: A Change is Gonna Come?
Recently, Teun Struycken, State Secretary for Legal Protection, announced a far-reaching revision of the Dutch Remote Gambling Act.
This month, the Dutch Lower House will hold roundtable discussions on the current state of the regulated gambling market. These roundtable discussions will be followed by an in-depth debate with the state secretary on March 27.
Naturally, this means that there will be plenty to discuss at this year’s Gaming in Holland Conference. Don’t miss it if you want to keep abreast of the latest developments.
As always, all-day networking, our traditional canal boat tour, and networking drinks at Holland Casino are included in the event.
Last but not least, the “Dutch Online Casino of the Year” award ceremony will be part of the post-conference networking drinks. Don’t miss the festivities!
Registration now open
Early bird registration is now open: https://bit.ly/GiHC2025. Don’t miss it!
The post 2025 Gaming in Holland Conference announces headline speakers appeared first on European Gaming Industry News.
2025 Men’s College Basketball Tournament
bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament
bet365, the leading sports betting brand, and Incentive Games, a premier B2B games provider, are excited to announce the return of the highly anticipated ‘bet365 Bracket Challenge’—the ultimate free-to-play predictor game with a potential $10 million jackpot.
Launching on Sunday, March 16, just in time for the 2025 Men’s College Basketball Tournament, the ‘bet365 Bracket Challenge’ allows basketball fans to test their knowledge and prediction skills. With a grand prize of $100,000 and a leader board rewarding the top 5,000 players, the competition is set to be bigger than ever.
For the player who achieves the elusive perfect bracket, $10 Million prize awaits!
Participants can access the bet365 Bracket Challenge page and check out the full terms and conditions by visiting nj.bet365.com/olp/bracket-challenge.
This free-to-play game is now open to new and eligible bet365 customers aged 21 and over, residing in the USA across: Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (permitted parishes only), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. The challenge is also available in Mexico and other jurisdictions. In order to participate, players must be fully verified by bet365, with one entry allowed per person.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”
A bet365 spokesperson said, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!”
The post bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament appeared first on Gaming and Gambling Industry in the Americas.
BGaming
BGaming Expands into Brazil with Pixbet Partnership

Rapidly Expanding Content provider announces landmark deal with Brazilian operator Pixbet
Popular iGaming content provider BGaming is thrilled to unveil a partnership with Pixbet, one of the most established and popular online sports betting and casino operators in Brazil.
This strategic partnership will see BGaming’s portfolio of innovative and top-performing iGaming content integrated into Pixbet’s platform, providing Brazilian players access to some of the most cutting-edge gaming content on the market.
Per the deal, Pixbet players will gain full access to BGaming’s entire portfolio, including hit titles such as Snoop Dogg Dollars, Aztec Clusters, and Fruit Million, along with any exciting new games developed by BGaming in the future. This will enhance Pixbet’s offering and help BGaming establish a foothold and reputation as one of the most innovative providers in the Brazilian market.
The deal seals a landmark moment for BGaming, who recently announced their licensing approval to enter the South American market. Pixbet is the largest sports betting platform in the region and has a strong international presence. Its online casino is hugely popular, ensuring plenty of players in the market will gain access to BGaming’s award-winning products.
Paulina Hovar, Sales Manager at BGaming, said: “Expanding our presence in Brazil is a key priority, and we aim to strengthen our position by working with top-tier operators in the region. By partnering with a leading company like Pixbet, we are ensuring as many players have access to our products as possible.
Pixbet is a major player in Brazil, and this partnership is a huge opportunity to make significant waves. We are beyond excited to see how Pixbet players react to our games.”
Ernildo Junior de Farias Santos, CEO at Pixbet, said: “At Pixbet, we are always seeking innovative and high-quality content to enhance our players’ gaming experience. BGaming has already made an impact in Brazil, and we are excited to expand our offering with its creative and dynamic portfolio.
This partnership will allow us to provide our players with even more thrilling gaming options, and we look forward to seeing how they engage with BGaming’s top-tier content.”
The post BGaming Expands into Brazil with Pixbet Partnership appeared first on Gaming and Gambling Industry in the Americas.
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