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The Evolution of Sports Betting – What are UK Punters Looking for in 2021?
With the delayed Euro 2020 tournament now well underway across the continent, sports betting brands are bracing themselves for a huge increase in demand and revenues.
This is definitely one of the safest predictions for the gambling industry in 2021, particularly after betting during Euro 2016 saw brands like Unibet deliver record-breaking numbers in terms of gross winnings revenue.
But what else should we expect from sports betting in the UK through the next six months, and which trends are having the most significant impact on individual punters?
Leveraging Date to Create Betting Systems
If the big data evolution has achieved anything, it has been to place huge swathes of organised data at everybody’s fingertips.
Make no mistake; we now have access to technology that can analyse huge databases and gather detailed insights across a range of applications, and online sports betting is no exception to this rule.
Of course, UK betting sites have used big data for a while now, particularly when formulating market odds and developing the most competitive (and ultimately rewarding) welcome bonuses.
While this application of big data is considered slightly controversial given the competitive advantage that it affords to operators (who already retain a clear house edge), punters are at least starting to leverage this technology to benefit themselves.
More specifically, players can now deploy algorithms to devise a data-driven betting system, with some capable of delivering a 77%-win rate.
Even on a fundamental level, the basic analysis of broad datasets pertaining to specific markets can create more informed wagers and betting systems, which in turn translates into a higher win rate over time.
In certain markets, it’s now also possible to track the performance of specific players, particularly with regards to fitness statistics and long-term form.
This is especially effective when wagering on individual sports such as tennis, and it can definitely help to inspire more scientific decision-making.
The Rise and Rise of eSports
The eSports market will also continue to offer opportunities to operators in 2021, having recently grown at an annual average rate of 8.5% between 2016 and 2019.
This sector also supported an impressive £111.5 million in terms of Gross Value Added (GVA) in 2019, while the market was also one of the few to thrive despite the coronavirus pandemic last year.
Make no mistake; eSports is already an incredibly popular market amongst players and fans alike, but last year saw it also experience a considerable spike in global viewership figures across all major platforms.
What’s more, it’s thought that the global games live-streaming audience will peak at 728.2 million by the end of this year, with this having grown by more than 10% in relation to 2020’s already impressive figures.
This is significant for the iGaming sector (especially in developed economies such as the UK), as a larger and more engaged eSports audience provides a captive market for established operators. The only obstacle that remains here is lack of awareness and understanding amongst mainstream bettors, but we’re likely to see this challenge overcome in 2021.
In fact, we should expect sports betting brands to utilise their large social platforms to educate punters about eSport wagering and the various markets on offer, while also promoting prominent events and providing access to live streams where possible.
The Increased Popularity of Live Streams
There’s no doubt that members of the Gen Z and Millennial demographics are more likely to wager on their smartphones, with this having also driven a rise in the demand for in-play betting.
Similarly, it has encouraged some operators to offer live streams of various events to their customers, with this feature having been widely available for years now.
However, 2021 will see bookies continue to tailor and improve their service, initially by increasing the number of live transmissions and covering more niche sporting events from across the globe.
What’s more, brands are improving the process of facilitating in-play betting through live streams, so that players can wager while they watch without having to transition from one screen to another.
In addition to enhancing (and modernizing) the typical sports viewing experience nationwide, this will also enable operators to optimize their earning potential and fully leverage the value of in-play betting.
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Week 46/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has welcomed another title into its Wildlife Series, Majestic Bison. Set in the Wild West, Majestic Bison surrounds players in a landscape populated with wild wolves, elegant eagles, fearsome snakes and formidable goats. A stripped back soundtrack captures the essence of the Wild West, with banjos and harmonicas immersing players in the action as they hunt for gold.
PG Soft, a world-class digital mobile games company, is celebrating the magic of the Rio de Janeiro Carnival with the release of its new slot, Rio Fantasia. A young dancer named Isabella is the star of the show as players join in the rhythm and passion of one of the world’s most spectacular parties. Rio Fantasia is a 3-reel, 3-row video slot featuring Stacked Wild symbols, multipliers, and respin until win.
Hölle Games has released Jumpin’ Jacks, a new Classic title featuring a special Duplicating Wilds mechanic. This 5×3, 15 payline slot has a theme of Halloween harvest, with scarecrows, pumpkins, corn, crows and a creepy midnight sky completing the picture. The atmosphere is there to match, with a cosy yet somewhat spooky soundtrack.
Belatra Games, the specialist online slots developer, has served up Cafe Pin-Up, a slot that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay. Players take a seat inside a charming cafe, where pin-up girls are on hand to deliver delicious dishes in a raucous atmosphere created by a jukebox playing toe-tapping tunes. The game is presented in a 5×4 grid with 20 paylines with the Pin-Up Girl Wild symbol playing the key role.
New from Peter & Sons comes Muddy Waters, a game that will send your Geiger counter up to 11. This high-volatility and highly radioactive slot comes packed with symbol multipliers, power-ups and a unique fishing mechanic. Muddy Waters riffs on the popular fishing-slot genre, but since this is the weird and wonderful world of Peter & Sons, it gets flipped on its head, because this game is about reeling in radioactive fish.
Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins. Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.
The post Week 46/2024 slot games releases appeared first on European Gaming Industry News.
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AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
Zitro, a leading company in the gaming industry, has signed a collaboration agreement with Grupo OSGA, a business group committed to promoting the employment of people with disabilities. Grupo OSGA offers job opportunities to people with disabilities and supports their professional development in inclusive and accessible environments.
Through this alliance, Grupo OSGA will provide Zitro with a parcel and documentation service between its offices, optimizing Zitro’s operational efficiency and strengthening its social commitment to creating a more inclusive work environment.
At Zitro, we firmly believe in the power of diversity as a driver of growth and development. This collaboration with Grupo OSGA not only enriches our company but also reinforces our commitment to contributing to a fairer and more inclusive society,” said Albert Zorrilla, Managing Director of Zitro for Spain.
“The collaboration with a prestigious international company like Zitro not only constitutes recognition of the work that Grupo OSGA has been carrying out but also contributes to the generation of real opportunities for people with disabilities to achieve effective and stable integration in the labor market,” said Oscar Galilea, President of Grupo Osga.
The post AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES appeared first on European Gaming Industry News.
Balkan's
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.
CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.
Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.
The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.
“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”
The post EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers appeared first on European Gaming Industry News.
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