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The Evolution of Sports Betting – What are UK Punters Looking for in 2021?
With the delayed Euro 2020 tournament now well underway across the continent, sports betting brands are bracing themselves for a huge increase in demand and revenues.
This is definitely one of the safest predictions for the gambling industry in 2021, particularly after betting during Euro 2016 saw brands like Unibet deliver record-breaking numbers in terms of gross winnings revenue.
But what else should we expect from sports betting in the UK through the next six months, and which trends are having the most significant impact on individual punters?
Leveraging Date to Create Betting Systems
If the big data evolution has achieved anything, it has been to place huge swathes of organised data at everybody’s fingertips.
Make no mistake; we now have access to technology that can analyse huge databases and gather detailed insights across a range of applications, and online sports betting is no exception to this rule.
Of course, UK betting sites have used big data for a while now, particularly when formulating market odds and developing the most competitive (and ultimately rewarding) welcome bonuses.
While this application of big data is considered slightly controversial given the competitive advantage that it affords to operators (who already retain a clear house edge), punters are at least starting to leverage this technology to benefit themselves.
More specifically, players can now deploy algorithms to devise a data-driven betting system, with some capable of delivering a 77%-win rate.
Even on a fundamental level, the basic analysis of broad datasets pertaining to specific markets can create more informed wagers and betting systems, which in turn translates into a higher win rate over time.
In certain markets, it’s now also possible to track the performance of specific players, particularly with regards to fitness statistics and long-term form.
This is especially effective when wagering on individual sports such as tennis, and it can definitely help to inspire more scientific decision-making.
The Rise and Rise of eSports
The eSports market will also continue to offer opportunities to operators in 2021, having recently grown at an annual average rate of 8.5% between 2016 and 2019.
This sector also supported an impressive £111.5 million in terms of Gross Value Added (GVA) in 2019, while the market was also one of the few to thrive despite the coronavirus pandemic last year.
Make no mistake; eSports is already an incredibly popular market amongst players and fans alike, but last year saw it also experience a considerable spike in global viewership figures across all major platforms.
What’s more, it’s thought that the global games live-streaming audience will peak at 728.2 million by the end of this year, with this having grown by more than 10% in relation to 2020’s already impressive figures.
This is significant for the iGaming sector (especially in developed economies such as the UK), as a larger and more engaged eSports audience provides a captive market for established operators. The only obstacle that remains here is lack of awareness and understanding amongst mainstream bettors, but we’re likely to see this challenge overcome in 2021.
In fact, we should expect sports betting brands to utilise their large social platforms to educate punters about eSport wagering and the various markets on offer, while also promoting prominent events and providing access to live streams where possible.
The Increased Popularity of Live Streams
There’s no doubt that members of the Gen Z and Millennial demographics are more likely to wager on their smartphones, with this having also driven a rise in the demand for in-play betting.
Similarly, it has encouraged some operators to offer live streams of various events to their customers, with this feature having been widely available for years now.
However, 2021 will see bookies continue to tailor and improve their service, initially by increasing the number of live transmissions and covering more niche sporting events from across the globe.
What’s more, brands are improving the process of facilitating in-play betting through live streams, so that players can wager while they watch without having to transition from one screen to another.
In addition to enhancing (and modernizing) the typical sports viewing experience nationwide, this will also enable operators to optimize their earning potential and fully leverage the value of in-play betting.
Latest News
Evoplay starts a big fiesta in spicy new title Don Juan Peppers

Evoplay, the award-winning game development studio, has released Don Juan Peppers, a fiery new slot that blends bold bonus features with festive flair.
Set in a sun-soaked Mexican town bursting with colour, rhythm and celebration, the game invites players to join the charismatic Don Juan himself for a lively fiesta across 20 fixed paylines.
The action centres around two types of bonus symbols. Landing three Chili Bonus icons on reels two, three and four triggers seven Free Spins. During Free Spins, each appearance of a Chili Bonus symbol awards an Instant Chili Prize corresponding to the value shown above its reel.
Meanwhile, landing six or more Bonus symbols activates the bonus game. In this mode, all Bonus and Chili icons lock in place and reset the spin counter to three. Chilis in this round boost the value of up to four Bonus symbols before transforming and continuing the chase for bigger wins.
The bonus game also gives players a shot at four fixed jackpots: MINI, MEGA, SUPER, and the GRAND prize of 3,000x the bet. For players who want to skip straight to the fiesta, a Bonus Buy feature offers direct access to either the Bonus Game or Free Spins.
Don Juan Peppers is the latest release in Evoplay’s growing portfolio of standout slots, blending engaging gameplay with vibrant storytelling and proven features.
Ivan Kravchuk, CEO at Evoplay, said: “Don Juan Peppers is a celebration of bold design and dynamic mechanics. By blending familiar bonus features with a distinctive aesthetic and rhythmic theme, we’ve created a slot that feels both familiar and fresh.
“It’s a fantastic showcase of our approach to delivering high-performing content with real personality.”
The post Evoplay starts a big fiesta in spicy new title Don Juan Peppers appeared first on European Gaming Industry News.
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Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins

An Eden of excitement awaits players with the launch of the new slot, Tropical Temptation. This vibrant 5×4 game from Slotland Entertainment is now live, bringing a sun-soaked paradise to Slotland.eu, CryptoSlots.com, and CryptoWins.com.
Discover a lush tropical island where exotic flowers bloom and two alluring characters—a charismatic man and a woman in a purple bikini—await. With bets from $0.40 to $1.20 across 20 paylines, the journey to fortune is open to all.
The true temptation lies in the features:
- Dual Progressive Jackpots: Bet 60+ coins ($0.60) to qualify for the Mini Jackpot (1,000-10,000 coins). Wager 100+ coins for a shot at the Major Jackpot (10,000-100,000 coins).
- Eve’s Free Spins: Land 3+ Eve scatters for 10-30 Free Spins with Double Wilds.
- Adam’s Free Spins: Land 3+ Adam scatters for 5-20 Free Spins with Expanded Wilds.
- Seductive Symbol Transformation: The bonus rounds intertwine thrillingly. During Eve’s spins, new Eve scatters transform into Adams, and vice-versa. Hit 3+ of these new scatters to immediately begin the other bonus round, adding all remaining spins for a prolonged, winning escape.
Answer the call of the wild and chase fortune in Eden. Tropical Temptation is available to play now with Free Chips and Match Bonuses at all brands until August 31st:
NEW GAME BONUSES for Tropical Temptation:
SLOTLAND
Valid until August 31
$12 FREE CHIP / $25 for VIPs
* Wager: 30x, Redeem: 1x, Max cashout: $120
* Code: BITE4WIN
170/150/130% MATCH for Gold/Silver/Bronze VIPs + 110% for ALL players
* Wager: 30x, Redeem: 4x per day, Deposit: $25 – $500
* Code: TEMPTED
Promo Details
CRYPTOWINS
Valid until August 31
101% MATCH
* Wager: 39x, Redeem: 5x per day, Deposits: $25 – $600
* Code: SINSPIN
Promo Details
CRYPTOSLOTS
Valid until August 26
65% MATCH BONUS
* Wager: 30x, Redeem: 3x per day, Deposits: $15 – $300
* Code: TRYME
Promo Details
The post Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins appeared first on European Gaming Industry News.
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SPRIBE names UFC content creator Nina Drama as latest Aviator brand ambassador

SPRIBE, the studio behind the legendary crash game, Aviator, has shaken hands on yet another explosive brand ambassador deal, this time with social media content creator and UFC interviewer, Nina Drama.
Nina is widely regarded as the most popular UFC and MMA media influencer in the world, known for her bold tone of voice and no-holds-barred creative style.
She regularly creates UFC and MMA-focused content, interviewing superstar fighters such as Merab Dvalishvili and Alex Pereira (who are also Aviator ambassadors) in her unique style. This has seen her amass over 14 million followers across her social media platforms.
As an Aviator brand ambassador, Nina (real name, Nina-Marie Daniele) will create and run several campaigns to promote the game to her audience.
The partnership really is the perfect fit, with Nina’s fanbase mostly falling into the same Millennial and Gen Z cohorts that engage with Aviator, which sees more than 50 million people a month strap in and take flight to see if they can land the biggest win multiplier.
It also aligns with SPRIBE’s multi-year, multi-million-dollar marketing partnership with the UFC, which sees the Aviator logo and branding appear inside the famous octagon at Fight Night and PPV events.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “We are thrilled to welcome Nina Drama to our growing roster of brand ambassador partners, and to be able to directly engage with her large and loyal fan base through some truly unique creative campaigns.
Nina has captivated audiences with her sharp humor, confident charm, and unfiltered interview style — a perfect match for the high-energy world of Aviator.
“We are really excited about the campaigns we will be launching with Nina – they will hit different, for sure, but we expect them to have a strong impact and introduce even more people to the thrills and spills the Aviator provides.”
Nina Drama, social media influencer and Aviator ambassador, added: “Playing Aviator is so much fun and I know my audience will love it too! UFC stars Merab Dvalishvili and Alex are also ambassadors and I know together we will make fun, relatable and viral content while also promoting Aviator!”
The post SPRIBE names UFC content creator Nina Drama as latest Aviator brand ambassador appeared first on European Gaming Industry News.
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