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The Evolution of Sports Betting – What are UK Punters Looking for in 2021?
With the delayed Euro 2020 tournament now well underway across the continent, sports betting brands are bracing themselves for a huge increase in demand and revenues.
This is definitely one of the safest predictions for the gambling industry in 2021, particularly after betting during Euro 2016 saw brands like Unibet deliver record-breaking numbers in terms of gross winnings revenue.
But what else should we expect from sports betting in the UK through the next six months, and which trends are having the most significant impact on individual punters?
Leveraging Date to Create Betting Systems
If the big data evolution has achieved anything, it has been to place huge swathes of organised data at everybody’s fingertips.
Make no mistake; we now have access to technology that can analyse huge databases and gather detailed insights across a range of applications, and online sports betting is no exception to this rule.
Of course, UK betting sites have used big data for a while now, particularly when formulating market odds and developing the most competitive (and ultimately rewarding) welcome bonuses.
While this application of big data is considered slightly controversial given the competitive advantage that it affords to operators (who already retain a clear house edge), punters are at least starting to leverage this technology to benefit themselves.
More specifically, players can now deploy algorithms to devise a data-driven betting system, with some capable of delivering a 77%-win rate.
Even on a fundamental level, the basic analysis of broad datasets pertaining to specific markets can create more informed wagers and betting systems, which in turn translates into a higher win rate over time.
In certain markets, it’s now also possible to track the performance of specific players, particularly with regards to fitness statistics and long-term form.
This is especially effective when wagering on individual sports such as tennis, and it can definitely help to inspire more scientific decision-making.
The Rise and Rise of eSports
The eSports market will also continue to offer opportunities to operators in 2021, having recently grown at an annual average rate of 8.5% between 2016 and 2019.
This sector also supported an impressive £111.5 million in terms of Gross Value Added (GVA) in 2019, while the market was also one of the few to thrive despite the coronavirus pandemic last year.
Make no mistake; eSports is already an incredibly popular market amongst players and fans alike, but last year saw it also experience a considerable spike in global viewership figures across all major platforms.
What’s more, it’s thought that the global games live-streaming audience will peak at 728.2 million by the end of this year, with this having grown by more than 10% in relation to 2020’s already impressive figures.
This is significant for the iGaming sector (especially in developed economies such as the UK), as a larger and more engaged eSports audience provides a captive market for established operators. The only obstacle that remains here is lack of awareness and understanding amongst mainstream bettors, but we’re likely to see this challenge overcome in 2021.
In fact, we should expect sports betting brands to utilise their large social platforms to educate punters about eSport wagering and the various markets on offer, while also promoting prominent events and providing access to live streams where possible.
The Increased Popularity of Live Streams
There’s no doubt that members of the Gen Z and Millennial demographics are more likely to wager on their smartphones, with this having also driven a rise in the demand for in-play betting.
Similarly, it has encouraged some operators to offer live streams of various events to their customers, with this feature having been widely available for years now.
However, 2021 will see bookies continue to tailor and improve their service, initially by increasing the number of live transmissions and covering more niche sporting events from across the globe.
What’s more, brands are improving the process of facilitating in-play betting through live streams, so that players can wager while they watch without having to transition from one screen to another.
In addition to enhancing (and modernizing) the typical sports viewing experience nationwide, this will also enable operators to optimize their earning potential and fully leverage the value of in-play betting.
Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.
This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.
For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!
Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.
“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”
“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.
Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!
About BoxNation:
BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial
About Casino Kings:
Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!
Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.
The post Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation appeared first on Gaming and Gambling Industry in the Americas.
Here are this weeks latest slots releases compiled by European Gaming
CryptoSlots, a leading cryptocurrency casino, is celebrating its 7th birthday this May with exciting new game launches and player rewards. To mark the occasion, CryptoSlots is unveiling a brand-new slot: Safari Sunsets, taking players on a breathtaking journey through the African savannah at golden hour. With swaying acacia trees, and a sky glowing in sunset hues of orange and purple, the game immerses you in the wild beauty of the grasslands. Majestic animals like zebras, lions, buffalos,and the powerful elephant Scatter symbol bring the reels to life!
PG Soft has unleashed its latest big-hitting title, Knockout Riches. The new addition is a 5-reel (1 to 3 rows in reel 1 and 5, 4 to 20 rows in reels 2, 3 and 4) slot that delivers an action-packed slot experience with grit, determination, and big rewards. Ruby, known as the ‘Flaming Rose’, steps into the ring as a rising star in the boxing world whose fists must do the talking.
Relax Gaming, the iGaming aggregator and supplier of unique content, is challenging players to tame Fang the dragon in its fiery new release, Fang’s Inferno. The dragon with an insatiable appetite for riches returns in this 5×4 slot where big wins can come via Blazin’ Wilds, Flamin’ Respins, Fang’s Bonus Picks, Fiery Free Spins and Fang’s Bonus Picks.
FBMDS is thrilled to announce the launch of its newest slot game of Asian inspiration – “Panda Treasure – Sublime Series”. This is the inaugural title in its ambitious plan to reinvent its slots portfolio with new, rewarding online casino game releases throughout the year, that speak to different players’ profiles and competitive operator’s demands. The release of a new slot game aligns with FBMDS’s 2025 narrative, focusing on market expansion, innovation, and leadership in key iGaming segments.
Spinomenal has released its latest game to join the Wildlife series, Majestic Silverback. Players are welcomed to the untamed, lush jungle for an adventure. Verdant fauna surrounds the 5×3 reel frame, brought to life by an array of jungle animals, including jaguars, parrots, crocodiles, and iconic silverback gorillas.
Push Gaming has launched Olympus Unleashed, a futuristic take on a mythological-themed slot that combines the timeless appeal of classic slots with bold, modern gameplay. Created for players who enjoy the familiar rhythm of traditional titles but crave something fresh, Olympus Unleashed delivers a compelling blend of nostalgia and innovation.
Play’n GO’s latest 6×4 slot, Crabby’s Gold, washes ashore with gold-grabbing mechanics, evolving Wilds and a crustaceous companion who’s got more attitude than treasure maps. Set in a sun-bleached pirate cove where coins glint beneath the waves, Crabby’s Gold brings comic chaos to the high seas. With its curmudgeonly mascot Crabby hoarding multipliers and heckling from the reels, this 4096-ways slot isn’t just another maritime theme – it’s a tidal wave of personality.
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the release of Piggy Winner™ – a pig-themed descendant of Inspired’s popular omni-channel slot Gold Winner™. This 10-win line slot game is packed with thrilling features including Wild Symbols, Cash Collecting Free Spins, a gamble option and Fortune Spins mode, designed to deliver slick gameplay and endless excitement.
Booming Games turns up the temperature with Inferno Fortune Power Hit, the explosive first title in the brand-new Power Hit Series. Set on a blazing 6×4 grid with 4096 ways to win, Inferno Fortune Power Hit is designed for players who crave nonstop action and high win potential. At the core of the game lies the powerful Power Hit feature, which can be triggered in both the base game and Free Spins.
The post Week 19/2025 slot games releases appeared first on European Gaming Industry News.
global online gambling market
Grand View Research: Global Sports Betting Market Size is Estimated to Reach USD 187.39 Billion by 2030
The global online gambling market size is estimated to reach USD 153.57 billion by 2030, registering a CAGR of 11.9% from 2025 to 2030, according to a new report by Grand View Research.
Sports Betting Market Report Highlights:
• The offline segment accounts for a significant revenue share in the sports betting industry in 2024, particularly in regions with a mature gambling infrastructure such as Europe and Australia.
• Based on the sports type football segment dominated the sports betting market, holding the largest share due to its vast international fan base and the continuous presence of domestic and international tournaments.
• Live/In-Play Betting emerged as the leading segment in the sports betting market in 2024, thanks to its real-time and interactive nature.
• Europe sports betting market accounts for the largest revenue share of around 48% in 2024. The sports betting market in Europe is continually evolving, bolstered by established regulations in several countries and increasing digital engagement.
The growth of the global sports betting market is driven by the proliferation of internet infrastructure and evolving regulatory landscape of the entire gambling industry across the world. In addition, the increase in the number of sports events and leagues worldwide such as the NFL, FIFA World Cup, Carabao Cup, and UEFA Europa League has positively influenced the growth of the market. Furthermore, an increase in disposable income and the rising usage of AI and blockchain technologies to improve the prediction algorithms in betting software are likely to boost the growth of the market during the forecast period.
Esports, which is an organized, multiplayer video game competition, played by professional players, individuals, or teams, has gained massive popularity during the COVID-19 pandemic and witnessed a surge in the number of events worldwide. Market players are utilizing the increased number of esports events to offer an opportunity for their customers to bet on such esports competitions and earn extra income. The surge in online sports events backed up by a rise in the number of esports tournaments offers stable growth opportunities for the betting industry. For instance, according to the report by the UK Gambling Commission, there was a huge 2922% year-on-year rise in esports betting revenue from March 2019 to March 2020.
The post Grand View Research: Global Sports Betting Market Size is Estimated to Reach USD 187.39 Billion by 2030 appeared first on Gaming and Gambling Industry in the Americas.
Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation
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