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How Smartico Gamification Can Spice Up Your CRM
All customer relationship management (CRM) divisions sometimes reach a dead end of options.
Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.
Well, all done. What to do next?
This is where gamification comes in handy. Gamification kills the CRM cul de sac.
How Exactly Can Gamification Contribute to CRM?
Gamification can be the steroid that boosts the efficiency, productivity and the conversion rate of any CRM. It offers multiple attractive options to ensure customer engagement.
Take for instance Smartico Gamification tool. It functions as an add-on over its CRM platform. Practically, it is a fountain of creative and surefire marketing campaigns.
To know what gamification can contribute to a CRM, one needs to understand just one or two features of gamification. In the case of Smartico Gamification tool, let’s focus on such a feature, namely Smartico Tournaments.
Before going to the operational part, here is a quick overview of Tournaments.
Tournaments, in a Nutshell
Smartico Tournaments basically makes customer activity a competition. Two or more players can compete against each other for the activities they do on a betting platform, for instance. The activities can be virtually anything: just logging in, actual betting, bets or amount won, and so on. It is up to the CRM operator to decide on.
Smartico Tournaments offers a bunch of options to the operator to create a tournament for the customers. It automatically tracks customer’s activity on the betting platform and compiles a leader board on the basis of points won by each customer.
The best thing about Smartico Tournaments is its near plug-and-play ease of use. It does not require elaborate software installing. It neither necessitates any tweaks to the existing system infrastructure. It mostly works as an extension of the existing platform.
How Can a CRM Operator Benefit from Tournaments
Tournaments help customer engagement in multiple ways. The following example is kind of self-illuminating.
Consider the case of simple tournament. Let it be based on the players’ number of betting wins. That is, the tournament is based on the number of wins for a player in a particular time frame. The time frame can be set for one hour, a single day, or specific dates.
The CRM operator can announce the tournament through multiple channels to entice the potential punters. The operator can decide on which type of users are eligible for participation, for example, VIP customers or punters in a particular game of football.
Once the eligibility rules, time frame and the type of customer activity are set, Smartico Tournaments engine will swing into action. It automatically tracks the customer activity within the given conditions and rules and compiles the points for each participant. A leader board will be displayed to the players, causing much enthusiasm and interest among them.
In this tournament, the player who has won the most bets on the platform during the time frame will emerge victorious.
This is just an example of a tournament. As you can imagine, tournaments can be set in any number of ways.
For example, a tournament based on the amount of money wagered during a particular period too can be conducted. Here, the player who wagers the maximum amount in that time frame will be the winner.
Here are some of sport betting tournaments a CRM operator can conduct to good effect:
- Players who made or won most bets on a single team, such as Liverpool or Barcelona
- Players who made or won most bets on a single real-life tournament, such as Euro Cup or Copa America
- Players who punt on or above a certain odds
A leader board with bonus points will act as a good discussion starter among players and subject of social media posts.
So, the benefits of tournaments should now be obvious. The major benefits can be summarized as below:
- Encourage interaction among players and build a sense of community
- Provide value-addition by allowing the players to compete among themselves
- Build brand loyalty among players by offering them points and bonuses
What the Players Gain from Tournaments?
Surely they gain better enjoyment out of tournaments. And there is always a feel good factor, especially who do well in the tournament.
As for any rewards, it’s up to the operator to decide on this after careful consideration of the cost-benefit scenario. The Smartico tool offers three options:
- The players win Points, which is part of Smartico Gamification tool and allows players to buy bonuses and other items from the Gamification Shop.
- The players win bonuses directly from the operator. For this, the Gamification tool requires API access to the platform’s bonus system.
- The players win gifts directly from the operator. The gifts can be anything that the operator deems fit, such as an iPhone or a PS5.
To sum up, Smartico Tournaments is a hassle-free tool to enhance customer engagement and activities. With tournaments, you can be sure of one thing: the CRM division will not hit a dead end.
Oddin.gg is proud to announce that it has secured a full 3-year sports betting license in Ohio, further strengthening its standing as the esports betting solutions provider with the most licenses in North America. With this latest addition, Oddin.gg now holds four US licenses—New Jersey, Colorado, West Virginia, and Ohio—and a total of five across North America, including Ontario, Canada.
The Ohio license is a strategic milestone, as the state is set to become one of the most active betting markets in the American Midwest. According to projections from the Ohio Legislative Service Commission, the state’s sports gaming market is expected to reach approximately $3.35 billion annually as it matures. By securing this license, Oddin.gg is well-positioned to support operators in tapping into this significant potential.
Obtaining the Ohio license also demonstrates Oddin.gg’s ability to meet the state’s comprehensive regulatory standards, which include arduous assessments of financial stability, operational integrity, and adherence to state laws. This achievement reinforces Oddin.gg’s reputation for compliance and reliability, enhancing its capability to deliver full-service esports betting solutions tailored to a growing market.
Ohio’s sports betting legislation imposes a 10% tax on sports gaming receipts, contributing to public education and initiatives supporting veterans in the state. Oddin.gg’s entry into this regulated environment reinforces its role as a leader in shaping the future of esports betting in the US while offering operators a pathway to engage with a new generation of bettors in a secure and exciting way.
Vlastimil Venclík, CEO of Oddin.gg, shared his enthusiasm about the news: “Securing a license from the Ohio Casino Control Commission is a significant step in our North American journey. Ohio is poised to become one of the most dynamic betting markets in the US, and gaining this
approval aer meeting the state’s rigorous standards is a true reflection of our commitment to integrity and excellence both in Ohio and beyond. However, this license isn’t just about expanding our reach; it’s about ensuring our partners have access to market-leading esports betting solutions that fully align with all local regulatory requirements.”
He continued, “Ohio’s market is gearing up to be something special, and we’re excited to help operators tap into that potential. As esports betting continues to evolve, Oddin.gg is ready to provide the expertise, technology, and support to make sure our partners succeed.
Here are this weeks latest slots releases compiled by European Gaming
Amusnet has released 40 Bulky Dice – a classic video slot full of lucky dice symbols with a modern twist, which tempts with lots of entertainment and fantastic prizes. This 5-reel, 40 fixed paylines slot game offers vivid gameplay, epic sound effects and an easy-to-use interface. Watch out for the colourful Joker, which is the Wild symbol and appears on the second, third and fourth reels.
BGaming has teamed up with famous rapper and record producer Snoop Dogg to create an iconic new slot, Snoop Dogg Dollars. The themed game is BGaming’s first branded content in collaboration with a celebrity and was exclusively launched with Roobet on 25th September, before going live across the wider network on 30th October.
Relax Gaming has delivered a knockout blow with its latest release, Feather Fury. Fists are flying in this 3×2 boxing-themed slot, where players can win up to 5,000x their stake thanks to a truly unique mechanic that awards respins following dead spins. Every dead spin that is registered automatically adds a notch to the bar, with 10 dead spins being enough to trigger Feather Fury’s respin feature.
“Reel Rabbit” from Hölle Games is already live, a new entry in the Reel franchise. This 5×3, 25 payline slot continues in the footsteps of furry friends Fox, Tiger and Wolf, and while it might be the most mild-mannered mammal of the bunch, Reel Rabbit still packs a hefty punch!
Step into the vibrant world of Muertos Fortuna, an exciting slot game from Zillion Games, featuring 3D animation and engaging features. Muertos Fortuna, inspired by Día de los Muertos and Halloween, brings vibrant animations and the unique presence of Catrina Muerte, who may appear during gameplay to interact and cheer you on with fun phrases, adding an engaging element to the experience.
Play’n GO invites players to revisit the mystical world of the beyond in Lady of Fortune Remastered, where the future holds untold riches and mysterious revelations. Venture where the veil between our world and the unknown is thin, and fortunes await those who dare to look. This 5×3 video slot revisits the popular title, Lady of Fortune, now with enhanced visuals and enriched gameplay.
Belatra Games has released its latest hot shot, Lucky Bandits. This exhilarating escapade launches players into the lawless lands of the Wild West that are brought to life with stunning visuals, immersive soundscapes, and thrilling gameplay. The game is bursting with engaging features such as Free Games, Hot Mode, and the intense Shot and Dynamite Bonuses.
Intrepid players are being given the chance to venture back in time to a land ruled by the great Pharaohs where they can uncover relics, treasures and big wins in Gold of Egypt, the latest slot from Silverback Gaming. In Gold of Egypt, players find themselves in a hot and arid desert at the entrance to a secret tomb. As the reels spin, ancient symbols land on the reels including a Cat, Snake, Scorpion and Scarab, as well as different hieroglyphics.
They say Rome wasn’t built in a day, but in Swintt’s all-new slot sensation, Hidden Treasures of Rome, players’ fortunes can certainly be built up in seconds thanks to the presence of Free Spins, a rewarding tumble feature and random multipliers that offer a maximum payout of up to 5,000x the stated win.
On October 2nd Endorphina, released its newest slot game, Panda Strike, now available for play in most online casinos. Panda Strike is a 5-reel, 4-row oriental slot with 40 fixed paylines. Set in a small Chinese town, the slot encourages players to master concentration and self-discipline, leading them to face the legendary panda, a master of the martial arts.
Amusnet has released its new online slot game, 10 Vampire Bites. The game has 11 symbols scattered across 5 reels and 10 paylines. The video slot game also showcases a hauntingly beautiful gothic design that immerses players in a world of mystery, while the atmospheric soundtrack further enhances the eerie experience, drawing players deeper into the chilling narrative.
The post Week 40/2024 slot games releases appeared first on European Gaming Industry News.
EGT Digital will present its impressive iGaming portfolio at this year’s G2E Las Vegas show. Along with Euro Games Technology, the company will demonstrate its latest developments and top-performing products on booths 2452 and 3352.
Visitors will be able to get acquainted with the 4 jackpot bestsellers Bell Link, High Cash, Clover Chance and Single Progressive Jackpot, including more than 100 titles on different themes. Among them the latest slot in EGT Digital’s portfolio Senor Muerto will stand out. Inspired by Dia de los Muertos, the latest addition to Clover Chance will take players to a world of mystery and vibrant festivities, where the Toppling reels with Multiplier feature will add even more thrill to the game.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will be on display as well to demonstrate how it could help operators to build and maintain a successful business online. Its 4 main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway, can be part of the complete solution or function independently, as they allow integration with solutions of third-party developers.
X-Nave’s CRM Engine will show numerous new competition opportunities, including different games and tournaments, which will enrich even further the betting sites’ capabilities to offer more attractive gaming options to its customers. The operators also will be able to make more detailed player segmentation and will have at their disposal an AI/ML chatbot and a new AI/ML module, which will make selection of casino games based on visitors’ behavior.
The main highlight in EGT Digital’s Sport Product for the show will be the new Customizable tournament page, which aims to enhance user engagement and simplify navigation. Thanks to it players will be able to access relevant information and place bets very easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This way players will enjoy more personalized and engaging betting experience.
The Gaming Aggregator will show its extensive portfolio, currently consisting of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from over 110 popular providers. Operators will be able to learn more about the newly-added leaderboard widget as well.
X-Nave’s Payment Gateway will present its wide range of payment methods, which includes Open Banking. The guests will also have the chance to become familiar with the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.
Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “We are excited to participate in G2E Las Vegas for another year in a row. We have prepared properly for the event and will welcome our guests with an attractive selection of products that I am confident will arouse great interest among them. We are looking forward to meet our current and potential new clients on October 8-10.”
Oddin.gg Breaks New Ground as Ohio Marks its 5th North American Betting License
Week 40/2024 slot games releases
EGT Digital to make a long-lasting impression at G2E Las Vegas 2024
Play’n GO celebrates clean sweep five-state launch with DraftKings and Golden Nugget
PlayStar announces partnership with the New Jersey Devils and Prudential Center
BOS/The Swedish Trade Association for Online Gambling commissions Advisense to strengthen efforts against money laundering
Great Canadian Entertainment and Petroglyph Development Group Announce Agreement for Purchase and Sale of Elements Casino Victoria
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