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Baltics

“We’re moving and scaling our market presence worldwide”: Exclusive interview with Evoplay CCO

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As the famous tech-first studio prepares to take the Baltic region by storm following its debut in Estonia, and soon Lithuania, we caught up with Evoplay’s CCO, Vladimir Malakchi to talk about the supplier’s expert insight into the CEE market and player profiles.

Congratulations on Evoplay’s latest market debut! How long have you had your eye on the Baltics?

Thank you, it’s a real milestone for us and we’re very pleased to be expanding and building a first-class network. The Baltics is an important market and we’ve been planning entry for some time.

The growth there has been astounding – in Latvia, for example, Euro 11.5 million was generated by the online casino sector just a few years ago. And in Estonia, a recent survey showed that 80% of adults said they had, at least once, placed bets on games of chance, which shows what a tech-savvy audience we’re dealing with.

Our games have proven to resonate really well with CEE players, and we first entered Romania with WinBet, as well as expanding into Croatia, Bosnia, and Serbia. Alongside that, we have already certified our games with local certificates and we’re about to enter Lithuania with one of its most credible casino operators to continue building our Baltic presence

Tell us about your latest deals – what do they encompass and what are you set to deliver?

We’re moving and scaling our market presence worldwide. The CEE region, Estonia and Lithuania are three markets we’ve been looking at this year, and I’m sure we’ll have plenty more exciting news to announce soon enough.

In 2021, we entered Estonia with Slots.io, and with our Lithuanian regulatory approval added to the mix, one can certainly say that our approach is globally local.

When it comes to our offering, we’ve hand-picked our very best to please not only the regulator but also our new players, including Ice Mania, Fluffy Rangers and Forest Dreams. Having really made a name for ourselves as one of the most tech-first suppliers around, we’re very confident that we’ll be able to bring a truly exciting gaming experience to the table that will showcase just how much we stand out as a unique supplier.

What’s your overall view of the three markets available? How do they compare to other CEE markets where Evoplay is live?

The preferences are similar to the typical CEE player, and accordingly relate to the European player profile. We find that CEE countries have similar tastes with regards to games, but with slightly differing needs from country to country.

What we need to remember here is that mobile is the key channel. This means each of our games need to be designed for a highly discerning audience that knows exactly what they should expect when it comes to next-gen gaming. This means flawless graphics, pitch-perfect sounds and an immersive atmosphere that can compete on a par with other types of mobile-based games that they’re accustomed to outside of gambling.

When it comes to the tech – what’s the primary channel of choice for Estonia and Lithuania, and how do you aim to tailor your offering?

As already mentioned, mobile is king – and this is where we really excel. Of course, we go far deeper than that when it comes to evaluating what we have to offer and tailoring our games accordingly. Now it’s too early to say, as we’re still testing and analysing the feedback from players from these markets and adjusting our offering based on the incoming data and each game’s performance.

This, is of course, means that we plan to bring plenty more of our games to the table as we continue to hone our offering, and we will share more specific data and feedback after six months in these markets, but the initial findings are interesting and positive. As everywhere, players choose quality, interesting games that they find familiar to the ones that they are used to seeing on the market.

So, this fits very well with Evoplay’s approach of giving the games you feel you know, but with a new spin based on stunning graphics, great mechanics, and incredible technological implementations.

Taking a look at the games you have prepared for your partners – what have you selected as the best in your catalogue? What can players look forward to?

For the Estonian and Lithuanian markets, we’ve certified a selection of 40 slot titles and we’re pleased to see that all of them have good performance rates in Estonia already, and in some cases – have knocked even our most optimistic expectations right out of the park. Players really like what we have to offer, and we’re delighted to be making a real difference when it comes to entertainment.

Delving into our titles, we think, for example, that Ice Mania, Forest Dreams and Fluffy Rangers are going to be big hits in Estonia, and we’re confident that this will carry over to Lithuania, too – especially, of course, our worldwide evergreen hits such as Hot Triple Sevens, Elven Princesses and Fruit Nova.

Last but not least, how do you see further CEE expansion fitting into Evoplay’s strategy? Should we expect plenty more news soon enough?

We’re exploring all opportunities with regards to our CEE market expansion – it’s a strong marketing that’s ripe for our gaming experience. In many ways, we’re only just getting started – with the Balkan markets proving especially exciting as player interest continues to surge there.

Moving southwards, of special interest to us is Greece – and we’re working hard to assemble a catalogue of regulation-friendly products as we undergo the suppliers’ licencing process, adapted this year. This changing nature of regulation is something I predict to continue to be a hot topic throughout 2021 on the continent, and it’s all about being innovative and agile to adapt to both the regulator and our partners’ needs.

Further afield, we’re open and looking to new markets to reach in Central Western Europe, LatAm and emerging markets. Having a global reach, but with locally relevant games, is a core driver for us, and we’re very much looking forward to keeping our momentum going from last year, which was a record-breaking time for us, across markets, launches and new games. Do stay tuned for plenty more exciting announcements soon enough!

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Baltics

SYNNET CMS Officially Live in Latvia

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After extensive development and rigorous testing, the SYNNET Casino Management System is now fully operational at Joker.lv gaming halls in Latvia. This marks a major milestone in the company’s long-term vision of delivering a powerful, intelligent and scalable solution for managing gaming establishments with maximum efficiency.

The launch of SYNNET represents a shift in the way casinos and gaming halls are monitored, managed and optimised. Designed to streamline daily operations, enhance decision-making and improve overall efficiency, SYNNET provides comprehensive control over every aspect of a gaming venue.

Among its standout features, SYNNET includes:

• Integrated jackpot system – Seamlessly manage and customise jackpot configurations across multiple gaming machines.

• Advanced dashboards & widgets – Get real-time insights into casino performance, financials and player behaviour through an intuitive and fully customisable dashboard.

• Floorplan management – A visual representation of all gaming machines and tables for optimised space utilisation and operational efficiency.

• Marketing campaign automation – Target and engage players effectively with built-in tools for promotions and personalised offers.

• Geographic mapping of operations – Gain an overview of all locations, allowing for efficient monitoring and remote management of multiple branches.

With 35 branches and 1150 gaming machines now fully integrated into the SYNNET ecosystem, casino operators can leverage data-driven insights to enhance performance and player engagement like never before.

The post SYNNET CMS Officially Live in Latvia appeared first on European Gaming Industry News.

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Baltics

The Lithuanian Gaming Control Authority (LPT) has completed its inspection: Olympic Casino has been fined almost 8.4 million euros

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The company Olympic Casino Group Baltija (OCGB) did not take sufficient steps to identify the origin of Šarūnas Stepukonis’ losing funds, and the monitoring of his financial transactions was only formal and ineffective. Such violations were identified by the Gaming Supervisory Authority, which conducted an inspection of OCGB’s activities in Lithuania. The company was fined almost 8.4 million euros.

The Gaming Supervisory Authority (LPT) investigated the actions taken by OCGB in response to Š. Stepukonis’ transactions on the company’s gaming website from December 2016 to the end of June 2021. The law obliges gaming operators to ensure that customer funds are not obtained from criminal activities or through participation in such activities. It is also mandatory to verify the origin of the funds. LPT found that the measures applied by OCGB were poor and insufficient, and the monitoring of Š. Stepukonis’ transactions was formal.

Gambling organizers must report suspicious transactions to the FNTT. Š. Stepukonis’ transactions had obvious signs that should have raised suspicions for the gambling organizer. However, the FNTT was not informed about this.

During the inspection, evidence was also collected that Š. Stepukonis’ gambling was irresponsible. The gambling company should have noticed this, especially since the client was assigned a personal manager who saw all of his transactions.

“Instead of finding out whether Š. Stepukonis had a gambling problem or informing the supervisory authority, Olympic Casino encouraged him to gamble even more. An individual incentive package was prepared for him. A total of 1.3 million euros was allocated for this. This “bonus” could only be spent on gambling. Other incentives were also allocated,” – comments on the results of the inspection by LPT Director Virginijus Daukšys.

Since mid-2021, gambling companies in Lithuania have no longer been allowed to offer incentives to their customers that they would later lose. Just before this tightening came into effect, Š. Stepukonis’ virtual gambling was moved from Lithuania to Estonia, where it was still allowed to encourage gamblers.

In this way, it was possible not only to maintain incentives for gambling, but also to avoid supervision by the LPT. If an ordinary gambler from Lithuania tried to go and register on the Estonian Olympic Casino website, he would be redirected to the Lithuanian website. However, in the case of Š. Stepukonis, the redirection was not carried out. These circumstances are part of the pre-trial investigation.

During the inspection, a total of five violations of the provisions of the Law on the Prevention of Money Laundering and Financing of Terrorism and the Law on Gambling were identified.

The law allows for a fine of up to twice the amount of damage caused. The damage was determined to be 6.4 million euros – the amount Š. Stepukonis lost at the Olympic Casino in Lithuania. When calculating the fine, an aggravating circumstance was taken into account – the company did not cooperate during the inspection.

According to V. Daukšys, after this story came to light, steps were taken to prevent similar cases from recurring. The most important change is the law, proposed by the LPT, which obliges gambling companies to take action upon noticing irresponsible gambling and to provide information about it to the LPT.

“Until now, there was no such obligation. Therefore, the LPT did not have information that would allow it to take preventive actions in advance,” says V. Daukšys.

The new Gambling Law will come into force in November this year. Its aim is to reduce the accessibility, attractiveness and potential harm to personal health of gambling.

LPT also reviewed its procedures, adjusted internal procedures, allowing for more frequent scheduled inspections of the activities of gambling companies. In addition, the Ministry of Finance conducted an audit of LPT’s activities. No significant operational deficiencies were identified during the audit. LPT took into account the audit recommendations and allocated more human resources to money laundering prevention functions.

 

Source: Gambling Supervisory Authority under the Ministry of Finance of the Republic of Lithuania

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PaymentFarm Rolls Out Innovative AI Anti-Fraud System and Global Card Processing Solutions for PSPs, iGaming and High-Risk Markets

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PaymentFarm, a global leader in payment processing solutions for high-risk industries, announced a series of groundbreaking advancements aimed at helping iGaming businesses and Payment Service Providers (PSPs) expand their operations and significantly reduce processing costs. This year, PaymentFarm has successfully integrated an AI-driven anti-fraud monitoring system into its platform while introducing the most competitive card processing rates available worldwide.

In today’s fast-paced digital economy, high-risk sectors such as iGaming face unique challenges—ranging from fraud prevention and compliance complexities to managing steep transaction fees. Recognizing these hurdles, PaymentFarm has taken decisive action to address them head-on. The newly integrated AI anti-fraud system offers real-time transaction monitoring and intelligent risk analysis, effectively reducing chargebacks and minimising raudulent activities. By harnessing sophisticated machine learning algorithms, the system detects anomalies and patterns that traditional methods often miss, ensuring that each transaction is secure and that businesses can operate without disruption.

At the same time, PaymentFarm has overhauled its card processing framework to offer unmatched global rates. By collaborating with a broad network of financial institutions and payment channels, the company delivers secure, scalable solutions that enable iGaming operators and PSPs to manage costs more effectively while expanding into new markets. These strategic improvements not only lower operational expenses but also help businesses navigate regulatory challenges and meet the ever-evolving demands of global commerce.

“At PaymentFarm, we understand that businesses operating in high-risk sectors require not just robust security, but also cost-efficient and scalable payment solutions. Our commitment to innovation is evident in our recent integration of AI-powered fraud detection and our relentless pursuit of the best processing rates in the industry. We are excited to help our clients overcome traditional barriers and achieve sustainable growth worldwide,” Olga Strelnikova, Senior Business Developer at PaymentFarm, said.

The post PaymentFarm Rolls Out Innovative AI Anti-Fraud System and Global Card Processing Solutions for PSPs, iGaming and High-Risk Markets appeared first on European Gaming Industry News.

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