Australia
Exclusive Q & A with Marc Edwards, CEO of ORDER
Q. Congratulations on joining ORDER as the new CEO! What are your early reactions to the job?
A. It is an exciting time to join the organisation. I had been working for ORDER in a consultancy capacity for 6 months prior to joining as CEO, so the transition has been relatively seamless. My early impressions are full of opportunity and growth. The industry is forging ahead and receiving a lot of attention from mainstream media and non-endemic brands looking to be involved in the space, and with ORDER being a first mover in esports and now 4 years later is well established, we are looking forward to this next stage of our evolution.
Q. Do you find heading an Esports team much different than leading an organization in traditional sports or motor sports, where you had spent most of your career?
A. There are a lot of similarities with the support structure of esports and traditional sports, especially when it comes to fostering a culture of high performance and professionalism. And now as we look ahead, player welfare and grass roots programs are firmly on the agenda to ensure we are both looking after our professional players, but also playing a role as a leader in the industry to provide pathways for the next generation of talent. If we look at the commercial side of the industry there are certainly some parallels to draw with sponsorship, brand activations and fan engagement and how these are delivered to offer the best value to brands. The real difference in this area of the business is the ability to innovate and execute on new ideas without the constraint of governing or league bodies. Further, we also see the customer facing area of our business as a far more creative than traditional sports – more along the lines of a music label. Essentially our talent, who are professional gamers and content creators, are at the core and the support crew we build around them to bring this to life are creatives, e.g. content managers, creative directors, digital marketers and brand builders.
Q. For the outside world, Australia, where ORDER is based, is known for its outdoor sports. How is esports catching up in the country? How does its popularity compare with that of traditional sports?
A. Traditional sports are fed by generations of participation and ultimately viewership. Right now the esports industry in Australia is no more than 5 years old, yet despite the lack of history and level of unfamiliarity the fan base has more than doubled in the past 2 years alone. With the majority of esports fans being in the 18 to 34 age bracket and skewing male, there has been a natural migration of fans from traditional sport into esports, which is a sign of how Australia’s deep passion for sport is changing. Esports provides this generation an alternative outlet for entertainment and it’s being supported big time. While the current audience base skews male there is a ground swell of engagement coming from the female audience and is being driven by women gamers increasingly turning professional.
Q. ORDER has recently raised a $5.3 million funding? What are the immediate plans to drive the growth?
A. We will solidify our position in Oceania esports while continuing to look at opportunities in other esports titles. The real growth for ORDER though will be in content creation and production and building an audience around our brand. To do that we are looking for content creators across multiple platforms and gaming influencers who will become part of the ORDER crew and benefit from our administrative support and enabled to continue to grow their current activities. Also, in a first for an esports organisation the region, earlier this year ORDER took residency at our new facility in Collingwood Melbourne, which will feature the Alienware esports high performance room, Logitech streaming room, production studio and administrative offices.
Q. Could you talk about the new diversification initiatives that are in pipeline?
A. Outside of what I have mentioned above, ORDER will continue to evolve our gaming production capabilities, with a bespoke offering across events and licensed content. We are also looking towards collaborations with creatives and artists across music, fashion, and art. We see gaming as aligning strongly with the future of pop culture and these pursuits have paved the way for gaming to move from a subculture to pop culture in its own right.
Q. It appears that the lock down forced by the Covid 19 pandemic has turned out to be a turning point for esports in general. How did it affect the growth of ORDER?
A. For ORDER, and most esports organisations, the events of the last year or so have put greater emphasis on the need for online event capability, content production and building a mass audience. While much of this growth is still in it’s infancy, the realignment of strategy in the early stage of 2020 provided us a long enough runway to start executing and importantly secure significant funding to accelerate our growth ambitions.
The Australian Communications and Media Authority (ACMA) has requested the Australian internet service providers (ISPs) to block more illegal online gambling sites, after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.
The latest sites blocked include Casiny, CoinPoker, Crown Play, Fafabet9, SlotFred, Smart 93 and Vigor Spin.
Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 1251 illegal gambling and affiliate websites have been blocked. Around 220 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal online gambling rules in 2017.
The post ACMA Blocks More llegal Online Gambling Websites appeared first on European Gaming Industry News.
Tabcorp Holdings Limited (TAB) has been penalised $4,003,270 for sending more than 5700 marketing messages to customers of its VIP Programme that broke Australia’s spam laws.
An Australian Communications and Media Authority (ACMA) investigation found that TAB sent 2598 SMS and WhatsApp messages to VIP customers between 1 February and 1 May 2024 without providing an option to unsubscribe from the messages.
The ACMA also found that 3148 SMS and WhatsApp messages did not contain adequate sender information across the same period, and 11 SMS messages were sent without consent between 15 February and 29 April 2024.
Authority Member Samantha Yorke said the breaches were deeply concerning as they involved non-compliance by a large and established gambling provider that targeted VIP Programme customers.
“This is the first time the ACMA has investigated and found spam breaches in a gambling VIP program. These programs often involve personalised messages offering incentives such as bonus bets, deposit matching, rebates and offers of tickets to sporting and other events.
“The gambling industry needs to understand that spam laws apply to all direct marketing—whether it’s generic campaigns or personalised messages,” Ms Yorke said.
“VIPs should not be confused with gambling ‘high-rollers’. These types of gambling VIP programs can involve customers who are not well off and are experiencing significant losses,” Ms Yorke said.
“It is utterly unacceptable that TAB did not have adequate spam compliance systems in place.”
Under the Spam Act 2003, businesses must have consent before sending marketing messages. Messages sent with consent must also contain a working unsubscribe option and information about the sender.
“When people make choices to unsubscribe from a service they must be able to do so easily and their decisions must be respected by companies,” Ms Yorke said.
TAB has also entered into a 3-year court-enforceable undertaking. This includes an independent review of its direct marketing systems, making improvements, running quarterly audits of its VIP direct marketing, training staff and reporting to the ACMA regularly.
“The ACMA will be watching closely to ensure TAB meets its commitments and complies with the spam laws in future,” Ms Yorke said.
Cracking down on gambling safeguards and spam rules are current compliance priorities for the ACMA. Over the last 18 months businesses have been penalised over $16.9 million for spam breaches.
The post ACMA: TAB Penalised $4 Million for Spamming VIP Customers appeared first on European Gaming Industry News.
The organisers of Regulating the Game have announced the International Betting Integrity Association (IBIA) as a confirmed judge for the inaugural RTG Global Awards, to be presented at the Regulating the Game 2026 Gala Dinner on Tuesday, March 10, 2026, in Sydney.
The RTG Global Awards celebrate excellence in leadership, innovation and impact across community impact, compliance, safer gambling, industry integrity and financial crime risk management. The Awards form part of the sixth edition of Regulating the Game, an international conference committed to enhancing sector integrity, regulatory capability and ethical leadership.
Founded in 2005, IBIA is the leading global voice on integrity for the licensed betting industry. It is a not-for-profit association whose members include many of the world’s largest regulated betting operators, active across six continents. IBIA plays a crucial role in safeguarding sport and the betting industry from corruption, operating a world-leading monitoring and alert platform and collaborating with regulators and sports governing bodies around the world.
Khalid Ali, CEO of IBIA, joins the RTG Global Awards judging panel, bringing deep sector expertise and a steadfast commitment to integrity and responsible betting practices.
He said: “I am honoured to join the judging panel for the RTG Global Awards. At IBIA, we are dedicated to upholding integrity and transparency across the global betting landscape. These Awards spotlight the organisations and individuals working to advance ethical conduct and effective regulation, and we are proud to support that mission.”
Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, welcomed the announcement: “Khalid’s appointment and IBIA’s involvement reflect the global calibre and integrity-centred mission of the Awards. Their leadership in monitoring and protecting sport from betting-related corruption aligns perfectly with our vision to champion excellence and elevate standards across the sector.”
• The RTG Global Awards will feature six categories:
• Leadership Voice – for principled, reform-focused leadership contributing to sector uplift
• Safer Gambling Champion – for operators or organisations demonstrating tangible harm minimisation outcomes
• Compliance Excellence – recognising uplift in AML, risk culture, or regulatory compliance
• RegTech Solution of the Year – celebrating innovative technologies improving sector integrity and compliance
• Community Impact Initiative – for initiatives delivering measurable community benefit
• Emerging Leader – Safer Gambling or Compliance – spotlighting rising talent (under 40) making meaningful contributions.
Key Dates:
• Nominations Open: Tuesday, July 1, 2025
• Nominations Close: Friday, December 12, 2025
• Finalists Announced: Monday, February, 2 2026
• Awards Presented: Tuesday, March 10, 2026 at the Regulating the Game Gala Dinner.
Nominations will open on July 1, 2025, with further details and submission guidelines available at: www.regulatingthegame.com/global-awards-2026.
The post IBIA Joins the Judging Panel for Inaugural RTG Global Awards appeared first on European Gaming Industry News.
Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers
Gaming Americas Weekly Roundup – June 16-22
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
Highlights from the Essential EEGS Webinar on AMLA Reforms
GR8 Tech Turns Up the Heat with Limited Edition Drop
Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium
MGA Games Launches “Athena’s Treasure,” a Mythological Slot with Expanding Wild and Variable Free Spins
Week 22/2025 slot games releases
Octoplay secures a partnership with Danske Spil in Denmark, Expanding Nordic Market Presence
LiveScore unveils industry-first four-day work week trial for London staff
-
gaming3 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
