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There is Plenty of Great Cricket to Look Forward to in 2021

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2020 was a very bad year for sports as many events were postponed due to the Covid-19 pandemic that is currently hitting the world. The lack of sports meant that sports betting fans all over the world had to occupy themselves by other means and many turned to online casinos and eSports to get their gambling fix. However, things are looking up in 2021 and most sporting events have returned, albeit many with no fans in attendance. Now there is a backlog of cricket events to be played and betting sites are anticipating a huge year for cricket betting, and this is what we are going to look at in this article.

Indian Premier League

The Indian Premier League took place in 2020, but instead of taking place in India during March and April it was postponed until September and was played out in the United Arab Emirates. While it was great that cricket fans across the world got to watch some great cricketing action, it felt like a bit of an anticlimax which probably had something to do with the fact it was being played outside of India for the first time, was being played during a different time of the year, and because there were no fans present in the stadium.

Now, the 2021 edition of the IPL will not have any fans either, but at least it will take place during the usual months and will be played in India. There is definitely a lot more hype surrounding this year’s competition and that will be music to the ears of bookmakers across the world as this is expected to lead to a lot more online cricket betting on the event.

The IPL has become a cash cow for bookies and while the amount that was bet on the 2020 IPL was not small by any stretch of the imagination, it was not as much as it usually is. However, bookies expect that this was just a one off and believe that more will be bet this year on the IPL than ever before.

T20 World Cup

The T20 World Cup was supposed to be held in Australia in 2020, but it had to be postponed due to the Covid-19 pandemic. The ICC then announced that it would be held in October and November of this year, but instead of being played in Australia, it is now going to be played in India. Then, to add to the delight of cricket fans all over the world, they announced that there would also be a T20 World Cup held in Australia in 2022.

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This tournament gets a lot of attention because which cricket fan does not like the idea of watching the best limited-overs cricketers in the world battle it out to be crowned the champions of the world? There is nothing better than watching wily bowlers try to outsmart batsmen who are trying to deposit them outside the stadium.

It is not yet known whether fans will be allowed in the stadiums to watch the matches, but as this competition is still six months away, we are hopeful that this will be the case. It is good that we have some cricket back to enjoy, but all cricket fans will agree when we say that a cricket game is just not the same when there are no fans in attendance. In fact, it is fair to say that no sports are the same without a crowd in to build up the atmosphere.

However, fans or no fans, the show, as Queen once said, must go on and bookmakers are expecting there to be plenty of money bet on this prestigious tournament, especially by Indian cricket fans. Although cricket was created in England and was spread across the world during the time of the British Empire, it is fair to say that Indians are the most passionate about the sport. This is highlighted by the fact that they bet hundreds of millions on every match that the Indian national team takes part in.  No other nation comes anywhere close to these betting figures. Therefore, it is really no surprise that bookmakers are expecting to make a pretty penny off the T20 World Cup later this year.

ICC Test Championship

There were plenty of Test series cancelled in 2020 due to the Covid-19 pandemic and a lot of these were part of the inaugural ICC World Test Championship. For example, in March, the second Test between Bangladesh and Pakistan was postponed as well as the two-Test series between England and Sri Lanka. Then, in May, Australia’s tour of Bangladesh and West Indies’ tour of England were put on hold. Then, in June, the series between New Zealand and Bangladesh and Bangladesh and Sri Lanka were postponed.

In July, the ICC declared that their main priority was to find new dates for all the Test series that had been postponed due to the pandemic. However, despite putting in a lot of effort, they ultimately accepted defeat and declared that it was not possible to play a number of the postponed series as part of the competition. Therefore, they amended the points system to account for the different number of series that each team played.

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There are still two Test series left to be played in this tournament and these are between the West Indies and Sri Lanka and Sri Lanka and Bangladesh. However, these games do not have any bearing on the competition at all as New Zealand and India have qualified for the final already. The fact that India have made it to the final is something that will bookmakers around the world rubbing their hands together since millions and millions of Indian cricket fans will be lining up to put bets on their team being victorious.

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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins

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This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.

In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.

During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.

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Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”

 

 

 

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The post Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins appeared first on European Gaming Industry News.

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A Decade in iGaming: From Newcomer to a CMO

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Wow, time flies! Can’t believe it’s been ten years since stepping into the exhilarating world of online gambling – a field that initially seemed like a short-term stint quickly turned into a new-found passion.

Moving to Malta, and eventually finding a home in Tallinn, I’ve had the privilege to watch the highs and lows as well as the many progressions and transformations. Today, I am proud to form part of the Mr. Gamble team that is ambitiously expanding into new markets, and pushing the boundaries.

From Customer Support to CMO

My journey in iGaming kicked off in Customer Support at Betsson – a leap from my telecom sales management role back in Finland. While this move puzzled my family and friends alike, it was a necessary step. Over the months and years, I worked my way up through various roles including Affiliate Coordinator, Affiliate Manager and Head of Affiliates, learning the various intricate parts of the industry, while at the same time adapting to new technological changes.

One thing is for sure, the iGaming industry is a fast-paced one, and each role has helped me to thrive and adapt to the various changes. Flexibility is key when working in this industry.

Venturing into Entrepreneurship: My Own Affiliate Business

Following many years of corporate experience, I took the leap to start up my own affiliate business with the aim of creating my own business from scratch. Handling everything from SEO and content strategy to fostering brand partnerships and growth strategies gave me an overall view of the affiliate industry’s many complexities. This entrepreneurial journey instilled insight and resilience, especially in terms of the value of the diverse skill sets found within a team.

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By 2023, I joined Mr. Gamble as CMO, bringing my own entrepreneurial experience into this company’s growth strategy. Drawing on my background in SEO, content management and brand development and alongside a knowledgeable team, we have successfully strengthened Mr. Gamble’s presence in established markets, while also setting our sites on new markets.

New Markets and New Possibilities

Since the online gambling industry is continually evolving and expanding, it also brings with it a surge in growth when it comes to new and emerging markets. While we have made huge strides in launching Mr. Gambe USA, we are also eyeing promising regions in Asia, Latin America and Africa, where digital adoption and regulations are evolving creating new opportunities.

As we continue to solidify our presence in the US, these emerging markets represent the next frontier.

An Ever-Changing and Evolving Gambling Industry

Over the past decade, the online gambling industry has quickly evolved from a somewhat fragmented field to a high-powered professional space. Conferences and expos, once informal gatherings have become hubs for talent.

Events such as SiGMA, SBC, iGB, NEXT.io and Hiphter Events today celebrate the progression of iGaming, while highlighting the various advances in technology and market inclusivity.

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The shift toward hybrid work in recent years has also paved the way for industry shakeups. While digital operations are convenient, the importance of face-to-face meetings and connections remains. In an industry highly reliant and built on personal relationships, meeting in person strengthens partnerships and opens doors to new opportunities.

A Bright Future for Mr. Gamble

As CMO of Mr. Gamble, I along with the team are committed to expanding our brand’s influence, not only in traditional markets, but also in new and emerging ones. iGaming is constantly evolving and our strategies must evolve too, adapting and driving on the windy road to success. This entails adapting to changes in technology, user behaviour and experience, and most importantly navigating regulatory landscapes.

Of course, Google’s frequent algorithm updates keep us our our toes, pushing us to refine our approach to stay competitive and ever more relent.

Reflecting on the last 10 years, I am energised and optimistic for the future. With a talented team and untapped markets in tow, Mr. Gamble is well-prepared for substantial growth and impact. Here is to the journey ahead and to everyone – mentors, peers, and friends who have been part of this rewarding path. The next decade holds great potential, and I look more than forward to what is yet to come.

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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates

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My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.

 

How We Developed Two Entry-Level Affiliate Managers into Team Leads

How to Train Affiliate Managers: My Case Study

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At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.

An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions. 

 

From Affiliate Managers to Team Leads

By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals 

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Conclusion: Why Should You Take a Chance on Newcomers?

I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:

→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.  

→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.  

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→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.

I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.

To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.

The post From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates appeared first on European Gaming Industry News.

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