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Stark Solutions celebrate 5 years of delivering exceptional SSBT’s
By Ivan Soče, Managing Director at Stark Solutions.
Once upon a time
Like many success stories, our story has started from the garage – to be precise, Stark’s story has started on the balcony.
At that time, Stark was an IT company developing software for betting terminals. Following the company owner’s idea, one of Stark’s employees manages to hand-build our first betting terminal at his balcony.
The rest is history. In the year 2015, the company produced its first terminal, the T-1000. We presented this model in the same year at the ICE London, iGaming and betting must-attend event.
The success story of top-performing terminals
It is important to emphasize that Stark Solutions is part of NSoft’s cluster, which gave it a good starting position from the very beginning. Stark’s first clients were already NSoft’s clients. They have recognized the potential and quality of Stark’s machines and used them for boosting their land-based business. The first clients were from our neighborhood, Montenegro and Serbia. After that, with the first clients from Western Europe, Stark’s expansion began.
At the moment, Stark terminals are entertaining punters on three continents. We are the exclusive suppliers for two Western European state lotteries and work with 30+ clients worldwide. All of this speaks in favour of the quality and highest standards by which our highly skilled welders, locksmiths, and machine engineers produce Stark betting terminals.
The development of the product offering was accompanied by global expansion, so currently, Stark has several models in its product portfolio.
The first model, the T-1000, has won the title of the best terminal on the market. Due to its modularity, customers can choose between three monitor variants and two body types. Separate spheres for money guarantee security and the modern design makes it aesthetically fit into any interior. The T-1000 has been exhibited twice at the prestigious G2E trade show in Las Vegas.
Following the market’s needs, Stark has produced the Wall-T, a terminal model with all the functionality of the T-1000 only in a smaller, three times lighter format. Exceptional technical characteristics, more accessible transport and space requirements, whether mounted on a wall, counter or bracket, make it extremely popular worldwide. Proof of this is the fact that Codere, Real Madrid’s official betting partner, has shown interest in Stark’s Wall-T terminal model and planned to equip their fun zone at the Santiago Bernabéu Stadium with them.
The Stark product range has been complemented by a premium model of the betting terminal called Atom. This model is made exclusively for casinos and hotels. With its flashy external appearance, chrome-plated parts and lights, it brings the world of betting closer to the world of slot games and casinos.
The latest in the Stark family of betting terminals is last year’s novelty, in many ways specific, the D1 desk terminal. We see its full potential in large bet shops, with live betting being the most prominent product. Combined with screens on which it is possible to watch matches live, D1 is an indispensable part of the branch because it allows the player to act faster to change during the game. The screen built into the table, with a hidden body, fits perfectly into any space.
SSBT’s are here to stay
Last year, when the retail business was hit hard due to the pandemic and when operators from the gambling and betting industries switched to online, it was to be expected that our company would suffer certain losses. We beat that odds! The year 2020 was the best year for Stark so far. Last year we capitalised on all our efforts made in the past five years. Tireless investment in quality, performance, appearance came to fruition in the most unexpected time.
In the spirit of the pandemic, the terminals have proven to be exceptionally epidemiologically safe. They can be placed to ensure social distance, and STARK’s betting terminals have screens that are touch-sensitive to latex gloves.
If we consider the fact that the terminals have taken precedence in retail, to reduce operating costs and increase the number of payment points in one branch, we can only say that we are sure that the terminals are here to stay.
Stark’s production capacities are extended to meet the deadlines with current orders and this is promising.
Customization and branding for clients satisfaction
In the past 5 years, we have tried to follow market trends and provide our clients with the best product. Following trends and understanding clients’ real needs has resulted in world-renowned machines.
Our terminals are equipped with parts from exclusively reputable manufacturers from MeiSC Advance bill acceptors to Advantech industrial PC. They are adapted to work on all known software, and built-in special devices leave the easy possibility of additional software upgrades.
In terms of branding, we allow our customers to choose the terminal colour according to their needs. Clients can personalize each terminal with a luminous logo. Depending on the size of the order, it takes 6 to 8 weeks from the day of signing the contract to the delivery of the finished products.

The infographic showcases the success story of Stark’s top-performing terminals for the last five years.
New opportunities and sales growth in the future
This year, judging by the period behind us, we expect further sales growth and an increase in the number of clients.
We will continue to strive to maximize our products by listening to the feedback we receive from customers. On the business side, we have been planning to enter new markets for some time now – a couple of European countries and the North American market. Regarding production, we plan to make a new model of a freestanding terminal.
We will do our best to continue Stark’s positive story for years to come.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
Affiliate Industry
Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
Aristocrat Technologies
Hasbro Strikes New Multi-Year Casino Licensing Partnerships

Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.
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