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Gaming Americas Weekly Roundup – March 22-28

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Full House Resorts Inc. has announced the name and branding of its luxury hotel and casino project in Cripple Creek, Colorado: Chamonix Casino Hotel. Chamonix is located near Full House’s existing Bronco Billy’s Casino. This new project will feature approximately 300 four-star guest rooms and VIP suites as well as a spacious, new, elegant and exciting casino gaming area.

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BetMGM has launched BetMGM Poker in Michigan. Michigan joins New Jersey as the second state in the US to introduce BetMGM Poker, the company’s primary online poker offering powered by the partypoker US network. This news follows the January launch of BetMGM’s online sports betting and casino offerings in Michigan. The BetMGM Poker app is now available for download in Michigan on both iOS and Android and accessible via desktop at https://poker.mi.betmgm.com.

Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, has secured a $150 million investment from Great Hill Partners. The investment will accelerate Jumio’s significant global lead in the digital identity space by devoting additional resources to automate its identity verification solutions, expand the breadth of the Jumio KYX Platform and grow its suite of AML compliance services.

Golden Matrix Group has filed with the SEC to raise up to $10m in an initial public offering on the Nasdaq. The company is currently listed on the OTC. Golden Matrix was founded in 2008 and booked $4 million in revenue for the 12 months ended 31 October 2020. It plans to list on the Nasdaq under the symbol GMGI. Kingswood Capital Markets is the sole bookrunner on the deal. No pricing terms were disclosed.

Simplicity Esports and Gaming Company has announced that it has received a record number of applications submitted via its wholly-owned subsidiary, PLAYlive Nation’s website, from potential franchisees interested in purchasing new franchise territories and opening Simplicity Esports gaming centres. New franchisee applications include disclosure of financial information, desired territory and business background.

The state of Connecticut has reached a deal with its two federally-recognised Native American tribes to provide online gambling and sports betting. The deal will tax online gaming at 18% for the next five years, then up to 20%. Sports betting will be taxed slightly lower. The Connecticut lottery will also be allowed to open a number of sports betting outlets, including venues in Bridgeport and Hartford.

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Partnerships

GAN Limited has entered into a deal with Gila River Gaming Enterprises to provide Simulated Gaming solutions to Gila’s patrons across all properties on both desktop and mobile. Gila operates three casinos in Arizona on behalf of the Gila River Indian Community: Wild Horse Pass in Chandler, Vee Quiva in Laveen Village and Lone Butte in Chandler. The customised solution is powered by GAN’s core Simulated Gaming software and provides meaningful marketing, brand building and revenue opportunities for both operators and GAN.

Enthusiast Gaming has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video. TikTok will leverage Enthusiast Gaming’s vast platform of video game and esports fan communities to help drive adoption and bridge the integration of TikTok within the gaming and esports industry. The partnership sees a variety of activations set to be rolled out across Enthusiast Gaming’s platform, such as product and logo placement, promotional activity with influencers and social media, as well as the production of media content.

FYX Gaming has partnered with leading esports betting operator Unikrn. The deal will see the two leading esports companies collaborate to deliver next-generation iGaming products and technology. Headlining the partnership is the inclusion of CryptoFights — a skill-based strategic fighting game and the flagship title for the FYX platform — on Unikrn Virtual, a proprietary gaming product offered by Unikrn that uses historical esports match data to power a non-stop stream of content coupled with live betting markets.

Allied Esports has partnered with Xsens to bring live animated casters to a professional esports tournament production for the first time. Through the use of Xsens’ MVN motion capture systems, Allied will transform its tournament casters into animated characters. The exclusively designed live motion avatars will provide fans with a fun and engaging viewing experience specific to the game being played and create unique, innovative opportunities for brand and product integration.

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Acquisitions

XLMedia has entered into an agreement to acquire the business and assets of Sports Betting Dime for about $26 million. The company also announced plans to raise a minimum of about £20 million via a placing and a subscription and up to a further £3 million in an open offer. The net proceeds of the fundraising will be used mainly to finance the SBD purchase.

Lottery.com has entered into a binding agreement to acquire Mexican lottery companies JuegaLotto and Aganar. JuegaLotto is federally licensed to sell international lottery games in Mexico through an authorised federal gaming portal and is licensed for games of chance in other countries throughout Latin America. Aganar is licensed to sell Mexican National Lottery draw games, instant win tickets and other games of chance online with access to a federally approved online casino and sportsbook gaming license.

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Caesars Digital

EVERI DIGITAL AND CAESARS DIGITAL LAUNCH CAESARS-BRANDED SLOT “CAESARS EMPERORS GOLD”

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Everi Digital, the online gaming business of Everi Holdings Inc., a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions, and bingo, announced the launch of the custom-branded online game “Caesars Emperors Gold” on the newly-upgraded Caesars Palace Online Casino platform via a direct integration with Caesars Digital.

Now available to online players in Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, “Caesars Emperors Gold” is the second title Everi has developed specifically for Caesars Palace Online Casino and is a standard, five-reel video theme with mystery jackpots. The branded game also features iconic Caesars branding with Roman-esque statues for the reel array housing and the high paying symbols.

Everi has provided iGaming content to Caesars Digital for more than four years, and this launch is an extension of the companies’ ongoing collaboration. Everi Digital’s compelling game catalog now consists of more than 70 distinct titles with a footprint spanning North America and Europe. This portfolio of iGaming content is housed and delivered via Everi’s proprietary Spark™ Remote Game Server.

“This rewarding custom game launch with Caesars Digital deepens our strategy with a top-tier iGaming operator and brings Caesars online players in North America a new title with thrilling progressive jackpot opportunities,” said Jordan Brent, Everi Vice President, Digital Commercialization. “With the launch of the ‘Caesars Emperors Gold’ custom slot, it’s clear both Everi and Caesars are committed to providing unique experiences to engage online players.”

“Expanding our custom game catalog with Everi offers us another chance to captivate our online casino players with exclusive one-of-a-kind content and progressive jackpot opportunities that we know are in high demand with players,” said Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital. “Everi’s games have already proven to be favorites at our various destinations and across our online casino platforms. The launch of ‘Caesars Emperors Gold’ should deliver a distinctive and enhanced online casino experience that will undoubtedly thrill our players.”

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Adrian Bailey

Top Performing Aristocrat Interactive Titles Now Live on Hard Rock Bet in New Jersey

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Aristocrat Interactive, Aristocrat’s new online Real Money Gaming division, and Hard Rock Digital announced the arrival of Aristocrat Interactive Content & Aggregation’s extensive suite of gaming content to HRD’s Hard Rock Bet online casino in New Jersey. Players of the Hard Rock Bet platform can now enjoy an impressive collection of Aristocrat Interactive’s most popular games within the state, whenever they seek entertainment.

Titles that will be available on Hard Rock Bet include Buffalo, Timberwolf, Wild Wild Emerald, Firelight II, Winfall Wishes, Wild Lepre’Coins, Twilight Forest, Frog of Riches, and Secrets of the Phoenix Elements. Currently available in New Jersey, Aristocrat Interactive and Hard Rock Digital look forward to launching Aristocrat Interactive gaming content together in additional states and markets in the future.

“Collaborating with Hard Rock Digital to offer our gaming content to their players via Fusion Aggregation platform is truly exciting. This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet,” Adrian Bailey, Managing Director of Aristocrat Interactive Content & Aggregation, said.

“The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can. Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1000 games and are excited to continue adding unique gaming experiences to our top-rated platform,” Grant Williams, Hard Rock Digital’s SVP of Casino, said.

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FBM

FBM® brings Asian fortune to the United States with Jí Hǎo Link™

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FBM® is ready to spread the golden wealth in the United States with the four slot themes of Jí Hǎo Link™ – Golden Lóng™, Fortunate Héping™, Eternal Fènghuáng™ and Great Weiyan™. This product line of Asian inspiration presents a new gaming experience to American players, merging captivating graphics and alluring sounds with amazing payouts offered by an attractive feature set.

The FBM slots portfolio keeps growing in the United States. After successful introductions of the Easy$Link™ and Mythic Link™ game suites, the global gaming brand takes another step in its growth path in the USA by installing Jí Hǎo Link at Hialeah Park Casino in Miami.

The brave white tiger, the powerful dragon, the wise turtle, and the eternal phoenix are the mythical creatures of the Jí Hǎo Link game suite united by a lucky pagoda that is deeply connected with ancient Asian culture.

WHAT DISTINGUISHES THE JÍ HǍO LINK GAMING EXPERIENCE?

Jí Hǎo Link delivers a vibrant entertainment experience to slot players in the US. The new games offer a diverse selection of features to ensure every moment is a thrilling adventure.

Heading these features is the astonishing Jí Hǎo Link bonus – a special feature triggered by the games’ pagoda which is sure to entice lucky slot players with potential riches. This bonus allows players to get a Mini, Minor, Major, or Grand jackpot and may also result in another fantastic prize. If players fill all 15 positions available on the reels, they will double the non-progressive prize amounts collected during the bonus rounds.

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Players may also get their hands on the golden coins spread by Jí Hǎo Link through the activation of the Triple Wild and Wild Multiplier game features in free spins mode. Triple Wild is available on Golden Lóng and Fortunate Héping making the Wild symbols fill all the positions of reels 2, 3 or 4 to guarantee better chances for big wins. Wild Multiplier is available on Eternal Fènghuáng and Great Weiyan multiplying earnings up to 30 times with the X2, X3 or X5 factors in the Wild symbols.

EXPANSION IS FBM’S WATCHWORD

Expansion continues for FBM with the Jí Hǎo Link product line, also available under the trademark Jin Qián Link™ in other markets. Following successful installations in Spain and impressive expansion in Mexico, FBM launches the slots suite in the United States at Hialeah Park Casino with a promising introduction and immense growth potential.

In the sequence of this remarkable step, Mike Medlin (Sales & Operations Manager at FBM) expressed his gratitude to Javier Fernandez (Slots Director at Hialeah Park Casino) and Steve Calabro (General Manager at Hialeah Park Casino) for their continued loyalty and support to FBM’s operation in the market, once again proved with the Ji Hao Link debut in the United States through the Hialeah Park Casino facilities.

FBM strengthens its position in the United States adding a new option to its game portfolio. This new step reaffirms the global gaming brand’s commitment to growing its market presence in the US with reliable and innovative games that add value for casino operators and provide thrilling entertainment experiences to their players.

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