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Anger Grows as Football Index Issued New Shares in Players Days Before Major Changes

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The troubled online betting firm Football Index continued to “mint” and issue new “shares” in high-profile players just days before an announcement of big reductions in dividends which crashed its market on Saturday. The news is likely to add to the anger and frustration of thousands of Football Index’s customers, who are currently unable to sell their own shares to retrieve money from the exchange without suffering huge losses.

Football Index is a betting site, licensed by the Gambling Commission, but its platform mimics a stock exchange by offering customers a chance to buy “shares” in football players and then paying “dividends” according to their performance on the pitch. Users can also buy and sell shares between themselves using an “order book” system, again similar to one often used on stock exchange.

The value of shares across the exchange plunged on Saturday morning, when the market reopened having been suspended before Friday evening’s announcement that much-reduced dividends would be introduced from early next month.

The firm’s monthly report on the number of shares in circulation, however, shows it sold 15,000 new shares in the eight most popular players on the exchange alone in February and issued nearly 300,000 new shares across the exchange as a whole.

The exchange issued 2400 new shares in Jadon Sancho to add to 921,509 already in circulation. The Borussia Dortmund player traded at an average price of £7 in February, suggesting revenue for Football Index of £16,800 from the new shares.

In all, taking a player’s average price over the month as a guide, Football Index could be expected to have raised up to £75,000 from sales of new shares in just eight players: Sancho, Neymar, Kylian Mbappé, Trent Alexander-Arnold, Paul Pogba, Bruno Fernandes, Mason Greenwood and Marcus Rashford.

Fresh shares were also issued in several more popular players on the site in February, including Lionel Messi, Erling Braut Haaland and Harry Kane. Football Index continued to issue new shares following an announcement by Mike Bohan, its chief executive, on February 18 that he would hold a Q&A session with the site’s users the following week, to discuss ways to improve its service.

The Q&A, seen by most users as a sign of positive moves to improve liquidity and bring some stability to the platform, was subsequently postponed and eventually replaced by a market update on March 5. This revealed Football Index’s new dividend structure, with most dividends reduced to 1p or 2p from a previous maximum of 14p.

The “buy” and “sell” prices of all players dropped dramatically when the market opened a few hours later on Saturday morning. A share in Sancho cost £7.52 on Friday afternoon, but the buy price on Sunday was just 72p.

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Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins

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The post Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins appeared first on European Gaming Industry News.

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SPRIBE names UFC content creator Nina Drama as latest Aviator brand ambassador

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SPRIBE, the studio behind the legendary crash game, Aviator, has shaken hands on yet another explosive brand ambassador deal, this time with social media content creator and UFC interviewer, Nina Drama.

Nina is widely regarded as the most popular UFC and MMA media influencer in the world, known for her bold tone of voice and no-holds-barred creative style.

She regularly creates UFC and MMA-focused content, interviewing superstar fighters such as Merab Dvalishvili and Alex Pereira (who are also Aviator ambassadors) in her unique style. This has seen her amass over 14 million followers across her social media platforms.

As an Aviator brand ambassador, Nina (real name, Nina-Marie Daniele) will create and run several campaigns to promote the game to her audience.

The partnership really is the perfect fit, with Nina’s fanbase mostly falling into the same Millennial and Gen Z cohorts that engage with Aviator, which sees more than 50 million people a month strap in and take flight to see if they can land the biggest win multiplier.

It also aligns with SPRIBE’s multi-year, multi-million-dollar marketing partnership with the UFC, which sees the Aviator logo and branding appear inside the famous octagon at Fight Night and PPV events.

 

Giorgi Tsutskiridze, CCO at SPRIBE, said: “We are thrilled to welcome Nina Drama to our growing roster of brand ambassador partners, and to be able to directly engage with her large and loyal fan base through some truly unique creative campaigns.

Nina has captivated audiences with her sharp humor, confident charm, and unfiltered interview style — a perfect match for the high-energy world of Aviator.

“We are really excited about the campaigns we will be launching with Nina – they will hit different, for sure, but we expect them to have a strong impact and introduce even more people to the thrills and spills the Aviator provides.”

 

Nina Drama, social media influencer and Aviator ambassador, added: “Playing Aviator is so much fun and I know my audience will love it too! UFC stars Merab Dvalishvili and Alex are also ambassadors and I know together we will make fun, relatable and viral content while also promoting Aviator!”

The post SPRIBE names UFC content creator Nina Drama as latest Aviator brand ambassador appeared first on European Gaming Industry News.

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New Jersey Gambling Revenue Increases in July

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This summer is shaping up to be a strong one for Atlantic City casinos and their online gambling operating partners. According to the latest data collected by the state, the total gambling revenue for the casinos and their operating partners from in-state online gambling was nearly $250 million during July. That represents a nearly 27% increase over last year’s total revenue for July, and it comes on top of a more than 23% year-over-year increase measured during the month of June.

In all, revenue this year from online gambling through the end of July topped $1.6 billion, up 23.3% compared to the same period last year, according to a report from the state’s Division of Gaming Enforcement, which regularly tracks gambling revenue earned legally in New Jersey.

The revenue gains from online gambling do not appear to have come at the expense of in-person gambling this summer, according to the DGE data. Revenue from gambling at the casinos also grew in both June and July, although at more modest rates, with year-to-date collections totaling $1.66 billion through the end of July, the report said.

Amid the online-gambling revenue upswing, state policymakers decided earlier this summer to increase the state tax levied on legal online gambling offered by casinos and their operating partners.

The online gambling tax hike, as well as an increase in the state tax levied on mobile sports betting, came as part of a broader plan to raise an additional $600 million in annual revenue for the state budget.

The two gambling tax hikes, which went into effect on July 1, are projected to increase the revenues the state collects from casino taxes and fees by more than $200 million annually, according to estimates from the Department of the Treasury.

According to the report issued by Stockton University, which is based in Atlantic County, the casino industry’s gross gambling revenues totaled nearly $5.7 billion in 2024.

Last year, the total from taxes and fees levied on casino operators in New Jersey topped $880 million, according to a report issued earlier this year by Stockton University.

This included $572 million in revenue that went directly into New Jersey’s Casino Revenue Fund, the report said. That fund, by law, benefits programs and services for senior citizens and disabled residents.

In all, online gambling on traditional casino games, like poker and blackjack, netted casino operators $2.4 billion in gross revenue last year, followed by slots, $2.1 billion; table games, $699.7 million; mobile sports betting, $486.5 million; and in-person sports betting, $6.5 million, according to the report, which cited state data.

And even before the increased state tax rates that were put in place earlier this summer, the tax revenue generated by casino gambling in New Jersey was trending up, the report said.

The post New Jersey Gambling Revenue Increases in July appeared first on Gaming and Gambling Industry in the Americas.

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