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Is aggregation the only way forward?
Maria Luisa Malfasi, Business Development Manager, ESA Gaming
Aggregation platforms provide games studios with access to new markets and a pain-free way to place their content with various operators. As the number of suppliers on the market has grown over the years, so too has use of aggregators.
A good aggregator benefits the operator by giving them the ability to manage their own content. Not only does it free up the operator’s internal IT resources, but it allows bonusing across multiple providers and feeds business intelligence. Depending on the aggregator and the operator’s publishing policies, an aggregator can massively cut down integration times.
While ESA Gaming has its very own RGS, there remains a reliance on aggregation services, and this is because both services have their benefits with regards to distribution of content. Aggregation platforms enable the company to reach a wider audience of operators, while using their own RGS can give a more bespoke integration. Partnering up with key content aggregators in certain markets where larger operators can be too slow to sign agreements has been a successful strategy for the company, giving us quick access to market without many issues.
Aggregators offer a range of options for expansion in new territories as they allow brands to see the appetite for their content before committing to a market. A direct integration allows brands to cut out the middleman, which from a revenue perspective is a huge bonus, but there are advantages to using aggregators too. Assessing to what extent the market can be penetrated is usually what shapes ESA Gaming’s strategy, as well as finding a balance between the quantity of direct integrations and the maximisation of earning potential.
Direct integration is also a great tool when the circumstances are suitable, such as for ESA Gaming’s EasySwipe
For smaller providers, aggregation can be the only way to get content in front of industry-leading operators, and getting content out there is key to building a successful brand image. Aggregators have the expertise and network that smaller suppliers need in order to successfully launch their games, which in this scenario saves the brand precious money and resources.
A direct integration is now harder than it has ever been, with accessibility being the issue. Increasing numbers of large operators are only accessible through their aggregation partners thanks to the sheer volume of suppliers in existence. Nowadays, it is crucial for operators to provide content from a variety of different suppliers to ensure their games offer appeal to all player demographics, and to do this, aggregation is the easiest option. Saying that, many operators still prefer direct integrations as it cuts out the middleman, so it is ideal for a supplier to have both options.
Striking the right balance is therefore key for suppliers looking to extend its reach across several markets and operators.
Aristocrat Interactive
Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership

Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its partnership with Aristocrat Interactive.
Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides a non-stop, immersive betting experience.
With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.
The integration of Zoom Soccer is facilitated by Logifuture’s existing collaboration with Aristocrat Interactive. Through Aristocrat’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.
Niccolo Cassettari, Chief Business Development Officer at Logifuture, said : “We’re thrilled that sports fans in Mexico will now be able to experience Zoom Soccer, our 24/7 feed of virtual leagues built for sportsbook users. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users always engaged.
“As the demand for engaging nonstop sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”
Morten Hauge, Head of Sports at Aristocrat Interactive iGaming & Sports, said: “Our partnership with Logifuture allows us to bring innovative and engaging virtual sports experiences to new audiences.
“The addition of Zoom Soccer in Mexico is a great example of how we’re expanding our digital portfolio to meet the growing demand for high-quality, immersive betting content. We’re excited to see how players respond and look forward to continued collaboration with Logifuture.”
The post Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership appeared first on Gaming and Gambling Industry in the Americas.
EveryMatrix Press Releases
Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix

Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
BiS SiGMA Americas
OKTO Sets New Standards in Digital Payments at BIS SIGMA Americas

OKTO is set to showcase its cutting-edge payment solutions at BIS SIGMA Americas in São Paulo. As a leading payment servise provider, OKTO will stand out with its advanced paytech and instant pay-ins and payouts, inviting visitors to explore its unified payment platform at the OKTO Networking Lounge – F140.
The OKTO booth will feature interactive demonstrations of the company’s innovative payment solutions, designed to redefine convenience and elevate user experience. OKTO’s comprehensive suite of services ensures instant deposits and withdrawals, setting a new standard for flexibility, security, and efficiency in digital payments.
Visitor will discover how OKTO has simplified integration for operators through a unified platform and one API that supports various local payment methods, enabling swift and efficient transactions across Latin America. Additionally, OKTO will showcase its Smart Payment Routing System, optimizing transaction flows and acceptance rates for enhanced efficiency.
Building on the successful launched of OKTO MAIS, Pay and Play 2.0, Smart Pix, and Biometric Pix at SBC Summit Rio last month, OKTO is bringing these innovations and more to SIGMA Americas. The company will showcase advanced banking solutions specifically designed for the Brazilian market, ensuring seamless fund transfers, specialized financial advisory, and full compliance with local regulations.
Leveraging open banking, OKTO’s PIX suíte will demonstrate how the company enhances user onbaording, boosts acceptance rates and improves transaction efficiency, all tailored to meet Brazil’s unique needs.
Leonardo Chaves, Regional General Manager LatAm at OKTO, said: “We are excited to showcase our innovative solutions at BIS SIGMA 2025, redefining the digital payments ecosystem. Our commitment is to deliver cutting-edge technology and a seamless, secure, and efficient payment experience for both merchants and users. The Brazilian and LatAm market demands flexible solutions tailored to its unique characteristics, and OKTO is ready to meet this need with excellence. We invite everyone to visit our booth and experience the future of payments firsthand.”
The post OKTO Sets New Standards in Digital Payments at BIS SIGMA Americas appeared first on Gaming and Gambling Industry in the Americas.
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