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2021 has already overtaken 2020 with more female-led games

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While women make up nearly half of all gamers, a continued study by Buzz Bingo has revealed that only 12% of next-generation video games exclusively feature a female protagonist, with 2020 being the worst year yet for female representation.

As part of this continued study, Buzz Bingo analysed every game released on PlayStation and Xbox since 2016 to see how female representation in the gaming industry has developed, as well as how this representation is unfolding in 2021.

1. PlayStation Games Year-on-Year

  • Our research showed us that 2020 was the lowest year in terms of the number of female-led games released on PlayStation consoles, with only 14 games (8.6%) released that year featuring a female protagonist.
  • 2021 is already looking more promising in terms of the number of games set to be released featuring a female lead, with 23 games (18.4%) with a female protagonist having been announced so far.
Year Female Male Mixed Ambiguous/NA/TBC Total
2016 27 120 97 62 306
2017 49 85 115 61 310
2018 27 90 98 42 257
2019 22 87 91 24 224
2020 14 53 67 29 163
2021 23 50 30 22 125

2. Xbox Games Year-on-Year

  • In three out of the six years we analysed, only 9 of the games that were released for Xbox consoles featured a female lead.
  • So far, 2021 already ranks second for the highest number of female protagonist led games for Xbox, with 14 games (12.8%) featuring a female lead having been announced or released.
Year Female Male Multiple Options Ambiguous/NA/TBC Total
2016 16 83 54 34 187
2017 9 49 65 21 144
2018 10 46 56 29 141
2019 9 49 74 16 148
2020 9 27 49 22 107
2021 14 43 30 22 109

3. The New Generation: Xbox Series X/S and PS5

  • Research from Buzz Bingo has revealed that only 51 games (12%) out of the 414 confirmed PS5 and Xbox Series X/S exclusively feature a female protagonist compared to 139 (34%) games with a male-only lead.
  • 33% of all games had both male and female protagonists or allowed the user to customise the gender.
Gender of Lead(s) Xbox Series X/S PlayStation 5 Xbox % PS5 % Total %
Female 21 30 11% 13% 12%
Male 58 81 31% 35% 34%
Multiple Options 68 68 37% 30% 33%
Ambiguous/NA/TBC 38 50 21% 22% 21%

Methodology

  • We analysed every game released on PlayStation and Xbox since 2016, and then manually checked each game to find out whether the playable character was male, female, ambiguous or had mixed options.
  • We then broke this down to find out the best and worst years for female representation in video games.
  • To determine gender, we researched wiki pages for the individual games and searched for the corresponding pronouns when necessary.

 

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Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE

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Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded a Provisional Michigan gaming licence by the Michigan Gaming Control Board (MGCB), effective today. This achievement allows the company to bring its innovative suite of Real-Money Games to operators and players across the state.

The Michigan licence represents Incentive Games’ first foray into the North American regulated market. This comes shortly after the launch of Incentive Studios, the company’s dedicated Real-Money Gaming division, which is set to drive its ambitious growth in this sector. The licence underscores the company’s unwavering commitment to maintaining the highest standards of compliance, security, and operational integrity. Obtaining this licence, which requires excellence in areas such as robust security protocols and comprehensive responsible gaming measures, provides access to one of the most dynamic iGaming markets in the United States.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.”

The post INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

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Kambi Group plc and LeoVegas Group sign Turnkey Sportsbook extension and new Odds Feed+ agreement

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Turnkey Sportsbook partnership extended until end of 2027 as LeoVegas Group continues gradual migration to in-house sportsbook, which now has access to Kambi’s premium Odds Feed+ solution

Kambi Group plc, the home of premium sports betting solutions, and LeoVegas Group have signed a multi-year Turnkey Sportsbook partnership extension, alongside a new agreement for Kambi’s cutting-edge Odds Feed+ product.  

The Turnkey Sportsbook partnership will now run for an additional two years, through to the end of 2027, during which time LeoVegas will continue its migration to its proprietary sportsbook platform. In addition, LeoVegas and its stable of brands — LeoVegas, BetMGM, BetUK and expekt — has secured access to Kambi’s Odds Feed+, the industry’s premium odds feed solution. LeoVegas can now complement its in-house offering by selecting from Kambi’s full library of traded odds, which are delivered via a single API.  

The Odds Feed+ agreement is set to run beyond 2027, enabling Kambi and LeoVegas to continue to build upon a partnership first formed in 2016.   

Werner Becher, CEO of Kambi, said: “Our valued partnership with LeoVegas dates back almost 10 years and we are proud of the success we have achieved together. While we look forward to another two years of Turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.” 

The post Kambi Group plc and LeoVegas Group sign Turnkey Sportsbook extension and new Odds Feed+ agreement appeared first on European Gaming Industry News.

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Slots Temple Goes Live with NetGaming to Expand Games Portfolio

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Leading online casino operator Slots Temple has added established iGaming developer NetGaming to its ever-growing list of partners. Per the deal, NetGaming’s range of innovative online slot games will now be available for Slots Temple players.

NetGaming is a well-established content provider, best known for its range of Zeus-themed slots and games, which include Zeus’s Thunderbolt 5,000, Zeus’s Thunderbolt Plinko, and Zeus’s Thunderbolt.

Other hit titles in the studio’s catalogue include Shamrock Trio: Hold and Respin, Fireball Inferno Tiki, and Leprechaun’s Loot. The studio’s titles are defined by their creative designs and innovative gameplay mechanics.

NetGaming was launched in 2019 and has proven itself to be a huge hit among players, working alongside some of the biggest operators in the industry and establishing a global presence.

Slots Temple has established itself as a unique operator within the iGaming industry. The company began as an affiliate site before obtaining a license from the United Kingdom Gambling Commission to offer real-money slot games and tournaments.

In the time since, it has established itself as one of the most innovative operators on the market, putting an emphasis on tournaments and player communities. The site collaborates with some of the industry’s leading developers. This new partnership with NetGaming will further solidify its position as a leading player-centric operator, ensuring it provides players with a diverse and exciting games catalogue.

Fraser Linkleter, CEO at Slots Temple said: Our players always demand the best online casino games on the market, and by adding another innovative developer like NetGaming to our list of partners, we can ensure that we meet that demand.

NetGaming is a company that we have respected for a long time, and we have no doubt their products are going to be a huge hit with our players.”

Pallavi Deshmukh, CEO at NetGaming, said: ‘NetGaming is delighted to work alongside an established name like Slots Temple. Both companies strongly believe in the importance of providing top-quality online gaming experiences to customers, and we cannot wait to see how Slot Temple’s dedicated player base reacts to our games.”

The post Slots Temple Goes Live with NetGaming to Expand Games Portfolio appeared first on European Gaming Industry News.

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