Africa
Incentive Games Signs Partnership With Betsson Group To Provide A Suite Of Games To Its Betsafe Brand In Africa
Gambling giant Betsson Group has agreed on a deal with Incentive Games, to provide a suite of titles to launch on its Betsafe brand in Kenya.
The British games provider, based in Edinburgh, has helped establish several brands in the African market – as well as its free-to-play customer acquisition and retention games, Incentive Games offers bespoke African virtual and jackpot products.
Incentive Games’ products have proven to be powerful customer acquisition and retention tools, because Incentive Games has specifically developed the games for markets where cellular data costs can be a significant barrier for users.
Plus, Incentive Games’ offerings are sport-focused, which appeal to players that are not usually drawn to casino products – a huge draw in regions with limited live sport.
John Gordon, CEO of Incentive Games, said: “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand. We do not take a “copy and paste” approach to deliver games for clients. We pride ourselves on providing real value, and we are looking forward to helping another gaming brand launch effectively in the region.”
Ciara Nic Liam, Product Director at Betsson Group, said: “Africa is a new region for Betsson and we see its potential as one of the fastest growing online sports betting regions in the world. As with other regions, we are taking a localised approached to the Kenyan market.
“To that end, we believe offering free to play and pay to play virtual sports games will be a major acquisition channel for us, and Incentive Games is one of the leaders in this area. We look forward to launching its games to our players shortly.”
Africa
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025

SOFTSWISS, a global tech provider of iGaming software solutions, releases a new regulated market overview, ‘iGaming in South Africa 2025’. The report serves as a comprehensive guide to South Africa’s online gambling landscape, offering operators and stakeholders insights into the market’s size, regulatory framework, and emerging trends.
South Africa’s iGaming sector is experiencing robust growth, driven by digital adoption and evolving player behaviour. While the broader gambling market in South Africa is projected to generate approximately €3.63 billion in gross gambling revenue (GGR) by the end of 2025, betting already dominates, accounting for about 60.5% of the total earnings.
Mobile wagering, in particular, now generates the lion’s share of online betting turnover – roughly 81% of bets are placed via smartphones and tablets – a trend fueled by South Africa’s high smartphone penetration and the convenience of on-the-go betting. Together, these factors point to a developed digital betting ecosystem driving the overall gambling industry’s expansion.
“With this SOFTSWISS market report, we highlight our commitment to the dynamic potential of South Africa’s iGaming market. Backed by our global expertise and local insight, SOFTSWISS is well-positioned to address the region’s unique needs and opportunities. These insights will help shape our strategy and ensure our solutions stay aligned with the evolving South African iGaming landscape,” said Vitali Matsukevich, Chief Commercial Officer at SOFTSWISS.
The ‘iGaming in South Africa’ report also highlights the complex regulatory landscape that operators must navigate. Gambling in South Africa is governed by both the National Gambling Board and nine provincial licensing authorities, each with its own rules and requirements. This layered system means companies need careful compliance strategies to enter and operate across different provinces.
Despite the regulatory fragmentation and challenges such as a 15% VAT on betting transactions, South Africa remains highly attractive to local and international investors. The report notes that trends in player engagement are reshaping the market: operators are increasingly incorporating gamification and social play elements to appeal to younger, digital-savvy bettors.
Popular casino-style games are introduced in fixed-odds betting formats to comply with current laws, which prohibit traditional online casinos nationally. These innovative adaptations – for example, number-based games and ‘crash’ games presented as sports wagers – allow players to enjoy casino-like content within the legal betting framework, reflecting a creative industry response to regulatory constraints.
This new market analysis follows SOFTSWISS’ recent expansion in South Africa. Earlier in June, the company made its first major public appearance in the country in the tech field as a partner of Africa Tech Week 2025 in Cape Town. At the event, SOFTSWISS showcased its technology solutions and shared insights on digital resilience and innovation in African markets.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025 appeared first on European Gaming Industry News.
Africa
Booming Games Teams Up With Hollywoodbets as Activation Partner for the Iconic Hollywoodbets Durban July

Booming Games, a leading provider of premium gaming content, is thrilled to announce its collaboration with prominent operator Hollywoodbets for the upcoming Hollywoodbets Durban July, taking place on 5 July 2025 in Durban, South Africa. Together, the companies will collaborate as activation partners on the course, showcasing their shared commitment to delivering top-tier entertainment.
The race day widely celebrated as Africa’s Greatest Horse Racing and Social Event, draws tens of thousands of racing enthusiasts, celebrities, and industry leaders each year to the Hollywoodbets Greyville Racecourse. Known for its vibrant atmosphere and action-packed horse racing the festival has become a staple in South Africa’s sporting calendar, celebrating the culture and heritage of Durban while delivering a premium entertainment experience.
As part of this exciting partnership, Booming Games and Hollywoodbets will host a joint stand at the event, giving attendees the opportunity to try out Booming Games’ latest titles, win exclusive prizes, and experience world-class gaming in a dynamic environment.
“We are excited to partner with Hollywoodbets for this prestigious event that celebrates sport, entertainment, and community,” said Max Niehusen, CEO of Booming Games. “Booming Games has always been committed to delivering exceptional entertainment experiences, and this collaboration allows us to connect with players in a vibrant setting while showcasing our innovative portfolio.”
Solomon Godwin, Head of Africa at Booming Games, added: “Durban Horse Racing is more than a sporting event; it’s a cultural celebration in Africa, and we are proud to be part of it alongside Hollywoodbets. This partnership underscores our commitment to the African market as we continue to expand our footprint on the continent.”
Wayde Dorkin, Head of Product at Hollywoodbets, commented: “We are delighted to welcome Booming Games as a partner for the Hollywoodbets Durban July. As South Africa’s leading sports betting operator, we value partnerships that enhance our customer experience and bring fresh, engaging content to our audience. This collaboration aligns with our mission of innovation and entertainment while celebrating the spirit of racing in our home city.”
The post Booming Games Teams Up With Hollywoodbets as Activation Partner for the Iconic Hollywoodbets Durban July appeared first on European Gaming Industry News.
Africa
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company

The Democratic Republic of Congo’s Ministry of Sports and Leisure announced the signing of a memorandum of understanding for a public-private partnership with Burundi’s East African General Trade Company (EAGT). This partnership aims to modernise the oversight of the gambling and sports betting sector, a rapidly expanding field in the country.
According to the Ministry, EAGT will implement a centralised digital monitoring system. This system will connect operators’ platforms to transmit real-time reports to the Congolese state. The initiative seeks to bolster sector transparency, enhance tax collection (especially the 10% tax on bettors’ winnings) and combat tax fraud.
While no specific timeline has been set for implementation, a pilot phase is planned for Kinshasa. An interministerial commission will rigorously supervise this pilot to ensure robust oversight by public authorities. EAGT will fully cover the project’s initial funding, with repayment staggered based on generated revenues, thereby avoiding any immediate pressure on state finances.
This project is part of a broader push to regulate the sector. In 2023, during a Council of Ministers meeting, former Finance Minister Nicolas Kazadi revealed that 139 illegal operators were active in 2022, with no available data on their revenues. Tax collections that same year reached only one billion Congolese francs, a level deemed very low compared to the sector’s real potential.
Faced with this situation, the government had considered creating a regulatory authority equipped with a digital tracking system. Projections at the time suggested such a reform could generate over $100 million annually (280 billion Congolese francs at the current dollar value), solely from the tax applied to bettors’ stakes.
Burundi offers a successful example. In June 2024, N-Soft introduced a similar system there. According to the Director General of Burundi’s National Lottery, this system led to a dramatic 552% increase in the sector’s tax revenues.
The post DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company appeared first on European Gaming Industry News.
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