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EGBA: Swedish Government Risks Driving Online Gambling into the Black Market
The Gambling Market Inquiry, established to consider additional measures to those set out in Sweden’s Gambling Act which re-regulated the country’s online gambling market in 2019, has presented its long-anticipated report to the Ministry of Social Security.
The report proposes, among other things, further restrictions and limitations for Sweden’s licensed online gambling companies, including a new customer risk classification and additional marketing restrictions.
While there are proposals in the report which are welcome, including the introduction of gaming supplier licenses for game developers and suppliers, the European Gaming and Betting Association (EGBA) is concerned that the frequency and scope of regulatory changes in Sweden jeopardises the overall success of the country’s online gambling regulation and its ability to provide Swedes with a safe, attractive and regulated online environment where they can bet.
EGBA supports well-regulated online gambling markets but the constant proposals to change Sweden’s regulation, which was established less than two years ago, is creating policy instability for the country’s licensed companies. EGBA has previously outlined its concerns about the government’s introduction of temporary deposit limits for online casino in Q2 this year, which are now set to be prolonged until next summer. Generically imposed deposit limits, despite being well-intentioned, encourage many customers, including those experiencing problematic gambling behaviour, to exit the regulated market and play on black market websites which allow them to circumvent the limits.
The risks to consumer protection from black market gambling are very real, particularly for vulnerable customers: these websites are readily available, easy to access and do not apply any limits or responsible gambling measures, e.g. self-exclusion registers such as Sweden’s Spelpaus scheme. According to a recent study, 40% of Sweden’s online casino customers, and 34% of sports betting customers, already gamble on unlicensed and black market websites or would consider doing so in future. Given the risk of black market gambling, EGBA, therefore, encourages Swedish policy makers to consider the need for a delicate regulatory balance and the potential cause and effects of further restrictions on the licensed and regulated market in Sweden.
“EGBA members, including BOS, accept their shared responsibility to protect customers, and we are continuously considering what we can do more, but, fundamentally, the best way to protect customers is to ensure they play inside the regulated market with companies who are licensed in and apply the consumer protection laws in Sweden. The cumulative effect of more restrictions on the Swedish market will be less channelling and more unregulated black market gambling. Despite being well-intentioned, this would be clearly counter-productive and will damage the safety of the consumer,” Maarten Haijer, Secretary-General of EGBA, said.
Latest News
ACR POKER INJECTS DAILY DOSE OF THRILL INTO TOURNAMENT SCHEDULE WITH LAUNCH OF DAILY MYSTERY BOUNTY EVENTS

Monster top bounty of 10% of the total prize pool up for grabs starting this weekend
ACR Poker today announced the addition of Daily Mystery Bounty events to its tournament lineup starting this Sunday, August 3rd, delivering unmatched entertainment, thrilling action, and big wins to the tables.
Daily Mystery Bounty tournaments turn traditional bounty formats on their head. Once players are in the money, instead of receiving a fixed reward for eliminating an opponent, players receive a Mystery Bounty Chest revealing a mystery reward, with the top bounty prize being 10% of the total prize pool.
“Mystery Bounties are just pure fun,” said ACR Pro Chris Moneymaker. “You never know what you’re going to get when you knock someone out, it could be some random treasure or a monster bounty that flips your whole tournament. With same-day events, fast action and bounty madness on your daily calendar, it keeps the adrenaline going and makes every hand way more exciting.”
The Daily Mystery Bounty schedule features a range of tourneys and buy-ins, with highlights including the $250K GTD Sunday Funday ($215 buy-in), the $150K GTD Major Mash Up ($66 buy-in), and the $100K GTD Moorman’s Mayhem ($630 buy-in). Starting this Sunday, players can log into the ACR Poker client, open the Tournaments tab, and find the full lineup of Daily Mystery Bounty events in the regular schedule under upcoming events.
And don’t forget, the Mystery Bounty madness continues in ACR Poker’s massive Dual Venom tournaments taking place from Sunday, August 10th to Tuesday, August 26th. Not only are the $2,650 buy-in tourneys offering huge guarantees of $8 million in the NHL event and $2 million in the PLO event, but there are massive bounties on the table for those who knock out their competitors.
In the Venom NLH, eliminating just one opponent could earn a player the top bounty prize of $500,000. While in the Venom PLO, which ties ACR Poker’s biggest Omaha tourney ever, there’s a juicy $200,000 bounty for the taking. And that’s not all, every knockout in both tourneys earns players a minimum bounty of at least $5,000.
For full details about the Daily Mystery Bounty tournaments or to find out more about the Dual Mystery Bounty Venoms, visit ACRPoker.eu.
The post ACR POKER INJECTS DAILY DOSE OF THRILL INTO TOURNAMENT SCHEDULE WITH LAUNCH OF DAILY MYSTERY BOUNTY EVENTS appeared first on Gaming and Gambling Industry in the Americas.
gaming
Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens”

A chaotic jungle journey with big, bad foes and insane riches.
Welcome to the jungle, where Shoot Happens! Face your opponent, take aim, and fire your way to riches.
ELA Games unveils its boldest title to date, a combination of decision-making and narrative progression where every shot counts.
In Shoot Happens, you’re not just a player. You’re the main character who has to fend off waves of increasingly dangerous (and valuable) monsters. Armed with 3 shots per round, you’ll need precision and calm nerves to take down the reward and add it to your Winpot. Hit the target for riches. Miss… and it’s back to the beginning.
The Choice Is Yours
Each round is in the hands of the player. Do you cash out now? Or keep slashing through the jungle for bigger and better rewards? Decision-making, timing, and a whole load of guts go a long way.
Expect the Unexpected
Random projectile bonuses can appear in any round, boosting your rewards massively. And just when you thought your journey through the treacherous jungle was over, the final boss appears. While the other monsters may have been a piece of cake, he doesn’t stay down. Each time you defeat him, he respawns for juicier and recurring payouts. Keep going as long as you can handle it, and you might walk out as the top dog of the jungle.
Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “With Shoot Happens, the team ventured outside of conventional game formats, and we wanted to give players a super engaging experience where they’re in control. This title is a bold approach to game design in this industry, as we’re empowering players with choice and enriching the gameplay experience with strong visuals, narratives, and plenty of replayability.”
Play how you want. The Winpot is yours
Shoot Happens is the perfect blend of fast-paced action, bold decision-making, and interactive gameplay. Whether you’re a cautious player or a complete daredevil, the game is an enticing experience for all.
How deep into the jungle are you willing to go?
The post Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens” appeared first on European Gaming Industry News.
American Gaming Association
AGA Research Reveals Consumers Know Sweepstakes Casinos are Gambling

As gaming regulators, state Attorneys General, and state legislatures continue to scrutinize the business practices of online “sweepstakes” casinos, new research shows that consumers overwhelmingly use these platforms to gamble – and that sweepstakes operators are heavily targeting players in key states. By exploiting loopholes in the law, these operations undermine the integrity of the legal, regulated gaming marketplace.
According to Sensor Tower data compiled by the American Gaming Association (AGA), half of all online, real-money casino advertisements seen by consumers in early 2025 promoted offshore “sweepstakes” casinos. The data shows these unregulated operators concentrate their advertising in populous states.
“These operators present themselves like legal, regulated platforms – but they operate outside the law and regulation. There are few if any responsible gaming tools, no regulatory oversight, and no consumer protections. It’s a dangerous subterfuge that puts players at real risk,” said AGA Vice President of Government Relations, Tres York.
Despite operating outside the regulated gaming market, “sweepstakes” casinos are widely perceived by players as gambling platforms, with 68% of users saying their primary reason for playing is to win real money. This confusion is no accident – many of these sites mimic the look, feel, and language of legal operators, blurring the line for consumers and reinforcing the need for clearer enforcement and public education.
Key findings include:
• 90% of sweepstakes casino users consider the activity to be gambling.
• 69% describe sweepstakes casinos as places to wager real money.
• 80% of sweepstakes players spend monthly, and nearly half spend weekly, without the safety nets offered by regulated operators.
The number of monthly sweepstakes casino players is twice as high in states lacking sweepstakes prohibitions.
“Sweepstakes” casinos aggressively market on popular digital platforms throughout the country. Legal, regulated gaming operators, by contrast, advertise responsibly in legal states where consumer protections and regulatory oversight are in place.
“The data is clear. Consumers see right through the ‘sweepstakes’ casino facade and they’re calling it what it is: gambling. We look forward to policymakers continuing to enforce their laws and create clarity through new policy measures to protect their residents,” added York.
The post AGA Research Reveals Consumers Know Sweepstakes Casinos are Gambling appeared first on Gaming and Gambling Industry in the Americas.
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