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SlotV’s Holiday Promos Are Out Of This World!
SlotV is a space-themed casino that is all about adventure. That’s why their team has come up with tons of promos that will give players more reasons to be longing for this holiday season!
Even though this year’s holiday season is very likely to be unusual for most of us, SlotV Casino has prepared tons of Christmas and New Year-themed promos to make sure that their players still get the chance to enjoy the holidays this year.
SlotV is a space-themed casino that is all about adventure and revolves around the two mascots tasked with accompanying players throughout their casino journey. Victor, the spaceship captain, is a serious lad (just like his title would suggest) who makes sure that the player’s journey is as smooth as possible. His navigator dog, Winner, on the other hand, takes care of the entertainment side of things. SlotV Casino is relatively new, but it has already managed to get a brilliant reputation among gambling pundits from across the world.
You might be wondering what SlotV’s team has up their sleeves for this holiday season. There’s so much to tell that we have to break it up into sections for you guys, so keep reading to find out more about their plans.
First Things First: Tons of Tournaments From Top Game Providers
The gambling industry boasts with game providers fighting for the attention of players who like to give it a spin. As part of their holiday season celebrations, SlotV has partnered up with some of the top game providers in the gambling industry, namely NetEnt, Microgaming, Amatic, Pragmatic Play, and Red Tiger, to give their players more reasons to celebrate.
There are five tournaments in total, and each of them lasts for a week and comes with an impressive €10,000 prize pool. The tournament season starts on November 30 and lasts through January 3, ensuring that the New Year enters on a positive note for the players who chose to gamble at SlotV Casino.
The first tournament, “Hotline – Iceline,” is scheduled to last from November 30 through December 6 and feature NetEnt’s slot games. The second “PlayBoy – PlayGirl” tournament will take place straight after, on December 7, and last for a week, focusing on Microgaming’s slot games. Next up is the “Fun & Frosty” tournament in collaboration with Amatic, from December 14 up to December 20. Pragmatic Play will join the action on December 21 to give SlotV’s players a “Taste of Christmas,” just a week before they embark on the “New Year Quest” brought to them by Red Tiger and SlotV, of course. The quest starts on December 28 and will last up until January 3.
Keep track of the “Tourneys” section on SlotV’s website to be reminded of the tournaments running on this reputable casino brand. The navigation is extremely easy and straightforward, but you can always contact SlotV’s customer support team should you need any assistance. Oh, and did we mention that there are going to be 20 prize places for each tournament? The top player will take home €3,000!
Thought That’s It? Well, SlotV Also Has Some “Cases” Up For Grabs
The cases are complementary to the tournaments mentioned above, and what’s more important, they come bearing gifts in the form of either free spins or deposit and no-deposit bonuses.
The action starts on November 30 with the NetEnt Mystery case, and every week there’s a new mystery case to be discovered featuring gifts from top game providers. Every tournament week comes with unique cases packed with gifts from leading game providers. But, what’s more impressive, is that there’s an extra treat (or two, in this case) for the holiday season — the X-Mas Mystery case and the New Year Mystery Case, featuring gifts associated with special-themed slot games.
Like “Lottery”? No problem, SlotV Will Cover Your Needs!
You might think of the lottery as an old-fashioned and long-forgotten form of gambling. Still, lotteries are going through a revival and increasingly moving online while also getting a modern twist that corresponds to the contemporary era’s digital focus.
Apart from the tournaments and the cases, where players can benefit from fantastic cash prizes and free spins, you’ll also get a chance to test your luck with SlotV’s lottery during the holiday season. There will be five lotteries in total, and each of them will last for one week and feature a €5,000 prize!
Last But Not Least: Players Can Find Gifts in the Promo Section
From December 1 through Christmas Eve on December 24, SlotV Casino will be adding some standard promo offers twice a week. The adventure levels (and the stakes) will rise during the holiday week, from December 25 up to December 31! During this time-frame, players will find a new group of gifts in the promo section every day of the week.
Moreover, on Christmas Day and New Year Eve, some of SlotV’s players are in for a very special offer. Are you feeling lucky enough?
As you have probably figured out by now, players who register at SlotV Casino are in for some fantastic holiday-themed gifts, tournaments, and promos. If you’re still not playing at SlotV, bear in mind that the registration process is very straightforward, and it will only take you a couple of steps to get an account.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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