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Get Your Game-On with AppGallery’s Exclusive Year-End Game Fest Campaign
Everyone is looking forward to wind-down as the year gradually comes to an end, taking a breather and slowing down to enjoy the festivities with our family and friends. It’s a time to relax and rejuvenate, by spending time with loved ones, reigniting hobbies, or even play the backlog of games accumulated throughout the year.
In this period of restriction measures and isolation, there’s no better time to stay at home and play your favourite games with friends online. It’s the best way to spend time with your loved ones while keeping the safety distance – meeting them virtually to chat about each other’s highlights of the year over gameplay. You can even create new experiences together by completing epic boss raids, surviving a battle royale match as a team, or creating mayhem by racing down the streets of San Francisco.
To get the most out of each game you play, download and play from AppGallery’s year-end Game Fest. Running from now till 23 December, gamers can redeem exclusive gift packs for selected games which contains in-game items worth up to US$20 per gift package – more details below.
Need help to choose your next play? We got you covered – here’s 12 games to kickstart your year-end adventure with Game Fest.
1. Asphalt 9: Legends – Epic Arcade Car Racing Game
Ever wanted to race down the streets of Shanghai, island-hop around The Caribbean, or even sight-see in Himalayan Mountains? You can now do it with your friends while driving nitro-cranked supercars in Asphalt 9: Legends. Players have praised the series for its console-like experience with the high-quality visuals, as well as the adrenaline-pumping high-speed chase with blockbuster set pieces.
Moreover, AppGallery is now giving away game codes for its Luxury Gift Pack as part of Game Fest, with 125 Tokens, 50,000 Credits, and a Ferrari F40 Limited-Time Pack worth US$20, giving you more reason to play the ultimate free-to-play arcade racing game available on the platform.
- State of Survival: Survive the Zombie Apocalypse
When it comes to the zombie survival genre on mobile, State of Survival is definitely the go-to for MMORPG fans looking for zombies to kill and a settlement to manage. The game incorporates elements beyond traditional strategy games into the gameplay, such as tower defence, resource management, as well as engaging storytelling. You can even partner with your friends to combine resources and firepower to make sure your settlement survives against zombies and other hostile players.
To get ahead of your peers, you can redeem a Luxury Gift Pack on AppGallery as part of Game Fest, with items such as Construction Speedup perks, food and building resources, as well as Biocaps worth US$10.
- Last Day on Earth: Survival
There’s no denying the zombie survival being a very popular genre, where they still remain fresh to this day with more games and movies drawing inspiration from the various medium. Last Day on Earth is no different – it draws inspiration from popular zombie franchises that put you in the shoes of a survivor fending off zombies and intruders, while looting for resources and food to ensure your survival. It keeps the game fresh with regular updates and addictive resource management mechanics that many fans would love and enjoy.
Newcomers to this game would be delighted to know that they’ll be receiving Game Fest freebies from AppGallery – a Luxury Gift Pack with resources, weapons and a dog companion to help them kickstart their journey into the post-apocalyptic world of Last Day on Earth.
- Summoners War
Teamwork makes the dream work, and that’s absolutely true when you assemble the greatest team of monsters in Summoners War with your friends to challenge the Tartarus’ Labyrinth with your Guild Members. If you’re into collectables, this game is definitely for you, as there are more than 1,000 different types of monsters to summon and train with 100 million other Summoners around the world. Players love the variety and endless new content released periodically, as it keeps the community engaged and challenged.
As part of Game Fest, players can now redeem a Mystical Scroll from AppGallery to summon a rare Monster to continue their conquest to become the greatest Summoner of all time.
- Standoff 2
Many first-person shooter lovers would have grown up playing Counter-Strike on PC to scratch their competitive itch. What if we told you that you can do the same with Standoff 2, but this time on mobile, where you can play anytime and anywhere? With six different maps, and three game modes to choose from, you can challenge your friends in a showdown of reflexes in ‘Deathmatch’, ‘Defuse the bomb’, and ‘Arms Race’ game modes. Long-time players love the quality of graphics and unique customisation system to their characters.
During the Game Fest period, AppGallery is giving away free Battle Pass and Acid Carbon Weapon Skin to help you and your friends kickstart your Standoff 2 career.
- Perfect World Mobile
Any MMORPG fanatic would have heard of Perfect World series, a classic Chinese mythology influenced adventure and fantasy game spanning three games since its release in 2006. Perfect World Mobile brings the full experience right into the palm of your hands, with console-level graphics and expansive world to explore. Players love the endless activities in-game, such as gathering, cooking, and fishing, alongside epic battles with friends and allies within the game.
You can even redeem a Luxury Special Gift on AppGallery with a Hell Hound ride, as well as various items and in-game currencies, during this Game Fest period.
- World of Tanks Blitz MMO
Shake up the status quo with World of Tank Blitz MMO and light up your year-end festivities with explosions, bullets, and raging flames. With over 350 finely detailed combat vehicle choices, players can find a perfect vehicle for any playstyle to strike fear in their opponents with. It’s cross-platform play earned praises from players across the globe, with the high-quality graphics and engaging gameplay that continues to draw players back into the game for more.
Grab your friends to join in the battle with a newcomer Blitz Gift Pack that gives you a 7-day premium account with 250 gold to spend on new loot, redeemable on the AppGallery as part of Game Fest.
- Pascal’s Wager
If you have a great hand dexterity, thirst for hardcore challenge, and enjoy console-like quality games, Pascal’s Wager is definitely for you. This Soulsborne-like masterpiece delivers immersive, action-fuelled dark fantasy adventure, that will definitely test your skills as a gamer with challenging enemies and boss fights littered through the game. Players have praised the game’s Lovecraftian-style visuals and score, as well as creative enemy design and intuitive combat mechanics.
- Garena Free Fire: Winterlands
Are you someone who is great with surviving in the wilderness with 49 other players hunting each other to emerge from the top? This game definitely fits the bill and will definitely keep you entertained for hours with exciting gameplay, smooth controls, and high-quality graphics, as well as voice chat support to play with your friends. The constant updates to keep the content fresh, as well as endless loot, skins, and pets, kept the players going back for more.
- Eclipse Isle
If anime-style battle royale is what suits you, there’s of course Eclipse Isle. The mechanics differs with the usual run-gun-survive battle royale gameplay – each hero within the game possesses unique skills and talents to assist them in their fight for survival. Players praise the oriental fantasy theme used in the game, with eye-popping art style and character design. The differing seasons and weather also add variety to the gameplay, challenging players to employ different strategies during different playthroughs.
- ASMR Slicing
Imagine this: Having a quiet laidback evening, sipping your favourite beverage right before bed, and winding down to a soothing game that keeps your senses satisfied. ASMR Slicing does just that, simulating realistic slicing of kinetic sand and various objects, providing haptic feedback and relaxing ASMR sounds. Keep your senses entertained and feel immense satisfaction with this immersive simulator!
- Dystopia: Contest of Heroes
When it comes to competitive mobile games, MOBA (multiplayer online battle arena) is definitely on the list. The recently launched Dystopia: Contest of Heroes, which is exclusive to AppGallery, features high quality, intense colour graphics and a collection of fully customisable 3D heroes with player-controlled abilities. If you’re a fan of mixed martial arts, you’ll also be glad to know that Conor McGregor, Irish professional mixed martial artist and boxer, and former UFC champion, is the face of the game.
a betting platform
BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
The post BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil appeared first on Gaming and Gambling Industry in the Americas.
California Gambling Control Commission
California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives
Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.
Problem Gambling & Public Health Takes the Stage
The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.
Tribal Revenue Distribution Approved
The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.
Cardroom Licensing: Approvals and Extensions
Among key licensing matters:
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500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.
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Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.
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Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.
Key Employee Licensing Actions
The Commission approved several initial and renewal key employee licenses. Notably:
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Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.
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Kevin Lee and George Rahme received 120-day extensions for renewal processing.
Third-Party Proposition Player Services Under Scrutiny
The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.
Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.
Gaming Resource Suppliers & Tribal Approvals
Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:
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HCAL, LLC
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JCM Global
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Konami Gaming, Inc.
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PDS Gaming, LLC
Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.
Notable Withdrawals and Denials
In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.
A Broader Look Ahead
With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.
The post California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives appeared first on Gaming and Gambling Industry in the Americas.
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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments

Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.
Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.
AI-powered optimization
Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.
With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.
Personalized engagement
Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.
AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.
Crypto betting boom
In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.
Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.
Affiliate tournaments
Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.
This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating. Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.
Join Boomerang Partners and the Golden Boomerang Awards 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
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