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European Gaming Congress 2024

Australia

British and Irish racing to enjoy increased exposure via Australia’s largest online bookmaker Sportsbet

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Australian TV audiences will be seeing more of Frankie Dettori and other British and Irish stars

Racecourse Media Group (RMG), in partnership with Sports Information Services (SIS), has agreed a multi-year streaming and marketing content deal with Sportsbet, Australia’s largest online betting operator and part of the Flutter Group. This agreement formalises an arrangement between the parties for Sportsbet to broadcast and take bets on British and Irish racing.

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RMG is owned by 34 British racecourses, while SIS holds the rights to all 26 Irish racecourses and Chelmsford City.

The deal will see British and Irish thoroughbred racing – which is shown on Tabcorp’s (TAB) SKY Racing network in the TAB app, in venues and homes throughout Australia – also to be shown on the Sportsbet digital platforms. This arrangement means British and Irish racing will enjoy a significantly increased audience in the country and benefit through a new revenue stream from one of its largest export markets.

RMG’s Commercial Director Nick Mills said: “We are delighted to team up with Sportsbet and grateful to our long-standing partners, Tabcorp, for helping to facilitate the partnership through broader distribution of its SKY Racing channel. This is a very exciting opportunity to increase the shop window for our racecourses, as well as generate additional international revenue.”

SIS’s Commercial Director, Paul Witten, said: “UK and Irish horseracing content is an important contributor to Flutter’s revenues in jurisdictions around the world, and we are delighted to now be able to bring live pictures and additional content to Sportsbet’s Australian customers.”

Paul Bittar, GM of Sports Partnerships at Sportsbet, said: “We are really excited to be able to conclude this deal with RMG and SIS in order to bring live streaming of British and Irish racing to our huge Australian customer base. Sportsbet is always seeking to bring excitement to life for our customers and striking this deal on high-quality racing content supports this goal. We are also pleased to be able to support the sustainability of the British and Irish racing industries through new revenues.”

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Australia Enforces Credit Card Ban for Online Gambling

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Australia has enforced an online gambling credit card ban, meaning that players can no longer use them as a payment method.

Responsible Wagering Australia (RWA) and its members have been strong supporters of this measure and have worked with the Commonwealth Government and the financial services industry since 2021 to deliver this credit card ban.

Responsible Wagering Australia CEO Kai Cantwell said that this change was much needed, as Australians should only be gambling with money that they have.

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“This is an important measure to protect customers, making it easier for people to stay in control of their own gambling behaviour,” Mr Cantwell said.

“It will complement the existing offering of safer gambling account management tools by RWA members.

“RWA and its members support the extension of this measure to all forms of gambling that have been exempted from the ban such as lotteries and keno.

“If consumer protection measures aren’t consistent across all forms of gambling it will incentivise vulnerable Australians to move to less-regulated types of gambling, where they are more at risk of harm.”

RWA members provide a range of tools to ensure people can gamble safely, many of which have been adopted by the Commonwealth Government as part of the National Consumer Protection Framework (NCPF).

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“The NCPF is expected to be evaluated shortly and we look forward to engaging in this process to ensure that consumer protection tools are fit-for-purpose and support a safe and sustainable regulated gambling environment,” Mr Cantwell said.

The post Australia Enforces Credit Card Ban for Online Gambling appeared first on European Gaming Industry News.

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SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games

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SCCG Management is thrilled to announce a strategic partnership with PlaySpark, a pioneering company specializing in gamified audience engagement solutions. This collaboration aims to leverage SCCG Management’s extensive global distribution network and business development expertise to introduce PlaySpark’s innovative white-labeled arcade games to new markets and verticals.

PlaySpark, renowned for amplifying acquisition and retention of audiences using white-labeled arcade games, offers a no-code game creator tool that enables brands to build their own games or playable ads. This solution drives higher engagement rates and generates new revenue through in-game ads and rewards. PlaySpark’s plug-and-play games significantly enhance fan engagement and revenue for sports teams and brands, magnifying acquisition by up to 700% and retention by 4X.

“We are very excited to join forces with SCCG,” said Luke Santamar, CEO of PlaySpark. “At PlaySpark, we are trying to change the game of how brands engage their audiences through white-labeled arcade gaming. Partnering with SCCG allows us to expand our footprint into the USA and globally, whilst setting up strategic pathways to drive PlaySpark into other verticals. With the experience and networks of SCCG, we look forward to working together to scale PlaySpark into multiple industries.”

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SCCG Management will utilize their vast ecosystem of over 100+ clients in the gaming space, as well as their sales and strategic distribution capabilities, which are globally placed in every major region of the world. This collaboration is poised to offer teams and brands the opportunity to amplify revenue by 300% through in-game advertising and the collection of 1st/zero party data.

Stephen Crystal, CEO of SCCG Management, shared his enthusiasm about the partnership: “We are delighted to partner with PlaySpark, a company that shares our vision for innovation in audience engagement. By integrating PlaySpark’s unique white-labeled arcade games into our network, we are confident that we can deliver unparalleled value to our clients. This partnership not only broadens our service offerings but also opens new avenues for growth and revenue generation for both SCCG and PlaySpark.”

The partnership between SCCG Management and PlaySpark marks a significant milestone in the evolution of gamified audience engagement, providing brands with powerful tools to drive engagement and revenue in an increasingly competitive landscape.

The post SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games appeared first on European Gaming Industry News.

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Victoria Commission Launches Inquiry to Help Improve Bingo Regulations

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Victorians will be able to help shape a fairer, more modern bingo-playing landscape as part of a wide-ranging inquiry into regulation of the gambling activity, the Victorian Gambling and Casino Control Commission (VGCCC) announced.

By collaborating with industry stakeholders and the community, the Commission aims to deepen understanding of sector challenges and explore ways to enhance regulatory and industry practices, keeping the game social, safe and fair.

Commercially run bingo generates significant revenue. In FY23, reported bingo revenue was $107 million. This significantly exceeds Keno revenue in the same year of $61 million.

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It is a game played by many communities and offers social interaction and the potential for prizes, with a proportion of proceeds designated to fund charities.

“In recent years, the commercial bingo landscape has modernised, transitioning from traditional paper-based gameplay to electronic enhancements with substantial jackpots”, said Commission Chair, Fran Thorn.

“Given this evolution, it is crucial for us to assess and address issues of fairness, integrity, and the potential for gambling harm, particularly among at risk groups such as seniors, First Nations communities, women, and lower income individuals.”

“Despite regulatory oversight, we continue to receive reports and allegations of unlicensed operators and potentially fraudulent activities,” Thorn added.

“This is an opportunity to really understand how bingo works and how it is evolving with technology. We understand the social outlet that bingo provides for many community members. We want to understand the risks, reduce the potential for harm, and put a stop to any behaviours threatening the integrity and fairness of the game.”

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The VGCCC has invited all interested parties, including customers, industry participants, community organisations, and concerned citizens, to participate in the inquiry and contribute to shaping the future of Victoria’s gambling landscape.

The post Victoria Commission Launches Inquiry to Help Improve Bingo Regulations appeared first on European Gaming Industry News.

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