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British and Irish racing to enjoy increased exposure via Australia’s largest online bookmaker Sportsbet

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Australian TV audiences will be seeing more of Frankie Dettori and other British and Irish stars

Racecourse Media Group (RMG), in partnership with Sports Information Services (SIS), has agreed a multi-year streaming and marketing content deal with Sportsbet, Australia’s largest online betting operator and part of the Flutter Group. This agreement formalises an arrangement between the parties for Sportsbet to broadcast and take bets on British and Irish racing.

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RMG is owned by 34 British racecourses, while SIS holds the rights to all 26 Irish racecourses and Chelmsford City.

The deal will see British and Irish thoroughbred racing – which is shown on Tabcorp’s (TAB) SKY Racing network in the TAB app, in venues and homes throughout Australia – also to be shown on the Sportsbet digital platforms. This arrangement means British and Irish racing will enjoy a significantly increased audience in the country and benefit through a new revenue stream from one of its largest export markets.

RMG’s Commercial Director Nick Mills said: “We are delighted to team up with Sportsbet and grateful to our long-standing partners, Tabcorp, for helping to facilitate the partnership through broader distribution of its SKY Racing channel. This is a very exciting opportunity to increase the shop window for our racecourses, as well as generate additional international revenue.”

SIS’s Commercial Director, Paul Witten, said: “UK and Irish horseracing content is an important contributor to Flutter’s revenues in jurisdictions around the world, and we are delighted to now be able to bring live pictures and additional content to Sportsbet’s Australian customers.”

Paul Bittar, GM of Sports Partnerships at Sportsbet, said: “We are really excited to be able to conclude this deal with RMG and SIS in order to bring live streaming of British and Irish racing to our huge Australian customer base. Sportsbet is always seeking to bring excitement to life for our customers and striking this deal on high-quality racing content supports this goal. We are also pleased to be able to support the sustainability of the British and Irish racing industries through new revenues.”

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Australia

Foxtel Breaches Gambling Ad Rules

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Foxtel Cable Television Pty Limited has breached gambling advertising rules during the broadcast of an AFL match between Port Adelaide and Essendon in April 2024.

An Australian Communications and Media Authority (ACMA) investigation found a virtual banner promoting a gambling operator that appeared during Foxtel’s coverage of the match failed to include an adequate responsible gambling message.

Under the subscription television code of practice, gambling advertisements, including banner ads, shown during broadcasts of live sport must be accompanied by a responsible gambling message.

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Authority member Carolyn Lidgerwood said if broadcasters are airing gambling advertisements during live sporting events, the responsible gambling message must be aired too.

“These messages must emphasise the potential harms and risks of gambling if it is not undertaken responsibly,” Ms Lidgerwood said.

“An ‘18+’ logo on its own is not an adequate responsible gambling message.”

Once the ACMA raised its concerns with Foxtel, the broadcaster acted quickly to ensure a responsible gambling tagline was added to the advertisement.

As a result of the ACMA’s investigation Foxtel has agreed to further staff training on the regulatory requirements around gambling advertisements. Foxtel will also report back to the ACMA on all the steps it is taking to ensure the gambling ads it broadcasts have sufficient responsible gambling messages.

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The post Foxtel Breaches Gambling Ad Rules appeared first on European Gaming Industry News.

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Australia

VGCCC Continues Crackdown on Underage Gambling

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Following the successful prosecution of the Peninsula Club in Dromana, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reiterated the regulator would continue to crack down on venues that allow children to enter poker machine areas.

The Magistrates’ Court of Victoria fined Victorian Amateur Turf Club, the venue owner, $7000 for 2 breaches of the Gambling Regulation Act 2003 (Vic) and ordered it to pay VGCCC costs of $3500. No conviction was recorded.

Ms Kimmitt said: “This is a warning to every venue. The onus is on you to ensure that children cannot and do not enter the gambling area or participate in any gambling activity, even if they’re with an adult.

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“Equally, staff must be adequately trained and present in the gambling area to supervise while machines are in use.

“Research tells us that people who begin gambling at a young age are at greater risk of developing gambling problems as an adult.

“The rules exist to protect children from exposure to, and harm from, gambling.”

On 10 June 2023, a child entered the gambling area of the Peninsula Club twice and was able to use the poker machines on both occasions. During the second visit to the area, while with adults, the child used a poker machine for about 5 minutes, until staff intervened.

Magistrate Ayres considered the venue’s self-reporting, its lack of prior convictions, early plea and remediations implemented to reduce the chance of future offending.

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Australia

The Star Forced into Trading Halt After Failing to Publish Financial Results

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The Star Entertainment Group has been forced into a trading halt, after failing to publish its half-year results on Friday.

According to a company release, the halt starts on Monday, unless the group is able to lodge its periodic report by end of trading. Otherwise, the suspension will remain in effect until the report is lodged.

This appears unlikely, as the group notes that it can’t publish its 1HFY25 Report ‘unless, and until, it has secured a refinancing commitment that would enable The Star to refinance all of the Group’s existing corporate debt, as well as to provide additional liquidity’.

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According to reports, the group’s Chief Executive Steve McCann is working to secure over AU$100 million ($62 million) in short-term funding, hoping to keep the company afloat until May.

McCann is reportedly trying to access the AU$60 million ($37.3 million) garnered from the sale of the group’s Sydney events center last month, which is being held in escrow.

The funds, however, will only be released after approval from the New South Wales government.

If released, this would help McCann negotiate with lenders for the additional funding he hopes can prop up the group.

The Star has been warning for months that it has run out of cash, indicating in January that at the end of 2024 it held just AU$78 million ($48.5 million) in available cash.

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Despite owing lenders some AU$430 million ($267 million), The Star has not accepted offers both from its joint venture partners in Queen’s Wharf Brisbane (Chow Tai Fook and Far East Consortium) and by funds associated with Oaktree Capital Management.

Blackstone has indicated that it could be interested in an acquisition of The Star upon its entry into voluntary administration.

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