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Sportech Extends and Expands its Partnership with Veikkaus

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Sportech Racing and Digital, a division of Sportech PLC, has announced the extension of its agreement with Veikkaus of Finland for the ongoing licensing and support of its Quantum pari-mutuel betting system.

In addition to the extension agreement, Veikkaus will utilise Sportech’s Tote Service Layer to offer pari-mutuel betting on horseracing – alongside sports betting and lottery – from 4500 points of sale, a significant increase of 3500 over the current level of 1000.

“Veikkaus has been very pleased with the quality of the Sportech solution and the responsiveness of the Sportech team. We are excited to leverage Sportech’s technology solution to expand our network of pools betting points of sale; a change that we are confident will have a very positive impact on customer experience of horse racing betting in Finland,” Ari Aarnihuhta, SVP & CIO of Veikkaus, said.

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“Sportech is delighted to once again extend our long relationship with Veikkaus and to help facilitate the dramatic expansion of pari-mutuel betting to their 4,500 unit retail network with implementation of our Tote Service Layer,” Bruno Gay, Sportech’s Senior Vice President Sales and Business Development EMEA, said.

“This project perfectly illustrates the flexibility of Quantum System and the seamless integrations facilitated by our Tote Service Layer. The combination of the two allows clients like Veikkaus to expand the reach of their pools betting products in order to grow their audience and deliver an overall better end user experience,” Bruno Gay added.

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Compliance Updates

BGC RESPONSE TO DCMS MANDATORY LEVY AND ONLINE SLOTS STAKE LIMITS ANNOUNCEMENT

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Betting and Gaming Council, CEO Grainne Hurst, said: “The BGC supported plans outlined in the White Paper published last year to reform stake limits and introduce a mandatory levy to fund Research, Prevention and treatment.

“BGC members voluntarily contributed over £170m over the last four years to tackle problem gambling and gambling related harm, including £50m this year alone, funding an independent network of charities currently caring for 85 per cent of all problem gamblers receiving treatment in Britain.

“Ministers must not lose sight of the fact that the vast majority of the 22.5m people who enjoy a bet each month, on the lottery, in bookmakers, casinos, bingo halls and online, do so safely, while the most recent NHS Health Survey for England estimated that just 0.4 per cent of the adult population are problem gamblers.

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“The tone of this announcement suggests Government is at risk of losing perspective of these facts, while simply dancing to the tune of anti-gambling prohibitionists, which serves no one.”

The post BGC RESPONSE TO DCMS MANDATORY LEVY AND ONLINE SLOTS STAKE LIMITS ANNOUNCEMENT appeared first on European Gaming Industry News.

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Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal

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Playtech announced the extension of its exclusive partnership with Bar One, which will see Playtech become the new provider for the Bar One digital sportsbook across the UK and Ireland. This partnership will also introduce Playtech’s world-leading full casino and live casino suite.

The new four-year deal builds on the successful partnership between the two companies which sees Playtech’s retail sports product across the entire Bar One retail estate, a longstanding relationship that dates back more than 10 years.

As part of the new agreement, Playtech will remain the exclusive provider of self-service betting terminals for Bar One. This will support Bar One’s impressive recent growth fuelled by upgrading their entire estate in Ireland. As leaders in this field, Playtech will continue to provide market-leading sports betting software to meet the increasing demand for a digital betting experience from customers in retail betting shops.

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Yori Arami, VP Sports Commercial at Playtech“Bar One has become a driving force in Ireland and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies. We are set on progressing plans to provide a customer centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and the retail space.”

Barney O’Hare, CEO of Bar One“We are very pleased to extend further our important relationship with industry leader Playtech. With a full and recent upgrade and digitalisation of our entire Retail estate we have installed brand new sports terminals which form a key part of the future success of our company. We are very excited to also now bring the best Digital Sportsbook and Casino product to our customers and look forward to the success this partnership will undoubtedly bring.”

The post Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal appeared first on European Gaming Industry News.

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ANOTHER HELLISHLY GOOD SLOT FROM HÖLLE

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Hellish 777 (Höllische 777 in German speaking regions), releases today, the newest game from Hölle Games and the first 3×3 in the Hellish Seven franchise.

Fans of the series will instantly recognise the heavy metal backing track, the ever-present flames and of course the famous Seven itself, which in this game is a Wild, a 2x Wild and also a 3x Wild.
Rather than expanding on the previous franchise titles, Hellish 777 distills the thrill of the game into a fiendishly intense package!

With only 3 rows and reels, the game offers 7 paylines, free spins with multipliers, a wheel game, and of course the card and ladder gamble features for players looking for that extra volatility.

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Hellish 777 (Höllische 777) is available now in MGA territories, with additional regions following soon. Hölle Games will follow up with their December seasonal release in another couple weeks with Reel Reindeer!

The post ANOTHER HELLISHLY GOOD SLOT FROM HÖLLE appeared first on European Gaming Industry News.

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