Connect with us

Latest News

Six Things New Casino Operators 2020 Do Differently

Published

on

Reading Time: 4 minutes

 

Many casino players approach new websites with caution. They’ve heard far too many stories about new operators that never lived up to the hype. And so, they stick to the tried and tested websites.

They use these companies even when they deliver slow payouts, get mean with bonuses and provide lagging websites. But truth be told, today’s new casino operators are some of the best gaming websites online.

Sure, they might not have seas of positive reviews online. But they do certain things players look for in casinos differently. And in many ways, they provide better gaming experiences. Here’s what we mean.

Strict Data Protection Laws

Data privacy is a sensitive topic these days. To show they care about your safety, new casinos have a series of data policies in place. For starters, they provide a data collection form to get your approval beforehand.

Crucially, they also reveal what information they collect. In many cases, it’s data about your personal details: Name, address, contacts, IP address and some cookies. Some of the information is compulsory for KYC verification.

But the beauty of it is that your data is protected by strict laws. Today’s casinos no longer spread your data around for business reasons. And they can’t evade responsibility in case of any breaches. They have to encrypt it and keep it secured.

Responsive, Mobile-friendly Websites

One of the most common complaints by people who use established casinos is that their websites lag often. That’s because many of these brands cram everything that can be gambled on one website.

What’s more, they fail to design their sites for user-friendliness. Or they don’t have teams to help keep games running smoothly 24/7. The result is that many players encounter games that crash, apps that lag and customer staff overwhelmed by complaints.

New casino operators, and you can find the best at Chillslots, are a different ballgame. They have websites designed with players in mind. As a result, they load fast, games are responsive and technical hiccups are resolved instantly.

Due to that, your gaming experience at a new casino is smooth and efficient. You don’t need to worry about losing money to a crashing slot or not getting technical helps. Instead, you can play comfortably on a user-friendly site.

Prioritizing High-Paying Games

Casinos are businesses. As a result, it’s in their best interest to provide games designed to make the house rich. Not new operators, though, at least not the best companies at Zlots.com/new-casinos-sites/. The best new casinos in 2020 prioritize high-RTP games and card games with a low house edge.

They provide these games because they are what players love. In other words, they do it to satisfy their customers: The primary role of every forward-thinking business. Now, not every casino game at new casinos will be worth your time.

But comparatively, you’ll find far more high-quality games at new casinos than old ones. For clarity, great games aren’t just about payout rates. They also feature advanced graphics, great soundtracks, in-game features and jackpots.

Quick Payouts

It’s true—many casinos have a problem with paying money to winners. They enforce an unnecessarily long pending time—Aimed at verifying that a person won fairly. And they take even more time to process a payment.

With that in mind, many new casinos view payment duration as an opportunity to widen their share of the gambling market. Instead of delaying players’ money, they deliver it quickly. They also improve on other payment-related issues people have.

For example, the best new casinos charge little or no withdrawal fees. They have flexible limits (small minimum deposits and high maximum withdrawals). And they don’t feature an option to reverse a withdrawal to help people cash out successfully.

In case you’re wondering, quick casino payouts mean one or two days. Anything longer than that is average. However, note that payouts to banks and credit cards tend to take longer than two days at most casinos.

Acquiring Public Audits

One of the biggest problems new casinos face is convincing people to test their services. Most people don’t like spending money at new businesses anyway. As a sign of trust, a lot of new operators have their games and services audited by an independent auditor.

Thwate, eCOGRA, GLI and iTechLabs are the most respected casino auditors. They check games to ensure they are fair. And they audit payments to verify that a company pays out to every winner timely.

Add a license from a respected regulator, a safe website and bonuses and many people won’t have a reason to fear a new casino. Audits provide enough social proof that a casino is genuine and provides commendable services.

Fair Bonuses

Nearly every casino has bonuses these days. However, they differ in the quality of their incentives. Lots of established businesses give out generous amounts but include tough terms and conditions for players.

On the flip side, more and more new casinos are providing unique fair bonuses that give players a fair chance to withdraw their wins. They might not give out £5000. But you could get £50 with 10x wagering requirements. Or you could receive a cashback for 10% of your monthly losses.

In other words, bonuses from new casinos hold a lot more value than those you get elsewhere. It’s like they are designed to help magnify your profits and not as a marketing gimmick.

That said, they also tend to feature open policies. You don’t just receive a bonus without knowing the terms. You receive an incentive plus a list of all the terms involved. That way, you only claim it if you think it can work in your favor.

Conclusion

Lots of new casinos keep opening. And not all of them can be trusted. However, the best of them are doing certain things differently: Fair bonuses, data privacy, high-paying games and quick payouts.

So, before you dismiss a new casino because it’s not a renowned brand, check out its services. There’s a chance it provides better services that many branded operators.

Continue Reading
Advertisement

BMM

BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

Published

on

bmm-testlabs-promotes-sacha-mclaughlin-to-vice-president-of-global-quality-assurance

 

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

Published

on

totogaming-joins-cernica-pantelimon-runfest:-not-just-present,-but-fully-participating
Reading Time: 2 minutes

 

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

Continue Reading

AI

Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Published

on

liftoff’s-2025-mobile-ad-creative-index-reveals-ugc-is-a-key-differentiator-for-top-apps

 

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending