Gambling in the USA
Gaming Americas Weekly Roundup – October 19-25
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.
Latest News
Global gaming giant William Hill has expanded its footprint in Iowa through its partnership with Caesars Entertainment, with the addition of a full-service sportsbook at Horseshoe and betting kiosks at Harrah’s Council Bluffs. Customers can visit either retail location to open a mobile account and make their first mobile deposit.
Caesars Rewards, the largest gaming loyalty programme in the world, has grown 20% as a result of the merger between Caesars Entertainment and Eldorado Resorts. Customers from each company’s legacy rewards programmes were seamlessly integrated into the expanded Caesars Rewards loyalty programme on day one.
JCM Global has expanded its partnership with Suquamish Clearwater Casino Resort, upgrading the Intelligent Cash Box (ICB) system to the new ICB 3.0 on the property’s 1200 electronic gaming machines. Clearwater Casino Resort was the first casino in Washington to utilise the ICB system and has been an exclusive JCM customer since 2009.
BETSPERTS CEO and co-founder Reid Rooney has announced that BETSPERTS has just closed a second seven-figure fundraising round in 2020. This round includes some new investors to BETSPERTS including UK-based Velo Partners leading the round.
Casino mogul Sheldon Adelson and his wife Miriam Adelson have donated $75m to the pro-Trump Preserve America Political Action Committee, accounting for roughly 90% of the group’s fundraising in September.
Chinese-owned mobile games firm Playtika Holding Corp has confidentially submitted paperwork with the U.S. Securities and Exchange Commission for an initial public offering. The company said that the offering size and the price range for the initial public offering have not been determined yet.
Maryland Governor Larry Hogan has openly endorsed Question 2 on the state’s November ballot, which would allow sports betting in Maryland to raise money for education. According to an analysis by the Maryland General Assembly, legal sports betting could generate $18.2m in tax revenues in 2022.
New Appointments
Score Media and Gaming has appointed sports business leader and four-time Olympian Angela Ruggiero to its Board of Directors. Ms Ruggiero, CEO and Co-Founder of technology-powered market research firm Sports Innovation Lab, joins the Board with immediate effect and will support theScore as it continues to grow its sports media and gaming operations across North America.
The Ontario Lottery and Gaming Corporation (OLG) has appointed A. Duncan Hannay as its President and Chief Executive Officer, effective 26 October 2020. Most recently, he was President and CEO of Street Capital Group Inc.
New Partnerships
Live sports lottery game developer EquiLottery Games has entered into an agreement with the National Basketball Association (NBA) that will see EquiLottery launch a new, officially-licensed lottery draw game named Slam Dunk Dollar$ based on the outcomes of NBA games.
North American esports giant Complexity Gaming has expanded its partnership with beer brand Miller Lite. The two companies have had a partnership since May 2019. Now the deal has been expanded to include more areas such as live streams and content creation.
New Launchings
International Game Technology (IGT) has launched the PeakSlant32 cabinet, the first slot cabinet in North America to feature three 32-inch displays. PeakSlant32 is IGT’s first cabinet to feature three seamlessly integrated gameplay displays. Guests of Mohegan Sun in Uncasville, Connecticut were the first to enjoy exciting IGT slot games on more than 20 of the eye-catching PeakSlant32 cabinets.
Compliance
Buenos Aires City Lottery (LOTBA), the gaming regulatory body in Buenos Aires, has approved the Programme for the Implementation of the Online Game Platform presented by Codere. This is the first step in an ongoing process for obtaining the license in this jurisdiction, Codere stated in a press release.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan. The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.
Underdog Fantasy, one the fastest-growing sports gaming and media companies in the US, was recognised as the number 15 company on LinkedIn’s 2024 Top Startups list in the US, alongside startups recognised for employment growth, engagement, job interest and attraction of top talent. This marks the second consecutive year Underdog has made LinkedIn’s top startups list. Underdog is the only sports gaming company to make the list in 2024, and is the only sports gaming company to make LinkedIn’s list since Underdog’s founding in 2020.
FireKeepers Casino Hotel announced the opening of the Aristocrat Gaming Lounge, a cutting-edge gaming area showcasing some of the most popular slot games by Aristocrat Gaming. The lounge is conveniently located near to the hotel lobby, offering easy access for guests. The Aristocrat Gaming Lounge houses 32 popular game titles by Aristocrat Gaming including fan favourites like Dragon Link, Buffalo, Mo’ Mummy, Whisker Wheels and more.
NIGC Compliance Officer Jo’Elle Thompson was inducted into the Emerging Leaders of Gaming (ELG) “40 Under 40” Class of 2025. The ELG “40 Under 40,” designed by The Innovation Group (TIG) in collaboration with Global Gaming Business magazine, recognises the significant contributions that gaming professionals under the age of 40 have made to the casino gaming industry. Recipients of this award are not only being honoured for their achievements, but also paving the way for the next generation of innovators and leaders in the gaming industry.
Partnerships
Fanatics Betting and Gaming has integrated a range of White Hat Studios’ award-winning games into the new online Fanatics Casino for customers in Michigan and Pennsylvania. Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino players access to popular slots, including the hit titles Goonies Hey You Guys and Ted Cashlock. Each title offers engaging gameplay and immersive visuals that connect players with their favourite brands.
Slotomania, the free-to-play slots game from Playtika, has announced an extended collaboration with the hit game show “Let’s Make a Deal”. From October 1 to 24, Slotomania will sponsor The Big Deal of the Day round on “Let’s Make a Deal,” offering lucky contestants the chance to win big with even more exciting prizes in the ultimate showdown of chance, luck and fun.
Pavilion Payments, the leading omnichannel payments provider exclusively serving the gaming industry, has announced a strategic partnership with betPARX. This partnership will integrate Pavilion Payments’ cutting-edge Real-Time Payments (RTP) solution—fully supporting FedNow and RTP networks—into betPARX’s platform, revolutionising the payout experience for patrons by enabling instant access to their winnings.
The post Gaming Americas Weekly Roundup – September 30-October 6 appeared first on European Gaming Industry News.
Gambling in the USA
Zula Casino Kicks Off its Spectacular 1-Year “Zula-versary” with a Month of Events and Promotions
Zula Casino launched its online social casino in the US exactly a year ago delivering more. More games. More rewards. More free-to-play entertainment through a personalized experience. Zula Casino marked its one-year launch by crossing the 1000 casino-game threshold – a milestone that positions it among the top platforms nationwide.
The month-long birthday bash intends to go over the top to give back to its amazing player community that helped make this first year so incredible. With its advent calendar format, players can unlock a special surprise each day ranging from a “Win-a-Vacation” event, a carnival event, free spins and new exclusive games, and a prize pool of over 25 billion Gold Coins (GC) plus 150,000 Sweeps Coins (SC) to be given out throughout the month. Over this period, Zula Casino will run other special events, including surprise happy hours with special coupons, various social media contests, and special giveaways.
“We’re incredibly proud of the player experience we’ve built over the last 12 months. The platform has garnered a substantial and loyal pool of players, and it’s not just because we offer one of the largest game selections from leading global providers, but also the exclusive experiences we’re providing, and the platform’s continued evolution with enhanced promotions, personalization, and seamless user experience,” said Tamar Laypan, Program Manager of Zula Casino.
Zula Casino has added over 1000 games across all categories over the past 12 months, including slots, jackpots, fish, table, plinko, megaways, crash, hold and win, tumble games, and more. These additions include top games like Big Bass Vegas and Fire Stampede, as well as branded exclusives like Gold Gold Gold 5000, supplied by Booming Games, and Sweet Bonanza 1000 by Pragmatic Play. With recent additions, Zula Casino now boasts 25 game providers, including Relax Gaming, Habanero, Evoplay, Pragmatic Play, RubyPlay, Gamzix, Let Us Entertain You Inc., to name a few.
Zula Casino flourished in a tough and highly competitive market, launching its proprietary-integrated platform in September of last year. With an average TrustPilot score of 4.6 and almost 9K reviews, the online social casino is among the highest-rated free-to-play sites in the market.
Zula Casino was also previously shortlisted for the prestigious Global SBC Awards in the category of “Rising Star in Casino”.
NCPG has announced the appointment of Diana Goode to the National Council on Problem Gambling’s Board of Directors. Diana, who has served as the Executive Director of the Connecticut Council on Problem Gambling (CCPG) since May 2018, brings over 25 years of nonprofit leadership experience to this role.
In her time with CCPG, Diana has championed initiatives that address problem gambling and promote responsible gaming across Connecticut. Additionally, she has played an active role on the NCPG Affiliates Committee, contributing valuable insights from her years of experience.
Before joining CCPG, Diana held executive roles in nonprofits focusing on poverty alleviation and financial literacy in Connecticut. Her academic credentials include a degree from Dartmouth College and an MBA in Finance and Marketing from the University of Connecticut. She resides in the Greater Hartford area, where she remains deeply engaged in her community.
Diana will serve an interim appointment in the Affiliates seat on the NCPG Board of Directors until Spring 2025.
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