Interviews
Exclusive Q&A with Munly Leong, Co-founder of Balance Gaming Network
Let’s begin with your own story. What is the story of Balance Gaming? How was the company founded?
The company was founded when Munly Leong (CEO) and Goodrich Johnson were approached by an esports organization that had floundered for several years and despite their history and money raises and hadn’t so much as put on one event or even had a casual community. This led Munly to look into the current state of esports which he had never been interested in and saw the waste and poor execution that had a common root cause i.e. the people that had access to or ability to raise funding for esports often had nothing to do with gaming and were clueless about it. Super League Gaming was a particularly egregious example where the only reason that raise even happened was that CEO had worked on Sand Hill Rd prior and game from an Oil & Gas background, what the hell is she doing in esports? They recently lost $14m on $1m revenue. We founded Balance at least to take a stab at an organization that would be led and run with gamers at the core with Munly being in a unique position of both having relationships with and an understanding of external capital unlike the average gamer or even game developer. The name Balance comes from us struggling to come up with a name for the niche we had chosen which was to cater for the other 90% of the market and gaming revenue in reality that ISN’T esports from not having enough time for it and Munly referenced an one man indie developer’s name Imba Games (common Russian/CIS region term relating to game imbalance) that he had briefly known at one point, lamenting that it was a great name wasted on something that didn’t have the potential for it and Godric suggested “What about Balance?” with the potential to allude to LAN’s as well if we ever started doing those and there really hasn’t been a name that fit since.
How does it work?
Essentially a bit unique, we started off validating the concept and bringing in early revenue via just a discord and preselling the concept along with an early partnership with Skyworth (largest TV manufacturer in China) who were also launching a VR headset at to both prove we could build and grow a grassroots gaming community first and also monetize it and validate charging for the concept. Most of this happened even by month two. We’ve now taken what was a small community fighting game event intended “for teh lulz” and are building it up with sponsors, streaming support with an invitational that is intended to potentially be small scale, interactive version of EVO that was recently cancelled. More on this later We’re working backwards actually. We’re game developers at heart and are really NOT an esports company. This is being done as a fundraiser primarily as a backup plan / substitute for angel investment post Covid. Essentially our business is to start backwards compared to a typical game developer being community first, community is really at the core. From there we start with merch sales, selling events and sponsorships and are about to offer our own game / bundle deals in the near term along with a new category we still plan on pioneering called Gamer Travel (Covid was great timing huh
Our readers would like to know more about Balance Gaming. Could you elaborate the concept since it is quite unique?
Yeah. It is quite unique where even for gamers. Essentially the concept starts from both a base and the specific type of gamer we are targeting. Specifically gamers who have been able to grow up and are now struggling from a time management standpoint of not having enough time to play, or not getting enough out of their playtime when they do have it rather than spending too much time to play from the standpoint of gaming addiction which is a common assumption with us. We start from a base that gaming is geneeerrraaaaaaally Many look down even on themselves as gamers because of long time history and stigma of the activity when we were kids or younger. Even people with great businesses or solid tech backgrounds themselves often cannot make the immediate mental jump that there may be others who fit the bill and if we just reframe our thinking and rid ourselves of these starting assumptions, we may find that the peer groups we have around gaming are more valuable than many of us are assuming Recently we’ve launched a public alpha of our members site and even some of our more interesting / useful members have only gone so far as to fill out just gamer profiles while not sharing their skills, businesses etc yet and it’s not all a privacy concern either but many either underrate themselves or don’t currently live a life where being known for particular things brings in opportunities for them. I’ll list some examples here where it has happened, but these are folks that are already active in terms of networking ,professional groups and are already pre-disposed to it. I’ll share some examples below and the last being myself. What are the ways an individual gamer will benefit from joining your platform?
Aside from the networking opportunities once we scale further (or even now), we’ll have things like courses, partnerships and hell even gigs down the line in addition to more typical gaming giveaways, discounts and bundles. Instead of only selling this stuff, we’ll tie it to gaming and perhaps networking activity too with the overall theme that the gaming people would do naturally anyway would pay off in real life in ways other than money. At the very base level, we hope that this will be the most “productive” place for anyone to spend their gaming time as getting to know many of us may also open doors outside of gaming for you or at least give you a resource to tap in a lot of things outside of gaming, an analogy to things like country clubs, cigar clubs where you’re more like to meet either independently wealthy or at least time free and lifestyle designer types that one can meet through aviation we hope we end up being a similar space like that but on a broader larger scale too. It’ll be the only place in the world maybe where you can play video games where we also encourage you to ask for intros or open them yourself For “Pros vs Joes” we’re currently offering FREE ENTRY for Members, Financial Services industry (e.g. fintech, crypto, real estate, traders, brokers) , startup founders and game developers and the same/similar benefits package that players get are also available for event viewers that meet this criteria. Startup founders and game developers are just love for us
We also have something that both your better/casino audience as well as crypto guys would want to look at. One of our partners / sponsors is Gold Rush Token / Clean Mining. We’ll be offering a chance to buy CLEAN gold (more on this later) at a double digit discount exclusive to Balance, direct from some of the oldest and historically proven mines in Western Australia. That’s nothing terribly new and there are other tokens that have done it. Those coming from a financial services background will be familiar with the concept of due diligence, things like KYC (Know your Customer) and be a bit better equipped to both perform it for an opportunity like this and ultimately potentially buy-in as well. However, another layer that we’ll offer FREEBIES at a later date on is a world-first tokenization of actual gold ORE. Essentially this will be gold prospecting in a separate video game/digital form and can dramatically lower the cost of entry into the gold market. For those who don’t know, gold actually comes from gold ore which has to be processed and refined which ultimately means that only a fraction of gold can come from overall gold ore. The percent amount can between 10 to 95% before processing and so yes, someone could get very lucky but understandably many others outside of your readership here may not like to gamble. Gamblers or not however, we can offer some of these ore tokens essentially for free as both participants and viewers of our upcoming “Pros vs Joes” fighting game event that was recently postponed until both we and our partners got things more ready. We can now say that we’ll start things off officially by Sep 12th at the latest with official entry deadline by Sep 5th at the latest with trial runs starting as early as this week of the 26th. Depending on how things go and speed of re-registration we may go even earlier but this is so we don’t have to postpone again.
I should mention that not only is the ore special but the gold as well. Those that take advantage of the gold discount will also be pioneers in helping to establish a new category of gold in the global market that isn’t processed/purified via the traditional method of cyanide and mercury leaving no environmental impact that may take decades if not longer to biodegrade, hence CLEAN gold. While the mines themselves old and proven with deeper reserves still left to unlock, the process itself is new and was created by the Australian CSIRO, something like a more generally academic version of NASA that among other things, helped invent Wi-Fi. Regardless of whether anyone in our community pays anything more than an entry fee or not, through gaming, our players will have a chance in both playing a small role in the transformation of gold mining from something that is expensive and hazardous into something that is sustainable and environmentally friendly.
More info on CSIRO and Clean Mining How has been the customer response so far? Could you offer some year on year statistics?
What’s really interesting is that when we started out within the first month or two we had more paid members than free ones on concept alone. 46% conversion rate. By paid members meaning we asked people to pay $10 as a one off to validate that this is something we would pay for once we both had a system to offer digital codes in an automated or at least reliable fashion and enough value lined up where we felt we were ready to start charging monthly. Since when we’ve realized that we needed to make this tier optional as a network only has as much value as it’s members and we are still far from having an interesting enough critical mass yet. We’re not even one year old yet but in the last 2-3 months our Discord community has grown from 100 to 150 ish members now that we have someone who can spend time on it, Oliver/Sundeath who was formerly director level at Razer Europe. A big downside that hampers our growth is that we’re not something that people normally think to search for so doing media, offers and other things that can help get us exposure but we haven’t figured out or own organic traffic yet so growth only happens when we can work on it. Has the recent lock down had any effect on Balance Gaming’s growth? Could your offer details?
Yeah actually our first major growth drive that I headed up brought in many of our first 100 users, lol. That happened a month into the pandemic around Epic’s free release of WWZ. Unfortunately it was both a pretty short game content wise and people really focused on doing nothing but gaming that initial month of lockdowns. No one wanted to hear about “Balancing” and once they were done, many moved on. We did have an interesting story even ahead of time back then where when I was able to play, I encouraged two regulars at the time to talk about their lives and our mutual ASEAN region and those two ended up both doing client projects together and playing other free games together as well. One was a graphic designer and another was a music producer/student. At the time we didn’t have enough of us engaging people so eventually they left since they were largely only playing with each other by that point. Lesson learned not just for Balance and in life for me that I just need to ride waves while they are around instead of what I actually during that period which was working on some contract gamedev work at the time or building the Balance business while everyone else was gaming and would have preferred if I’d either led things or at least joined them for it.
What are the more popular games and tournaments on your platform? Could you describe the games a bit?
Our most popular is Rainbow 6 Siege and that’s a game that should be well known to you guys since it’s gone from underdog cult game to having one of t he better prize pools in eSports with strong Ubisoft support in recent years. Rainbow 6 is a series that is based on terrorist/counterterrorism originally that prided itself on realism being the first “one shot and you get killed usually” game on the market. I can still remember the LAN party where I played the original game in the series for the first time, it was quite refreshing and hilarious compared to the run and gun shooters like Doom and Quake of the day. These days the game is more similar to LoL or DOTA that is based around Heroes having different powers and abilities, some of which are deliberately designed to be counterpicks. They are perpetually “training”/fighting each other given the multiplayer only PVP context and there are generic terrorists only as AI NPC’s to beat on in generic It used to be World War Z as I mentioned which is a co-op class based zombie killing gaming that’s spiritual sequel to Left 4 Dead 2 that I actually like a lot more than it’s original inspiration and in addition to that we have some fighting game players i.e. Street Fighter, Tekken etc but that’s almost a niche within itself in gaming these days that doesnt play other stuff or interact with the broader gaming community. We’re a bit sad about this and even within fighting games themselves, the competitive level has gotten to the point where people not only just focus on one game, but even just on training one particular character and mastering all the various matchups instead. This means that they dont even play the rest of the genre or even necessarily the rest of the characters in the game! This overcompetitiveness isnt necessarily good for the fighting game industry if they focus purely on tournament type players. Happy Medicine (our resident fighting game pro, former CPT/Capcom cup, world class Bison main) and I talk about this separately in this video here – g66FBCzv_mg . We’re still done with World War Z btw, despite how the whole game can be beat in less than 4-5 hours currently and a bit more if you are doing horde mode as well, if you’re deliberately going to slow-play it and make it last, please come and join us! We’re the place for that lol.
Tell us more about the platform and gaming partners of Balance? For our “platform”, we have a few key pillars. The first is the always free Discord community where people can only just join as regular gamer and that’s fine. The next level is the membership site which is intended for people to try and look up / surface people that should try to get to know on Discord for either gaming or things outside of gaming. Maybe find out that someone you’ve been gaming with all along can also be a collaborator of some kind in real life too. We also haev an ecom store for all kinds of stuff i.e. offering our own game codes and digital goodies for sale , physical products like geek toys including “gamereats” where we’ll start with snacks and more. Lastly we want to offer “gamer travel” again as soon as we can, starting out with introducing the concept of geo-arbitrage to gamers that’s already well known to location independent and digital nomad types but is probably brand new to gamers. Essentially this means save money on gaming time (plus get more time) in a cheap locale but we can expand this to travel to places that are significant to gaming history as well given a lot of us have deep knowledge and connections with the industry. This is all going somewhere and your next question will naturally segue into that Finally, how do you see the future developing? Are there going to be any immediate developments in Balance Gaming in the near future?
Yeah we have some angel money hopefully finally coming in within the month and from that we can actually offer some more benefits that hopefully help pull in more users as well and pay for the help in community building Ultimately in the LONG TERM future, despite how all this is already quite the going concern business-wise, the whole goal is to use this cashflow to then fund game development. Both internal and external third party to us. Game development is the unique DNA that I bring to Balance personally and I’m sure you guys know especially looking at companies like Tencent how valuable things can be when you have your own IP to sell and we’ve already learned the hard way that frankly its much easier to build up communities around having your own game vs using others’ games in this new Discord age.
https://network.balancegaming.network/members/hexrays/
https://network.balancegaming.network/members/mono/
https://network.balancegaming.network/members/fathamburger/
https://www.abc.net.au/news/rural/2018-08-30/csiro-pours-first-australian-green-gold/10180014
https://www.csiro.au/en/Research/MRF/Areas/Resourceful-magazine/Issue-13/Golden-alternative
One of our gaming partners BRK / Gen2 Technologies where you picked this up from
Interviews
Pythia Sports Stephen Davison on the crucial role of risk management for Racing1 Markets
Congratulations on becoming the exclusive pricing and risk management supplier for Racing1 Markets. How important is this partnership for Pythia Sports?
This is a major milestone for us, and cements our position as a key racing innovation partner. This agreement sets us apart from our competition in the space, because we’re directly partnered with the four major rights holders in horse racing, which reinforces our position as a trusted partner. Horse racing is still a massive revenue driver for sportsbooks, often second only to soccer, and for one of our clients, regularly their highest trading volume sport. Offering an exciting and engaging experience for our customers is key and through the use of our new plug-and-play iFrame, running alongside our API integration, this new partnership will deliver a tier-one racing product for all our clients. These different delivery routes allow clients the flexibility to choose what best suits their needs for a horse racing and greyhounds solution.
Can you tell us a bit about how the overall Racing1 and Racing1 Markets alliance works and what Pythia’s role in it is?
Racing1 was put together by the four main global rights holders; 1/ST Content, Arena Racing Company [ARC], Racecourse Media Group (RMG), and Tabcorp. Those companies formed an alliance to consolidate their rights and deliver their content together internationally. Racing1 then agrees distribution deals for their content around the world.
Racing1 Markets is a fully outsourced racing solution, and Pythia is the risk management component of the partnership. When you combine Racing1’s core content package and Pythia’s racing solution, operators have a product that gives access to all the rights from those four rights holders, along with our pricing and risk management services, uniquely and exclusively via just 1 contract and 1 integration – making it the only one-stop shop solution on the market.
Did you have an existing relationship with ARC before the launch of Racing1 Markets? If so, how has that changed?
Yes, we have a long-standing relationship with ARC. The rebrand simplifies it so that it’s clear to operators they can find everything under one roof.
All the rights are now being packaged into one integration. That means sportsbooks don’t have to go and speak to each rights holder individually. They can simply speak to Racing1 and can then have a fully-packaged racing operation ready to go.
How does this tie in with Pythia Sports’ ambitions as a company this year?
We have very big ambitions this year and this is certainly the first step towards achieving those. Ideally, we want to take the product to as many partners as possible. We now have the iFrame solution, which is new for us and makes the integration process smoother and quicker for those with no front end solution for horse racing. We’re in the middle of exploring lots of exciting partnerships right now, and we should be in a position to announce those in the not-too-distant future, so watch this space.
What makes Pythia Sports’ pricing and risk management stand out above similar solutions in the market?
We’ve always been known for our specific expertise in the fields of horse racing and greyhound racing. We’ve been delivering healthy margins to operators as a B2B supplier for more than five years now but as a business we have experience that spans decades. In my opinion, our pricing algorithms are the strongest in the market, and we also want to make sure we offer the best customer experience. We’re excited to introduce several additions to our offering in 2025 and look forward to showcasing them to our current and potential partners throughout the year.
What are some current trends that Pythia Sports should be aware of?
We’ve witnessed the growth in revenue that our award-winning in-play product has been able to bring to the industry, and we’re excited to build on that growth, not just with additional markets, but also with greater on-screen content to support the in-play experience and make it easier for customers to make judgements during the race.
Following that theme, we’re focused on a mantra to “simplify and inform” across our product offering. Racing can be a challenging problem for customers to solve, so we want to place all the information at their fingertips. Early this year, in both greyhounds and horse racing, we’ll be rolling out enhanced form guides by aggregating race history into useful stats, badges and comments, while giving customers better data on which to make informed betting decisions.
SGP and Bet Builders have grown turnover and profitability in many sports, and our new Bet Builder product will be launching this year too. This will offer new opportunities for growth, both for avid fans, who can construct a bet based on exactly how they see a race playing out; through to more recreational bettors, who want the opportunity to win big from smaller stakes. That will work hand in hand with our enhanced form, highlighting market trends and opportunities in real time, and allowing bettors to really build a bet for any narrative.
How was exhibiting at ICE 2025 for Pythia Sports?
This year was the first time we’ve had a stand as part of Racing1, which was a great experience. As part of Racing1 Markets, we are the only provider to offer the complete package of data, risk management services and media rights, in just 1 contract and 1 integration. That is our USP and ICE provided the perfect setting for us to be able to discuss that. The interest in horse racing was as high as it has ever been, and there remains a global appetite for it among companies who clearly appreciate its importance as a product.
The post Pythia Sports Stephen Davison on the crucial role of risk management for Racing1 Markets appeared first on European Gaming Industry News.
Interviews
Creating memorable moments
Nik Robinson, CEO, at Big Time Gaming, says the most successful slots combine masterful storytelling and innovative mechanics to deliver gameplay that is meaningful and memorable.
Just how difficult is it for a studio to constantly innovate and bring new player experiences to the market?
For us at Big Time Gaming, it’s second nature. Innovation is in our DNA – it’s what we do and what we’re known for. For years, we’ve set the industry benchmark, not only through iconic game mechanics like Megaways™, Megapays™, and Win Exchange™, but also by pairing them with immersive storytelling to deliver truly memorable gameplay. Our passion for pushing boundaries has allowed us to craft experiences that resonate with players worldwide. We don’t just create slots; we create games that hit differently – combining bold ideas, pioneering mechanics, and engaging narratives. This focus has led to some of the most beloved and successful slots in the market today like Bonanza, Lil Devil, Danger High Voltage, Who wants to be a MillionaireTM.
Looking ahead, we’re not slowing down. With a pipeline packed full of groundbreaking mechanics and fresh takes on interactivity and engagement, we’ll continue to raise the bar for what players can expect from their gaming experiences from Big Time Gaming, as innovation isn’t just part of the process – it’s the heart of who we are.
Are mechanics alone enough to ensure the success of a game? Or do mechanics and theme/design need to work together in harmony?
Mechanics and theme are the beating heart of any truly successful slot, and when they work together seamlessly, magic happens.
Players don’t just want games, they crave experiences, and this means games need to have innovative mechanics that serve a purpose, driving the narrative forward and pulling players deeper into a world they want to explore. It’s about creating a world where every spin contributes to an unfolding narrative that players want to be a part of. The combination of the right theme and mechanics makes the gameplay more meaningful and memorable – certainly more so than hitting “spin” on a standard 4 x 4 slot. A truly successful slot is the complete package, and this means a thrilling, immersive experience that players don’t just play but feel. This is what makes them hit spin again and again, not just to win but to see what happens next.
Its why our games from Who Wants To Be A Millionaire MegapaysTM , Golden Goose MegawaysTM too Bonanza Falls and Danger High Voltage 2 that features MegadozerTM mechanics, stand out! We craft worlds where gameplay, mechanics, narratives and music merge to deliver excitement, anticipation, that turns a slot into a hit – not just a game but an experience players come back to, time after time.
Can you talk us through some of the new mechanics you’ll be debuting in 2025?
Our first big releases in 2025 are Max Megaways 3, Big Bucks Deluxe, Crystal Towers and Castle of Terror 2, , with each showcasing new features and mechanics. Big Bucks Deluxe has been designed to evoke the opulence of high-stakes gaming and debuts our MegapotsTM mechanic to deliver colossal wins. In this game, MegapotsTM is combined with the Hold & Spin mechanic to reveal massive prizes, multipliers or MegapotsTM icons. Crystal Towers is powered by a first-of-its-kind real-time 3D engine technology that will set the benchmark for immersive gameplay. It also features a unique mechanic where winning clusters on the tower connect seamlessly around multiple sides of the gameboard to provide constantly transforming gameplay – imagine the thrill of a Rubik’s Cube fused with the sparkle of a crystal-matching symbol game brought to life in vivid 3D.
How will you combine these mechanics with the game theme, design and sound?
For me, the personalisation and potential for storytelling are two of the most exciting areas of slot development to further explore. By blending gripping narratives with cutting-edge mechanics and technology, we can create truly memorable games. Take our Max Megaways series, for example – the third instalment of the franchise, Max Megaways 3, sees players join Max on his most daring mission yet – deep in the icy mountains with Northen lights. The theme, design, and sound pull you into this world, making every spin feel like part of a high-stakes spy thriller. The game builds on proven mechanics like Megadozer™, the epic coin-dropping feature that unlocks spectacular rewards, and takes it to the next level! In Free Spins, Megadozer™ coins become the vehicle for Max’s arsenal of bonuses, creating thrilling new opportunities as different bonuses interact on the dozer. Every round of Free Spins feels fresh, unpredictable, and packed with excitement!
As well as mastering game mechanics, you set the standard for franchise and sequel slots. The second album is always the hardest, so how have you cracked the code with these games?
Launching a follow-up slot, as we have recently done with Danger High Voltage II, is no easy feat. You need to build on the original experience offered by the game, keeping true to the theme and gameplay, while also bringing in new elements. If you mimic the original too much, it won’t excite players but stray too far away from the core experience and there will be a significant disconnect. With Danger High Voltage II, we reimagined the visuals and mechanics, using MegawaysTM as the engine to bring massive win potential with up to 117,649 ways to win. We also took risks, adding in our new MegadozerTM mechanic as well as two entirely new free spins features – Fire in the Disco! and Danger Danger!! which were meticulously tested to ensure they brought the right blend of fun and volatility. The result is a very different game from the original but that still has a strong connection to the first game through the theme and of course the iconic song from Electric Six.
How will Big Time Gaming be providing more memorable player moments in 2025?
In 2025, our focus is to continue to lead in innovation. By staying true to our mission of pushing boundaries, we’ll create compelling player experiences with fun themes, captivating stories, and smart mechanics that deliver unforgettable gameplay, spin after spin. Our pioneering work on real-time 3D engine technology will signal a new era of immersive gameplay. The new game mechanics we’ll be rolling out that will redefine interactive experiences, across the entire gaming industry. We have some incredible games lined up for 2025, so watch this space.
The post Creating memorable moments appeared first on European Gaming Industry News.
Interviews
Fast Track CEO Shares Honest Reflections in New Interview: Ain’t No Rest for the Wicked
Fast Track, the leading SaaS technology company and CRM provider in the iGaming industry, has unveiled the second instalment of its Inside Out video series.
Titled “Ain’t No Rest for the Wicked” the interview features CEO and Co-founder Simon Lidzén in a candid, behind-the-scenes discussion about the company’s growth, challenges, and vision for the future.
In the 30-minute video, Simon reflects on Fast Track’s nearly ten-year journey: “Success to me is about setting goals and achieving them. This year has been intense, but incredibly rewarding. From scaling Fast Track to launching groundbreaking products like Rewards, we’re just getting started.”
The conversation explores the launch of Rewards, Fast Track’s promotional ecosystem that integrates CRM with gamification to deliver engaging and personalised player experiences. Simon also discusses the company’s rapid global expansion and the challenges of scaling leadership within a fast-growing organisation. Looking ahead to 2025, he highlights Fast Track’s focus on leveraging AI to redefine CRM and customer engagement.
Simon’s reflections also touch on the company’s culture: “Fast Track is built on relentless innovation and a team that thrives on solving challenges. Seeing how much we’ve grown and how far we’ve come makes this journey so exciting.”
For those unfamiliar with Fast Track, the company is a high-growth SaaS leader, known for pioneering the use of AI to deliver personalised experiences to customers. Its software empowers companies to automate marketing and operational workflows, enabling teams to focus on strategy and innovation. Fast Track is reshaping CRM for iGaming, setting a new standard for customer engagement.
Watch the interview here: https://2ly.link/23JyZ
The post Fast Track CEO Shares Honest Reflections in New Interview: Ain’t No Rest for the Wicked appeared first on European Gaming Industry News.
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