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Gaming Americas Weekly Roundup – July 13-19

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and financial results. Read on and get updated.

Latest News

Boyd Gaming has announced that it will be laying off a number of furloughed employees across the US. The firm has said that due to closures and restrictions caused by the Covid-19 pandemic recovery will be slow.

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Hawks Talon Gaming Club, the official NBA 2K League affiliate of Atlanta Hawks, has lost in two games as part of a best-of-three series over Kings Guard Gaming, the official affiliate of Sacramento Kings. The results of each game were 75-71, 63-72 and 60-73.

Partnerships

Digilant, an omnichannel digital advertising services company, has partnered with Tipico, an international provider of sports betting and casino games.

Brazilian sports club Corinthians Paulista has announced Galera.Bet as its new sponsor. The deal will guarantee a total of $7.4 m for the Brazilian soccer team for the next five years. As per the deal, the sports betting brand will appear on the sleeves of the team’s jerseys.

Financial Results

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Sportsbooks in Indiana have seen a decrease in revenue last month as most major sports continued on hiatus. The state saw $29.8 million in sports wagers in June, which was down 20.1% from $37.3 million in May.

GAN Limited has updated the market following the publication of Internet gaming and Internet sports betting financial information for the calendar month of June 2020 in New Jersey, by the New Jersey’s Division of Gaming Enforcement. Internet Gaming Win was $84.9 million, Total Internet Sports Wagering Handle was approximately $165.0 million and Internet Sports Wagering Gross Revenue was $12.8 million.

Tax Break

The casinos in Illinois have reopened this month, but they are not paying as much tax to the state as they did before the COVID-19 pandemic, thanks to a change Springfield lawmakers approved quietly.

The casinos were not supposed to see their tax rate cut until a newly approved casino finally opened in Chicago, ramping up competition for the existing facilities outside of the state’s biggest city. But the change made during this spring’s session of the Illinois General Assembly moved up the date when the lower tax structure at existing casinos would take effect to July 1. That turned out to be the same day the casinos across the state reopened.

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Analysis of Brazilian Market

In its latest Industry Report “Brazil Betting Focus: LatAm’s Largest Regulated Market in the Making?”, BtoBet analyses the strengths which characterise the Brazilian market.

The report gives detailed information regarding the country’s high mobile connectivity, strong internet penetration, mobile and fixed internet connection speeds and respective year-on-year changes, share of web traffic by device, and in-depth financial inclusion factors.

Compliance

Score Digital Sports Ventures Inc. (theScore Bet), subsidiary of Score Media and Gaming, has received Gaming Laboratories International GLI-33 certification for its mobile sports betting app and the sportsbook player account management platform it plans to deploy in Indiana.

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The New Jersey Division of Gaming Enforcement has decided to prohibit betting on table tennis events in Ukraine and any matches involving six named Ukrainian players, after reports of alleged match-fixing.

Louisiana Gov. John Bel Edwards has approved an 8% tax rate on fantasy sports betting. Edwards approved the regulations for fantasy sports betting last month. The competitions for online cash prizes could not begin until the state set the rules and tax rate.

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Caesars Digital

EVERI DIGITAL AND CAESARS DIGITAL LAUNCH CAESARS-BRANDED SLOT “CAESARS EMPERORS GOLD”

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Everi Digital, the online gaming business of Everi Holdings Inc., a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions, and bingo, announced the launch of the custom-branded online game “Caesars Emperors Gold” on the newly-upgraded Caesars Palace Online Casino platform via a direct integration with Caesars Digital.

Now available to online players in Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, “Caesars Emperors Gold” is the second title Everi has developed specifically for Caesars Palace Online Casino and is a standard, five-reel video theme with mystery jackpots. The branded game also features iconic Caesars branding with Roman-esque statues for the reel array housing and the high paying symbols.

Everi has provided iGaming content to Caesars Digital for more than four years, and this launch is an extension of the companies’ ongoing collaboration. Everi Digital’s compelling game catalog now consists of more than 70 distinct titles with a footprint spanning North America and Europe. This portfolio of iGaming content is housed and delivered via Everi’s proprietary Spark™ Remote Game Server.

“This rewarding custom game launch with Caesars Digital deepens our strategy with a top-tier iGaming operator and brings Caesars online players in North America a new title with thrilling progressive jackpot opportunities,” said Jordan Brent, Everi Vice President, Digital Commercialization. “With the launch of the ‘Caesars Emperors Gold’ custom slot, it’s clear both Everi and Caesars are committed to providing unique experiences to engage online players.”

“Expanding our custom game catalog with Everi offers us another chance to captivate our online casino players with exclusive one-of-a-kind content and progressive jackpot opportunities that we know are in high demand with players,” said Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital. “Everi’s games have already proven to be favorites at our various destinations and across our online casino platforms. The launch of ‘Caesars Emperors Gold’ should deliver a distinctive and enhanced online casino experience that will undoubtedly thrill our players.”

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Adrian Bailey

Top Performing Aristocrat Interactive Titles Now Live on Hard Rock Bet in New Jersey

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Aristocrat Interactive, Aristocrat’s new online Real Money Gaming division, and Hard Rock Digital announced the arrival of Aristocrat Interactive Content & Aggregation’s extensive suite of gaming content to HRD’s Hard Rock Bet online casino in New Jersey. Players of the Hard Rock Bet platform can now enjoy an impressive collection of Aristocrat Interactive’s most popular games within the state, whenever they seek entertainment.

Titles that will be available on Hard Rock Bet include Buffalo, Timberwolf, Wild Wild Emerald, Firelight II, Winfall Wishes, Wild Lepre’Coins, Twilight Forest, Frog of Riches, and Secrets of the Phoenix Elements. Currently available in New Jersey, Aristocrat Interactive and Hard Rock Digital look forward to launching Aristocrat Interactive gaming content together in additional states and markets in the future.

“Collaborating with Hard Rock Digital to offer our gaming content to their players via Fusion Aggregation platform is truly exciting. This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet,” Adrian Bailey, Managing Director of Aristocrat Interactive Content & Aggregation, said.

“The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can. Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1000 games and are excited to continue adding unique gaming experiences to our top-rated platform,” Grant Williams, Hard Rock Digital’s SVP of Casino, said.

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FBM

FBM® brings Asian fortune to the United States with Jí Hǎo Link™

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FBM® is ready to spread the golden wealth in the United States with the four slot themes of Jí Hǎo Link™ – Golden Lóng™, Fortunate Héping™, Eternal Fènghuáng™ and Great Weiyan™. This product line of Asian inspiration presents a new gaming experience to American players, merging captivating graphics and alluring sounds with amazing payouts offered by an attractive feature set.

The FBM slots portfolio keeps growing in the United States. After successful introductions of the Easy$Link™ and Mythic Link™ game suites, the global gaming brand takes another step in its growth path in the USA by installing Jí Hǎo Link at Hialeah Park Casino in Miami.

The brave white tiger, the powerful dragon, the wise turtle, and the eternal phoenix are the mythical creatures of the Jí Hǎo Link game suite united by a lucky pagoda that is deeply connected with ancient Asian culture.

WHAT DISTINGUISHES THE JÍ HǍO LINK GAMING EXPERIENCE?

Jí Hǎo Link delivers a vibrant entertainment experience to slot players in the US. The new games offer a diverse selection of features to ensure every moment is a thrilling adventure.

Heading these features is the astonishing Jí Hǎo Link bonus – a special feature triggered by the games’ pagoda which is sure to entice lucky slot players with potential riches. This bonus allows players to get a Mini, Minor, Major, or Grand jackpot and may also result in another fantastic prize. If players fill all 15 positions available on the reels, they will double the non-progressive prize amounts collected during the bonus rounds.

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Players may also get their hands on the golden coins spread by Jí Hǎo Link through the activation of the Triple Wild and Wild Multiplier game features in free spins mode. Triple Wild is available on Golden Lóng and Fortunate Héping making the Wild symbols fill all the positions of reels 2, 3 or 4 to guarantee better chances for big wins. Wild Multiplier is available on Eternal Fènghuáng and Great Weiyan multiplying earnings up to 30 times with the X2, X3 or X5 factors in the Wild symbols.

EXPANSION IS FBM’S WATCHWORD

Expansion continues for FBM with the Jí Hǎo Link product line, also available under the trademark Jin Qián Link™ in other markets. Following successful installations in Spain and impressive expansion in Mexico, FBM launches the slots suite in the United States at Hialeah Park Casino with a promising introduction and immense growth potential.

In the sequence of this remarkable step, Mike Medlin (Sales & Operations Manager at FBM) expressed his gratitude to Javier Fernandez (Slots Director at Hialeah Park Casino) and Steve Calabro (General Manager at Hialeah Park Casino) for their continued loyalty and support to FBM’s operation in the market, once again proved with the Ji Hao Link debut in the United States through the Hialeah Park Casino facilities.

FBM strengthens its position in the United States adding a new option to its game portfolio. This new step reaffirms the global gaming brand’s commitment to growing its market presence in the US with reliable and innovative games that add value for casino operators and provide thrilling entertainment experiences to their players.

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