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Incentive Games Partners with NewPlay Group

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Incentive Games has announced a new partnership with the UK-based NewPlay group.

NewPlay is an investment company specialised in providing mobile entertainment, gaming and media content services to customers in developing markets with a focus on East and West Africa.

As per the deal, Incentive will provide its virtual football wagering game to two of Newplay’s operator brands in Kenya and Ghana, Playabet and Betyetu respectively.

The virtuals game is optimised for low-spec smartphones, meaning it can be used by customers in developing markets where technological penetration is lower. It also offers continuous wagering opportunities during the suspension of live sports.

“Playabet is an exciting up-and-coming brand in Africa, and we look forward to launching with their respected and recognisable Betyetu brand in Ghana in near future, therefore we are really excited to be working with them to launch our virtuals game in Kenya and Ghana,” John Gordon, chief executive of Incentive Games, said.

“We also look forward to expanding our product offering in the near future when the sporting world resumes competition. Until then, we are excited to support NewPlay Group’s activity as it continues to be a market leader in the African iGaming industry,” John Gordon added.

Conor O’Donovan, CEO of NewPlay Group, said that his business understands the technology and market constraints in African jurisdictions, which had necessitated “significant research” to find a suitable virtuals partner.

“We were attracted to Incentive, as they have achieved the balance in delivering a compelling UX while remaining light and accessible on low-end devices. We are delighted to be partnering with Incentive, going live with Playabet in Kenya initially followed by Ghana with view to expanding this relationship into other territories in 2020/2021,” he said.

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Africa

Play’n GO announces landmark South African partnership with Hollywoodbets

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Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in South Africa with Hollywoodbets.

The legendary games studio went live in South Africa in 2024, and this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Hollywoodbets players in South Africa.

Play’n GO enjoyed a landmark year in 2024, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Crashback™.

Stuart Trigwell, Director of Business Development at Play’n GO, commented “South Africa is a market of increasing significance in iGaming globally, and we’re very pleased to have gained such a strong foothold in the country with this partnership.

“The Hollywoodbets brand is synonymous with iGaming in South Africa, and this partnership reflects the commitment of both Play’n GO and Hollywoodbets to deliver the best casino gaming experience possible to players in the region. We’re excited for the opportunities that will come from this partnership, and we look forward to many years of success together.”

Wayde Dorkin, Head of Product at Hollywoodbets added “We’re looking forward to welcoming Play’n GO’s legendary games portfolio to our platform, and we know our players are just as excited as we are. We’re committed to being the number one operator in South Africa, and partnering with Play’n GO is a significant step forward on that journey.”

The post Play’n GO announces landmark South African partnership with Hollywoodbets appeared first on European Gaming Industry News.

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Africa

Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters

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Enjoy 25 Free Spins on Charms of the Forest slot from April 1-30

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EGG-CITING SAFARI: SOUTH AFRICA’S TOP 5 WILD EGG HUNTERS

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Springbok Casino provides customer service in English and Afrikaans, offering hundreds of slots and table games from SpinLogic, all played in Rands. Games are playable on mobile devices or instant play.

The post Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters appeared first on European Gaming Industry News.

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Africa

EGT Digital continues to hit milestones in Africa

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EGT Digital keeps on expanding its presence on the African continent. Recently, the popular operator Bangbet has begun using the provider’s Gaming Aggregator, significantly enriching the choice of visitors to its Kenyan betting site. Now players can enjoy EGT Digital’s extensive gaming portfolio, including over 120 casino titles, the crash game xRide, as well as the jackpot top-performers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

“It is a great pleasure for us to start our collaboration with Bangbet, one of the most prominent operators in Africa,” shared Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital. “I am also very happy with the excellent performance of our games, which have very quickly established themselves as their customers’ favorites. I believe that this fruitful cooperation will further increase the operator’s popularity, while paving our way to other key players in the region.”

David Kabue, Director of Bangbet, also gave high evaluation to the partnership: “EGT Digital’s gaming content has brought enormous diversity to our slot offerings in terms of themes, high winning chances, and attractive bonuses. Bell Link has stood out as a particularly engaging product, with the other jackpot solutions also demonstrating impressive results. That is why we have decided to integrate the Bulgarian provider’s games into our betting sites in the other markets where we operate – Nigeria, Ghana, Tanzania, and Uganda – in the coming months.”

The post EGT Digital continues to hit milestones in Africa appeared first on European Gaming Industry News.

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