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Gambling in the USA

Gaming Americas Weekly Roundup – June 22-28

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week at the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which includes casino reopening, partnerships, acquisitions and recruitments. Read on and get updated.

Casino Reopening

Horseshoe Casino Baltimore has reopened its doors to the general public on June 28. However, Caesars Rewards Seven Stars and Diamond card holders were able to start gaming at the casino from June 26.

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Acquisitions

SciPlay Corporation has acquired casual mobile games developer Come2Play. This acquisition brings the company into the fast-growing casual gaming segment. Financial details of the transaction are not being disclosed.

New Partnerships

Aquarius AI, the Vancouver-based consumer acquisition technology firm, has signed a letter of intent to enter a partnership with RPGG Media, owner and operator of UK-based esports wagering platform Puntt.

Bespoke games studio Espresso Games has partnered with leading iGaming platform provider BtoBet to expand its presence in Latin America and Africa.

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Tecnalis, the Madrid-based platform provider for iGaming sites, has partnered with Betsoft Gaming. According to the deal, Tecnalis will integrate Betsoft’s slot portfolio on to their ground-breaking platform, Alira.

ROAR Digital and Sportradar have extended their US partnership through September 2026. Sportradar will continue providing data for all US sports plus a range of other events to ROAR Digital for use on BetMGM, its leading mobile sports betting app.

New Recruitments

Online gambling blocking software provider Gamban has appointed Jody Bechtold as a member of its US advisory board.

Bechtold is the CEO of Better Institute in Pittsburgh, VP of the International Gambling Counselor Certification Board and board member of the National Council on Problem Gambling.

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New Deals

The Alberta Gaming, Liquor and Cannabis Commission (AGLC) has entered into an agreement with NeoPollard Interactive to build and maintain Alberta’s legal online gambling platform. The online platform will provide a secure, age-controlled environment that promotes healthy gambling behaviour.

New Launchings

Global Lottery Monitoring System (GLMS) has opened a new operational hub at the Loto Quebec premises in Montreal, Canada to analyse detect, prevent and report irregular and suspicious betting activities.

Employee Protest

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Casino employees have protested against their job losses due to coronavirus and receiving a limited amount of healthcare benefits. They put together a caravan of more than 600 cars as a form of protest and drove to the casinos where they used to work before the pandemic.

Tax Break

The Louisiana Senate Revenue and Fiscal Affairs committee has approved legislation to give the gaming industry an $83 million tax break over five years after the major hit it took from the COVID-19 shutdown.

New Reports

On June 16, the American Gaming Association (AGA) released a report titled “Principles for Casino Gaming Payments Modernization.” Last week, boutique research and consulting firm Eilers & Krejcik Gaming has released a document providing further insights and comments on each one of the AGA’s principles.

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New Approvals

Nevada-based casino content provider Spin Games has received an Interactive Gaming Manufacturer License from the Pennsylvania Gaming Control Board.

After receiving the license, Spin has successfully launched its ROC platform and numerous i-Gaming titles on Parx Casino’s real money online platform pa.parxcasino.com.

Compliance

The Georgia Senate Special Judiciary Committee has approved a legislation that aims to authorise the Georgia Lottery to manage an online sports wagering system.

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Top Republicans in the Pennsylvania State Senate are pressing sweeping gambling legislation that would allow slot machine-like terminals in bars, restaurants, non-profit social clubs and other businesses that hold liquor licenses.

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Caesars Digital

EVERI DIGITAL AND CAESARS DIGITAL LAUNCH CAESARS-BRANDED SLOT “CAESARS EMPERORS GOLD”

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Everi Digital, the online gaming business of Everi Holdings Inc., a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions, and bingo, announced the launch of the custom-branded online game “Caesars Emperors Gold” on the newly-upgraded Caesars Palace Online Casino platform via a direct integration with Caesars Digital.

Now available to online players in Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, “Caesars Emperors Gold” is the second title Everi has developed specifically for Caesars Palace Online Casino and is a standard, five-reel video theme with mystery jackpots. The branded game also features iconic Caesars branding with Roman-esque statues for the reel array housing and the high paying symbols.

Everi has provided iGaming content to Caesars Digital for more than four years, and this launch is an extension of the companies’ ongoing collaboration. Everi Digital’s compelling game catalog now consists of more than 70 distinct titles with a footprint spanning North America and Europe. This portfolio of iGaming content is housed and delivered via Everi’s proprietary Spark™ Remote Game Server.

“This rewarding custom game launch with Caesars Digital deepens our strategy with a top-tier iGaming operator and brings Caesars online players in North America a new title with thrilling progressive jackpot opportunities,” said Jordan Brent, Everi Vice President, Digital Commercialization. “With the launch of the ‘Caesars Emperors Gold’ custom slot, it’s clear both Everi and Caesars are committed to providing unique experiences to engage online players.”

“Expanding our custom game catalog with Everi offers us another chance to captivate our online casino players with exclusive one-of-a-kind content and progressive jackpot opportunities that we know are in high demand with players,” said Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital. “Everi’s games have already proven to be favorites at our various destinations and across our online casino platforms. The launch of ‘Caesars Emperors Gold’ should deliver a distinctive and enhanced online casino experience that will undoubtedly thrill our players.”

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Adrian Bailey

Top Performing Aristocrat Interactive Titles Now Live on Hard Rock Bet in New Jersey

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Aristocrat Interactive, Aristocrat’s new online Real Money Gaming division, and Hard Rock Digital announced the arrival of Aristocrat Interactive Content & Aggregation’s extensive suite of gaming content to HRD’s Hard Rock Bet online casino in New Jersey. Players of the Hard Rock Bet platform can now enjoy an impressive collection of Aristocrat Interactive’s most popular games within the state, whenever they seek entertainment.

Titles that will be available on Hard Rock Bet include Buffalo, Timberwolf, Wild Wild Emerald, Firelight II, Winfall Wishes, Wild Lepre’Coins, Twilight Forest, Frog of Riches, and Secrets of the Phoenix Elements. Currently available in New Jersey, Aristocrat Interactive and Hard Rock Digital look forward to launching Aristocrat Interactive gaming content together in additional states and markets in the future.

“Collaborating with Hard Rock Digital to offer our gaming content to their players via Fusion Aggregation platform is truly exciting. This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet,” Adrian Bailey, Managing Director of Aristocrat Interactive Content & Aggregation, said.

“The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can. Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1000 games and are excited to continue adding unique gaming experiences to our top-rated platform,” Grant Williams, Hard Rock Digital’s SVP of Casino, said.

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FBM

FBM® brings Asian fortune to the United States with Jí Hǎo Link™

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FBM® is ready to spread the golden wealth in the United States with the four slot themes of Jí Hǎo Link™ – Golden Lóng™, Fortunate Héping™, Eternal Fènghuáng™ and Great Weiyan™. This product line of Asian inspiration presents a new gaming experience to American players, merging captivating graphics and alluring sounds with amazing payouts offered by an attractive feature set.

The FBM slots portfolio keeps growing in the United States. After successful introductions of the Easy$Link™ and Mythic Link™ game suites, the global gaming brand takes another step in its growth path in the USA by installing Jí Hǎo Link at Hialeah Park Casino in Miami.

The brave white tiger, the powerful dragon, the wise turtle, and the eternal phoenix are the mythical creatures of the Jí Hǎo Link game suite united by a lucky pagoda that is deeply connected with ancient Asian culture.

WHAT DISTINGUISHES THE JÍ HǍO LINK GAMING EXPERIENCE?

Jí Hǎo Link delivers a vibrant entertainment experience to slot players in the US. The new games offer a diverse selection of features to ensure every moment is a thrilling adventure.

Heading these features is the astonishing Jí Hǎo Link bonus – a special feature triggered by the games’ pagoda which is sure to entice lucky slot players with potential riches. This bonus allows players to get a Mini, Minor, Major, or Grand jackpot and may also result in another fantastic prize. If players fill all 15 positions available on the reels, they will double the non-progressive prize amounts collected during the bonus rounds.

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Players may also get their hands on the golden coins spread by Jí Hǎo Link through the activation of the Triple Wild and Wild Multiplier game features in free spins mode. Triple Wild is available on Golden Lóng and Fortunate Héping making the Wild symbols fill all the positions of reels 2, 3 or 4 to guarantee better chances for big wins. Wild Multiplier is available on Eternal Fènghuáng and Great Weiyan multiplying earnings up to 30 times with the X2, X3 or X5 factors in the Wild symbols.

EXPANSION IS FBM’S WATCHWORD

Expansion continues for FBM with the Jí Hǎo Link product line, also available under the trademark Jin Qián Link™ in other markets. Following successful installations in Spain and impressive expansion in Mexico, FBM launches the slots suite in the United States at Hialeah Park Casino with a promising introduction and immense growth potential.

In the sequence of this remarkable step, Mike Medlin (Sales & Operations Manager at FBM) expressed his gratitude to Javier Fernandez (Slots Director at Hialeah Park Casino) and Steve Calabro (General Manager at Hialeah Park Casino) for their continued loyalty and support to FBM’s operation in the market, once again proved with the Ji Hao Link debut in the United States through the Hialeah Park Casino facilities.

FBM strengthens its position in the United States adding a new option to its game portfolio. This new step reaffirms the global gaming brand’s commitment to growing its market presence in the US with reliable and innovative games that add value for casino operators and provide thrilling entertainment experiences to their players.

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