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FIFA and EA announce updated plans for EA SPORTS FIFA 20 global esports competitions

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Electronic Arts Inc. (EA) and Fédération Internationale de Football Association (FIFA) announced a larger, evolved EA SPORTS. These extensive updates will continue to keep players and viewers connected to EA SPORTS FIFA competition, building upon the global success of the EA SPORTS FIFA Stay and Play Cup, which aired to millions in more than 100 countries, and unprecedented growth in viewership across EA SPORTS FIFA content from last year with 260 percent growth*.

The EA SPORTS FIFA 20 Summer Cup Series is made up of six online regional tournaments featuring invited top players across Europe, Asia, South America, Oceania, North America, and Middle East-Africa, all competing to be crowned one of six winners. The total prize pool created for the Summer Cup Series is $228,000, with the tournaments running from July 17 – August 9. Additional EA SPORTS FIFA 20 Summer Cup details can be found here.

“We’ve already seen amazing fan engagement with our competitive events over the past few months. Our partnership with the top football leagues has resulted in over 100 hours of TV broadcasts alone and now we’re looking forward to offering players and viewers even more great competitions to play and watch,” said EA SPORTS FIFA Competitive Gaming Commissioner Brent Koning. “Although replacing fan-favorite, in-person tournaments were unavoidable as we prioritize player safety, we are thrilled to have more events this summer than ever before in FIFA esports.”

“We are looking forward to rolling out exciting alternative events to the previous FIFA 20 Global Series events over the coming weeks, all whilst ensuring safety and the highest possible tournament standards to the competitors which could not be guaranteed for the initially scheduled events due to the current situation and online-only format limitations for global activations being in place.” said Christian Volk, Director of Gaming and eFootball at FIFA. “In these challenging times, we’re committed to supporting our stakeholders, players, fans and the wider community to stay engaged with their audience via EA SPORTS FIFA. We’ll also continue working together with FIFA’s member associations to host eFriendlies all around the world and to bring virtual football to fans in each country.”

Additionally, many of the world’s top football leagues, including Bundesliga, LaLiga, Ligue 1, MLS and more, are resuming EA SPORTS FIFA 20 esports events under revised formats. Fans can also tune into the UEFA eChampions League which will transition to a special one-off online invitational event in mid-August. More information on the subsequent EA SPORTS FIFA 20 league partner esports announcements can be found by visiting their respective websites.

FIFA’s member associations will also continue organizing domestic FIFA esports competition and online internationals to engage their national EA SPORTS FIFA communities. Further information on FIFA esports events run in each country can be found on the respective websites of the member associations.

Tournaments that will not proceed in the wake of current events include the EA SPORTS FIFA 20 FUT Champions Cup Stage VI, FIFA eNations Cup 2020. These tournaments require global, in-person events and could not be executed online.

EA will still reward competitors $200,000 in prizes for those qualified to FUT Champions Cup Stage VI and another $700,000 based on EA SPORTS FIFA 20 Global Series Rankings as of March 3, 2020.

Source: fifa.com

 

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DATA.BET Partners with Genius Sports

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DATA.BET, a trusted sportsbook solution, incorporated official sports data into its comprehensive betting solution. The collaboration has already gone live, providing the company’s clients access to industry-leading in-play betting content via Genius Sports, delivered in official partnership with hundreds of sports leagues worldwide.

The partnership allows the integration of Genius Sports’ fast and reliable content into the recently presented sports portfolio. The company holds exclusive data rights agreements with major sports leagues and federations worldwide, including the English Premier League, EFL, NFL, and numerous others. This ensures the highest standards of accuracy, content quality, and availability of real-time data and streams, as well as minimizing bet delays – critical factors for betting operators in today’s market.

Through this collaboration, DATA.BET will deliver reliable and high-quality sports content with the lowest bet delay on the market to its clients. The integration spans major leagues in football, basketball, tennis, American football, and extends to niche competitions including Australian rules football, squash, and rugby. Beyond raw data, the partnership also includes the usage of advanced Widgets that display live match progress, on-field action updates, and comprehensive performance analytics. Сombined with integrated Video Streams, it creates an immersive betting experience that keeps users engaged throughout matches.

This partnership proves the company’s commitment to delivering a high-quality product powered by official data to serve clients requiring comprehensive coverage across all betting verticals.

“The integration with Genius Sports enables us to deliver premium sports content that significantly expands and strengthens our clients’ offerings,” said Otto Bonnig, Head of Sales at DATA.BET. “We’re ensuring the speed, reliability, and content quality that operators need to compete effectively. This partnership reinforces our commitment to providing comprehensive, best-in-class product solutions across all betting verticals”.

The post DATA.BET Partners with Genius Sports appeared first on European Gaming Industry News.

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ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY

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Zitro has implemented a comprehensive corporate policy to establish a cross-cutting management model, ensuring operational excellence, sustainability, and a positive user experience across all business areas and markets.

Based on international standards, including ISO 9001, ISO 27001, as well as environmental indicators like ISO 14064-1 and ISO 14067, this policy establishes a common framework that unifies criteria, procedures, and best practices across all areas of the organization. It reinforces the company’s commitment to quality, information security, environmental sustainability, business ethics, and continuous improvement.

Among the fundamental pillars of the system are:

  • Constant innovation in product design to ensure an accessible, secure, and intuitive experience.
  • Strengthening digital security and data protection to the highest standards.
  • Adopting sustainable practices at all stages of the product life cycle.
  • Actively promoting a safe, diverse, ethical work environment committed to professional development.
  • Ensuring regulatory compliance, conducting regular audits, and adopting agile methodologies to foster innovation and continuous improvement.

With this policy, Zitro strengthens its management model and consolidates its commitment to quality, innovation, and sustainability.

The post ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY appeared first on European Gaming Industry News.

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GR8 Tech’s Bet It Drives Takes a Sharp Turn with Helen Walton—From Fashion & Beauty to iGaming Innovation

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After launching Bet It Drives with Alex Pratt’s high-octane debut, GR8 Tech’s drive-time podcast shifts gears for Episode 2 with Helen Walton, Founder & Chief Commercial Officer of G.Games—a creative force who went from global cosmetics to multiplayer slots without touching the brakes.

Walton’s career spans global beauty brands at Unilever, creative agencies, restaurants, music labels—and now, a 200-title iGaming studio built from scratch with a flat, inclusive team of 80. Known for thriving on “the steep part of the learning curve,” Helen talks candidly with host Yevhen Krazhan about the mindset, risks, and sharp turns that got her here.

In the passenger seat through London’s streets, Helen reveals:

  • How she swapped runways and beauty counters for reels and RNGs.
  • The principles that helped her thrive in an unfamiliar industry.
  • The soundtrack she’d choose for her career journey.
  • The most brutal feedback she’s ever had from a customer — and why it mattered.
  • iGaming buzzwords she’d ban without hesitation.
  • When she’s happy to “network” … and when she’ll firmly “not work.”
  • The best parts of her job and why they’re worth more than a paycheck.

“Helen’s story shows us that being brave and smart can lead to big rewards,” said Yevhen Krazhan, Chief Sales Officer at GR8 Tech and host of Bet It Drives.

With its award-winning production team, Bet It Drives trades stiff studio setups for a moving car, rolling cameras, and unscripted conversation. Each episode takes the industry’s most interesting voices out on the road through London, where the backdrop and dialogue constantly change. The result is part interview, part road trip: a fast-moving, personality-driven format that captures the pace, unpredictability, and human side of the iGaming world like never before.

Episode 2 with Helen Walton is live now on YouTube, Spotify, and Apple Podcasts. Buckle up for bold ideas, unfiltered insights, and a career journey that proves the scenic route can be the fastest way forward.

 

About Bet It Drives

Bet It Drives Show, powered by GR8 Tech, is your Front Seat In the iGaming World. Take a ride with iGaming leaders discussing today’s industry challenges and future opportunities. This is not your average podcast: guests get pushed to answer bold questions and spill industry secrets.

It’s a rolling conversation, from quick laughs to hard truths, mixed with quickfire games and yes, even some singing. Driving the show is Yevhen Krazhan, Chief Sales Officer at GR8 Tech, joined by iGaming masterminds as they cruise past iconic landmarks worldwide.

The post GR8 Tech’s Bet It Drives Takes a Sharp Turn with Helen Walton—From Fashion & Beauty to iGaming Innovation appeared first on European Gaming Industry News.

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