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Why Online Roulette Is So Popular in Europe
Roulette is one of the most popular games in a casino, sometimes even 2nd only to slot machines. Easy to learn and play, free of skill based knowledge with different variations in offer. If you are new to casino games, playing online roulette will probably be one of the first things you do and enjoy. The game was born in Europe, France to be more precise. The word roulette means “little wheel”, and is known to have become popular by the end of the 1700’s in Paris.
By the 19th century, roulette was played all over Europe and the USA. It became the most popular casino game at that time. Despite this early popularity, modern roulette owes its fame to Monte Carlo and the Blanc family, who established the most prestigious casino of all time. It happened in the 1860’s, when the German government banned all forms of gambling, and so the Blanc’s moved their gambling operations to Monte Carlo where they created a gambling Mecca for the rich and royal. It was here where the single zero roulette was born, and over the years the game spread out around the world, except in the United States where the double zero wheel had been established. European roulette in Spain is popular, as well as in France, England and most European countries.
Online roulette continued the legacy of the small wheel, and can be played in different formats. It is easier to find all the variations of roulette than in a brick and mortar casino. Formats include 2D, 3D, realistic roulette and live dealer roulette. But what makes this simple game so popular?
It’s easy to learn
No skills and little knowledge of mathematical odds are required to play. There are no complex rules and the game is straightforward. You can decide to apply some money management strategies that control the way you bet to extent the bankroll, and increase the chances of hitting a big win; but in general the game is played freely while enjoying a friendly chat and drink.
The glamour if it all
The details in the design of this casino game set it aside from any other. There is a fancy wheel with red and black colors, a green velvet long table, and a white marble that spins and makes a very characteristic noise as it finally drops in a number slot. The whole process is guided by the dealer who manages the key elements of a good dramatic moment than ends in a climax.
The fact that random players come and go during each spin adds more to the excitement. It is always a surprise to see who hits a huge win and who seems to be on a bad roll. It is the other players that build up the drama with their cheers, shouts, laughs and disappointments. Other casino games host silent focused players, but not roulette. This is the game for the loud and cheerful.
Don’t worry about other players
This is a 100% against the house game. Players do not compete against each other like in poker, or have to be wary of what cards the other has like in blackjack. On roulette everyone is betting against the house, but players can even bet on the same numbers as others. Latch on to their luck.
Bigger payouts
Online slots and baccarat are the two other casino games that require little wit, but roulette can offer huge payouts with simple decisions. Just bet on a single number and you can win dozens of times your own bet, or just bet odds/even and win the same amount you wagered.
Playing online
Roulette is a really fun game to play online. The most common offer will be the 2D roulette, with randomly generated numbers, but most online casinos also offer live dealer roulette. Live dealer roulette combines online play with a real casino. From your device and a video camera in a real casino, you can select the table and dealer of your choice and take a seat. The live dealer will talk to you as you chat, and you can talk to the other players in the table.
Realistic roulette is something new that takes the experience of 2D games to the next immersive level, just shy from virtual reality. Realistic Games has recently partnered with Microgaming to offer their realistic portfolio, which has made the game accessible to dozens of online casinos. Spearhead has also developed a similar 3D European roulette but focused on mobile devices.
As you can see, the game of roulette continues to evolve with new times and technology. VR roulette will soon be common and who knows what the future will hold.
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Betano and Flamengo Seal Historic Principal Partnership

Partnership includes Men’s and Women’s football, Olympic sports, and Flamengo TV
Betano, one of the world’s largest online sports betting and gaming brands, has become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.
With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.
Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership. For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement. Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.
“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the Betano brand.
In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.
“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”, commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.
The post Betano and Flamengo Seal Historic Principal Partnership appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation

Global Lottery Technology Supplier Wins Sustainable Supply Chain Gold Award for National Logistics Centre in UK Serving The National Lottery
Scientific Games has been honored with three prestigious accolades in the 2025 International Business Awards, recognizing the company’s leadership in supply chain sustainability and cutting-edge lottery technology solutions.
The global lottery company earned the Gold Award for Sustainable Supply Chain for its National Logistics Centre in Warrington, UK serving The National Lottery’s vast network of 40,000+ retailers as a partner to Allwyn UK. Opened in February 2024 to support Allwyn on its journey of building a net zero National Lottery, the 92,000-square-foot facility integrates advanced, technology-driven sustainability practices, including AI-powered demand forecasting and inventory management technology, dynamic routing to minimize emissions, fully electric internal transport and zero-waste operations.
Scientific Games also received two Bronze Award recognitions in the 2025 International Business Awards:
- Achievement in Product Innovation for SCiQ, Scientific Games’ cutting-edge ecosystem that is transforming the way instant games are sold and managed. SCiQ delivers advanced inventory control, strengthened security and real-time sales data, providing retailers, lotteries and players with a smarter, more secure instant game experience.
- Emerging Technology Solution for PlayCentral Powered by SCiQ, which integrates the company’s groundbreaking SCiQ retail ecosystem into PlayCentral HD self-service vending machines, delivering unmatched inventory control, enhanced game security and operational efficiency.
“These honors reflect the dedication of our global teams to delivering both environmental leadership and unmatched retail innovation for our lottery partners,” said Pat McHugh, CEO of Scientific Games. “From transforming the sustainability of our supply chain in partnership with Allwyn in the UK to advancing the future of instant game retailing worldwide, we’re committed to creating positive impact for our customers, players and the communities they serve.”
More than 3,600 nominations from organizations in over 60 nations were evaluated by more than 300 professionals worldwide in this year’s IBAs.
Earlier this year, Scientific Games received two Gold Annual American Business Awards for SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively.
With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
PlayCentral HD® and SCiQ® are registered trademarks of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation appeared first on Gaming and Gambling Industry in the Americas.
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5 Reasons Mobile iGaming is Growing (and How to Earn from It)

Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
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