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Yggdrasil has entered an online casino content agreement with Veikkaus

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Gambling is an extremely popular activity in Finland, both online and in actual casinos. According to the Finnish gambling news portal NettiCasinoHEX.com, Finns are known as people who love to gamble, and part of that is probably because there are a lot of slot machines in every corner across the country, but also because of the thousands of online gambling sites, people can play at home.

Yggdrasil Gaming is one of the largest brands in the iGaming business providing online gaming solutions for iGaming operators whose name doesn’t need any special introduction. Its titles have been at the forefront of the gaming industry, particularly in the slot genre.

The company has announced that it has entered an online casino agreement with the Finnish national betting agency Veikkaus to provide them with high-quality casino content and games.

Veikkaus is the only gambling operating agency in Finland, both in land-based and online games, with a turnover of 3.2 billion Euro in 2017. They own the largest online casino in the state, attracting over 700,000 players per week.

 

In terms of profit, Vaikkaus is one of the top ten companies in Finland. It’s a company owned entirely by the state of Finland. Its games can be played in the Casino Helsinki, the biggest land-based casino in Finland, in many game arcades, at thousands of points of sale across the state, and in the online casino. There are over 2 million registered customers in Veikkaus, which equals 45% of the total number of adults in Finland. The entire profit from this gambling monopoly is used for the benefit of Finns.

The agreement says that Yggdrasil will provide Veikkaus with a full suite of slot games like Hanzo’s Dojo, Penguin City, and Wolf Hunters, as well as the classic titles like Winter Berries or Jokerizer, and the Vikings trilogy. Part of the package includes access to their in-game promotional tools, BOOST, that gives operators a chance to run promotions directly from within the game client. Yggdrasil’s games will fully comply with the regulatory requirements in Finland.

 

The chief Executive Officer at Yggdrasil, Fredrik Elmqvist, said that they are happy to join forces with the established and professional company Veikkaus, looking forward to a mutually beneficial partnership.

The Vice President of Casino Games at Veikkaus, Jan Hadelberg, commented that they are thrilled to join with the innovative team of Yggdrasil which brings their unique games to their loyal players. Hagelberg added that the casino content of Yggdrasil is known to perform well across regulated markets. Vaikkaus are sure their loyal players will enjoy Yggdrasil games on a daily basis.

The partnership between Veikkaus and Yggdrasil is a continuation of the company’s foray onto the market of Finland, since they’ve previously made a partnership with the friendly casino Paf in Finland.

Before this agreement, Yggdrasil claimed the new license in Sweden through a partnership with Svenska Spel. And, they also secured their first entry in Taiwan through an agreement with XSG – a social gaming operator.

Yggdrasil provides gaming content to LeoVegas, Betsson, Unibet, William Hill, bet365.com, and other world’s leading operators.

 

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Baltics

Lithuanian Basketball League Becomes Betsson-LKL from 2025

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Betsson Group has announced that from the 2025-26 season, Lithuania’s premier basketball league will be officially known as Betsson-LKL.

This marks a new phase in Betsson’s long-standing partnership with the Lithuanian Basketball League (LKL). Since 2017, the Betsafe brand has served as the league’s title sponsor, supporting the continued development of professional basketball in the country. Earlier this year, Betsafe in Lithuania was rebranded to Betsson.

A refreshed visual identity for the league has also been unveiled, marking the beginning of this new chapter.

“This step allows us to further strengthen our position in the market, offer customers the benefits of our technology platform, and continue upholding high standards of responsible gaming,” said Aurimas Šilys, Head of Betsson Lithuania.

“We are grateful for a partnership that goes beyond branding. Our work with Betsson Group is rooted in a shared vision – to develop a top-tier basketball league in Lithuania that inspires fans and players alike,” said Rasa Liuimienė, General Director of the LKL.

The upcoming Betsson-LKL season will officially commence in autumn 2025.

The post Lithuanian Basketball League Becomes Betsson-LKL from 2025 appeared first on European Gaming Industry News.

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Baltics

SOFTSWISS Jackpot Aggregator Enters the Estonian Market

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SOFTSWISS, a leading iGaming software provider, has strengthened its European presence by making the Jackpot Aggregator available in Estonia. This strategic move follows the recent Jackpot Aggregator certification in Bulgaria, Brazil, and Peru.

Estonia remains a strong and digitally mature iGaming market in Europe. Industry revenue is projected to reach 452.5 million dollars in 2025, with growth expected to push that figure past 508 million dollars by 2029. The casino and slots segment alone is expected to generate more than 206 million dollars this year. With user penetration at 31.2% and over 450,000 players forecast by the end of the period, the market continues to draw interest from operators across the region.

In July 2025, SOFTSWISS introduced Paid Participation campaigns – a new Jackpot Aggregator feature where players pay a small fee to join jackpots, prize drops, or other campaigns. This model offers a more engaging experience, giving players better chances of winning and fewer participants. For operators, it opens a new revenue stream by funding prize pools through player contributions. 

Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shares: “The Jackpot Aggregator has proven its impact across multiple markets, and we are excited to bring its full potential to operators in Estonia. Now, Estonian operators can launch player-centric jackpot campaigns tailored to their brand and audience. We see strong potential in the Estonian market and are ready to support partners with the tools they need to stand out.”

The Jackpot Aggregator also integrates directly with the SOFTSWISS Game Aggregator, which now offers over 35,000 games – the largest portfolio in the industry – and maintains enterprise-level uptime at 99.999%. Together, these solutions offer a powerful combination for operators looking to scale with confidence. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Jackpot Aggregator Enters the Estonian Market appeared first on European Gaming Industry News.

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Baltics

Push Gaming levels up in Latvia and Estonia with OlyBet

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Push Gaming continues to grow in the Baltic region thanks to its latest commercial partnership with OlyBet.

The agreement with the number one gaming and entertainment brand in the Baltics now offers Push Gaming’s complete range of popular slots to players throughout Latvia and Estonia. Key titles from the Razor Shark and Retro series are now available, along with highly anticipated releases such as Wild Swarm Triple Hive and Bamboo Ways, due to launch soon.

Launching with OlyBet follows other recent European growth for Push Gaming in Bulgaria, Spain, and Serbia, and maintains Push Gaming’s ambitious strategy in regulated markets.

Andy Bentley, Chief Operating Officer at Push Gaming, said: “Having our content live with market leaders such as Olybet is a key pillar of our commercial strategy. OlyBet provides us with a fantastic partnership and a shared ambition to grow in both regions.

“We’re scaling our collaborations globally to meet player demand, and our thriving relationship with the leading brand in Latvia and Estonia is another important milestone in our progress.”

Tomas Graham, Chief Operations Officer at OlyBet, added: “The added strength of Push Gaming’s slots in our lobby is considerable, and we’re delighted to have them available for our players.

“It is essential for us to offer the best games available to ensure OlyBet provides the best experience possible and remains the first choice in entertainment across each market.”

The post Push Gaming levels up in Latvia and Estonia with OlyBet appeared first on European Gaming Industry News.

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