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Praesepe, Blueprint and Bacta move quickly to answer charity SOS
Gauselmann owned brands, Praesepe and Blueprint have joined forces with UK trade association, Bacta to donate £12,000 to fund 100 Amazon Fire tablets and care packages to industry charity, Rays of Sunshine (ROS). The tablets, described as a ‘god send’ by ROS chief executive Laura Barnett, will be distributed to children who, due to restrictions introduced to help stem the spread of the Coronavirus pandemic, find themselves isolated from friends and family in hospital.
Explaining the impact and the importance of the donation, Laura Barnett said: “We’re so thankful to Gauselmann and Bacta for their incredibly generous donation of £12,000 which will enable us to continue brightening the lives of seriously ill children during this incredibly challenging time. The money donated will fund Amazon Fire tablets and care packages for hospitals, who we know have an immediate need due to the Covid-19 global pandemic. For children who are currently isolated in hospital receiving treatment, the tablets will help to alleviate their anxiety and distract them from the uncertainty related to their condition by enabling them to access virtual entertainment and, most crucially, keep connected with their friends and family.”
Praesepe Chief Operating Officer, Mark Schertle explained: “We have a close relationship with the Bacta Charitable Trust donating some £45,000 over the last nine months, so we know of the fantastic work undertaken by Rays of Sunshine in terms of granting wishes to children with serious or life-limiting illness. When we were made aware of how the pandemic was impacting the ability to continue their work, we thought there must be a way of doing a little bit more at this important time. We then spoke with our colleagues at Blueprint and John White at Bacta and I’m delighted that we have been able to move quickly and to be of some practical use. Laura and her team are budgeting for a seven figure loss of income this year, which is a massive blow for everyone connected to the charity, especially the children and their families.”
David Purvis, Managing Director of Blueprint Operations added: “We are all currently facing challenging impacts to our lives and businesses. Sadly, we have all borne witness to how this insidious virus is impacting our families, our communities and our very way of life. We hope that our donation of 100 Amazon Fire Tablets to the children of Rays of Sunshine will make a positive difference to their lives and the challenges they have at this time. Although these are trying times for us all, we remain optimistic that the UK will thrive again soon.”
John White believes this latest contribution to good causes shows the industry at its very best. He said: “The Bacta Charitable Trust was contacted by Praesepe/Blueprint to see if we would be able to jointly fund the 100 tablets and the answer was an unequivocal yes. In less than a week we’ve moved from reading about the issues faced by Rays of Sunshine to doing something really positive and helping to brighten the lives of children who have been cut-off from their loved ones. Not only does the industry have a massive heart but it also has a remarkable ‘can do’ attitude and the ability to make things happen – irrespective of the circumstances. I think the industry should be extremely proud.”
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Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
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Huge Jackpot at King Billy Casino: C$3,658,306!
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