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Gambling in the USA

Colorado’S Sports Betting Industry Market Should Thrive When Games Are Back On

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Set to launch on May 1, Colorado could attract as much as $6 billion in sports bets annually, according to PlayColorado analysts

Colorado’s fledgling sports betting industry will eventually generate billions of dollars in bets annually, hundreds of millions in operator revenue, and tens of millions in tax revenue, according to estimates by PlayColorado.com, which researches and analyzes the state’s newly regulated sports betting market.

Despite the sports world being indefinitely shuttered in response to the COVID-19 pandemic, regulators are preparing for a May 1 launch of online and retail sports betting. When it does, Colorado will become the 18th state to have some form of legal sports betting. And the Centennial State has a bright future, capable at maturity of generating as much as $6 billion in sports bets annually, $400 million in gross operator revenue annually, and $40 million in annual tax revenue, according to PlayColorado projections.

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“With a significant base of existing land-based casinos, a regulatory framework that will be attractive to operators, and one of the largest metropolitan markets in the country to draw from, Colorado is well-positioned to capitalize on sports betting,” said Dustin Gouker, chief analyst for PlayColorado.com. “But assuming the industry does launch on May 1, it will be doing so in unprecedented circumstances with almost no sports to wager on. There are some advantages to a forced soft opening, but it also means that it will be some time before we learn with confidence just how Colorado’s bettors will respond to legal sports betting.”

Colorado regulators have been deliberate in creating a regulatory framework for casinos, opting for a later start date to ensure that the state gets sports betting right. Its 10% tax on net revenue is comparable to some of the most successful sports betting markets. New Jersey, which is neck and neck with Nevada as the nation’s largest sports betting market, levies a 9.75% tax on revenue from retail sportsbooks and 13% on online sports betting revenue. Indiana, the No. 4 sports betting market in the U.S., taxes sports betting at a 9.5% rate.

In addition, Colorado has avoided some of the pitfalls of earlier adopters, such as imposing maximum bet limits, a decision state regulators left to operators.

“Colorado legislators and regulators have made many smart, measured decisions based on input from casinos, operators, and bettors, and that has led to the adoption of an excellent collection of rules and restrictions,” Gouker said. “They have also had the undeniable benefit of seeing what has worked in other states. Colorado’s methodical approach might have been frustrating to bettors by slowing the launch, but there is plenty to be encouraged about. Sports betting operators have inked partnerships and regulators are listening to stakeholders. That will serve Colorado well.”

Until the COVID-19 pandemic subsides, bettors will largely have to wait to wager on anything other than futures on pro sports and a handful of international sports.

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In other states, legal online casino and poker wagering has meant millions in additional revenue for operators and states, helping to bolster bottom lines during a difficult time in the gaming industry.

“There is no question that the revenue from online casinos and poker rooms has helped operators in states such as New Jersey and Pennsylvania weather the shutdowns of land-based casinos and essentially all sports,” Gouker said. “Coloradoans will likely someday decide if and when the time is right to legalize online casino wagering. In the meantime, it has put the right framework in place for its sports betting industry to thrive once sports are played again.”

For more information and analysis on regulated sports betting in Colorado, visit PlayColorado.com/news.

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Caesars Digital

EVERI DIGITAL AND CAESARS DIGITAL LAUNCH CAESARS-BRANDED SLOT “CAESARS EMPERORS GOLD”

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Everi Digital, the online gaming business of Everi Holdings Inc., a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions, and bingo, announced the launch of the custom-branded online game “Caesars Emperors Gold” on the newly-upgraded Caesars Palace Online Casino platform via a direct integration with Caesars Digital.

Now available to online players in Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, “Caesars Emperors Gold” is the second title Everi has developed specifically for Caesars Palace Online Casino and is a standard, five-reel video theme with mystery jackpots. The branded game also features iconic Caesars branding with Roman-esque statues for the reel array housing and the high paying symbols.

Everi has provided iGaming content to Caesars Digital for more than four years, and this launch is an extension of the companies’ ongoing collaboration. Everi Digital’s compelling game catalog now consists of more than 70 distinct titles with a footprint spanning North America and Europe. This portfolio of iGaming content is housed and delivered via Everi’s proprietary Spark™ Remote Game Server.

“This rewarding custom game launch with Caesars Digital deepens our strategy with a top-tier iGaming operator and brings Caesars online players in North America a new title with thrilling progressive jackpot opportunities,” said Jordan Brent, Everi Vice President, Digital Commercialization. “With the launch of the ‘Caesars Emperors Gold’ custom slot, it’s clear both Everi and Caesars are committed to providing unique experiences to engage online players.”

“Expanding our custom game catalog with Everi offers us another chance to captivate our online casino players with exclusive one-of-a-kind content and progressive jackpot opportunities that we know are in high demand with players,” said Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital. “Everi’s games have already proven to be favorites at our various destinations and across our online casino platforms. The launch of ‘Caesars Emperors Gold’ should deliver a distinctive and enhanced online casino experience that will undoubtedly thrill our players.”

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Adrian Bailey

Top Performing Aristocrat Interactive Titles Now Live on Hard Rock Bet in New Jersey

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Aristocrat Interactive, Aristocrat’s new online Real Money Gaming division, and Hard Rock Digital announced the arrival of Aristocrat Interactive Content & Aggregation’s extensive suite of gaming content to HRD’s Hard Rock Bet online casino in New Jersey. Players of the Hard Rock Bet platform can now enjoy an impressive collection of Aristocrat Interactive’s most popular games within the state, whenever they seek entertainment.

Titles that will be available on Hard Rock Bet include Buffalo, Timberwolf, Wild Wild Emerald, Firelight II, Winfall Wishes, Wild Lepre’Coins, Twilight Forest, Frog of Riches, and Secrets of the Phoenix Elements. Currently available in New Jersey, Aristocrat Interactive and Hard Rock Digital look forward to launching Aristocrat Interactive gaming content together in additional states and markets in the future.

“Collaborating with Hard Rock Digital to offer our gaming content to their players via Fusion Aggregation platform is truly exciting. This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet,” Adrian Bailey, Managing Director of Aristocrat Interactive Content & Aggregation, said.

“The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can. Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1000 games and are excited to continue adding unique gaming experiences to our top-rated platform,” Grant Williams, Hard Rock Digital’s SVP of Casino, said.

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FBM

FBM® brings Asian fortune to the United States with Jí Hǎo Link™

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FBM® is ready to spread the golden wealth in the United States with the four slot themes of Jí Hǎo Link™ – Golden Lóng™, Fortunate Héping™, Eternal Fènghuáng™ and Great Weiyan™. This product line of Asian inspiration presents a new gaming experience to American players, merging captivating graphics and alluring sounds with amazing payouts offered by an attractive feature set.

The FBM slots portfolio keeps growing in the United States. After successful introductions of the Easy$Link™ and Mythic Link™ game suites, the global gaming brand takes another step in its growth path in the USA by installing Jí Hǎo Link at Hialeah Park Casino in Miami.

The brave white tiger, the powerful dragon, the wise turtle, and the eternal phoenix are the mythical creatures of the Jí Hǎo Link game suite united by a lucky pagoda that is deeply connected with ancient Asian culture.

WHAT DISTINGUISHES THE JÍ HǍO LINK GAMING EXPERIENCE?

Jí Hǎo Link delivers a vibrant entertainment experience to slot players in the US. The new games offer a diverse selection of features to ensure every moment is a thrilling adventure.

Heading these features is the astonishing Jí Hǎo Link bonus – a special feature triggered by the games’ pagoda which is sure to entice lucky slot players with potential riches. This bonus allows players to get a Mini, Minor, Major, or Grand jackpot and may also result in another fantastic prize. If players fill all 15 positions available on the reels, they will double the non-progressive prize amounts collected during the bonus rounds.

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Players may also get their hands on the golden coins spread by Jí Hǎo Link through the activation of the Triple Wild and Wild Multiplier game features in free spins mode. Triple Wild is available on Golden Lóng and Fortunate Héping making the Wild symbols fill all the positions of reels 2, 3 or 4 to guarantee better chances for big wins. Wild Multiplier is available on Eternal Fènghuáng and Great Weiyan multiplying earnings up to 30 times with the X2, X3 or X5 factors in the Wild symbols.

EXPANSION IS FBM’S WATCHWORD

Expansion continues for FBM with the Jí Hǎo Link product line, also available under the trademark Jin Qián Link™ in other markets. Following successful installations in Spain and impressive expansion in Mexico, FBM launches the slots suite in the United States at Hialeah Park Casino with a promising introduction and immense growth potential.

In the sequence of this remarkable step, Mike Medlin (Sales & Operations Manager at FBM) expressed his gratitude to Javier Fernandez (Slots Director at Hialeah Park Casino) and Steve Calabro (General Manager at Hialeah Park Casino) for their continued loyalty and support to FBM’s operation in the market, once again proved with the Ji Hao Link debut in the United States through the Hialeah Park Casino facilities.

FBM strengthens its position in the United States adding a new option to its game portfolio. This new step reaffirms the global gaming brand’s commitment to growing its market presence in the US with reliable and innovative games that add value for casino operators and provide thrilling entertainment experiences to their players.

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