Light & Wonder Inc. has announced Simon Johnson as the new CEO of the Company’s iGaming business.

Simon has been with Light & Wonder since 2017 and has been instrumental in driving the international commercial efforts of the Gaming business in his most recent role as Senior Vice President and International Managing Director.

As part of his new role, Simon will report directly into Light & Wonder President and CEO Matt Wilson and join the Company’s Executive Leadership Team.

Before joining Light & Wonder, Simon worked across a range of businesses and industries. He started out in Investment Banking, where he specialized in mergers and acquisitions and cross-border transactions. Simon has held leadership roles in Private Equity, Telecommunications, and Financial Technology businesses in operations that ranged from startups to FTSE100/Fortune 500 multinational companies.

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The Professional Fighters League (PFL), the fastest growing and most innovative sports league, announced a multi-year partnership naming Cloudbet the official and exclusive Sports Betting and Online Casino Partner of the PFL. This new collaboration will bring crypto-powered betting to PFL events, starting with the highly anticipated Road to Dubai Champions Series on January 25.

Cloudbet, a leading crypto casino with a global reputation, has been a trusted name in the cryptocurrency world for over a decade. With this partnership, they’ll bring a whole new way to engage with MMA fans by combining their expertise in crypto sports betting with PFL’s innovative approach to fighting.

Starting with the Road to Dubai Champions Series event, Cloudbet’s partnership will include prominent branding across PFL broadcasts and events.

“We are excited to announce our new long term partnership with Cloudbet. Cloudbet are forging a reputation as a trailblazer in the industry through their innovative approach and world class suite of products. We believe this is synonymous with the PFL and are elated to collaborate with Cloudbet to bring a fresh and premium experience for our fight fans around the world,” said Damian Willoughby, EVP Global Partnerships at PFL.

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“One thing that really attracted us to this partnership was the chance to innovate alongside the PFL and bring truly new ideas to the sport. We plan to take this opportunity to push the boundaries of the fan experience together. More on that over the next few weeks and months,” said Cloudbet.

“The PFL has changed how people think about MMA, and that aligns perfectly with what we do at Cloudbet. We’re always looking for new ways to improve the experience for fans like us, and this partnership will let us create something really engaging. It’s all about making betting part of the action in a way that brings everyone watching much closer to the tension on screen,” Cloudbet added.

Bragg’s proprietary and exclusive content and aggregation businesses are well-positioned to fuel double digit top- and bottom-line growth in 2025, targeting Brazil’s USD 1.4 billion iCasino market, which is expected to reach USD 3.7 billion by 2029.  

Bragg Gaming Group a provider of iGaming content and platform technology solutions to the iGaming industry is proud to confirm that it is live as a supplier to licensed operators in the Brazilian market, following the introduction of regulated online casino operations in the territory on January 1, 2025.

The newly regulated Brazilian online casino market is projected to be worth USD 1.4 billion in 2025, and is expected to reach USD 3.7 billion by 2029 according to H2 Gambling Capital.

As a specialist regulated iGaming market supplier, Bragg believes it is well positioned to capitalize on the launch and projected growth of the Brazilian market and that revenue from the Brazilian market could represent up to 10% of the Company’s total revenue in 2025.

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Bragg is currently live with approximately one-third of licensed iCasino operators in Brazil, with prominent partners including Superbet, KTO, Betano, Novibet, Sportingbet and Betboo.  The Company expects integrations to reach over half of licensed operators in Brazil by the end of Q2 2025.

Bragg’s current content offerings include key proprietary content titles such as Egyptian Magic by Atomic Slot Lab and Crazy Diamonds by Indigo Magic. Accelerating proprietary content growth is a strategic priority for the Company, as fully-owned IP typically delivers higher gross profit margins, driving bottom-line growth and supporting a balanced, margin-accretive product mix.

Complementing its proprietary content offering, the Company has also introduced exclusive online casino games in the jurisdiction from its carefully selected “Powered by Bragg” partners including Bluberi, Sega Sammy Creation and King Show Games. Additionally, the Company intends to develop strategic relationships with local studio partners which will enhance Bragg’s ability to deliver content tailored to Brazilian players.

Bragg’s content strategy in Brazil, key to its top-line growth plans, also includes online casino content aggregation through its Bragg HUB delivery platform. Bragg HUB provides a comprehensive iGaming content service, offering over 10,000 online casino game titles including from leading content providers in Brazil. This offering is enhanced by the Fuze player engagement platform, featuring tools for acquisition, cross-selling, conversion, and retention, including bonuses, free rounds, jackpots, and an AI-powered game recommendation engine.

The Company serves Brazilian operators from its Bragg São Paulo office, led by LatAm Regional Director Sara Mosallaee and Senior Account Manager Amanda Alexandrini, providing fully localized support.

Matevz Mazij, Chief Executive Officer at Bragg Gaming Group commented: “We’re delighted to expand into the newly regulated market in Brazil, and to be there for our customers on the first day of launch with our in-demand content portfolio and player engagement platform.

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“At Bragg we have extensive experience of delivering highly localized iGaming content and technology solutions in regulated markets, and we now expect the Brazilian market to become a key territory for us and a significant driver of our growth in the wider LatAm region.

“This latest regulated market launch sets us on a strong trajectory for 2025, helping us deliver our strategic objectives of increased revenue through proprietary, exclusive and aggregated online casino content, while at the same time adding geographical diversity to our revenue streams, promoting stable, long-term growth for the Company.”

Neill Whyte, Chief Commercial Officer at Bragg Gaming Group added: “We’ve been working hard to make sure we have the right content, the right people and the right structures in place to support our Brazilian operator partners from day 1 of market launch, and I’m proud to say we are now live in this exciting market which offers so much potential.

“We’re already partnered or are in talks with approximately half of the Brazilian iGaming operator market, and that leaves plenty of room for growth. We will be busy in the coming months showcasing our games and technology solutions with both existing customers and potential new partners as we continue to grow our presence in Brazil and across the LatAm region.”