Industry News
How a Strong Employer Brand Attracts Top Talent: Impact on Business Success in the Competitive iGaming Market
Olga Safina, Director of Employer Brand and Employee Engagement at Growe
In the fiercely competitive world of iGaming, attracting and retaining top talent is paramount to achieving sustained business success. However, this comes with its own unique set of challenges: How do you ensure you are sourcing the right people for the job? How can you attract them to your company? And then, how do you ensure that they want to stay with you for the long term?
There are several different approaches you can take to answer at least some of these questions. But one thing that we’ve found at Growe is the importance of a robust employer brand in distinguishing companies from their competitors and appealing to the best and brightest in the industry. We have witnessed firsthand how a strong employer brand can transform our organization, drawing top-tier talent and driving remarkable business outcomes.
Attracting Top Talent
A compelling employer brand is a powerful magnet for attracting top talent. Ultimately, this shows both current and potential employees who you are as a company, what your core values are, and what it’s like to work with you. As the adage goes, first impressions count. These initial perceptions can influence whether someone chooses to join your company, so use this as an opportunity to showcase all the reasons why your company is a great employer!
At Growe, showcasing who we are as an employer has been a central component of our HR strategy. By clearly communicating our values, mission, and culture, we have positioned ourselves as an employer of choice in the iGaming industry. We wanted to make sure that our brand narrative resonates with potential employees, highlighting not only the exciting career opportunities but also the supportive and inclusive work environment that we offer. We have achieved this in different ways:
Transparent Communication: Transparency is absolutely essential if you want to build a solid relationship with your team. At Growe, we maintain open and honest communication about our company values, goals, and expectations. This not only builds trust and attracts new candidates who align with our vision but also strengthens the bond within our existing team.
Showcasing Success Stories: We regularly share success stories and testimonials from current employees internally and externally (e.g., on the company’s Medium blog, through “Ambassadors of Growth” brand ambassadorship program). It’s important to highlight their achievements and illustrate the growth and development opportunities available at Growe.
Strong Online Presence: Our active presence on social media platforms (Instagram, LinkedIn, Facebook) and job portals ensures that our employer brand reaches a wide audience, enhancing our visibility and attractiveness to potential candidates.
Impact on Business Success
The positive impact of a strong employer brand on business success cannot be overstated. From external reputation to commercial performance and even employee engagement, employer branding impacts all areas of a business. At Growe, our focus on our employer brand has had a number of benefits, especially in terms of talent acquisition and overall business performance.
Increased Talent Pool: Our strong employer brand has allowed us to significantly expand our talent pool by more than 25% over the last 12 months, with more than 1000 specialists located in over 40 different countries around the world. In 2024 alone, we attracted over 60,000 new unique visitors to our website, with more than 300 unique visitors per day, demonstrating the growing interest in our company.
Higher Retention Rates: A strong employer brand fosters a sense of belonging and loyalty among employees. We believe that we have created a company culture that encourages our team to develop their own careers and pursue new opportunities that might not have been available at other companies. This has resulted in lower turnover rates and reduced recruitment costs. Our internal events and initiatives, with an 80% employee participation rate, have played a crucial role in this achievement, something that we’re particularly proud of.
Enhanced Employee Engagement: Engaged employees are more productive and innovative. Our brand has helped us maintain an 82% average employee visit rate on our internal portal, with 31 articles released each month. This engagement drives higher performance and contributes to our business growth.
Market Reputation: A reputable employer brand isn’t just important from an internal perspective; it also boosts our standing in the wider iGaming industry. Through our participation in nine external events, including speaking on expert panels, attending as delegates, and exhibiting, we have solidified our position as a thought leader in the iGaming sector.
Case Study: Growe’s Success in Action
Our journey at Growe exemplifies the transformative power of a strong employer brand. Here are some key highlights from our experience:
Internal Engagement: From June 2023 to June 2024, we organized 103 internal events across our global company hubs, achieving 80% employee participation. This high level of engagement has strengthened our internal culture, fostered a sense of community, and brought our team closer together.
Content Creation: Our brand ambassadors generated expert articles each quarter for our internal portal and public industry media, reinforcing our brand’s position as a thought leader and innovator.
Publications and PR: We have published more than 20 thought leadership pieces in global media in 2024. Our partnership with global industry media has further amplified our brand presence.
As you can see, creating a strong employer brand is much more than simply adding benefits for your employees. It is absolutely essential for attracting top talent and driving your business forward in an increasingly competitive industry. At Growe, our commitment to building and maintaining a robust employer brand has yielded significant benefits, from expanding our talent pool to enhancing employee engagement and improving financial performance. By continuing to invest in our employer brand, we are confident that we will maintain our competitive edge and drive long-term success in the dynamic world of iGaming.
The post How a Strong Employer Brand Attracts Top Talent: Impact on Business Success in the Competitive iGaming Market appeared first on European Gaming Industry News.
Industry News
Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024

The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
Industry News
SlotsCalendar Announces its Second Awards Edition at iGC Malaga 2025

SlotsCalendar, a leading name and tastemaker in iGaming, has announced the second edition of the SlotsCalendar Awards. Winners will be announced during the iGC Malaga event in May 2025.
These awards are rapidly gaining significance in the iGaming world as SlotsCalendar’s steady growth, success, and player-centric mentality represent the community’s interest.
Players have approximately a month to vote between the 10th of April and the 12th of May.
For its 2025 edition, the SlotsCalendar Awards Gala returns to the iGaming Club Conference in Malaga, happening on May 28th. The Awards categories for this year are as follows:
• Game Studio of the Year
• The Slot Everyone’s Talking About
• Star Slot in the Making
• Casino of the Year
• Excellence in Bonus Variety
• Industry Standard in Responsible Gambling
• Live Casino of the Year
• Best Sports Betting Platform
• Best New Casino
• Best Crypto Casino
While the idea of iGaming Awards is not new to the industry, the SlotsCalendar Awards are unique for a simple reason: winners are voted by players from the entire iGaming community.
The uniqueness of these awards makes them particularly important in iGaming. Placing the decision-making strictly in the hands of the player is a fundamental shift in the iGaming community.
SlotsCalendar CEO Viorel Stan said: “It’s truly an honor and a privilege to see how our SlotsCalendar Awards have evolved. Last year’s inaugural edition was a crowning achievement for us. It proved how vast and involved our community is, creating a level of engagement that made us incredibly proud. Being able to return to the iGC and reward some of iGaming’s luminaries in the name of the SlotsCalendar Community is beyond gratifying.”
The post SlotsCalendar Announces its Second Awards Edition at iGC Malaga 2025 appeared first on European Gaming Industry News.
Asia
DigiPlus Bags 7 Wins at the 2025 Asia-Pacific Stevie Awards

DigiPlus Interactive Corp. (DigiPlus) has won seven honours – including five coveted gold awards – at the 2025 Asia-Pacific Stevie Awards. This milestone places DigiPlus among the most awarded companies in the region this year, spotlighting its strategic growth and transformative impact across digital entertainment, social development and investor relations.
The Asia-Pacific Stevie Awards are the only business awards Programme that recognises innovation across all 29 markets in the region. Widely regarded as the world’s premier business awards, the Stevie Awards represent a prestigious recognition of business excellence.
DigiPlus bagged five Gold Stevies for ‘Innovative Achievement in Growth’, ‘Innovation in Investor Relations’, ‘Excellence in Social Impact Companies’, ‘Innovation in Annual Reports’ and ‘Innovation in Corporate Websites’. The company also clinched Silver and Bronze Stevies for ‘Achievement in Product Innovation’ and ‘Innovation in Brand Renovation’ respectively.
At the core of these wins is DigiPlus’ commitment to innovation and digital transformation. From redefining the player experience through localised and immersive content, to launching a refreshed brand identity that resonates with a more connected and tech-savvy user base, DigiPlus has embraced a future-forward mindset. The company’s calculated investments in big data, cutting-edge technologies and stakeholder engagement have not only fueled business growth, but also opened inclusive pathways to digital participation through its social development arm, BingoPlus Foundation.
“This momentous victory at the Asia-Pacific Stevie Awards affirms DigiPlus’ emergence as a true powerhouse of innovation and progress, reshaping industry boundaries and redefining digital consumer engagement on a global scale. Through consistent growth and business performance, DigiPlus reaffirms its unwavering commitment to creating long-term value,” said DigiPlus Chairman Eusebio Tanco.
Winning entries in the Asia-Pacific Stevie Awards undergo a rigorous, multi-layered evaluation by an esteemed panel of judges composed of business and industry leaders across the region.
“The 12th Asia-Pacific Stevie Awards received an impressive array of outstanding entries. This year’s winners have clearly shown their dedication to innovation, and we commend their resilience and imaginative efforts,” said Maggie Miller, President of the Stevie Awards.
The post DigiPlus Bags 7 Wins at the 2025 Asia-Pacific Stevie Awards appeared first on European Gaming Industry News.
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