Industry News
How a Strong Employer Brand Attracts Top Talent: Impact on Business Success in the Competitive iGaming Market
Olga Safina, Director of Employer Brand and Employee Engagement at Growe
In the fiercely competitive world of iGaming, attracting and retaining top talent is paramount to achieving sustained business success. However, this comes with its own unique set of challenges: How do you ensure you are sourcing the right people for the job? How can you attract them to your company? And then, how do you ensure that they want to stay with you for the long term?
There are several different approaches you can take to answer at least some of these questions. But one thing that we’ve found at Growe is the importance of a robust employer brand in distinguishing companies from their competitors and appealing to the best and brightest in the industry. We have witnessed firsthand how a strong employer brand can transform our organization, drawing top-tier talent and driving remarkable business outcomes.
Attracting Top Talent
A compelling employer brand is a powerful magnet for attracting top talent. Ultimately, this shows both current and potential employees who you are as a company, what your core values are, and what it’s like to work with you. As the adage goes, first impressions count. These initial perceptions can influence whether someone chooses to join your company, so use this as an opportunity to showcase all the reasons why your company is a great employer!
At Growe, showcasing who we are as an employer has been a central component of our HR strategy. By clearly communicating our values, mission, and culture, we have positioned ourselves as an employer of choice in the iGaming industry. We wanted to make sure that our brand narrative resonates with potential employees, highlighting not only the exciting career opportunities but also the supportive and inclusive work environment that we offer. We have achieved this in different ways:
Transparent Communication: Transparency is absolutely essential if you want to build a solid relationship with your team. At Growe, we maintain open and honest communication about our company values, goals, and expectations. This not only builds trust and attracts new candidates who align with our vision but also strengthens the bond within our existing team.
Showcasing Success Stories: We regularly share success stories and testimonials from current employees internally and externally (e.g., on the company’s Medium blog, through “Ambassadors of Growth” brand ambassadorship program). It’s important to highlight their achievements and illustrate the growth and development opportunities available at Growe.
Strong Online Presence: Our active presence on social media platforms (Instagram, LinkedIn, Facebook) and job portals ensures that our employer brand reaches a wide audience, enhancing our visibility and attractiveness to potential candidates.
Impact on Business Success
The positive impact of a strong employer brand on business success cannot be overstated. From external reputation to commercial performance and even employee engagement, employer branding impacts all areas of a business. At Growe, our focus on our employer brand has had a number of benefits, especially in terms of talent acquisition and overall business performance.
Increased Talent Pool: Our strong employer brand has allowed us to significantly expand our talent pool by more than 25% over the last 12 months, with more than 1000 specialists located in over 40 different countries around the world. In 2024 alone, we attracted over 60,000 new unique visitors to our website, with more than 300 unique visitors per day, demonstrating the growing interest in our company.
Higher Retention Rates: A strong employer brand fosters a sense of belonging and loyalty among employees. We believe that we have created a company culture that encourages our team to develop their own careers and pursue new opportunities that might not have been available at other companies. This has resulted in lower turnover rates and reduced recruitment costs. Our internal events and initiatives, with an 80% employee participation rate, have played a crucial role in this achievement, something that we’re particularly proud of.
Enhanced Employee Engagement: Engaged employees are more productive and innovative. Our brand has helped us maintain an 82% average employee visit rate on our internal portal, with 31 articles released each month. This engagement drives higher performance and contributes to our business growth.
Market Reputation: A reputable employer brand isn’t just important from an internal perspective; it also boosts our standing in the wider iGaming industry. Through our participation in nine external events, including speaking on expert panels, attending as delegates, and exhibiting, we have solidified our position as a thought leader in the iGaming sector.
Case Study: Growe’s Success in Action
Our journey at Growe exemplifies the transformative power of a strong employer brand. Here are some key highlights from our experience:
Internal Engagement: From June 2023 to June 2024, we organized 103 internal events across our global company hubs, achieving 80% employee participation. This high level of engagement has strengthened our internal culture, fostered a sense of community, and brought our team closer together.
Content Creation: Our brand ambassadors generated expert articles each quarter for our internal portal and public industry media, reinforcing our brand’s position as a thought leader and innovator.
Publications and PR: We have published more than 20 thought leadership pieces in global media in 2024. Our partnership with global industry media has further amplified our brand presence.
As you can see, creating a strong employer brand is much more than simply adding benefits for your employees. It is absolutely essential for attracting top talent and driving your business forward in an increasingly competitive industry. At Growe, our commitment to building and maintaining a robust employer brand has yielded significant benefits, from expanding our talent pool to enhancing employee engagement and improving financial performance. By continuing to invest in our employer brand, we are confident that we will maintain our competitive edge and drive long-term success in the dynamic world of iGaming.
The post How a Strong Employer Brand Attracts Top Talent: Impact on Business Success in the Competitive iGaming Market appeared first on European Gaming Industry News.
FanDuel Sports Network
Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

Main Street Sports Group, owner of FanDuel Sports Network, announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead the entire ad sales portfolio for FanDuel Sports Network, overseeing linear, digital, and programmatic efforts. He will report directly to Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.
Keller brings more than two decades of experience driving innovation, operational excellence, and revenue growth across every layer of the media ecosystem, from national networks to digital-first platforms. Most recently serving as Chief Revenue Officer at Fuse Media, Keller previously held executive roles at Warner Bros. Discovery, Hulu, and NBC Universal, leading cross-platform sales teams through industry-shifting transformations and high-growth phases. His background includes oversight of digital, streaming, mobile, addressable, and data-driven advertising, as well as advanced monetization strategies across premium content portfolios spanning sports, entertainment, and news.
“Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be – more dynamic, more engaging, and more impactful – Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike,” said Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.
“There’s nothing more powerful than the connection a fan has with their local team, and FanDuel Sports Network is building a platform that truly honors that connection. From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I couldn’t be more excited to help drive the next phase of growth,” said Keller.
Keller’s deep expertise in building modern ad operations, forging high-impact partnerships, and unlocking value across multiplatform products will be instrumental as FanDuel Sports Network continues to evolve into the future of local sports media. Main Street Sports Group’s continued transformation is rooted in reimagining local sports coverage, not just distributing games, but uniting the brands, features, and experiences fans want, tailored to each market.
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Gambling in the USA
Gaming Americas Weekly Roundup – July 21-27

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
Accor
Accor Arrives on The Strip with Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection

Accor, in partnership with businessman and casino owner Phil Ruffin, announced the signing of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection. The salient 2884 key property overlooks the city’s premier racing circuit and features some of the best panoramic views of Las Vegas. To be operated under a franchise agreement with Accor when it officially debuts later this year, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection joins a global portfolio of carefully curated hotels and becomes the second Handwritten Collection address in the US, following Hotel Stratford San Francisco – Handwritten Collection last year. The signing further increases Accor’s presence in the Americas region, with more than 550 hotels open and operating, and reflects the Group’s growing presence across North America.
“The city’s tagline is ‘What happens here, only happens here’, and certainly there is no other place in the world where a collaboration of this scale and significance could come together. The union of Treasure Island and Handwritten Collection creates a one-of-a-kind guest journey, where connections are treasured, wonder is discovered, and every stay is a narrative waiting to unfold. We are incredibly proud to partner with Mr. Ruffin and confident that together we can create a bigger and bolder future for this iconic hotel now that it sits within the Handwritten Collection portfolio and part of the Accor network,” said Camil Yazbeck, Global Chief Development Officer at Accor.
With more than 40 million visitors drawn to Las Vegas each year, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection is set to offer a truly memorable stay for those seeking genuine hospitality in the heart of the world’s entertainment capital. The franchise partnership between Accor and Treasure Island includes Handwritten Collection brand support, along with Accor’s full global array of services, including sales & marketing, distribution, and loyalty. The hotel will benefit from exposure to the ALL Accor loyalty program – one of the largest and most globally diversified loyalty databases in the world, with 100+ million members and growing.
“Treasure Island has long held a special place in the story of Las Vegas, and I am certain that Accor and Handwritten Collection will further enrich its legacy and attract new generations of guests and visitors. This next chapter brings new energy to the resort while preserving its unmistakable spirit. We are proud to align with Accor – a global leader in hospitality whose values resonate deeply with ours, and we look forward to a successful and long-lasting partnership,” said Phil Ruffin, owner of Treasure Island – TI Las Vegas Hotel & Casino.
As the newest entrant to Handwritten Collection, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection joins over 25 hotels now open and more than 35 addresses in the pipeline. Standing as a beacon of individuality in the global hospitality sector, Handwritten Collection properties weave character and personality into the guest experience, making every stay unique.
At Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection, the distinct design and whimsical personality of the hotel, inspired by the classic tale by Robert Louis Stevenson, carries through the guest experience, inviting travelers to rediscover their childhood spirit. Many of the hotel’s best-known features and perks, as conceived by Mr. Ruffin, will continue to be honored, such as free valet and self-parking.
The hotel has also recently been transformed by a multi-million-dollar refresh, blending contemporary comfort with thoughtful design elements, ensuring the energy of Las Vegas shines through in every detail. A breezy, sociable lobby overlooks a tropical pool, where intuitive self-check-in is complemented by a 24-hour guest relations team ready to offer a warm welcome. The resort features 10 diverse dining venues and eight upscale lounges and bars, including beloved options such as Phil’s Steak House, Golden Circle Sports Bar, and the popular Gilley’s Saloon, Dance Hall & Bar-B-Que.
The luxurious Oleksandra Spa & Salon is a favorite among guests and residents, part of the resort’s tapestry of experiences filled with local flair. Lively entertainment venues, elegant wedding chapels, state-of-the-art event spaces, and 90,000 sq. ft. of casino and gaming add to the attractions, while the hotel connects to Fashion Show Las Vegas, the largest mall in the city. The famed Mystère – the original Cirque du Soleil show in Las Vegas – performs at the Treasure Island theatre, having been honored eight times as ‘Best Production Show’ and continues to enchant audiences, underscoring the property’s connection to the city’s enduring sense of wonder.
Guestrooms and suites at Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection offer breathtaking views of the famed Las Vegas Strip, Sphere Las Vegas, and the stunning Spring Mountains that encircle the Nevada horizon. Signature SensaTIonalTM pillowtop beds, generous soaking bathtubs or whirlpools, marble finishes and upscale amenities ensure stays are as restorative as they are inspiring.
Aligning with Accor’s sustainability commitments, the hotel was awarded a Four Green Globes certification by the Green Building Initiative. The certification reflects meaningful improvements in energy and water efficiency, air quality and resource management – further aligning the hotel with conscientious travelers.
“We are thrilled to bring Accor to Las Vegas and to provide our ALL Accor members and guests here in the United States, as well as those visiting from around the globe, with an incredible opportunity to stay at this emblematic property – now the largest Accor hotel in the world. The addition of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection is a milestone achievement, not only for our Handwritten Collection portfolio, but for Accor’s growing presence of exclusively selected properties in the U.S. market,” said Thomas Dubaere, CEO PM&E, Accor Americas.
The post Accor Arrives on The Strip with Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection appeared first on Gaming and Gambling Industry in the Americas.
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