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How a Strong Employer Brand Attracts Top Talent: Impact on Business Success in the Competitive iGaming Market

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Olga Safina, Director of Employer Brand and Employee Engagement at Growe

In the fiercely competitive world of iGaming, attracting and retaining top talent is paramount to achieving sustained business success. However, this comes with its own unique set of challenges: How do you ensure you are sourcing the right people for the job? How can you attract them to your company? And then, how do you ensure that they want to stay with you for the long term?

There are several different approaches you can take to answer at least some of these questions. But one thing that we’ve found at Growe is the importance of a robust employer brand in distinguishing companies from their competitors and appealing to the best and brightest in the industry. We have witnessed firsthand how a strong employer brand can transform our organization, drawing top-tier talent and driving remarkable business outcomes.

Attracting Top Talent

A compelling employer brand is a powerful magnet for attracting top talent. Ultimately, this shows both current and potential employees who you are as a company, what your core values are, and what it’s like to work with you. As the adage goes, first impressions count. These initial perceptions can influence whether someone chooses to join your company, so use this as an opportunity to showcase all the reasons why your company is a great employer!

At Growe, showcasing who we are as an employer has been a central component of our HR strategy. By clearly communicating our values, mission, and culture, we have positioned ourselves as an employer of choice in the iGaming industry. We wanted to make sure that our brand narrative resonates with potential employees, highlighting not only the exciting career opportunities but also the supportive and inclusive work environment that we offer. We have achieved this in different ways:

Transparent Communication: Transparency is absolutely essential if you want to build a solid relationship with your team. At Growe, we maintain open and honest communication about our company values, goals, and expectations. This not only builds trust and attracts new candidates who align with our vision but also strengthens the bond within our existing team.

Showcasing Success Stories: We regularly share success stories and testimonials from current employees internally and externally (e.g., on the company’s Medium blog, through “Ambassadors of Growth” brand ambassadorship program). It’s important to highlight their achievements and illustrate the growth and development opportunities available at Growe.

Strong Online Presence: Our active presence on social media platforms (Instagram, LinkedIn, Facebook) and job portals ensures that our employer brand reaches a wide audience, enhancing our visibility and attractiveness to potential candidates.

Impact on Business Success

The positive impact of a strong employer brand on business success cannot be overstated. From external reputation to commercial performance and even employee engagement, employer branding impacts all areas of a business. At Growe, our focus on our employer brand has had a number of benefits, especially in terms of talent acquisition and overall business performance.

Increased Talent Pool: Our strong employer brand has allowed us to significantly expand our talent pool by more than 25% over the last 12 months, with more than 1000 specialists located in over 40 different countries around the world. In 2024 alone, we attracted over 60,000 new unique visitors to our website, with more than 300 unique visitors per day, demonstrating the growing interest in our company.

Higher Retention Rates: A strong employer brand fosters a sense of belonging and loyalty among employees. We believe that we have created a company culture that encourages our team to develop their own careers and pursue new opportunities that might not have been available at other companies. This has resulted in lower turnover rates and reduced recruitment costs. Our internal events and initiatives, with an 80% employee participation rate, have played a crucial role in this achievement, something that we’re particularly proud of.

Enhanced Employee Engagement: Engaged employees are more productive and innovative. Our brand has helped us maintain an 82% average employee visit rate on our internal portal, with 31 articles released each month. This engagement drives higher performance and contributes to our business growth.

Market Reputation: A reputable employer brand isn’t just important from an internal perspective; it also boosts our standing in the wider iGaming industry. Through our participation in nine external events, including speaking on expert panels, attending as delegates, and exhibiting, we have solidified our position as a thought leader in the iGaming sector.

 Case Study: Growe’s Success in Action

Our journey at Growe exemplifies the transformative power of a strong employer brand. Here are some key highlights from our experience:

Internal Engagement: From June 2023 to June 2024, we organized 103 internal events across our global company hubs, achieving 80% employee participation. This high level of engagement has strengthened our internal culture, fostered a sense of community, and brought our team closer together.

Content Creation: Our brand ambassadors generated expert articles each quarter for our internal portal and public industry media, reinforcing our brand’s position as a thought leader and innovator.

Publications and PR: We have published more than 20 thought leadership pieces in global media in 2024. Our partnership with global industry media has further amplified our brand presence.

As you can see, creating a strong employer brand is much more than simply adding benefits for your employees. It is absolutely essential for attracting top talent and driving your business forward in an increasingly competitive industry. At Growe, our commitment to building and maintaining a robust employer brand has yielded significant benefits, from expanding our talent pool to enhancing employee engagement and improving financial performance. By continuing to invest in our employer brand, we are confident that we will maintain our competitive edge and drive long-term success in the dynamic world of iGaming.

The post How a Strong Employer Brand Attracts Top Talent: Impact on Business Success in the Competitive iGaming Market appeared first on European Gaming Industry News.

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ZEAL Network CEO Helmut Becker Will Not Extend His Contract Beyond January 2026

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Dr. Helmut Becker, CEO of ZEAL Network, has informed the Supervisory Board of the company of his decision not to extend his contract, which runs until January 31, 2026. The 56-year-old has decided to pursue his own entrepreneurial activities in the future after many years as a top manager. Dr Becker will then leave the company after more than twelve years on the Executive Board of ZEAL Network SE, including more than ten as CEO. He will remain fully committed to ZEAL as CEO until the end of his contract term and will ensure a smooth transition of his duties to a successor.

“ZEAL is in an excellent position to continue to grow in the future. After almost ten years as CEO, I have decided that now is the right time to pursue my own entrepreneurial endeavours. This has been a difficult decision for me. I will especially miss our exceptionally strong team and the unique culture we have built together, characterised by innovation, customer focus and team spirit. I will continue to work hard until the end of my term to achieve the goals we have set together,” said Dr Becker.

Dr Becker informed the Supervisory Board of ZEAL Network SE about his decision at an early stage, and the Supervisory Board will immediately initiate a structured process for the succession of the CEO.

Peter Steiner, Chairman of the Supervisory Board, said: “The Supervisory Board of ZEAL Network SE has noted with great regret Helmut Becker’s decision not to seek a contract extension. Helmut Becker has played a decisive role in taking ZEAL’s business development to a new level. Under his leadership, ZEAL has established itself as a market leader in the online lottery market, significantly expanded its customer base and crucially broadened its offering through innovative product development. On behalf of the Supervisory Board, I would like to thank him for his outstanding commitment and strategic vision. We wish him all the best for his personal life and professional career.”

Dr Becker has been CEO of ZEAL Network since September 1, 2015, after serving as Chief Marketing Officer (CMO) for over two years. Prior to joining the Executive Board, he was a member of the Supervisory Board of ZEAL for two years. Previously, he served as Chief Commercial Officer on the Management Board of XING AG and held various management positions at eBay Germany and as a management consultant at McKinsey. As CEO, Dr Becker was responsible for the acquisition of LOTTO24 AG, the return of ZEAL to Germany and the expansion of the portfolio to include freiheit+, Games and Traumhausverlosung.

The post ZEAL Network CEO Helmut Becker Will Not Extend His Contract Beyond January 2026 appeared first on European Gaming Industry News.

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Gamblorium Enhances Casino Reviews with Updated Rating System

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Gamblorium, a trusted online casino affiliate platform, announces its new and improved casino rating system. This updated system is designed to give players even more accurate and transparent rankings for online casinos. Since 2020, Gamblorium has been known for providing honest and expert-tested casino reviews. With this updated rating system, Gamblorium continues to ensure players can easily find the best gambling sites.

The new rating system combines three key components: Gamblorium Score, Player Score and Market Score. These scores are based on a 100-point scale, providing players with a clear and reliable way to choose casinos that meet their preferences.

Main features of Gamblorium’s new rating system:

• Gamblorium score: The Gamblorium Score evaluates casinos based on over 100 criteria, including payment methods, game options, security and user experience. Unlike other platforms, Gamblorium uses a relative and flexible approach, meaning casinos are ranked based on their strengths within their market. This score also incorporates Expert Scoring, ensuring that the most important factors are weighted appropriately.

• Player score: The Player Score is based on feedback from real users. Players can leave reviews only if they have registered or played at the casino, ensuring honest and up-to-date feedback. This makes the reviews highly reliable and reflective of the actual player experience.

• Market score: The Market Score helps balance the overall rating by considering the views of other trusted gambling platforms. This adds another layer of objectivity and ensures that Gamblorium’s reviews remain fair and unbiased.

The post Gamblorium Enhances Casino Reviews with Updated Rating System appeared first on European Gaming Industry News.

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CT Interactive Appoints Dimitar Raychev as Technical Support Specialist for Online Services

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CT Interactive has appointed Dimitar Raychev as Technical Support Specialist for Online Services.

Over the years, Dimitar has worked with various platforms such as AWS, Active Directory and SAP, allowing him to acquire deep knowledge and skills in managing infrastructures and automating processes. Thanks to his expertise, he has helped many organisations optimise their systems and maintain high levels of efficiency.

“We are thrilled to welcome Dimitar Raychev to the CT Interactive team, where he will take on the role of Technical Support Specialist for Online Services. Dimitar brings extensive experience in providing technical support to global clients, successfully diagnosing and resolving issues with software, hardware and network systems. His commitment to quality service and the technical skills he possesses make him a valuable asset. We look forward to leveraging his knowledge and continuing to provide our clients with impeccable service and support,” the company said.

The post CT Interactive Appoints Dimitar Raychev as Technical Support Specialist for Online Services appeared first on European Gaming Industry News.

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