

Industry News
An Intro to iGaming Fraud 101
By Tamas Kadar, CEO and Co-founder, SEON
The shift to digital has fundamentally transformed the gambling world, welcoming us to the exciting era of iGaming. But, as much as we love the ease and reach of online platforms, they come with their own set of headaches, especially when it comes to keeping things safe from the prying eyes of fraudsters and bad actors.
In this article, we take a closer look at the risks lurking in the iGaming industry to see how they could mess with businesses, and chat about why end-to-end fraud prevention is like having a good bouncer at the door of your online casino.
Dealing with iGaming Fraud
iGaming has got a lot going for it. Unfortunately, It’s also a magnet for some unhelpful fraudsters. The front line in this ongoing battle? It’s all about getting to know your customers (KYC) and keeping money laundering (AML) at bay with some solid protocols. These aren’t just red tape; they’re your tickets to staying on the right side of the law, keeping your players safe, and holding onto your hard-earned reputation in an industry that’s often scrutinized.
Ultimately, if you think skimping on these regulations is a minor risk, think again. Getting lax here can hit iGaming operators with everything from eye-watering fines and the nightmare of losing licenses to taking a serious hit on their street cred. And let’s not forget the players – pile on too much paperwork, and they’ll head for the hills, leading to a revolving door of new users that never stick around.
Common Types of iGaming Fraud
Like many problems, getting on top of iGaming fraud first necessitates an understanding of the problem and its main forms. Below is a list of some of the main types of activities that we’re seeing affect those in the sector:
- Bonus Abuse: The exploitation of promotional offers through the creation of multiple fake accounts is a prevalent issue. While bonuses are effective in attracting new players, without proper restrictions, they can result in significant financial losses.
- Affiliate Fraud: Unethical third parties may employ deceptive methods, such as using stolen data or creating misleading domains, to siphon off profits illegitimately.
- Gnoming: A concept that involves the manipulation of games or promotions using multiple accounts controlled by a single individual.
- Chip Dumping: A tactic used in online poker where players collude to transfer funds under the guise of legitimate gameplay.
If not prevented, fraud won’t only impact the financial bottom line. It also has the potential to erode trust and could lead to regulatory scrutiny. Thankfully, the good news is that there are now highly effective fraud prevention solutions on offer to prevent them. As such, the task for iGaming operators is to ensure these solutions are onboarded and operational as quickly as possible.
Preventing iGaming Fraud and Staying Ahead of Compliance Requirements
In response to these challenges, end-to-end fraud prevention companies can offer a comprehensive suite of anti-fraud solutions tailored to the unique needs of the iGaming sector. Multi-faceted in their design, these solutions can help to reduce instances of fraud across the sector. More importantly, these solutions are allowing iGaming companies to find that sweet spot between following the rules and retaining slick consumer experiences.
While they don’t all work the same, there are a few key things to look out for when evaluating the effectiveness of modern fraud prevention solutions:
- AML Screening: Utilizing an advanced API, some modern fraud prevention solutions can facilitate both manual and automated screenings against global watchlists, enhancing regulatory compliance and risk management.
- Pre-KYC Checks: It’s important to find technologies that enable the early detection of potential fraudsters through device fingerprinting, IP analysis, and digital footprinting, thereby minimizing user friction and optimizing the KYC process.
- Real-time Transaction Monitoring: Fraud can happen in a split second, so having real-time transaction monitoring is a huge benefit for iGaming businesses. By flagging suspicious transactions and behaviour in real-time, solutions of this nature can ensure prompt action to mitigate risks.
- Customizable Rules for iGaming: Everyone knows their own risk tolerances. A versatile rule engine can allow operators to implement both predefined and custom rules based on their specific business insights and observed user behaviour.
- Machine Learning: Leveraging AI-driven machine learning, solutions like SEON continuously refine and suggest new rules, enhancing the precision and effectiveness of fraud prevention measures over time.
Fighting Fraud Earlier and More Effectively
When it comes to fortifying iGaming platforms against fraud, embracing comprehensive fraud prevention solutions is a game-changer for operators. These solutions play a pivotal role in not just warding off prevalent fraud risks but also in bolstering compliance efforts. Moving forward, this enhanced focus on security will enable the iGaming sector to craft a safer and more reliable space for users, significantly boosting trust and satisfaction.
With the industry on an exciting growth trajectory, leveraging advanced fraud prevention tactics is crucial for its enduring success and integrity. Incorporating technologies like SEON, which specialize in identifying and mitigating fraud early in the customer journey, can make a world of difference. Early detection is key to preventing fraudsters from causing damage, enabling companies to intercept suspicious activities before they escalate.
Ultimately, this proactive approach not only safeguards the platform and its users but also streamlines compliance processes, reducing the friction and inefficiencies that can arise from dealing with fraud incidents after they’ve occurred. In an industry where reputation and user confidence are paramount, the ability to pre-empt and neutralize threats through such advanced solutions is invaluable.
For more information about SEON, please visit: https://seon.io/
The post An Intro to iGaming Fraud 101 appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
Industry News
Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024

The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
Industry News
SlotsCalendar Announces its Second Awards Edition at iGC Malaga 2025

SlotsCalendar, a leading name and tastemaker in iGaming, has announced the second edition of the SlotsCalendar Awards. Winners will be announced during the iGC Malaga event in May 2025.
These awards are rapidly gaining significance in the iGaming world as SlotsCalendar’s steady growth, success, and player-centric mentality represent the community’s interest.
Players have approximately a month to vote between the 10th of April and the 12th of May.
For its 2025 edition, the SlotsCalendar Awards Gala returns to the iGaming Club Conference in Malaga, happening on May 28th. The Awards categories for this year are as follows:
• Game Studio of the Year
• The Slot Everyone’s Talking About
• Star Slot in the Making
• Casino of the Year
• Excellence in Bonus Variety
• Industry Standard in Responsible Gambling
• Live Casino of the Year
• Best Sports Betting Platform
• Best New Casino
• Best Crypto Casino
While the idea of iGaming Awards is not new to the industry, the SlotsCalendar Awards are unique for a simple reason: winners are voted by players from the entire iGaming community.
The uniqueness of these awards makes them particularly important in iGaming. Placing the decision-making strictly in the hands of the player is a fundamental shift in the iGaming community.
SlotsCalendar CEO Viorel Stan said: “It’s truly an honor and a privilege to see how our SlotsCalendar Awards have evolved. Last year’s inaugural edition was a crowning achievement for us. It proved how vast and involved our community is, creating a level of engagement that made us incredibly proud. Being able to return to the iGC and reward some of iGaming’s luminaries in the name of the SlotsCalendar Community is beyond gratifying.”
The post SlotsCalendar Announces its Second Awards Edition at iGC Malaga 2025 appeared first on European Gaming Industry News.
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