Industry News
Cheltenham and Grand National 2025 start now
The madness of Cheltenham and Grand National has been and gone. Congratulations on surviving; you’ve made it through and live to fight another day. So, what’s top of the agenda for today? Preparation for the 2025 edition’s of the Cheltenham Festival and the Grand National, of course!
Here are the six key planning and strategy points to consider in order to give yourself the best possible chance of success next spring.
The work begins now
Yes, Cheltenham 2025 is a long time away. But everything is fresh in your mind as of this moment. Many of the changes you may end up acting on could take a long time to execute, and there’s undoubtedly going to be countless foreseen and unforeseen priorities between now and the end of the year. Start now whilst 2024 performance is fresh in your mind and fresh within the wider business psyche. Keep the festival mindset running for as long as possible to maintain momentum and get flying out the stalls.
Involve all parts of the business
This is not just an exercise for the IT department. Every relevant stakeholder from around the business should be represented. What were customers saying to Customer Services? How did Trading cope when their bet tickers slowed down? What offers and promotions did Marketing take note of that they would like to offer next time? Bring in stakeholders from all business arms to create a holistic view of where the opportunities lie and what challenges need to be overcome.
Look at the data
Get hold of all of your performance metrics from every component of your systems and take the time to do a deep-dive analysis on those numbers. If you haven’t got all the metrics that you’d like to have to hand? Well, there’s your starting point for the list of ‘things to fix immediately’.
Be honest with yourselves
Getting business involvement, analysing all the data, and prompt planning is all well and good. But if you’re not going to be brutally honest with yourselves as an organisation, it may be all for nothing. Yes, it’s important to acknowledge everyone’s hard work and remember all the things that you did right. But you also have to be your own harshest critics about what didn’t go so well and what could be improved on. There’s really no point in doing all this if you’re not going to seriously challenge yourselves to do better.
Next year won’t be the same as this year
You’re going to be delivering a various new features and functionalities, as well as making many changes to your internal systems over the next twelve months. So the technical landscape that 2025’s Cheltenham Festival and Grand National inhabited will be very different to the one just gone. How will that fancy new bet builder widget in development hold up under the unique stresses of Grand National day? What will your new AI recommendations engine do when everyone’s betting on just one event? You don’t need to answer these questions right now, and it’s highly likely that you won’t be able to answer all of these questions now. But you need to bake in consideration of Cheltenham and Grand National to your non-functional requirements for every change you make in the coming months.
Get a high-level plan diarised
You need to start now but you can’t finish now. This is something you’re going to need to come back to periodically until those Cheltenham gates open. It’s a simple but powerful scheduling task: put the key staging posts in relevant team’s diaries now. You don’t want wake up in a cold sweat one morning in January realising that you’re two months out from the Greatest Show on Turf and haven’t made notable progress on the fixes required from this year’s festivals.
By: Graham Cassell, Partner at Circle Squared
The post Cheltenham and Grand National 2025 start now appeared first on European Gaming Industry News.
Industry News
Public Voting Starts for Ortak x B.F.T.H. Arena Awards 3.0
The highly anticipated Ortak x B.F.T.H. Arena Awards 3.0 has officially entered the public voting phase as submissions are closed.
More than 70 game providers have turned in over 160 submissions, including Tom Horn Gaming, Pragmatic Play and RubyPlay. Public voting involves enthusiasts casting their votes to pick the winner of the Game of Public Choice category.
The Public voting phase ends on December 1st 23:59 GMT+4.
Concurrent to public voting, the first phase of private voting also starts during which all participants who have submitted entries get the chance to vote for one favourite in each category. An international auditing company oversees this phase to eliminate duplicate votes and self-votes. This phase ends on November 19, 23:59 GMT+4.
The second phase of private voting will also take place with a jury of industry experts making their decisions based on the shortlist picked by participants during the first phase.
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Industry News
BC.GAME Launches Exclusive Airdrop for Polymarket Users, Rewarding Participation in U.S. Election Prediction Markets
Following the frenzy surrounding the 2024 U.S. presidential election, global leading crypto igaming platform BC.GAME has officially announced an exciting airdrop campaign aimed specifically at Polymarket users. This initiative will bring BC.GAME’s gaming entertainment together with the wisdom of Polymarket users, offering a much-needed opportunity for those who actively participated in the election prediction market.
Airdrop Frenzy Amid the Hype: Special Rewards for Polymarket Users
Following the intense activity during the 2024 U.S. presidential election, Polymarket saw an unprecedented surge in user participation. Thousands of individuals placed bets on the election results, turning this prediction market into a major financial event.
To capitalise on this momentum, BC.GAME is launching an exclusive airdrop for Polymarket users. The campaign will reward active participants with exclusive prizes and access to BC.GAME’s expansive gaming ecosystem, creating an exciting opportunity for those who took part in one of the most talked-about prediction markets in history.
Exclusive Airdrop: A Chance to Turn the Tide
The BC.GAME airdrop campaign will offer Polymarket’s active users unique rewards, creating an exciting and unparalleled experience in the crypto gaming space. By leveraging the buzz surrounding Polymarket, BC.GAME aims to bring its innovative gaming ecosystem to more users, giving them the opportunity to earn substantial rewards through this airdrop. Polymarket users will not only enjoy exclusive games on the BC.GAME platform, but also have the chance to claim specially designed rewards. The BC.GAME team guarantees a transparent and fair process throughout the event, ensuring that every participant receives maximum benefits.
BC.GAME: Igniting the Future of Crypto Communities
BC.GAME has always been at the forefront of innovation, providing users with a never-before-seen gaming experience. According to data from 1ml .com, BC.GAME is ranked 14th globally in the crypto gaming space and supports hundreds of cryptocurrencies, including Poly, providing users with diverse payment and gaming options.
In addition, BC.GAME actively participates in the development of the crypto community by investing in NFTs and supporting the growth of the metaverse. For example, BC.GAME has invested 700 ETH into various NFT projects to foster growth in the metaverse and iGaming sectors. By engaging with Polymarket users, BC.GAME is lighting up new possibilities in the crypto world and paving the way for the future of digital entertainment.
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Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
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