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Hard Rock International

Seminole Hard Rock Promotes Keith Sheldon to President of Entertainment and Brand Management

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Seminole Hard Rock has promoted Keith Sheldon to President of Entertainment and Brand Management for Seminole Gaming and Hard Rock International. In this new and expanded role, Sheldon will be responsible for oversight of brand management, consumer marketing, brand partnerships, and sponsorship revenue generation. He will continue to oversee all facets of entertainment including programming, talent buying, nightlife, and industry relations. Sheldon will continue to report to Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.

“Since Keith joined our team in 2020 to lead our entertainment efforts, he has played an integral role in elevating Hard Rock and Seminole Hard Rock brands through strategic partnerships and once-in-a-lifetime events for our guests. We’re excited for Keith to continually build upon those incredible entertainment experiences with new partners and bolster our brands in new and exciting ways in his expanded role,” Allen said.

For the last four years as President of Entertainment at Seminole Hard Rock, Sheldon has booked numerous world-class entertainment, sports, and lifestyle events for the brand. These include performances by The Rolling Stones, Metallica, Billy Joel, Bruce Springsteen, Elton John, Maluma, Wu-Tang Clan, The Chainsmokers, Tiësto, Dave Chappelle, Post Malone, and many others. Additionally, Sheldon led Seminole Hard Rock’s groundbreaking partnerships with Formula 1 Miami Grand Prix and Las Vegas Grand Prix, Oracle Red Bull Racing, Sports Illustrated Swimsuit, Audacy, Horizon Media, and Lionsgate Pictures for John Wick: Chapter 4.

“I am honored to work with incredible performers, partners, and Team Members at Hard Rock and Seminole Gaming and look forward to growing our unique brand offerings for entertainment lovers and guests around the world,” Sheldon said.

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Hard Rock International

Hard Rock International and NY Mets Owner Steve Cohen Officially Unveil Renderings of Metropolitan Park

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New renderings of Metropolitan Park, the partnership between Steve Cohen and Hard Rock International, give New Yorkers a look of what turning empty parking lots into 25 acres of new public park will actually feel like. The $8 billion privately funded project is now moving forward with ULURP (Uniform Land Use Review Procedure) New York City’s process for public approval of the development. The design and the layout were informed over three years of community engagement by Cohen and his partners with local residents, small businesses, Mets fans, and Queens community leaders to transform the area.

Metropolitan Park is a once in a life-time opportunity to transform the 50 acres of asphalt around Citi Field into an economic engine that will create 23,000 competitive-paying union jobs. This reimagined space will bring together neighbors, fans, and visitors to enjoy 25 acres of new public park space, improved public transportation and climate infrastructure, live music, a Queens Food Hall and a Hard Rock Hotel and Casino with bars, restaurants and a sportsbook.

“We are very proud to present New Yorkers with the visualization of what’s possible for a world-class city and its surrounding neighborhoods. We’d like to thank our partners for working with us to create something truly transformative. We take great pride and the utmost care in bringing forth something that will create much needed jobs and memories that will live on for generations to come,” said Jim Allen, Chairman of Hard Rock International.

“It’s time the world’s greatest city got the sports and entertainment park it deserves. When I bought this team, fans and the community kept saying we needed to do better. Metropolitan Park delivers on the promise of a shared space that people will not only want to come to and enjoy, but can be truly proud of,” said New York Mets owner Steve Cohen.

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Deloitte Private

Seminole Gaming/Hard Rock International Named a 2024 US Best Managed Company

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Seminole Gaming / Hard Rock International have been selected as a US Best Managed company for the fourth consecutive year. The award, sponsored by Deloitte Private and The Wall Street Journal, recognizes the achievements of U.S. private companies and the successes of their management teams.

“We are proud to be selected a US Best Managed Company in this prestigious program for the fourth year in a row. This is continued recognition for our leaders and team members around the world who create a great place to work and build a career, while providing a memorable guest experience across Hard Rock and Seminole Hard Rock casinos, hotels, resorts, cafes and Rock Shops,” Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, said.

US Best Managed Companies is part of a global Deloitte Private program. Honorees are selected by an external panel of judges who evaluate applicants based on strategy, ability to execute, culture, governance, and financial performance. They join an ecosystem of organizations from more than 44 countries.

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Hard Rock International

The Mirage Hotel & Casino to Begin Transformation into Hard Rock Las Vegas on July 17, 2024

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Hard Rock International (HRI) announced its plans to cease operations of The Mirage Hotel & Casino as of July 17, 2024, to begin the transformation of the property into the highly anticipated Hard Rock Hotel & Casino and Guitar Hotel Las Vegas (HRHCLV).

Hard Rock will develop a new integrated resort featuring a nearly 700 ft. guitar-shaped hotel towering prominently in the center of the famous Las Vegas Strip.

“We’d like to thank the Las Vegas community and team members for warmly welcoming Hard Rock after enjoying 34 years at The Mirage. We’d also like to thank the Unions, community leaders, local and state government organizations and the Gaming Commission for their support and fair negotiations over the past year. Also, we are grateful to MGM for assisting with our transition,” Jim Allen, Chairman of Hard Rock International, said.

“While we pause for the incredible transformation of this iconic property, I’d like to thank all team members at The Mirage for their incredible commitment and helping us provide memorable experiences for our guests. We are planning to host collaborative hiring events with other employers in the Las Vegas community over the coming months. Connecting the thousands of talented Mirage team members who provide outstanding service with new employment opportunities is a top priority,” Joe Lupo, President of The Mirage, said.

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HRHCLV is expected to double the current number of jobs at The Mirage for the Las Vegas community, while the renovation of the property will generate over 2500 construction jobs. Hard Rock will pay approximately $80 million in severance packages for eligible union and non-union employees remaining with the property through cessation of operations.

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