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DAZN Calls for “New Deal” for Women’s Football

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Brands, broadcasters and clubs are being invited to support a campaign to ensure a commercially robust future for women’s football.

DAZN, one of the world’s leading investors in women’s football, has already attracted commercial support, including from EA Sports and Adidas as global sponsors of UEFA Women’s Champions League coverage.

The New Deal for Women’s Football is named in recognition of a 1967 women’s football tournament in Deal, a seaside town in Kent. In staging the event, Arthur Hobbs, the organiser and a local carpenter, broke a ban imposed by the English FA since 1921. The tournament became a catalyst for change and the ban was lifted in January 1970.

DAZN sees the current environment as another watershed moment. “The women’s game is at a crossroads. We see two possible futures. In one, stakeholders come together to build a major global commercial sport. In the other, progress is slow and a golden opportunity to accelerate growth is lost.”

The New Deal for Women’s Football calls for:

• A new deal from clubs, improving the match day experience, providing better facilities and increasing marketing.
• A new deal from sponsors, adopting a long-term investment horizon.
• A new deal from media and broadcasters, delivering broad distribution, premium coverage and enhanced marketing.
• A new deal from rights holders, collaborating with clubs, brands, and broadcasters to maximise media value and drive growth.

In short, DAZN is calling for a new deal for fans, working together with all stakeholders to deliver consistently high-quality experiences wherever and however they enjoy the game.

For its part, on January 23rd DAZN is removing its paywall to the largest portfolio of women’s football worldwide. This will drive audience growth and provide a new global home for women’s football, offering greater access to games, content and the international women’s football community.

Women’s football now has an incredible platform for growth. The recent Women’s World Cup and Euros were hugely successful, capturing the attention of fans worldwide. The Barclays WSL, finework Liga F, Google Pixel Frauen Bundesliga, Serie A ebay, D1 Arkema, NWSL and other domestic leagues are breaking attendance records. TV and online audiences are growing and broadcasters are increasing their investment in media rights.

“Women’s football is the most compelling sports investment opportunity for a generation. To realise its potential the game needs another moment of bravery and rule breaking just like that 1967 tournament,” said Hannah Brown.

Esmeralda Negron, Co-CEO of Women’s Sport at DAZN, said: “We are committed to fostering and cultivating fandom for women’s football. Women’s football needs investment to realise its potential – developing a first-party relationship with fans across all demographics to scale its audience and become commercially viable.”

This comes in the wake of Karen Carney’s review of UK women’s football. The review aims to achieve world-leading standards for players and fans and calls for investment in building a sustainable pipeline of domestic talent, fully professional environments for the Women’s Super League and Women’s Championship, and increased investment in grassroots facilities. The Government has formally accepted all its recommendations.

Negron emphasises the importance of the grassroots, adding “Grassroots football has the potential to play a crucial role in driving the growth of the sport. Connecting the grassroots market to the women’s professional game is crucial in establishing a fanbase for women’s football from an early age.”

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Flexion Reports Revenue Increase of 9% for 2024

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Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.

Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.

“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.

Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.

In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.

“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.

“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.

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Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024

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The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.

In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.

Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”

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SlotsCalendar Announces its Second Awards Edition at iGC Malaga 2025

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SlotsCalendar, a leading name and tastemaker in iGaming, has announced the second edition of the SlotsCalendar Awards. Winners will be announced during the iGC Malaga event in May 2025.

These awards are rapidly gaining significance in the iGaming world as SlotsCalendar’s steady growth, success, and player-centric mentality represent the community’s interest.

Players have approximately a month to vote between the 10th of April and the 12th of May.

For its 2025 edition, the SlotsCalendar Awards Gala returns to the iGaming Club Conference in Malaga, happening on May 28th. The Awards categories for this year are as follows:

• Game Studio of the Year

• The Slot Everyone’s Talking About

• Star Slot in the Making

• Casino of the Year

• Excellence in Bonus Variety

• Industry Standard in Responsible Gambling

• Live Casino of the Year

• Best Sports Betting Platform

• Best New Casino

• Best Crypto Casino

While the idea of iGaming Awards is not new to the industry, the SlotsCalendar Awards are unique for a simple reason: winners are voted by players from the entire iGaming community.

The uniqueness of these awards makes them particularly important in iGaming. Placing the decision-making strictly in the hands of the player is a fundamental shift in the iGaming community.

SlotsCalendar CEO Viorel Stan said: “It’s truly an honor and a privilege to see how our SlotsCalendar Awards have evolved. Last year’s inaugural edition was a crowning achievement for us. It proved how vast and involved our community is, creating a level of engagement that made us incredibly proud. Being able to return to the iGC and reward some of iGaming’s luminaries in the name of the SlotsCalendar Community is beyond gratifying.”

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