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DAZN Calls for “New Deal” for Women’s Football

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Brands, broadcasters and clubs are being invited to support a campaign to ensure a commercially robust future for women’s football.

DAZN, one of the world’s leading investors in women’s football, has already attracted commercial support, including from EA Sports and Adidas as global sponsors of UEFA Women’s Champions League coverage.

The New Deal for Women’s Football is named in recognition of a 1967 women’s football tournament in Deal, a seaside town in Kent. In staging the event, Arthur Hobbs, the organiser and a local carpenter, broke a ban imposed by the English FA since 1921. The tournament became a catalyst for change and the ban was lifted in January 1970.

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DAZN sees the current environment as another watershed moment. “The women’s game is at a crossroads. We see two possible futures. In one, stakeholders come together to build a major global commercial sport. In the other, progress is slow and a golden opportunity to accelerate growth is lost.”

The New Deal for Women’s Football calls for:

• A new deal from clubs, improving the match day experience, providing better facilities and increasing marketing.
• A new deal from sponsors, adopting a long-term investment horizon.
• A new deal from media and broadcasters, delivering broad distribution, premium coverage and enhanced marketing.
• A new deal from rights holders, collaborating with clubs, brands, and broadcasters to maximise media value and drive growth.

In short, DAZN is calling for a new deal for fans, working together with all stakeholders to deliver consistently high-quality experiences wherever and however they enjoy the game.

For its part, on January 23rd DAZN is removing its paywall to the largest portfolio of women’s football worldwide. This will drive audience growth and provide a new global home for women’s football, offering greater access to games, content and the international women’s football community.

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Women’s football now has an incredible platform for growth. The recent Women’s World Cup and Euros were hugely successful, capturing the attention of fans worldwide. The Barclays WSL, finework Liga F, Google Pixel Frauen Bundesliga, Serie A ebay, D1 Arkema, NWSL and other domestic leagues are breaking attendance records. TV and online audiences are growing and broadcasters are increasing their investment in media rights.

“Women’s football is the most compelling sports investment opportunity for a generation. To realise its potential the game needs another moment of bravery and rule breaking just like that 1967 tournament,” said Hannah Brown.

Esmeralda Negron, Co-CEO of Women’s Sport at DAZN, said: “We are committed to fostering and cultivating fandom for women’s football. Women’s football needs investment to realise its potential – developing a first-party relationship with fans across all demographics to scale its audience and become commercially viable.”

This comes in the wake of Karen Carney’s review of UK women’s football. The review aims to achieve world-leading standards for players and fans and calls for investment in building a sustainable pipeline of domestic talent, fully professional environments for the Women’s Super League and Women’s Championship, and increased investment in grassroots facilities. The Government has formally accepted all its recommendations.

Negron emphasises the importance of the grassroots, adding “Grassroots football has the potential to play a crucial role in driving the growth of the sport. Connecting the grassroots market to the women’s professional game is crucial in establishing a fanbase for women’s football from an early age.”

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New KSA Campaign: Get Your Life Back on Track, Take a Gambling Break

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The Dutch Gaming Authority (KSA) launched a new awareness campaign to draw attention to the gambling stop. With the campaign “Pick up your life again, take a gambling stop,” KSA is aiming to increase attention to the risks of gambling and make the Cruks register more well-known.

Insights

The campaign is a follow-up to the pilot campaign from 2023. This pilot yielded many valuable insights, for example that more people are attracted to the word gambling stop. This name is therefore used in the new campaign.

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Positive effect

The campaign focuses primarily on young adults who (possibly) no longer have their gambling under control. That is one of the reasons why the campaign is largely running via social media instead of traditional (mass) media. The focus is on the positive effect that a gambling stop has on the life of a person with gambling problems. The powerful moments of young people who pick up their lives again can be seen in online videos, social ads and social posts (Google, YouTube, Meta and Snapchat).

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EGBA: Record Participation As European Safer Gambling Week Expands to 26 Countries

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The European Gaming and Betting Association (EGBA) announced record-breaking results from its fourth annual European Safer Gambling Week, held 18-24 November. The initiative – which included a social media campaign and events programme – demonstrated the broader European sector’s strengthening commitment to safer gambling through new levels of participation and expanded geographic reach.

The campaign saw record engagement with 195 partners actively participating – a 20% increase from 2023. Eight national gambling authorities participated, more than double the previous year, by either joining the social media campaign or speaking at the various events.

The campaign’s reach also expanded significantly to 26 countries – a 30% increase from 2023 – with partners in Croatia, Serbia, Slovakia and Ukraine joining for the first time, reflecting the growing pan-European dimension of the campaign. This was helped by social media graphics being made available in the local languages of 27 countries.

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The social media campaign reached 3.1 million users across Facebook, Instagram, LinkedIn and X platforms, generating 1169 social media posts – a 67% increase from the previous year.

A cornerstone of this year’s campaign was its comprehensive events programme, featuring 20 specialised events – an 11% increase from 2023. The events attracted record participation with 4500 registrations and 3000 attendees. Key discussions explored trends in AI, problem gambling prevalence reporting and innovations in safer gambling tools and messaging. The events featured 105 speakers, including senior representatives from gambling authorities in Belgium, Denmark, France and the UK.

The initiative builds on EGBA members’ year-round commitment to safer gambling, which in 2023 resulted in 67 million safety messages sent to their European customers. This dedicated week amplifies these ongoing efforts while encouraging greater collaboration between operators, regulators and harm prevention organisations.

“The success of this year’s edition reflects the sector’s deepening commitment to player protection. The significant increase in participation, especially from health organisations and regulatory authorities, demonstrates the common purpose and growing unity in our approach to safer gambling. Through this collaboration, we’ve reached a record number of Europeans with crucial safety messages during the campaign. Together, we’re making gambling safer and we already look forward to building on this success in next year’s edition,” said Maarten Haijer, Secretary General of EGBA.

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CT Gaming to Participate in ICE Barcelona 2025

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CT Gaming is going to participate in ICE Barcelona 2025, which will take place from 20 to 22 Jan 2025.

“It is always a pleasure to kick off the year at ICE. This year is particularly special as we explore a new location, which we anticipate will bring fresh connections and exciting opportunities,” said Biser Bozhanov, Director of Business Development and Strategies at CT Gaming.

Positioned at stand #3C56, CT Gaming will present an impressive lineup of its signature products alongside exciting new additions, including the multigame Diamond King 4.

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“We are eager to showcase our latest offerings and engage with clients, colleagues, and industry professionals to gather their valuable feedback. This year’s selection is a strong testament to CT Gaming’s enduring legacy and commitment to excellence,” added Bozhanov.

Among the products displayed at stand #3C56 will be the slot cabinet NEXT, known for its ultimate comfort and functionality. This cabinet comes with 27″ or 32″ high-definition screens, an optional premium stand, a USB phone charger, a bill validator with a stacker and an enlarged CMS panel for seamless operation. Other representatives from the slot cabinet family are EZ Modulo 32/32/32 and EZ Tower. Both of these cabinets combine sleek designs with advanced technology set to deliver an unparalleled gaming experience.

Alongside the slot cabinets, the company will showcase its staple multigame titles, such as Diamond King 3, Mermaid’s Quest, Tower Link and the newest addition to the multigame portfolio – Diamond King 4. With 40 exciting games, 20 of which are linked to a progressive jackpot, the multigame takes player engagement to new heights. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while the cascading white and pink diamonds promise thrilling rewards at every turn. Designed with the next generation of players in mind, Diamond King 4 features enhanced graphics, modern themes and an immersive experience that’s perfectly in sync with today’s gaming landscape. The newly conceptualized linked progressive jackpot, Diamond Tree Deluxe, presents an elevated reward experience with its upgraded features.

Last but not least, CT Gaming will unveil the latest updates to its Casino Management System – Rhino, designed to enhance operator functionality and player engagement.

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