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DAZN Calls for “New Deal” for Women’s Football

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Brands, broadcasters and clubs are being invited to support a campaign to ensure a commercially robust future for women’s football.

DAZN, one of the world’s leading investors in women’s football, has already attracted commercial support, including from EA Sports and Adidas as global sponsors of UEFA Women’s Champions League coverage.

The New Deal for Women’s Football is named in recognition of a 1967 women’s football tournament in Deal, a seaside town in Kent. In staging the event, Arthur Hobbs, the organiser and a local carpenter, broke a ban imposed by the English FA since 1921. The tournament became a catalyst for change and the ban was lifted in January 1970.

DAZN sees the current environment as another watershed moment. “The women’s game is at a crossroads. We see two possible futures. In one, stakeholders come together to build a major global commercial sport. In the other, progress is slow and a golden opportunity to accelerate growth is lost.”

The New Deal for Women’s Football calls for:

• A new deal from clubs, improving the match day experience, providing better facilities and increasing marketing.
• A new deal from sponsors, adopting a long-term investment horizon.
• A new deal from media and broadcasters, delivering broad distribution, premium coverage and enhanced marketing.
• A new deal from rights holders, collaborating with clubs, brands, and broadcasters to maximise media value and drive growth.

In short, DAZN is calling for a new deal for fans, working together with all stakeholders to deliver consistently high-quality experiences wherever and however they enjoy the game.

For its part, on January 23rd DAZN is removing its paywall to the largest portfolio of women’s football worldwide. This will drive audience growth and provide a new global home for women’s football, offering greater access to games, content and the international women’s football community.

Women’s football now has an incredible platform for growth. The recent Women’s World Cup and Euros were hugely successful, capturing the attention of fans worldwide. The Barclays WSL, finework Liga F, Google Pixel Frauen Bundesliga, Serie A ebay, D1 Arkema, NWSL and other domestic leagues are breaking attendance records. TV and online audiences are growing and broadcasters are increasing their investment in media rights.

“Women’s football is the most compelling sports investment opportunity for a generation. To realise its potential the game needs another moment of bravery and rule breaking just like that 1967 tournament,” said Hannah Brown.

Esmeralda Negron, Co-CEO of Women’s Sport at DAZN, said: “We are committed to fostering and cultivating fandom for women’s football. Women’s football needs investment to realise its potential – developing a first-party relationship with fans across all demographics to scale its audience and become commercially viable.”

This comes in the wake of Karen Carney’s review of UK women’s football. The review aims to achieve world-leading standards for players and fans and calls for investment in building a sustainable pipeline of domestic talent, fully professional environments for the Women’s Super League and Women’s Championship, and increased investment in grassroots facilities. The Government has formally accepted all its recommendations.

Negron emphasises the importance of the grassroots, adding “Grassroots football has the potential to play a crucial role in driving the growth of the sport. Connecting the grassroots market to the women’s professional game is crucial in establishing a fanbase for women’s football from an early age.”

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TaDa Compares the Market for Fishing-Shooting Games

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TaDa Gaming continues to raise awareness of its unique fishing-shooting games through its recently launched Fi/Sh Experience Campaign.

Combining fishing, shooting and gaming, the new vertical offers strategic gameplay, with players targeting specific fish based on their multiplier value. With each shot fired placing a wager, it is the equivalent to a spin on a slot game, making fishing-shooting games recognisable, RNG, casino entertainment products.

However, fishing-shooting games offer a completely different player experience to spinning the reels and so TaDa began its 2025 global roadshows at ICE Barcelona with the aim of demystifying these exciting releases.

A key takeaway is in understanding the difference between slots and fishing-shooting games. With no reels or paylines, players target and shoot fish or creatures to win rewards from successful hits.

Unlike slots, this requires strategic decision making as to: target choice based on multiplier value or facility to trigger a bonus game; choice in weapons used; and an understanding of how to benefit from the many exciting bonus features including Power Ups, Immortal Bosses and Awakening Events.

The option to choose one of three “rooms” based on different volatility and wager levels in the same game gives players choices that do not usually exist with slots and makes every experience more personalised.

Graphics and animations are comparable to video gaming while real time shooting mechanics, alongside multiplayer capability, ensure fishing-shooting games are not an alternative to slots but a whole new experience.

In-built tutorials, demo play options and on-screen tips alongside a detailed paytable to provide a clear roadmap for successful play mean TaDa games deliver a straightforward and safe experience for all types of players to try these new titles.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Many players have gravitated to our fishing-shooting games looking for skill influenced gameplay, strategic choices, a more interactive and dynamic experience and multiplayer options.

“The flexibility in starting with a low volatility exposure and being able to change options within the same RNG game is very appealing. There is also the recognition that the wager process is similar to slots which makes players more comfortable.

“Furthermore, our releases including Bombing Fishing, Mega Fishing and Jackpot Fishing are localised for different markets and we have also optimised download times for superlight deployment making the games attractive across multiple demographics and jurisdictions.

“We are very excited about our fishing-shooting games and are delighted to be working to make them ever more accessible to players and operators.”

The post TaDa Compares the Market for Fishing-Shooting Games appeared first on European Gaming Industry News.

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ZEAL Network CEO Helmut Becker Will Not Extend His Contract Beyond January 2026

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Dr. Helmut Becker, CEO of ZEAL Network, has informed the Supervisory Board of the company of his decision not to extend his contract, which runs until January 31, 2026. The 56-year-old has decided to pursue his own entrepreneurial activities in the future after many years as a top manager. Dr Becker will then leave the company after more than twelve years on the Executive Board of ZEAL Network SE, including more than ten as CEO. He will remain fully committed to ZEAL as CEO until the end of his contract term and will ensure a smooth transition of his duties to a successor.

“ZEAL is in an excellent position to continue to grow in the future. After almost ten years as CEO, I have decided that now is the right time to pursue my own entrepreneurial endeavours. This has been a difficult decision for me. I will especially miss our exceptionally strong team and the unique culture we have built together, characterised by innovation, customer focus and team spirit. I will continue to work hard until the end of my term to achieve the goals we have set together,” said Dr Becker.

Dr Becker informed the Supervisory Board of ZEAL Network SE about his decision at an early stage, and the Supervisory Board will immediately initiate a structured process for the succession of the CEO.

Peter Steiner, Chairman of the Supervisory Board, said: “The Supervisory Board of ZEAL Network SE has noted with great regret Helmut Becker’s decision not to seek a contract extension. Helmut Becker has played a decisive role in taking ZEAL’s business development to a new level. Under his leadership, ZEAL has established itself as a market leader in the online lottery market, significantly expanded its customer base and crucially broadened its offering through innovative product development. On behalf of the Supervisory Board, I would like to thank him for his outstanding commitment and strategic vision. We wish him all the best for his personal life and professional career.”

Dr Becker has been CEO of ZEAL Network since September 1, 2015, after serving as Chief Marketing Officer (CMO) for over two years. Prior to joining the Executive Board, he was a member of the Supervisory Board of ZEAL for two years. Previously, he served as Chief Commercial Officer on the Management Board of XING AG and held various management positions at eBay Germany and as a management consultant at McKinsey. As CEO, Dr Becker was responsible for the acquisition of LOTTO24 AG, the return of ZEAL to Germany and the expansion of the portfolio to include freiheit+, Games and Traumhausverlosung.

The post ZEAL Network CEO Helmut Becker Will Not Extend His Contract Beyond January 2026 appeared first on European Gaming Industry News.

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Gamblorium Enhances Casino Reviews with Updated Rating System

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Gamblorium, a trusted online casino affiliate platform, announces its new and improved casino rating system. This updated system is designed to give players even more accurate and transparent rankings for online casinos. Since 2020, Gamblorium has been known for providing honest and expert-tested casino reviews. With this updated rating system, Gamblorium continues to ensure players can easily find the best gambling sites.

The new rating system combines three key components: Gamblorium Score, Player Score and Market Score. These scores are based on a 100-point scale, providing players with a clear and reliable way to choose casinos that meet their preferences.

Main features of Gamblorium’s new rating system:

• Gamblorium score: The Gamblorium Score evaluates casinos based on over 100 criteria, including payment methods, game options, security and user experience. Unlike other platforms, Gamblorium uses a relative and flexible approach, meaning casinos are ranked based on their strengths within their market. This score also incorporates Expert Scoring, ensuring that the most important factors are weighted appropriately.

• Player score: The Player Score is based on feedback from real users. Players can leave reviews only if they have registered or played at the casino, ensuring honest and up-to-date feedback. This makes the reviews highly reliable and reflective of the actual player experience.

• Market score: The Market Score helps balance the overall rating by considering the views of other trusted gambling platforms. This adds another layer of objectivity and ensures that Gamblorium’s reviews remain fair and unbiased.

The post Gamblorium Enhances Casino Reviews with Updated Rating System appeared first on European Gaming Industry News.

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