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Sky Vegas Launches New Advertising Campaign and Platform

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Sky Vegas is set to launch a new advertising platform, with a campaign focused on finding small joys as opposed to the usual spectacle of the City of Lights.

The campaign and the advertising platform try to subvert gambling industry norms by showing both the wins and losses players can experience at the casino, with the mindset that player joy is found more in the play itself than the potential of winning big.

This belief is one Sky Vegas has concluded through player research, conducted by the company itself. The tagline for the campaign, “Play. It’s why we’re here” similarly reflects this mindset.

The campaign has been created alongside the creative agency Who Wot Why. The company’s Executive Creative Director and Co-Founder Sean Thompson said: “The truth is, most of us play little games in life – games with a touch of jeopardy that we can win or lose… Winning and losing is part of life, even in the smallest moments, and it’s fundamentally important and responsible to embrace this in the category.”

The advertising will feature 60 and 30-second films which will air on TV channels, with the 60-second clip also set for release on cinema screens. These clips will feature a range of everyday occurrences, recontextualised through the lens of “big entertainment in the small moments,” as Head of Gaming, Brand and Propositions at Sky Vegas Jonathan Lloyd describes.

“Our research was conclusive; consumers feel that brands within the category don’t understand them and the existing category advertising tropes compound the distrust they already feel towards casinos,” he said.

“We aren’t only focused on the win, but all the feelings of entertainment that players get from online casinos: jeopardy, anticipation, connection – and even losing. That’s their lived experience with us, so it’s only right that we reflect that in our comms.”

Apple iSports

Apple iSports Signs Definitive Agreement to Acquire LBC Enterprises Pty Ltd

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Apple iSports, a gaming, entertainment, and technology services company, announced that it has signed a Definitive Agreement with LBC Enterprises Pty Ltd (LBC or Lucky Bet), an online gaming, wagering, and payment systems company.

The proposed acquisition underscores Apple iSports’ ability to execute strategic transactions pursuant to its stated business strategy. This transaction will underpin the Company’s ambitions and excellent relationships in the gaming and entertainment communities by securing highly accretive gaming and wagering revenue streams from business-to-business (B2B) and consumers (B2C). In doing so, this will position the Company to become a highly competitive player in the U.S. online gambling services ecosystem.

Ian Parke, CEO of LBC, said: “The proposed acquisition of our company by Apple iSports validates the global opportunity we see in regulated, tech-driven gaming. By combining LBC’s platform and operational expertise with AiS’s capital markets presence and distribution network, we are primed to accelerate our expansion into new markets and scale our white label program. This partnership represents a major step forward for Lucky Bet and the broader LBC ecosystem.”

Joe Martinez, CEO and Chairman of Apple iSports, said: “The Board of Directors is excited to continue rolling out our stated objectives with our proposed acquisition of LBC. Our service offerings to B2B and B2C will now be significantly enhanced in a rapidly growing sector. Combined with our exceptional team, this transaction catapults us into the US and international gaming markets.”

Board member and director Lyndon Hsu, who is based in Singapore, said: “This defining transaction will expand our reach into gaming, wagering, and payment services markets via B2B and B2C opportunities. AiS will also be able to accelerate its stated capital raising objectives and further anticipated business acquisitions. Apple iSports remains on track to become a NASDAQ mainboard-listed company.”

The post Apple iSports Signs Definitive Agreement to Acquire LBC Enterprises Pty Ltd appeared first on Gaming and Gambling Industry in the Americas.

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InventHelp Inventor Develops New Accessory for Roulette Players

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“I wanted to create an accessory that would make it easy to remember numbers that are hitting on a roulette wheel as well as your bets, so I invented the MY ROULETTE WHEEL. My design would take the guesswork out of selecting numbers for betting, and it could help improve your odds,” said an inventor, from Las Vegas, Nev.

The invention provides a new accessory for individuals who enjoy playing roulette. In doing so, it helps a gambler select a limited number of numbers. It also would allow the user to keep track of the numbers he had bet on. As a result, it increases entertainment, and it could improve an individual’s odds of winning. The invention features a compact and novel design that is easy to use so it is ideal for casino patrons and individuals who enjoy roulette. Additionally, a prototype is available.

The original design was submitted to the Las Vegas sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers.

The post InventHelp Inventor Develops New Accessory for Roulette Players appeared first on European Gaming Industry News.

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PTSB Launches ln-app Voluntary Gambling Block to Support Customer Financial Wellbeing

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PTSB has launched a digital voluntary block for customers who wish to stop card transactions involving gambling merchants. This is an important initiative in promoting financial wellbeing and supporting customers in managing gambling-related harm.

The new feature allows PTSB customers to block debit and credit card transactions that are classified as gambling instantly through their PTSB App.

If customers choose to remove the block, a 48-hour impulse delay period will apply before gambling transactions can resume.

Along with betting sites, the block also covers online casinos, poker sites and lottery websites.

An analysis of PTSB banking data from January to June 2025 shows:

• 91% of gambling spend was completed online.

• 80% of gambling spend was completed by men, versus 20% completed by women.

• The age group with the highest spend on gambling sites for both men and women is 40-49.

• 2% of those who gambled in June 2025 spent over €1000, which falls into the threshold of problem gambling, according to ESRI Research.

ESRI research found that there are 130,000 adults with problem gambling in Ireland. There is also growing evidence that gambling offers lure people to bet more, particularly those at risk of problem gambling.

As part of the Bank’s 2025-2027 Sustainability launched earlier this year, PTSB is committed to playing its part in supporting customers with their financial wellbeing and has a continued focus on improving the financial literacy of its customers through education, inclusion supports and the delivery of digital tools. This includes raising awareness of the risks associated with problem gambling and providing support for those affected.

PTSB also has a dedicated Enhanced Customer Support team within their Contact Centre should customers need to access this support via phone.

Patrick Farrell, PTSB’s Retail Banking Officer, said: “At PTSB, the safety and welfare of our customers is of the utmost importance, and we’re committed to ensuring our customers have the knowledge and confidence to make informed financial decisions and plan for their future.

“Problem gambling is increasingly becoming a societal issue that warrants the closest attention, as it can have hugely damaging implications for individuals, their families and loved ones. We know from ESRI research that one in 30 adults in Ireland suffers from problem gambling, but worryingly a further 279,000 adults show moderate evidence of it. That’s why we have introduced this voluntary gambling block in-app so that it is accessible when our customers need it most.”

Oisín McConville of GamblingCare.ie said: “I am delighted that PTSB has introduced a Gambling Block feature to their app. Having this service available to customers digitally will make a huge difference as it is accessible to them on the go, which is particularly important given the prevalence and availability of online gambling.

“Initiatives like this from PTSB are crucial in supporting those who experience problem gambling and really complement the support services GamblingCare offers in managing gambling-related harm.”

The post PTSB Launches ln-app Voluntary Gambling Block to Support Customer Financial Wellbeing appeared first on European Gaming Industry News.

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