Industry News
Soft2Bet Takes Centre Stage at Forbes Future of Fintech Summit, Redefining Engagement with Motivational Engineering Technology
Soft2Bet, the leading B2B casino and sportsbook platform provider, showcased its trailblazing Motivational Engineering Gaming Application (MEGA) at the Forbes Future of Fintech Summit in Cyprus on December 7-8. The summit served as a pivotal platform for Soft2Bet to highlight the convergence of iGaming and Fintech, demonstrating transformative strategies set to redefine user experiences across industries.
Uri Poliavich, Soft2Bet’s founder and CEO, headlined a fireside chat alongside Forbes fintech writer Meaghan Johnson. They discussed the potential of Soft2Bet’s MEGA and how it could revolutionise engagement in iGaming, as well as the Fintech and financial services space.
Poliavich emphasised the striking parallels between personalized features in iGaming and Fintech, advocating for seamless integration of engaging elements. “Whether in iGaming or Fintech, mobile apps have the same personalization features. MEGA aims to capture more of users’ screen time, ensuring an engaging and personalized experience,” he explained.
Forbes’s Johnson echoed this sentiment, highlighting the untapped potential for fintech to adopt similarly engaging and interactive elements. “Quite frankly, we [the fintech and digital banking industry] do not do gamification well. There are few and far examples of who actually has launched successful gamification, whether it is for sales of education. It has been interesting to hear Uri’s insights on how and why Soft2Bet can help fintechs elevate their gamification,” Johnson said.
Additionally, during a panel discussion titled “The Future of Fintech in the Game Industry,” Gilad Naim, COO of Soft2Bet, underscored the crucial role of Fintech in gaming interactions. Naim emphasised the significance of streamlined KYC processes and highlighted Soft2Bet’s MEGA innovations as an additional layer of entertainment for players.
Naim explained, “With Motivational Engineering, we have created an additional layer of entertainment for players. The increases in engagement, revenues, and deposits are proof that players will engage if you provide them with the products.”
Soft2Bet’s strategic outlook involves leveraging MEGA to seamlessly integrate gamification strategies into the fintech realm. The company plans to launch a gamified wallet, aiming to capture more user screentime and attention.
Soft2Bet’s participation at the Forbes Future of Fintech Summit signifies its commitment to spearheading transformative experiences in both iGaming and fintech, setting new benchmarks for engagement and innovation. This event was truly an exciting moment for the tech community in Cyprus.
Google will update its Gambling and Games policy for the US on July 15, 2024. The update will allow ads for lottery couriers in specific states, here are the areas:
Arizona, Arkansas, Colorado, District of Columbia, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, West Virginia, and Wyoming.
Advertisers must be licensed in at least one state that requires a license if they target states that do not require one. Certification is mandatory for advertisers. The policy page will reflect these changes when they take effect.
Bragg Gaming Group, a global iGaming technology and content provider, is set to showcase its top tier content and technology solutions at iGB Live 2024, taking place from July 16-19 in Amsterdam.
Powering leading iGaming brands in The Netherlands, the Czech Republic, and Croatia, Bragg is a leading PAM provider in The Netherlands with approximately 30% market share. The company offers modern and adaptable tech stack designed to meet complex regulatory requirements and enable the rapid deployment of custom, localised PAM solutions.
iGB Live is an exhibition and conference covering iGaming, including player acquisition, dedicated payments, sports betting, compliance, affiliation and binary/financial events. The IGB Live 2024 will unite operators, affiliate programmes and partners worldwide.
The post Bragg Gaming Group to Attend the 2024 iGB Live in Amsterdam appeared first on European Gaming Industry News.
Guests at Ocean Casino Resort, a premier luxury casino destination known for state-of-the-art gaming, now have an easier and more convenient way to play. The resort launched Cardless Gaming, an all-new, fully integrated mobile experience, available via the Ocean Casino Resort Mobile App. Debuting as a first for New Jersey, this feature is designed to put the entire resort’s experience at guests’ fingertips as a one-stop-shop.
“The Ocean Casino Resort Mobile App takes our gaming experience to a new convenient level for avid gamers and fun-goers by providing a cardless option directly to the palm of their hands. By continuously adapting to evolving player preferences and utilizing advancing technology, Ocean solidifies its reputation as the premier gaming experience on the East Coast,” John Forelli, SVP and Chief Information Officer for Ocean Casino Resort, said.
The elevated player experience begins by logging into the Ocean Casino Resort Mobile App. Under “Account,” guests can scroll down to the “Cardless Gaming” section to select play slots or play table games. For table games, the final step is to simply present the QR Code to the dealer or Pit Boss. For slots, players have to select “Cardless Login” on the machine’s display and scan a QR Code to connect and card-in. Physical cards will continue to be accepted for those who prefer it, and in the near future players will also have a Cashless option to utilize. Ocean Casino Resort’s mobile app can be downloaded via the Apple App Store or Google Play Store.
Ocean presents an unparalleled gaming experience, complete with three high-limit slot (The Cove) and table games venues (The Loft and High Limit Table Games), two guest lounges for Ocean Rewards cardmembers, as well as pathways and wayfinders throughout the casino floor for guests to easily navigate between games. Ocean’s high-energy casino features exclusive ocean views, 1750 of the most exciting slot machines and 125 action-packed table games across 135,000 square feet of gaming space.
PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony
Mandelli celebrates 10 years with ITL
BGaming evokes cartel chaos in Grand Patron
Xpoint appoints Ron Braunfeld as Chief Revenue Officer
NetBet Casino Joins Forces with Octoplay
Yggdrasil and ReelPlay unleash hell on earth in Armageddon 10K WAYS™
NODWIN Gaming appoints former TEC Co-Founder Ishaan Arya as Vice President of Sales & Partnerships
Arizona Department of Gaming to Accept Applications for Event Wagering Licenses
Relax Gaming welcomes players to the jungle in epic release Ancient Tumble
Ronaldinho Spins Live on Betano
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
-
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News5 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry6 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News5 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
