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DigitalEjis Launches World’s First Software That Can Accurately Predict Gambling Addiction

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DigitalEjis Limited has launched the world’s first software that can accurately predict gambling addiction.

DigitalEjis is an innovative research and development company that was established to develop a solution aimed at addressing the significant problem of addiction across digital industries, starting with gambling and gaming. Based on years of fundamental scientific research by world renowned institutions, and enhanced by tools such as machine learning and AI, the result is the world’s first software that can accurately predict the possibility of a person, who may never have gambled before, developing a pathological gambling addiction before they place a single bet.

DigitalEjis’ software is also able to monitor betting behaviour, enabling operators to prevent deterioration in the mental health of their players and, in the rare case of addiction taking hold, provide digitally delivered, professional intervention to directly help players who are in trouble.

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DigitalEjis’ mission is to support both operators and regulators to create a safe, fun and entertaining gaming environment for anyone approaching the world of gaming by enabling operators to understand their players better and so adapt their betting experiences to protect the most sensitive groups without compromising anyone’s fun.

DigitalEjis’ predictive system is unique: other existing software merely identifies addiction when compulsive gambling behaviour is already underway and, therefore, it may be too late to intervene.

Ian McLoughlin, CEO of DigitalEjis, said: “The betting brands I have launched in the past have delivered unprecedented growth through focusing on providing an entertaining experience in a safe, regulated environment. We at DigitalEjis, feel the ethical need to give operators instruments to do even more to protect their players right from their first encounter with gaming. This is why, with the help of our scientists and partners, we have developed a product which is a big step forwards in player protection.”

The DigitalEjis wider team includes over 15 experts belonging to the most famous psychology and neuroscience institutions who have worked for years on the topics around addiction and in the past 12 months have collaborated exclusively with Ian and the team to advance the scientific understanding of addiction and productize this new understanding.

Lead Scientist Dr. Aleksandar Matic said: “This tool is a game-changer in addiction science, merging advanced algorithms, data, and insights from computational neuroscience and psychology. This is the only way currently available of accurately predicting gambling addiction at the individual level before a single bet is placed, which enables proactive measures for a healthier society.”

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Angela Gemma, General Counsel of DigitalEjis, said: “The issue of player protection is very sensitive both in the Italian and international markets. Italian politics has made this clear and ADM (the Italian regulatory and supervisory authority in the sector of gambling) has always been at the forefront in encouraging the adoption of protection systems such as the setting of preventative gaming limits by players or self-exclusion from all platforms. The aim of DigitalEjis is to provide the tool that was missing, addiction protection, which, thanks to fundamental scientific discoveries, augmented by artificial intelligence, allows prediction and hence prevention rather than just diagnosis.”

Francesco Gaziano, CMO and Business Development lead at DigitalEjis, said: “Market response to our proposals since the beginning of the football season has exceeded our wildest expectations. Shortly we will announce important national and international partnerships with gambling companies that want to be leaders and not followers in the topic of player protection from the first moments of customer interaction. One of the achievements we are most proud of is that the player’s assessment takes place without interfering with the registration process of the operator and that integration efforts to include our prediction software require zero work on behalf of operators so as not to disturb crucial aspects of their business.”

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Melco’s Cyprus “Glow Your Way to Macao” Roadshow Promotes Macao’s Status as a Leading Leisure and Business Travel Destination to European and Arabian Markets

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With the aim of supporting the SAR government’s plans to promote international travel and boost tourism in Macao, on September 17, hosted the second in its series of “Glow Your Way to Macao” events, this time in Cyprus, to promote Macao’s status as a top travel leisure and business destination.

To appeal to travelers from European and Arabian countries, Melco invited approximately 150 guests from the government of the Republic of Cyprus, the Macao SAR government, travel agencies, business associations and media representatives from across Europe, the Gulf Cooperation Council (GCC) countries and Macao to the event hosted at City of Dreams Mediterranean. The roadshow introduced attendees to Macao’s diverse historical and cultural offerings and attractions, as well as Melco’s unparalleled and award-winning hotel, entertainment, dining and exhibition facilities.

Showcasing Melco’s steadfast commitment to promoting Macao as a global hub for both leisure and business travelers, Melco has set up sales offices to promote the city in Singapore, Hong Kong and the Philippines, and is currently in the process of setting up a sales office the Republic of Cyprus.

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Mr. Lawrence Ho, Chairman and CEO of Melco, said: “As a prominent integrated resort operator deeply rooted in Macao, we are thrilled to host our second ‘Glow Your Way to Macao’ event at City of Dreams Mediterranean. It serves as a testament to our support for the SAR government’s drive to attract further international travelers the city, and to expand Macao’s visitor sources in alignment with the “1+4” diversified development strategy. Being a study of contrasts — from its multicultural heritage to its culinary identity, Macao is a unique destination that truly never sleeps. We are thrilled to support the Macao government’s efforts to promote the city’s gastronomy, sporting events, culture, heritage and the creative arts as it continues to diversify and bloom. We are confident that Macao will grow to become an even more cherished and popular destination for travelers from Cyprus, the broader European and GCC market, as an exciting and remarkable city for visitors to immerse themselves in electrifying excitement.”

Mr. Andreas Gregoriou, Head of Presidency, Cyprus, said: “It is a great pleasure to welcome the Macao Authorities to Cyprus for this roadshow, showcasing Macao’s potential as a global destination for leisure and business travel. Cyprus, with its strategic location at the crossroads of Europe, Asia, and Africa, offers unparalleled access to markets in the wider Mediterranean, the Middle East, and beyond. As a member of the European Union, Cyprus serves as a gateway to one of the largest and most diverse economic zones in the world.”

Ms. Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office, said: “Macao and Cyprus have much in common and great room for cooperation in tourism and beyond. Helped by Melco Resorts & Entertainment’s City of Dreams Mediterranean and its Macao Sales Office in Cyprus, I believe that we can spark a long-lasting friendship and cooperation between our two destinations. We look forward to joining hands with Macao’s integrated resort enterprises to create more cooperation and jointly expand the international visitor source markets.”

Mr. Sam Lei, Director of Commerce and Investment Promotion Institute (IPIM) of Macao SAR, said: “As we strive to enhance Macao’s MICE development, it is great to see Melco continue to implement initiatives to promote the city and its MICE infrastructure to overseas markets, this time to audiences in Europe and the GCC. We will continue to leverage Macao’s unique advantages by collaborating with cross-sector stakeholders to attract more professional and international events, and make the ‘Golden Calling Card’ of Macao as an international metropolis shine brighter.”

The post Melco’s Cyprus “Glow Your Way to Macao” Roadshow Promotes Macao’s Status as a Leading Leisure and Business Travel Destination to European and Arabian Markets appeared first on European Gaming Industry News.

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Rossi McKee will Participate in Omnichannel Strategy Panel at SBC Summit 2024

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Rossi McKee, entrepreneur, co-founder of Telematic Interactive, CT Interactive and CT Gaming, will participate in the panel discussion at SBC Summit 2024 titled “Omnichannel Strategy for Enhanced Customer Experience”. The session will take place on Tuesday, September 24, 2024.

The discussion will address how businesses can leverage the latest technologies to ensure a seamless experience across online and offline platforms. McKee, alongside other panellists, will explore how lessons from online gaming, such as personalised marketing and advanced data analytics, can enhance land-based casino experiences. Panellists will also evaluate the current state of omnichannel implementation in the industry, considering whether businesses are fully capitalising on its potential to drive engagement and satisfaction.

Additionally, the conversation will cover how omnichannel strategies align with modern consumer expectations, aiming to provide a cohesive and exceptional customer experience.

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McKee’s extensive expertise in the gaming sector will provide valuable perspectives on navigating these complexities. Attendees can look forward to gaining actionable insights on creating a unified customer experience that bridges digital and physical touchpoints.

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Play’n GO Honoured at Corporate Star Awards Ceremony

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Play’n GO, the world’s leading casino entertainment provider, was honoured as a global leader in Environmental Social Governance (ESG) practices at the prestigious Corporate Star Awards held in Amsterdam. The company was the only iGaming company shortlisted at the ceremony, and was nominated for the Best ESG Report award, placing it among renowned organisations such as Globo, EVS and SONY Entertainment, who won the category overall.

The Corporate Star Awards are known for recognising excellence in corporate reporting and sustainability, and Play’n GO’s nomination for the Best ESG Report Award is testament to its commitment to transparency and responsible business practices.

Play’n GO’s ESG Report provides comprehensive insights into the company’s environmental initiatives, social impact and governance practices, and showcases Play’n GO’s commitment to reducing its carbon footprint, promoting diversity and inclusion, and maintaining high ethical standards throughout its operations.

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The Corporate Star Awards recognise organisations that go above and beyond in their commitment to ESG practices, setting a benchmark for corporate responsibility. Play’n GO’s inclusion among the shortlisted companies underscores its position as a global leader in the iGaming industry and its dedication to sustainable business practices.

Johan Törnqvist, CEO and co-founder of Play’n GO, said: “We are truly honoured to be recognized as a global ESG leader at the Corporate Star Awards. This nomination is a testament to our unwavering dedication to sustainability and responsible business practices. We believe that a strong ESG framework is essential for the long-term success of any organization, and we are proud to be at the forefront of this movement. We look forward to participating in next year’s awards, and to furthering our own ESG initiatives.”

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