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DigitalEjis Launches World’s First Software That Can Accurately Predict Gambling Addiction

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DigitalEjis Limited has launched the world’s first software that can accurately predict gambling addiction.

DigitalEjis is an innovative research and development company that was established to develop a solution aimed at addressing the significant problem of addiction across digital industries, starting with gambling and gaming. Based on years of fundamental scientific research by world renowned institutions, and enhanced by tools such as machine learning and AI, the result is the world’s first software that can accurately predict the possibility of a person, who may never have gambled before, developing a pathological gambling addiction before they place a single bet.

DigitalEjis’ software is also able to monitor betting behaviour, enabling operators to prevent deterioration in the mental health of their players and, in the rare case of addiction taking hold, provide digitally delivered, professional intervention to directly help players who are in trouble.

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DigitalEjis’ mission is to support both operators and regulators to create a safe, fun and entertaining gaming environment for anyone approaching the world of gaming by enabling operators to understand their players better and so adapt their betting experiences to protect the most sensitive groups without compromising anyone’s fun.

DigitalEjis’ predictive system is unique: other existing software merely identifies addiction when compulsive gambling behaviour is already underway and, therefore, it may be too late to intervene.

Ian McLoughlin, CEO of DigitalEjis, said: “The betting brands I have launched in the past have delivered unprecedented growth through focusing on providing an entertaining experience in a safe, regulated environment. We at DigitalEjis, feel the ethical need to give operators instruments to do even more to protect their players right from their first encounter with gaming. This is why, with the help of our scientists and partners, we have developed a product which is a big step forwards in player protection.”

The DigitalEjis wider team includes over 15 experts belonging to the most famous psychology and neuroscience institutions who have worked for years on the topics around addiction and in the past 12 months have collaborated exclusively with Ian and the team to advance the scientific understanding of addiction and productize this new understanding.

Lead Scientist Dr. Aleksandar Matic said: “This tool is a game-changer in addiction science, merging advanced algorithms, data, and insights from computational neuroscience and psychology. This is the only way currently available of accurately predicting gambling addiction at the individual level before a single bet is placed, which enables proactive measures for a healthier society.”

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Angela Gemma, General Counsel of DigitalEjis, said: “The issue of player protection is very sensitive both in the Italian and international markets. Italian politics has made this clear and ADM (the Italian regulatory and supervisory authority in the sector of gambling) has always been at the forefront in encouraging the adoption of protection systems such as the setting of preventative gaming limits by players or self-exclusion from all platforms. The aim of DigitalEjis is to provide the tool that was missing, addiction protection, which, thanks to fundamental scientific discoveries, augmented by artificial intelligence, allows prediction and hence prevention rather than just diagnosis.”

Francesco Gaziano, CMO and Business Development lead at DigitalEjis, said: “Market response to our proposals since the beginning of the football season has exceeded our wildest expectations. Shortly we will announce important national and international partnerships with gambling companies that want to be leaders and not followers in the topic of player protection from the first moments of customer interaction. One of the achievements we are most proud of is that the player’s assessment takes place without interfering with the registration process of the operator and that integration efforts to include our prediction software require zero work on behalf of operators so as not to disturb crucial aspects of their business.”

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New KSA Campaign: Get Your Life Back on Track, Take a Gambling Break

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The Dutch Gaming Authority (KSA) launched a new awareness campaign to draw attention to the gambling stop. With the campaign “Pick up your life again, take a gambling stop,” KSA is aiming to increase attention to the risks of gambling and make the Cruks register more well-known.

Insights

The campaign is a follow-up to the pilot campaign from 2023. This pilot yielded many valuable insights, for example that more people are attracted to the word gambling stop. This name is therefore used in the new campaign.

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Positive effect

The campaign focuses primarily on young adults who (possibly) no longer have their gambling under control. That is one of the reasons why the campaign is largely running via social media instead of traditional (mass) media. The focus is on the positive effect that a gambling stop has on the life of a person with gambling problems. The powerful moments of young people who pick up their lives again can be seen in online videos, social ads and social posts (Google, YouTube, Meta and Snapchat).

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EGBA: Record Participation As European Safer Gambling Week Expands to 26 Countries

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The European Gaming and Betting Association (EGBA) announced record-breaking results from its fourth annual European Safer Gambling Week, held 18-24 November. The initiative – which included a social media campaign and events programme – demonstrated the broader European sector’s strengthening commitment to safer gambling through new levels of participation and expanded geographic reach.

The campaign saw record engagement with 195 partners actively participating – a 20% increase from 2023. Eight national gambling authorities participated, more than double the previous year, by either joining the social media campaign or speaking at the various events.

The campaign’s reach also expanded significantly to 26 countries – a 30% increase from 2023 – with partners in Croatia, Serbia, Slovakia and Ukraine joining for the first time, reflecting the growing pan-European dimension of the campaign. This was helped by social media graphics being made available in the local languages of 27 countries.

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The social media campaign reached 3.1 million users across Facebook, Instagram, LinkedIn and X platforms, generating 1169 social media posts – a 67% increase from the previous year.

A cornerstone of this year’s campaign was its comprehensive events programme, featuring 20 specialised events – an 11% increase from 2023. The events attracted record participation with 4500 registrations and 3000 attendees. Key discussions explored trends in AI, problem gambling prevalence reporting and innovations in safer gambling tools and messaging. The events featured 105 speakers, including senior representatives from gambling authorities in Belgium, Denmark, France and the UK.

The initiative builds on EGBA members’ year-round commitment to safer gambling, which in 2023 resulted in 67 million safety messages sent to their European customers. This dedicated week amplifies these ongoing efforts while encouraging greater collaboration between operators, regulators and harm prevention organisations.

“The success of this year’s edition reflects the sector’s deepening commitment to player protection. The significant increase in participation, especially from health organisations and regulatory authorities, demonstrates the common purpose and growing unity in our approach to safer gambling. Through this collaboration, we’ve reached a record number of Europeans with crucial safety messages during the campaign. Together, we’re making gambling safer and we already look forward to building on this success in next year’s edition,” said Maarten Haijer, Secretary General of EGBA.

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CT Gaming to Participate in ICE Barcelona 2025

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CT Gaming is going to participate in ICE Barcelona 2025, which will take place from 20 to 22 Jan 2025.

“It is always a pleasure to kick off the year at ICE. This year is particularly special as we explore a new location, which we anticipate will bring fresh connections and exciting opportunities,” said Biser Bozhanov, Director of Business Development and Strategies at CT Gaming.

Positioned at stand #3C56, CT Gaming will present an impressive lineup of its signature products alongside exciting new additions, including the multigame Diamond King 4.

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“We are eager to showcase our latest offerings and engage with clients, colleagues, and industry professionals to gather their valuable feedback. This year’s selection is a strong testament to CT Gaming’s enduring legacy and commitment to excellence,” added Bozhanov.

Among the products displayed at stand #3C56 will be the slot cabinet NEXT, known for its ultimate comfort and functionality. This cabinet comes with 27″ or 32″ high-definition screens, an optional premium stand, a USB phone charger, a bill validator with a stacker and an enlarged CMS panel for seamless operation. Other representatives from the slot cabinet family are EZ Modulo 32/32/32 and EZ Tower. Both of these cabinets combine sleek designs with advanced technology set to deliver an unparalleled gaming experience.

Alongside the slot cabinets, the company will showcase its staple multigame titles, such as Diamond King 3, Mermaid’s Quest, Tower Link and the newest addition to the multigame portfolio – Diamond King 4. With 40 exciting games, 20 of which are linked to a progressive jackpot, the multigame takes player engagement to new heights. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while the cascading white and pink diamonds promise thrilling rewards at every turn. Designed with the next generation of players in mind, Diamond King 4 features enhanced graphics, modern themes and an immersive experience that’s perfectly in sync with today’s gaming landscape. The newly conceptualized linked progressive jackpot, Diamond Tree Deluxe, presents an elevated reward experience with its upgraded features.

Last but not least, CT Gaming will unveil the latest updates to its Casino Management System – Rhino, designed to enhance operator functionality and player engagement.

The post CT Gaming to Participate in ICE Barcelona 2025 appeared first on European Gaming Industry News.

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