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Industry News

World Pool: UK and Irish racing hits £475 million

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Turnover on World Pool bet types on British Champions Day totalled HK$202.7 million (£21.4 million), bringing the figure for all races commingled during the 19 World Pool days in the UK and Ireland to HK$4.7 billion (£475 million).

King George Day at Ascot saw the biggest jump in turnover, rising from HK$253m to a new record of HK$287m, an increase of over 13%, while 2,000 Guineas Day as well as days one and three of Royal Ascot also posted year-on-year increases.

The overall total is only marginally down on 2022’s figure of HK$4.9bn, but still significantly up on 2021 (HK3.9 billion).

Prize money won across the 131 World Pool races in the UK and Ireland this year has hit a record high of £32 million, while the World Pool Moment of the Day initiative has seen £68,000 given out – £4,000 for each of the 17 World Pool Moment of the Day winners.

Ebbe Verhestraeten, groom of Big Rock, was awarded Moment of the Day on Saturday and he will have a chance of winning a VIP trip for four to Hong Kong next year if he is to win World Pool Moment of the Year.

Outside of the UK and Ireland, World Pool meetings in Dubai, Saudi Arabia, South Africa and Australia have all posted record turnover numbers, while World Pool will be active for two further meetings in Australia: Cox Plate Day and Victoria Derby Day.

Earlier on Saturday, the Caulfield Cup broke the record for the highest turnover on a World Pool race in Australia with HK$54.24 million (AUD$10.98 million) bet into the pool, eclipsing the HKD$51.54 million (AUD$10.43 million) bet on the previous weekend’s Everest. Only two World Pool races this year – the Queen Elizabeth II Jubilee Stakes and the Dubai World Cup – have had bigger pools.

In the UK and Ireland, World Pool is accessed via the Tote, at racecourses, online and via the Tote App. All customers betting directly with the Tote benefit from Tote Guarantee which ensures all Win bets will always exceed or match the industry Starting Price.

Tote value for UK and Irish customers betting into World Pool on British Champions Day:

·        Tote Win beat the Industry Starting Price in 5 out of the 6 races and matched on the remaining occasions

·        Tote Win overround was 112% versus an industry Starting Price of 120%

·        Tote Exacta beat Forecast in 6 out of the 6 races

·        Tote Trifecta beat Tricast in 5 out of the 6 races

Tote value for customers betting on the 19 British and Irish World Pool days 2023:

·       Tote Win beat the Industry Starting Price in 66% of races and matched on the remaining occasions

·        A £1 bet with the Tote on every winner on British and Irish World Pool days in 2023 paid £263 more than the industry Starting Price

·        Tote Win overround was 109% versus an industry Starting Price of 122%

·        Tote Exacta beat Forecast in 78% of races

·        Tote Trifecta beat Tricast in 84% of races races where the Tricast operated

Michael Fitzsimons, Executive Director, Wagering Products of the HKJC, said: “We are really pleased with how World Pool has been received in the UK and Ireland again this year and the turnover figures look strong against a challenging economic backdrop.

“There are many more opportunities for growth in the UK and Ireland and we look forward to being able to roll out World Pool at even more of the season’s flagship race days. Having the Lockinge, the Irish Derby and the Sun Chariot as World Pool events for the first time this year worked really well, and we look forward to adding more days in the future.

“We’d like to thank all of our partners, including the UK Tote, Racecourse Media Group and Ascot Racecourse – who have all been with us since World Pool was first created in 2019 – for all their hard work in making it another highly successful season.”

Alex Frost, Chief Executive of the UK Tote, said: “We are delighted that British and Irish racing has enjoyed such a successful World Pool season in 2023. It is incredibly positive to see revenues from World Pool supporting racecourses’ investment in prize money which was at a new record of £32 million for World Pool races this year. This highlights the increasingly important role pool betting is playing the in the future sustainability of the sport.

“Following our new five-year agreement with the Hong Kong Jockey Club, making the UK Tote the exclusive partner for World Pool in the UK and Ireland, we look forward to collaborating on exciting developments, including new bet types and further improvements to the customer experience for the 2024 season.”

Martin Stevenson, Chief Executive Officer of Racecourse Media Group (RMG), which represents the media interests of The Jockey Club, Newbury, Goodwood, York, The Curragh and Leopardstown racecourses, said: “World Pool has been a hugely important initiative for British and Irish racing to grow revenues and prize money, and it’s been great to see such strong performance again in 2023.

“We’ve added three new race days to the calendar this year with the Lockinge, Irish Derby and Sun Chariot, and hopefully we’ll be able to add some more in 2024.

“It’s been a pleasure working with the Hong Kong Jockey Club, UK Tote and all of our racecourses on World Pool this season and we are already looking forward to 2014.

Industry News

SOFTSWISS Takes Home Four Awards In One Night

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SOFTSWISS, a global provider of iGaming software solutions, has won two prestigious trophies at the EGR Marketing & Innovation Awards 2025. These recognitions come alongside two more accolades at Malta’s iGaming Excellence Awards 2025.

EGR Marketing & Innovation Awards

Hosted annually, the EGR Marketing & Innovation Awards honour the most innovative and effective campaigns and teams in online gaming. Recognising success across marketing, creative execution, customer engagement, and commercial results, the awards are regarded as one of the industry’s top accolades.

This year marks the third consecutive win for SOFTSWISS, following previous victories for its standout campaigns, Bringing the Heat in 2023 and Grab Success in 2024. The judges praised the SOFTSWISS marketing team with the Marketing Team of the Year Award for showing a clear passion for their brand and a creative use of new technologies and data analytics.

In addition to leading the team’s collective success, Valentina Bagniya, CMO at SOFTSWISS, was personally recognised as the best B2B Marketer of the Year for her role in transforming SOFTSWISS’ marketing function into a brand powerhouse.

“Thank you to the EGR jury team for this wonderful recognition. Winning Marketing Team of the Year is an extraordinary achievement that highlights our strength and dedication as a team. Additionally, receiving B2B Marketer of the Year is a deeply meaningful acknowledgement of our collective efforts,” says Valentina Bagniya. “These awards are not about individual achievements; they reflect the creativity, commitment, and passion of our entire marketing team.” 

Malta’s iGaming Excellence Awards

SOFTSWISS also received major recognition at Malta’s Gaming Excellence Awards 2025. Ivan Montik, Founder of SOFTSWISS, was honoured with the Lifetime Achievement Award for exceptional contributions to the iGaming industry over the course of his career. Meanwhile, Rubens Barrichello, ex-Formula 1 pilot and Non-Executive Director in Latin America at SOFTSWISS, was named Best iGaming Influencer of the Year, celebrating his significant impact through content creation, marketing, and online presence.

Valentina Bagniya comments: “It’s significant that our colleagues Ivan Montik and Rubens Barrichello received recognition at Malta’s Gaming Excellence Awards 2025, demonstrating how our leadership vision is increasingly recognised and valued by industry professionals. Moving forward, we remain dedicated to expanding our expertise and actively contributing to the advancement of our industry.”

On 3-4 July, the SOFTSWISS team will be attending iGB Live in London, ready to share their insights and expertise with interested attendees.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Takes Home Four Awards In One Night appeared first on European Gaming Industry News.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 9-15

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity and virtual training services for Perú’s growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers and online gaming programmes.

Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.

International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGT’s RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware’s Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGT’s award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.

Partnerships

Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the year’s most anticipated global soccer tournaments. The collection debuts as part of Hard Rock’s “WE PLAY TOGETHER” campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.

The post Gaming Americas Weekly Roundup – June 9-15 appeared first on European Gaming Industry News.

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Affiliate Industry

Meet MegaList: The Rising Force in iGaming Affiliation

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There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.

In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”

So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.

The iGaming Affiliate World: Why It (Still) Matters

Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.

Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.

It’s simple:

  • Informed players make better choices.
  • Strategic affiliates deliver better traffic.
  • Everyone wins. Except, of course, the shady operators who preferred it the other way.

Meet the MegaList Brands

These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.

MegaCasinoList


Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.

That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.

They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.

MegaTipsList

If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.

MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.

Designed for bettors who like to stay informed without needing a PhD to understand the odds.

MegaBetList

For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.

MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.

From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.

Why This All Matters (And Why It’s Working)

The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.

That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.

And if we may drop in a little vision while we’re at it:

“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”

For once, a statement that isn’t just inspirational filler.

So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”

 MegaList has both, and a track record to prove it.

Explore MegaList’s network:
🔗 MegaAffiliatesList.com

The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.

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