Gambling in the USA
Sports Betting Market is set to reach USD 231.2 billion by 2032, with a notable 11.1% growth rate (CAGR)
The Global Sports Betting Market size accounted for USD 81.7 Billion in 2022 and is expected to reach USD 231.2 Billion by 2032 with a considerable CAGR of 11.1% during the forecast period of 2023 to 2032.
Sports betting market is reshaping the gambling industry, providing cutting-edge and entertaining wagering experiences. What exactly are sports betting? They are specialized services that involve the outsourcing of specific telecommunications operations and responsibilities to third-party providers. The global market was valued at USD 81.7 Billion in 2022 and is projected to reach USD 231.2 Billion by 2032. Within the larger gambling business, the sports betting market is a dynamic and quickly increasing area. It is based on the activity of forecasting sports events and betting on the outcomes. This market has grown significantly in recent years, owing mostly to the advent of internet and mobile betting platforms, which have made it more accessible to a global audience. Sports betting covers a vast number of sports, including football, basketball, tennis, horse racing, and many more, and includes a wide range of betting choices, such as moneyline bets, point spreads, and proposition bets. The expansion of the market is also driven by regulatory changes in various locations, with some governments legalizing and regulating sports betting in order to increase tax revenue and safeguard consumers.
Key Points and Statistics on the Sports Betting Market:
- The Global Sports Betting Market size is projected to grow to USD 231.2 Billion by 2032, expanding at a CAGR of 11.1% from 2023 to 2032.
- Europe leads the market globally with around USD 29.4 billion revenue of the market in 2022.
- The platform online segment captured the largest market share along with 48.1 billion in 2022.
- By betting type, fixed odds wagering sub-segment held the largest market share of 27% in 2022.
- The advent of 5G networks, AI, and blockchain technologies in sports betting increase the market value.
Sports Betting Market Coverage:
| Market | Sports Betting Market | |
| Sports Betting Market Size 2022 | USD 81.7 Billion | |
| Sports Betting Market Forecast 2032 | USD 231.2 Billion | |
| Sports Betting Market CAGR During 2023 – 2032 | 11.1% | |
| Analysis Period | 2020 – 2032 | |
| Base Year | 2022 | |
| Forecast Data | 2023 – 2032 | |
| Segments Covered | By Platform, By Betting Type, By Sports Type, By Age Group, And By Geography | |
| Sports Betting Market Regional Scope | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa | |
| Key Companies Profiled | 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, Sportech Plc, William Hill Plc, and others. | |
| Report Coverage | Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis | |
Sports Betting Market Overview and Analysis:
Several dynamic aspects characterise the sports betting business. The growing popularity of sporting events, both amateur and professional, adds to market growth by providing more options for bettors. The increased use of internet and mobile betting platforms has resulted in convenience, real-time betting possibilities, and live streaming of sporting events, making it more appealing to a wider audience.Furthermore, shifting regulatory environments have a huge impact. Some regions have legalised sports betting, giving consumer protection and tax money, while others have severe rules or outright forbid sports betting.
Technological improvements, such as the use of artificial intelligence and data analytics, have enhanced the accuracy of odds and allowed bettors to conduct more in-depth research. As a result, in-play betting, in which wagers can be placed during a game or match, has grown in popularity. Furthermore, the growing popularity of e-sports and the expansion of virtual sports betting have added new elements to the market. While the sports betting market offers several opportunities for bettors and operators, it also confronts problems, such as concerns about responsible gambling and possible issues with match-fixing and sports integrity. As the market evolves, maintaining a balance between innovation and regulation will be critical for long-term growth.
Latest Sports Betting Market Trends and Innovations:
Increased in-play and mobile betting, an emphasis on responsible gambling measures, and the use of modern data analytics to produce more accurate odds and predictions are all developments in the sports betting sector. Furthermore, the use of blockchain technology for transparent and secure transactions, as well as the growing popularity of e-sports betting, are important industry advances. These advancements improve the overall sports betting experience while also reaching a larger audience..
Major Growth Drivers of the Sports Betting Market:
The primary growth drivers include the rise in sports events and leagues, expanding global digital connectivity, a surge in sports betting interest among the younger generation, and the uptick in advertising and sponsorships are key drivers of the sports betting market.
Key Challenges Facing the Sports Betting Industry:
Challenges include the enforcement of stringent regulations on betting, increasing apprehension surrounding illicit wagering, and a mounting focus on addiction issues are elevating ethical concerns within the sports betting industry.
Sports Betting Market Segmentation Insights:
Based on Platforms:
- Online
- Offline
Based on Type:
- Fixed Odds Wagering
- Live/In Play Betting
- eSports Betting
- Exchange Betting
- Others
Based on Sport Types:
- Basketball
- Football
- Horse Racing
- Baseball
- Hockey
- Cricket
- Others
Based on Age Group:
- Gen Y/Millennials
- Gen Z
- Baby Boomers
- Gen X
Overview by Region of the Sports Betting Market:
Europe is the largest region in the global sports betting market, with a well-established betting culture and a plethora of markets within individual countries. The sports betting business in the United Kingdom, in particular, is strong and well-regulated. Another big market is North America, led by the United States, with the recent legalization of sports betting in numerous states adding to its rise. Asia-Pacific, which includes countries such as China and India, has significant growth potential. Sports betting is expanding in Africa and Latin America, with evolving regulatory frameworks promising future expansion. These regional dynamics highlight the multifaceted structure of the sports betting business.
List of Key Players in the Sports Betting Market:
The notable companies in the market include William Hill Plc, 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, and Sportech Plc..
Delaware North
Industry veteran joins North American operator as chief interactive gaming officer to drive growth in iCasino states and efficiencies in its online sportsbook
Delaware North, a global hospitality and entertainment company with a significant gaming division, has named industry veteran Lee Terfloth as chief interactive gaming officer as it pushes ahead with ambitious plans for its digital offering.
Terfloth has an impeccable track record across some of the biggest land-based and online gaming operators in North America, including Borgata, Resorts Digital, Hard Rock and, most recently, Prime Sports, where he was chief executive officer.
As chief interactive gaming officer at Delaware North, Terfloth will be responsible for two core objectives: Expanding the operator’s Betly mobile sportsbook and casino brand into additional iGaming states while also reviewing its sportsbook business to improve operational efficiency.
The appointment of Terfloth comes hot on the heels of news that Delaware North has chosen to migrate to Playtech’s powerful online sportsbook and casino platform in the states of Ohio, Arkansas, Tennessee and West Virginia.
Jason Gregorec, president of Delaware North’s gaming division, said:
“Lee Terfloth is a high-caliber senior iGaming executive who has played a key role in launching and growing interactive gaming divisions at some of the most established and renowned gambling operators in North America.
“We are delighted to be able to leverage this experience and knowledge as we ramp up our own online gaming division via our Betly brand, which has already gained traction in key online sports betting and iGaming states such as Ohio, Arkansas, Tennessee and West Virginia.
“I’d like to officially welcome Lee to the team and look forward to working with him as we deploy our ambitious plans for online gaming across regulated U.S. states,” Gregorec said.
Lee Terfloth, chief interactive gaming officer at Delaware North, added: “I’m thrilled to join Delaware North at a pivotal time for the business as it shifts up a gear with its activity in the online gaming space.
“Betly is an incredibly strong brand and now that we are migrating to the Playtech platform, we have the technological foundation to really level up our activity in terms of markets and the quality of the experience we offer to players.
“I have plenty of experience working with operators at this stage in their lifecycle and look forward to working with the incredible team we have in place to not only meet but exceed the goals the business has set for its interactive division,” Terfloth said.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
PrizePicks, the largest daily fantasy sports operator in North America, is spreading holiday cheer this season with the launch of an exciting new marketing campaign and the return of its popular Picksmas holiday promotional campaign. To kick things off, PrizePicks has unveiled a new commercial that features some of the internet’s biggest personalities, including Joe Budden, Druski, BigXThaPlug, Sketch and Spice Adams.
FanDuel Group, the premier online gaming company in North America, announced the South Jersey Transportation Authority’s Atlantic City Expressway Pleasantville Toll Plaza, the Port Authority of New York and New Jersey’s PATH commuter rail systemwide and PA SEPTA will offer free tolls and rides on December 18, 2024. In New Jersey, free tolls and rides will be given out through the South Jersey Transportation Authority’s Atlantic City Expressway Pleasantville Toll Plaza and throughout the PATH system.
The American Gaming Association announced the expansion of its “Have A Game Plan. Bet Responsibly.” Public service campaign with the introduction of a fifth pillar: “Keep Your Cool”. This new pillar reinforces the campaign’s mission to promote responsible sports wagering by emphasising athlete harassment is never appropriate. The announcement comes as data highlights the growing effectiveness of responsible gaming programmes across the country.
Resorts World Las Vegas announced the formation of a Board of Directors, with industry veteran Jim Murren as the Chairman, and the appointment of Alex Dixon as its CEO as a key part of the Company’s plan to deepen and strengthen its leadership. The new team, with a combined 130 years of experience in the gaming industry, will accelerate the Company’s growth strategy and continue its mission to remain Las Vegas’ premier resort destination for unmatched luxury and entertainment experiences and unforgettable moments.
Betski is set to launch its online casino ownership platform in Q1 2025, enabling users to earn casino profits through digital tokens. The system will allow anyone to receive a share of casino earnings without managing casino operations, marking a new chapter in the multi-billion-dollar iGaming industry. Supported by a $345,000 pre-seed funding round, the platform aims to democratise access to casino earnings and reshape the multi-billion-dollar gaming industry.
Partnerships
Aquimo Inc., a leader in mobile gaming technology for sports broadcasts and live events, has partnered with Sportsnet, Canada’s #1 sports network, to bring hockey fans a one-of-a-kind, new interactive mobile gaming experience. Sportsnet Slap Shot Showdown – a brand-new, custom mobile game developed by Aquimo, launched on December 7 during Sportsnet’s live Hockey Night in Canada broadcast, giving fans across Canada a chance to compete in real-time multiplayer challenges and a month-long contest to win exclusive prizes, including a 2025 Hyundai Kona. This collaboration marks Aquimo’s first television broadcast partnership in Canada and a milestone in the company’s expansion into the market.
The pathways into Bucky’s Casino and Yavapai Casino in Prescott are brighter than ever now that JCM Global (JCM) has installed new outdoor LED marquee signs at each property. Bucky’s Casino guests are now greeted with a new single-sided Mitsubishi NXL 10mm stretching 14 feet wide by 7-and-a-half feet tall.
The post Gaming Americas Weekly Roundup – December 9-15 appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The National Council of Legislators from Gaming States (NCLGS) has published a draft of its Model Internet Gaming Act. The proposal provides a model regulatory framework for US states considering the legalisation of online gaming. The document is open for public comment until December 31. The proposal suggests various policies for state legislators, regulators and other stakeholders to consider.
Bally’s Chicago Casino has won a 2024 Torch Award for Ethics from the Better Business Bureau of Chicago and Northern Illinois. The award recognises Bally’s Chicago’s commitment to fair, honest and ethical business practices. The BBB’s Torch Award honours companies that demonstrate the highest level of ethical standards and trust with customers, business partners, shareholders and the communities in which they do business. This year, the award was presented to only seven businesses in the Chicago region. An independent panel of reviewers assessed applicants in four areas: character, culture, customer and community.
International Game Technology PLC announced that its new Powerbucks Blackjack game is now available to online players in multiple jurisdictions in Canada. The theme links to IGT’s Powerbucks omnichannel wide-area progressive jackpot prize pool, Canada’s largest jackpot connecting land-based, online and mobile games. Launched in 2016, IGT Powerbucks slots is the world’s first omnichannel WAP game that links the jackpot prize pool between gaming machines found in land-based casinos with digital-based games in Canada.
Partnerships
FanDuel announced a new partnership with the Professional Women’s Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the US. This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90 regular season PWHL games and playoffs live on the FanDuel app.
NGX announced a strategic partnership with StarSport. This collaboration marks a significant milestone for NGX in its expansion into Latin America and the Caribbean. With over 200 physical points of sale in the Dominican Republic, StarSport is recognised for its robust operations and strict compliance with local regulations. StarSport’s selection of NGX as its platform provider highlights the company’s ability to offer certified and flexible technology tailored precisely to the dynamic needs of the Dominican market.
Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, SG has successfully executed nearly 40 lottery systems implementations and conversions since 2016.
BetMGM announced a new partnership with Push Gaming. The first phase of the partnership brings some of Push Gaming’s top slot titles to BetMGM Casino in Ontario. In 2025, pending regulatory approval, BetMGM will be the exclusive partner for Push Gaming in the US. Some of Push Gaming’s most popular slots, including Retro Tapes, Big Bamboo, Razor Returns and Wild Swarm 2 are now available at BetMGM Casino and Wheel of Fortune Casino in Ontario, with more top titles arriving soon.
The post Gaming Americas Weekly Roundup – December 2-8 appeared first on European Gaming Industry News.
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