Amusnet, a leading provider of online casino games, has reaffirmed its commitment to the entertainment and gaming industry in Mexico by actively participating as a member in the Second Assembly of the year of the Association of Permit Holders and Providers of the Entertainment and Betting Industry in Mexico (AIEJA). The event took place on Wednesday, August 28, at the Club de Empresarios de Bosques in Santa Fe, Mexico City.

During the assembly, crucial topics for the betting community in the Mexican market were discussed, focusing on the political and economic landscape anticipated for the upcoming presidential term. Amusnet’s participation in such events highlights its dedication to meeting industry standards and promoting responsible and ethical gaming.

“Membership in associations like AIEJA is fundamental for Amusnet, as it allows us to safeguard the interests of the community and the industry as a whole. We are committed to promoting responsible gaming, and participating in events of this nature is key to strengthening our relationships with clients in the region and consolidating our presence in one of the largest and most competitive markets in Latin AmericaAmerica,” said Hillary Flores, LATAM Marketing Manager for Amusnet.

Iraid Rosales, the new Country Manager for Mexico and a native of Guadalajara, Daniel de los Ríos from Colombia, who leads the Commercial, Marketing, and Account Management departments in the region, and the most recent hire, Costa Rican Hillary Flores, attended this Second Annual Assembly on behalf of Amusnet.

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The company’s membership in AIEJA underscores its intention to remain a key player in the Mexican market, connecting with clients and strengthening ties in a region essential for Amusnet’s continued expansion and success.

Amusnet, in collaboration with Betplay, celebrated the success behind the slot game Cocktail Rush by Melissa Martínez. On August 24, Bogotá hosted an exclusive event that left an indelible mark on the memories of Betplay’s VIP customers. The leading gaming provider continues to solidify its position in Latin America as an innovative and reliable partner, standing out for its ability to create personalized client experiences.

Cocktail Rush by Melissa Martínez was exclusively branded for Betplay, inspired by the charismatic brand ambassador Melissa Martínez. With over 3 million followers on Instagram, Melissa is one of Colombia’s most influential and beloved public figures. She embodies a vibrant and driven attitude that aligns with the company’s brand values.

Since its debut in March, the branded slot has captured local players’ attention and become one of the most popular games on the platform. The Bogota event commemorated this success and offered attendees the unique opportunity to meet their favourite celebrity. Guests enjoyed an exclusive meet-and-greet with Melissa, where they shared moments, took photos, enjoyed live music, and indulged in a delicious selection of food.

This event clearly reflects what Amusnet can offer its commercial partners: effective B2C strategies that enhance customer loyalty and create unforgettable experiences that strengthen brand loyalty. With Cocktail Rush by Melissa Martínez, Amusnet launched a game and an experience that has redefined the connection between players and their favourite gaming platforms.

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Cocktail Rush is a video slot offering a tropical getaway to island shores, rewarding everybody with delicious cocktails. The game has a recognisable colourful design and cheerful sound effects that complement the player experience. Players should watch for the two Scatter symbols and the Expanding Wild across the 5 reels and 10-fixed lines, where a bunch of special features are also available to bring them extra rewards.

Amusnet, a leading gaming provider, announced its participation in the first edition of G&M Events Paraguay on 11 July 2024. During the expo, the company will demonstrate its expertise and curated offerings across Online Casino, Live Casino, and Land-based verticals.

“Being a part of the very first G&M Events Paraguay is another great opportunity for a trusted partner as Amusnet. We are looking forward to engaging with the vibrant Paraguayan gaming community, exchanging ideas, and exploring possibilities for growth in the industry. Moreover, I am honoured to be a speaker at the conference on the topic of Implementation of New Systems for Technological Improvement in the Gambling Sector. See you next week at Booth N4,” said Hernan Garritano, Country Manager Argentina at Amusnet.

Having its world premiere at the beginning of 2024, Type S is the company’s first-ever slot cabinet series, crafted to the highest standards of the global land-based casino industry. It combines cutting-edge technology, premium design, and exceptional player engagement to deliver an extraordinary gaming experience. The game portfolio features 40 Amusnet’s in-house slot titles, including Hot Deco, Phoenix Star, Secrets of Sherwood, Fruits & Gold, Greek Fortune, Cocktail Rush, and the four-level bonus game Jackpot Cards.

The provider offers a variety of slot games with both a traditional and more modern design. 20 Golden Coins is one of Amusnet’s signature online casino games, presenting a classic fruity layout with a modern twist. Apart from the immersive graphics and captivating sound effects, this colorful video slot also stands out with many rewarding features, such as Mystery Nudge Feature, Bonus Coins Feature, Autoplay, Multi-denomination, and Gamble.

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Aztec Forest takes players on an adventure back in time to a land known for its treasures. This video slot is a cascade one offering Buy Bonus and Free Spins features. With 25 fixed paylines, great storytelling gameplay, and epic sound effects, the game allows players to visit the Aztec civilization.

Amusnet will showcase a compilation of its Live Casino games, including some of the most popular roulette games and the upcoming release Speed Baccarat. One of the top performers featuring an entertaining host, Vegas Roulette 500, combines the classics with the excitement of a life-like casino experience thanks to the dynamic paytable that offers up to a 500x multiplier. The company’s Live European Roulette is another Live Casino game, preferred among players in many markets, that offers a live dealer 24/7 and a range of functionalities, including a re-bet, double, and re-double options. Speed Baccarat, a popular Asian card game of luck, is hosted by a live dealer 24/7 and includes several types of bets and a side bet option.

G&M Events have grown into some of the most eagerly awaited trade shows in Latin America, with exhibitions this year also being held in Argentina, Peru, and Mexico. In Paraguay, attendees can look forward to discussions on compliance and technological advancements in the LATAM region. Discussions will focus on industry updates and legislative changes to prevent monopolistic practices in the sector. One of the key participants in the event will be Carlos Liseras, president of the National Gaming Commission of Paraguay.