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Blazesoft Introduces its Latest Venture Zula Casino and Reveals a $10M Investment into its Upcoming Sports Venture

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Blazesoft, a North American leader in the online entertainment industry, has announced its brand new venture ZulaCasino.com. The new social casino with sweepstakes features hundreds of casino-style slots, fish, and crash games supplied by the leading gaming providers across the globe. Zula Casino offers daily jackpots, tournaments, a loyalty program, and captivating promotions in an effort to always improve the player experience.

Senior Vice President of Strategic Initiatives at Blazesoft, Yuliy German, said: “Zula Casino’s launch marks a significant milestone in Blazesoft’s journey to redefine the gaming experience. In keeping with our unwavering commitment to provide unparalleled entertainment, we’re excited to offer players a truly engaging and enjoyable platform that uniquely blends social gaming with sweepstakes elements.”

This is Blazesoft’s second social casino brand, following the massive success of FortuneCoins.com, which has been live in the US and Canada for over 18 months. With over 3 million registered players, partnerships with more than 30 esteemed gaming providers, hundreds of games, and a consistent monthly growth rate, it is evident that a proof of concept will lay the groundwork for future success.

Blazesoft’s plans to scale don’t stop with Zula Casino. The company announced a $10 million investment into its future sports brand, Sportzino.com. First of its kind, Sportzino will blend the worlds of social sports and casino-style gaming, offering a diverse range of sports and leagues, virtual sports, esports, hundreds of slots, bingo, and other game categories, daily tournaments, contests, and promotions.

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Blazesoft CEO Mickey Blayvas said: “Blazesoft continues to be a leader in the online entertainment arena in North America; and Fortune Coins, Zula Casino, and Sportzino each reflect our ultimate ambition to being the number one player in the market. With our introduction to the sports market in 2024, we anticipate Blazesoft’s growth trajectory will skyrocket as we plan for substantial market expansion.”

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Spinmatic Expands to North American Market via Blazesoft Brands

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Spinmatic has recently signed a partnership deal with Blazesoft, a leading provider of social gaming solutions in the US and Canada, and its brands.

Through this agreement, Spinmatic’s premium casino games will be available for Blazesoft players via its social brands Fortune Coins, Zula Casino, and Sportzino.

“One of our main objectives before ending 2023 was to start offering our games in the North American market. Reaching this aim and doing it with a flagship such as Blazesoft makes all the team very satisfied as we feel all the hard work is worth it,” said Norbert Mathies, Spinmatic Managing Director.

Blazesoft brands are already offering some of Spinmatic’s most iconic titles, such as Meteoroid Deluxe, the first Crash game with new betting markets, Ed Jones and Book of Bastet Deluxe, an enhanced version of Spimatic’s most favorite game, Poseidon, an iconic marine adventure loved around the world, Plata o Plomo, LatAm’s most played game, and Sizzling Blaze Deluxe, one of Spinmatic’s classics with a modern twist.

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“We are thrilled to bring Spinmatic’s renowned Slots, Scratchcard, and Crash games to our gaming platform and player base. Per the deal, our players will receive a fresh lineup of top-tier games with innovative features and interesting storylines, while Spinmatic also deepens its reach into the North American gaming market,” Yuliya Ivanisova, Head of Strategic Partnerships and Marketing at Blazesoft, said.

Fortune Coins, Blazesoft’s flagship brand, is renowned for high-quality games. With Spinmatic’s innovative additions, it now offers an even richer experience to social casino enthusiasts in North America. While Zula Casino, launched in September 2023, has grown rapidly with its extensive collection of over 700 games. Spinmatic’s integration will add further excitement and innovation to its portfolio. Last but not least, Sportzino, the newest addition to Blazesoft, combines an online social casino with a social sportsbook. It has become a hub for e-sports fans, and Spinmatic’s games will enhance its diverse offerings.

“This partnership stands as a testament to our unwavering commitment to growth, innovation, and expanding our horizons. With Blazesoft’s three brands we’re set to explore uncharted territories, leveraging collective strengths and expertise to reach new heights. The synergies between our entities promise unparalleled prospects for both present and future endeavours. Together, we envision a journey filled with innovation, mutual success, and boundless achievements,” Martin Ehrlich, Vice President of Global Sales, said.

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Zula Casino Enters into Partnership with Casimba Gaming

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Blazesoft’s Zula Casino has entered into a partnership with Casimba Gaming, which will see it become its newest aggregation partner.

Through this alliance, Habanero’s hit slot titles like Laughing Buddha, Disco Beats, and Lucky Lucky were launched on ZulaCasino.com. With the popular online social casino gaining access to Casimba Gaming’s entire content portfolio from more than 95 of the industry’s top studios, users can discover fresh titles in the lobby’s “New” category.

In addition to slots, ZulaCasino.com will benefit from other genres that are available via Casimba’s premium platform offering.

Casimba Gaming is a leader in the global iGaming industry, delivering premier B2B and B2C technology solutions and services. Renowned for its comprehensive, all-in-one approach, Casimba leverages cutting-edge in-house tools and agile technology, empowering its partners with real-time optimization and actionable insights. Moreover, its game content aggregation platform boasts an extensive library of titles from top-tier suppliers.

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When it comes to leaders in the field, ZulaCasino.com debuted its social casino with sweepstakes features to the U.S. market last year and has since garnered a substantial community of users. The platform currently boasts over 700 casino-style games including slots, fish, megaways, crash, and more, a user-friendly website, and personalized promotions tailored to its users.

Tamar Laypan, program manager of Zula Casino, said: “We are super thrilled to take our partnership with Casimba Gaming to the next level. We have been working closely alongside their team to bring players the collaboration they’ve been waiting for. With our mutual alignment in transparency and approach towards business, we are confident in providing the best-in-class content supply, backed by a superior tech-stack and account management.”

Lavina Karlsson, Director B2B of Casimba Gaming, said: “Our state-of-the-art game aggregation platform is packed with thousands of slots, live dealer titles and other verticals from the absolute best studios in the business. We are delighted to have been chosen by Blazesoft to boost its content offering.

“Content is still king. Operators absolutely must offer the widest selection of titles to their players and our aggregator solution allows them to do just that.”

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Blazesoft Receives Prestigious Great Place to Work Certification

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Blazesoft, a leader in the online entertainment industry in North America, announced that it has been awarded the Great Place to Work certification after a comprehensive evaluation conducted by the Great Place to Work Institute Canada. This prestigious certification is a testament to Blazesoft’s outstanding workplace culture, as determined by direct feedback from employees through an extensive and anonymous survey.

Blazesoft, parent company of many social gaming brands, among them — Fortune Coins, Zula Casino, and Sportzino, is officially #GPTWCertified, becoming eligible for conceivable recognition on the 2024 Best Workplaces in Canada list. The ranking process for the list is based on two criteria: two-thirds of the total score derives from anonymous employee surveys, and the remaining one-third from an in-depth study of the company culture.

The certification reflects Blazesoft’s commitment to cultivating a workplace environment where collaboration, innovation, and inclusivity thrive. As part of the certification process, employees highlighted the exceptional culture, camaraderie among the team, and the remarkable benefits provided by the company.

Yuliy German, SVP of Strategic Initiatives at Blazesoft, said: “I have had the privilege of being a part of this incredible company for some time now, and I am continually amazed by the exceptional culture, dedicated team, and the outstanding benefits it offers. One of the standout features of this company is the remarkable employees; colleagues quickly become friends, mentors, and collaborators. The strong sense of unity and collective achievement is evident in every project we undertake.”

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Essential to Blazesoft’s success is the core workplace tenets. With an emphasis on inclusivity and respect, coupled with benefits like advanced medical coverage, competitive compensation packages, and extensive career development opportunities, the company stands out as a top employer of choice.

At Blazesoft, the company invests in its team members by organizing various initiatives that celebrate the vibrant culture, including holiday parties, annual company Caribbean trips, anniversary celebrations, and weekly “Happy Friday” lunches.

Nancy Fonseca, Senior Vice President of Great Place to Work Canada, says that a great workplace is about the level of trust that employees experience in their leaders, the level of pride they have in their jobs, and the extent to which they enjoy their colleagues.

“Our data shows that great workplaces benefit from stronger financial performance, reduced turnover, and better customer satisfaction than their peers. What’s more, work environments with trust at the foundation are ripe for innovation, agility, resilience and efficiency,” Fonseca said.

“We are honored to receive the Great Place to Work certification, validating our ongoing efforts to create a workplace where every team member feels valued and recognized. I am proud to be a part of a rapidly growing Canadian business, where we celebrate so many diverse cultural traditions,” Mickey Blayvas, CEO of Blazesoft, said.

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“Our culture influences the way we work, rather than us trying to influence it; we’re creating a true community. With the certification, I am certain we will continue to attract top candidates,” Blayvas added.

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