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European Gaming Q3 Meetup Part II: The Importance of Company Culture in iGaming

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The European Gaming Q3 Virtual Meetup that took place on 13 September had it all: from Commercial Marketing and the Player Lifecycle, to Employer Marketing, Talent Acquisition and Retention, industry experts from the European iGaming scene provided insights in two informative and honest panels that no professional should miss! Read on and find the link to the Livestream recordings to watch the EGQ3 Meetup on YouTube!

The European Gaming Meetups by Hipther Agency are designed to keep you up-to-date with what is fresh in the European gambling industry.

The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

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The European Gaming Q3 Virtual Meetup featured two thought-provoking panels: “Mastering the Player Lifecycle” and “The Importance of Company Culture in iGaming”.

 

Panel 2: “The Importance of Creating a Company Culture in iGaming”

Speakers: Kevin Perks, Senior Talent Acquisition Partner at Van Kaizen | Nana Shneider, HRD at BETBAZAR | Tom Galanis, CEO at TAG Media & First Look Games

Moderated by: Zoltan Tundik, Co-founder and Head of Business at Hipther

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Watch the Panel Discussion on YouTube and HiptherTV!

 

The panel discussion promptly emphasized the pivotal role of fostering a positive company culture within the iGaming sector.

Nana Shneider, HRD at BETBAZAR, initiated the conversation by underlining the significance of motivation and growth in the workplace, recognizing the impact of personal lives on employees’ well-being. She stressed that a positive company culture can contribute to achieving a harmonious work-life balance.

Tom Galanis, CEO at TAG Media & First Look Games, shared insights from companies that operate as remote workplaces. He highlighted the indispensability of strong communication, especially in remote work settings. While attractive salaries can incentivize talent acquisition, Tom emphasized that for talent retention, a company must offer something unique that motivates individuals to work and grow within the organization.

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Kevin Perks, Senior Talent Acquisition Partner at Van Kaizen, offered insights from a recruiter’s perspective. He emphasized the essence of company culture both in general and from the job seekers’ viewpoint. Interestingly, he noted that candidates typically inquire less about “superficial” perks like game rooms or ping-pong tables and focus more on company culture. Key questions revolve around whether a company is people-centric, if employees are trusted to perform their tasks without micromanagement, and if there are ample learning and development opportunities. Kevin also stressed that while talent attraction involves marketing communications, the foundation for retention begins with building honest and strong relationships with candidates during the recruitment phase, where the company culture and values play a vital role.

 

The discussion then delved into the contemporary workspace and remote work environments. The panelists explored the role of company culture in these settings.

Nana emphasized the importance of motivation and connection. She contended that companies must motivate employees by fostering a sense of unity and support, even among remote workers. Tom, with his experience leading remote-work companies, highlighted the challenge of forming meaningful connections in remote work settings. He emphasized that a strong company culture provides meaning and motivation in such environments.

Kevin pointed out that company culture is fundamentally what the business stands for, making it essential for companies to establish a clear culture. In remote settings, effective communication becomes even more critical, with middle managers playing a crucial role in shaping and maintaining company culture.

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The discussion also touched on employer marketing and the challenges of conveying company culture in media within a remote work context. Nana highlighted the need for clarity and conciseness in messaging and values to reach everyone, regardless of diverse backgrounds. She emphasized the value of democracy and finding common ground between the company and employees. Tom emphasized honesty and trust as fundamental values, while Kevin reiterated that a positive company culture equates to a people-centric culture, with every individual responsible for creating a safe environment, upholding company values, and advocating for them.

Regarding leadership and company culture, Nana stressed that leaders set the tone for the company and are crucial not only for business development but also for employee growth. Tom echoed this sentiment, emphasizing the importance of leaders displaying soft skills and prioritizing training tools while fostering empathy in interactions with employees. Kevin agreed and reinforced the significance of managers in establishing company culture, emphasizing the promotion of people not just for task completion but also for their people management skills.

Lastly, the discussion explored changes companies can implement to promote a positive company culture. Nana emphasized the importance of companies attending to employees’ needs, embracing flexibility, and fostering communication through calls, discussions, and meetings between top management and employees. Tom urged leaders and management to revisit their vision and culture, offering support and assistance to employees. Kevin emphasized that candidates now closely scrutinize a company’s culture during the recruitment process. They seek signs of culture, which are often not evident in a company’s media communications. Thus, the recruitment process and the relationships established during it are vital.

In conclusion, the panelists underscored that people should be at the heart of company culture, enabling them to derive satisfaction from their work and personal growth. They emphasized that everyone within a company shares the responsibility for shaping its culture.

Read more about the first part of this exciting and informative edition of the European Quarterly Meetups, a panel discussion on Company Culture in iGaming!

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Public Voting Starts for Ortak x B.F.T.H. Arena Awards 3.0

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The highly anticipated Ortak x B.F.T.H. Arena Awards 3.0 has officially entered the public voting phase as submissions are closed.

More than 70 game providers have turned in over 160 submissions, including Tom Horn Gaming, Pragmatic Play and RubyPlay. Public voting involves enthusiasts casting their votes to pick the winner of the Game of Public Choice category.

The Public voting phase ends on December 1st 23:59 GMT+4.

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Concurrent to public voting, the first phase of private voting also starts during which all participants who have submitted entries get the chance to vote for one favourite in each category. An international auditing company oversees this phase to eliminate duplicate votes and self-votes. This phase ends on November 19, 23:59 GMT+4.

The second phase of private voting will also take place with a jury of industry experts making their decisions based on the shortlist picked by participants during the first phase.

The post Public Voting Starts for Ortak x B.F.T.H. Arena Awards 3.0 appeared first on European Gaming Industry News.

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BC.GAME Launches Exclusive Airdrop for Polymarket Users, Rewarding Participation in U.S. Election Prediction Markets

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Following the frenzy surrounding the 2024 U.S. presidential election, global leading crypto igaming platform BC.GAME has officially announced an exciting airdrop campaign aimed specifically at Polymarket users. This initiative will bring BC.GAME’s gaming entertainment together with the wisdom of Polymarket users, offering a much-needed opportunity for those who actively participated in the election prediction market.

Airdrop Frenzy Amid the Hype: Special Rewards for Polymarket Users

Following the intense activity during the 2024 U.S. presidential election, Polymarket saw an unprecedented surge in user participation. Thousands of individuals placed bets on the election results, turning this prediction market into a major financial event.

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To capitalise on this momentum, BC.GAME is launching an exclusive airdrop for Polymarket users. The campaign will reward active participants with exclusive prizes and access to BC.GAME’s expansive gaming ecosystem, creating an exciting opportunity for those who took part in one of the most talked-about prediction markets in history.

Exclusive Airdrop: A Chance to Turn the Tide

The BC.GAME airdrop campaign will offer Polymarket’s active users unique rewards, creating an exciting and unparalleled experience in the crypto gaming space. By leveraging the buzz surrounding Polymarket, BC.GAME aims to bring its innovative gaming ecosystem to more users, giving them the opportunity to earn substantial rewards through this airdrop. Polymarket users will not only enjoy exclusive games on the BC.GAME platform, but also have the chance to claim specially designed rewards. The BC.GAME team guarantees a transparent and fair process throughout the event, ensuring that every participant receives maximum benefits.

BC.GAME: Igniting the Future of Crypto Communities

BC.GAME has always been at the forefront of innovation, providing users with a never-before-seen gaming experience. According to data from 1ml .com, BC.GAME is ranked 14th globally in the crypto gaming space and supports hundreds of cryptocurrencies, including Poly, providing users with diverse payment and gaming options.

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In addition, BC.GAME actively participates in the development of the crypto community by investing in NFTs and supporting the growth of the metaverse. For example, BC.GAME has invested 700 ETH into various NFT projects to foster growth in the metaverse and iGaming sectors. By engaging with Polymarket users, BC.GAME is lighting up new possibilities in the crypto world and paving the way for the future of digital entertainment.

The post BC.GAME Launches Exclusive Airdrop for Polymarket Users, Rewarding Participation in U.S. Election Prediction Markets appeared first on European Gaming Industry News.

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Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024

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Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.

Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.

Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America™ 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.

Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”

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